<p><strong>Meta Platforms</strong>(META 0.84%) 的股票在去年飙升，因为这只被称为 “七大奇迹” 的股票再次突破了万亿美元的市值。</p>
<p>与其他科技股一样，Meta Platforms 在更广泛的人工智能热潮中上涨，广告收入恢复增长，走出了早期在元宇宙项目上的失误。</p>
<p>根据标普全球市场情报的数据，该股票上个月上涨了 65%。从下面的图表可以看出，该股票在年初因强劲的财报而上涨，尽管其价格波动起伏，但总体趋势向上，与 <strong>标普 500</strong> 指数的涨幅一致。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/dce3ee6aa2113383b7635cbd947b4b31.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/dce3ee6aa2113383b7635cbd947b4b31.png"/></p>
<p>^SPX 数据来源于 YCharts。</p>
<h2>Meta 再次展现实力</h2>
<p>由于广告市场放缓以及公司在元宇宙项目上投入了数十亿美元，Meta 的股票在 2022 年大幅下跌。但该股票在 2024 年继续成功复苏。Meta 报告了强劲的财务业绩，并在人工智能方面取得了进展，表示预计到年底，Meta AI 将成为使用最广泛的人工智能聊天机器人。</p>
<p>该股票在 2023 年第四季度财报发布后迎来了年度最佳表现。2 月 2 日上涨了 20%，并且还首次发放了股息，奖励股东而无需出售股票。在该季度，Meta 报告收入增长 25%，达到 401 亿美元。由于早期的成本削减和裁员，营业利润率翻了一番，达到了 41%。此外，其所得税率下降，导致净收入三倍增长，达到 140 亿美元，或每股 5.33 美元，显示出其盈利潜力。</p>
<p>在 2024 年前三个季度，Meta 继续实现强劲增长，广告需求保持强劲，公司也因其产品（包括 Facebook、Instagram、Messenger 和 WhatsApp）持续受到关注而不断扩大庞大的用户基础。</p>
<p>在 2024 年前三个季度，收入增长了 22.5%，每股收益增长了 66%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDM2Mjcvc29jaWFsLW1lZGlhLW5ldHdvcmtpbmctbGlrZXMtZmFjZWJvb2stbWV0YS1pbnN0YWdyYW0uanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDM2Mjcvc29jaWFsLW1lZGlhLW5ldHdvcmtpbmctbGlrZXMtZmFjZWJvb2stbWV0YS1pbnN0YWdyYW0uanBnJnc9NzAw"/></p>
<p>图片来源：Getty Images。</p>
<h2>Meta 能否在 2025 年继续攀升？</h2>
<p>展望新的一年，Meta 看起来有望进一步增长，因为数字广告和人工智能的势头依然强劲。投资者将在 1 月 29 日看到至关重要的假日季度业绩。</p>
<p>今年该股票还有上涨空间，因为其市盈率为 29，仍然处于合理估值水平。虽然公司不会再享有 2024 年所带来的利润率提升，但预计将为投资者带来另一个增长年。</p>

META

<p>Meta Platforms 的股票在 2024 年上涨了 65%，这得益于广告收入的反弹和人工智能的进展，此前 2022 年面临挑战。该公司在 2023 年第四季度报告了 25% 的收入增长，达到 401 亿美元，净收入则增长了三倍，达到了 140 亿美元。Meta 的强劲表现延续到 2024 年，收入增长 22.5%，每股收益上涨 66%。展望未来，Meta 在数字广告和人工智能领域具备进一步增长的良好基础，预计将在 1 月 29 日公布即将到来的假日季度业绩</p>

