<p><strong>亚马逊</strong>(AMZN -1.44%) 在 2024 年以高涨的姿态结束，52 周上涨了 44%。但更重要的是，它在新的一年里全力以赴，利用其电子商务平台来获取市场份额，并利用人工智能（AI）的力量来增强其云平台。</p>
<p>2025 年开局强劲，但你应该购买具有长期潜力的股票。让我们看看亚马逊在五年后可能会是什么样子。</p>
<h2>电子商务：获取市场份额</h2>
<p>近年来，亚马逊在电子商务领域稳步获取市场份额，eMarketer 预计到 2024 年其在美国电子商务销售中的份额将超过 40%。它面临着来自在疫情初期就上线的小公司的激烈竞争，但它改善了物流网络，并采取了许多其他措施来巩固其领先地位并扩大优势。</p>
<p>它最近从全国性的仓储系统转变为区域性仓储系统，这一点很重要，因为实体店连锁利用其实体店面作为分销渠道。<strong>沃尔玛</strong> 和 <strong>好市多</strong> 都在利用其遍布全国的众多门店快速且低成本地发货，并且它们还具备提供亚马逊无法提供的全渠道选项，如门店自取的优势。</p>
<p>相反，亚马逊正在做它最擅长的事情：为在线订单提供最快和最便宜的配送选项。该公司还在不断增加产品种类，以确保其 Prime 客户继续依赖它满足他们的所有需求。</p>
<p>它不断提高配送速度，这增加了客户继续使用它购买日常必需品及更多商品的可能性，同时也在努力降低成本。第三季度当日订单同比增长 25%，而当日配送也是其运营成本最低的系统之一。它最近在路易斯安那州试点了一种新的仓储模型，结合了新的机器人技术。处理时间已经缩短了 25%，这将推动成本改善 25%。</p>
<p>在五年内，亚马逊应该会在电子商务市场上占据更大的份额，而电子商务市场本身也在增长，创造了有机增长的机会。随着规模的扩大，增长可能会放缓。</p>
<h2>云计算和人工智能：加速销售</h2>
<p>根据 Statista 的数据，亚马逊的云计算部门亚马逊网络服务（AWS）占全球云市场总额的 31%。第二名 <strong>微软</strong> 的 Azure 占 20%，尽管其在电子商务中的领先地位没有那么显著，但仍然相当可观。</p>
<p>在通货膨胀飙升时预算紧张的客户现在又开始消费，更重要的是，想要参与生成式 AI 的客户纷纷涌向 AWS 平台。</p>
<p>这是因为亚马逊开发了一个极其强大的 AI 业务，提供各种产品和功能以满足几乎所有需求。管理层将其描述为一个三层系统，开发者可以使用工具创建自己的大型语言模型（LLM），中型企业可以使用亚马逊的 LLM 的 Bedrock 系统，以及为小型企业客户提供的插件解决方案。</p>
<p>第三季度 AWS 的销售增长加速至同比 19%，而生成式 AI 已经成为一个十亿美元的业务。然而，首席执行官安迪·贾西认为这仍处于初期阶段，具有巨大的长期潜力。在 12 月的第三季度财报电话会议上，他表示：“这是一个非常不寻常的大机会，可能是一次千载难逢的机会。”</p>
<p>在五年内，AWS 仍应保持快速增长。它还占据了亚马逊大部分的运营收入——第三季度为 62%——并将帮助亚马逊扩大利润率。</p>
<h2>流媒体：保持竞争力</h2>
<p>流媒体并不是人们通常想到的亚马逊的第一件事，因为亚马逊的业务远不止于此。但它在流媒体领域仍然具有竞争力，并拥有米高梅影业，为其提供一流的内容，与其他大玩家竞争。</p>
<p>它拥有周四夜足球的版权，而第三季度的牛仔队与巨人队的比赛是有史以来观看人数最多的常规赛足球比赛。它还有高度评价的系列剧《指环王：力量之戒》。</p>
<p>它最近推出了类似于 <strong>Netflix</strong> 和 <strong>华特迪士尼</strong> 的广告支持层，并结合强大的广告业务创造新的广告机会。</p>
<p>在五年内，亚马逊应该能够保持竞争力，增加新内容，增强广告部分，并可能进行另一项收购。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDIzMzUvYW1hem9uLXdvcmtlcnMtd2l0aC1wYWNrYWdlcy5wbmcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDIzMzUvYW1hem9uLXdvcmtlcnMtd2l0aC1wYWNrYWdlcy5wbmcmdz03MDA"/></p>
<p>图片来源：亚马逊。</p>
<h2>其他业务</h2>
<p>广告业务一直是亚马逊增长最快的业务。能够接触到亚马逊数亿的 Prime 会员，这些会员都是在线购物，对广告商来说是一个巨大的优势。亚马逊的数据丰富、基于 AI 的系统也为广告商提供了成功的工具。</p>
<p>亚马逊不断收购新公司，同时推出新产品和业务，以创造更多销售机会。它正在投资医疗保健和药品业务，并在过去几年进行了多项收购。</p>
<p>它最近收购了 AI 公司 Anthropic，我预计其即将推出的产品和收购也将集中在发展 AI 业务上。</p>
<h2>亚马逊股票怎么样？</h2>
<p>亚马逊股票在 2024 年超越了市场，并且在今年也有良好的表现。尽管它已经造就了许多百万富翁，但这家公司仍然具有令人难以置信的增长前景。它可能不再是年轻的初创公司，但也伴随着较低的风险。亚马逊股票在未来五年应该会给投资者带来丰厚的回报。</p>

亚马逊

<p>亚马逊在未来五年内有望实现增长，利用其电子商务平台和人工智能来增强云服务。预计到 2024 年，该公司将占据美国电子商务销售的 40% 以上，并改善物流和配送选项。亚马逊网络服务（AWS）在云市场中占据 31% 的份额，受益于对生成性人工智能的需求。此外，亚马逊的流媒体服务保持竞争力，得益于内容收购。广告业务也蓬勃发展，得益于其庞大的 Prime 会员基础。总体而言，亚马逊多样化的战略使其在持续成功的道路上占据有利位置</p>

<p><strong>Amazon</strong>(AMZN -1.44%) ended 2024 on a high note, up 44% in 52 weeks. But more importantly, it's coming into the year with all systems go to leverage its e-commerce platform to gain market share and harness the power of artificial intelligence (AI) to supercharge its cloud platform.</p>
<div class="lb-trans"><p><strong>