<p>Shares of <strong>Meta Platforms</strong>(META 0.84%) soared last year as the &#34;Magnificent Seven&#34; stock cracked the trillion-dollar mark once again.</p>
<div class="lb-trans"><p><strong>Meta Platforms</strong>(META 0.84%) 的股票在去年飙升，因为这只被称为 “七大奇迹” 的股票再次突破了万亿美元的市值。</p>
</div><p>Like other tech stocks, Meta Platforms jumped on the broader AI boom as it experienced a resurgence in advertising revenue and moved past its earlier metaverse misstep.</p>
<div class="lb-trans"><p>与其他科技股一样，Meta Platforms 在更广泛的人工智能热潮中上涨，广告收入恢复增长，走出了早期在元宇宙项目上的失误。</p>
</div><p>According to data from S&amp;P Global Market Intelligence, the stock jumped 65% last month. As you can see from the chart below, the stock jumped early in the year on a strong earnings report, and though it swung up and down, the general trajectory was up, in line with the gains in the <strong>S&amp;P 500</strong>.</p>
<div class="lb-trans"><p>根据标普全球市场情报的数据，该股票上个月上涨了 65%。从下面的图表可以看出，该股票在年初因强劲的财报而上涨，尽管其价格波动起伏，但总体趋势向上，与 <strong>标普 500</strong> 指数的涨幅一致。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/dce3ee6aa2113383b7635cbd947b4b31.png" alt="" original-src="https://media.ycharts.com/charts/dce3ee6aa2113383b7635cbd947b4b31.png"/></p>
<p>^SPX data by YCharts.</p>
<div class="lb-trans"><p>^SPX 数据来源于 YCharts。</p>
</div><h2>Meta flexes its muscles again</h2>
<div class="lb-trans"><h2>Meta 再次展现实力</h2>
</div><p>Meta stock plunged through 2022 as the advertising market slowed down and the company poured billions into its metaverse project. But the stock continued its successful recovery in 2024. Meta reported strong financial results and gained traction in its AI efforts, saying that it expected Meta AI to be the most used AI chatbot by the end of the year.</p>
<div class="lb-trans"><p>由于广告市场放缓以及公司在元宇宙项目上投入了数十亿美元，Meta 的股票在 2022 年大幅下跌。但该股票在 2024 年继续成功复苏。Meta 报告了强劲的财务业绩，并在人工智能方面取得了进展，表示预计到年底，Meta AI 将成为使用最广泛的人工智能聊天机器人。</p>
</div><p>The stock's best day of the year came after it reported 2023 fourth-quarter earnings in February. It jumped 20% on Feb. 2 and also initiated a dividend, rewarding shareholders without a need to sell the stock. In the quarter, Meta reported 25% revenue growth to $40.1 billion. Operating margin more than doubled to 41% as it benefited from earlier cost cuts and layoffs. Additionally, its income tax rate fell, leading to net income tripling to $14 billion, or $5.33 per share, showing its profit potential.</p>
<div class="lb-trans"><p>该股票在 2023 年第四季度财报发布后迎来了年度最佳表现。2 月 2 日上涨了 20%，并且还首次发放了股息，奖励股东而无需出售股票。在该季度，Meta 报告收入增长 25%，达到 401 亿美元。由于早期的成本削减和裁员，营业利润率翻了一番，达到了 41%。此外，其所得税率下降，导致净收入三倍增长，达到 140 亿美元，或每股 5.33 美元，显示出其盈利潜力。</p>
</div><p>Over the first three quarters of 2024, Meta continued to deliver strong growth as advertising demand remained strong and the company continued to grow its massive user base thanks to continued interest in its products, which include Facebook, Instagram, Messenger, and WhatsApp.</p>
<div class="lb-trans"><p>在 2024 年前三个季度，Meta 继续实现强劲增长，广告需求保持强劲，公司也因其产品（包括 Facebook、Instagram、Messenger 和 WhatsApp）持续受到关注而不断扩大庞大的用户基础。</p>
</div><p>Through the first three quarters of 2024, revenue was up 22.5% while earnings per share have increased 66%.</p>
<div class="lb-trans"><p>在 2024 年前三个季度，收入增长了 22.5%，每股收益增长了 66%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDM2Mjcvc29jaWFsLW1lZGlhLW5ldHdvcmtpbmctbGlrZXMtZmFjZWJvb2stbWV0YS1pbnN0YWdyYW0uanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F803627%2Fsocial-media-networking-likes-facebook-meta-instagram.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Can Meta keep climbing in 2025?</h2>
<div class="lb-trans"><h2>Meta 能否在 2025 年继续攀升？</h2>
</div><p>Looking ahead to the new year, Meta looks positioned for further growth as momentum in digital advertising and AI remains strong. Investors will get a peek at the all-important holiday-quarter results on Jan. 29.</p>
<div class="lb-trans"><p>展望新的一年，Meta 看起来有望进一步增长，因为数字广告和人工智能的势头依然强劲。投资者将在 1 月 29 日看到至关重要的假日季度业绩。</p>
</div><p>There is room for the stock to go higher this year as it still trades at a reasonable valuation with a price-to-earnings (P/E) ratio of 29. The company won't have the same margin springboard it benefited from in 2024 , but it should deliver another year of growth for investors.</p>
<div class="lb-trans"><p>今年该股票还有上涨空间，因为其市盈率为 29，仍然处于合理估值水平。虽然公司不会再享有 2024 年所带来的利润率提升，但预计将为投资者带来另一个增长年。</p>
</div>

Why Meta Platforms Stock Jumped 65% in 2024

- Meta Platforms 股票在 2024 年继续强劲复苏，广告收入回升。  
- 第三季度收入增长 22.5%，每股收益增加 66%。  
- 预计 2025 年将继续受益于数字广告和 AI 的强劲势头。  

为什么 Meta Platforms 的股票在 2024 年上涨了 65%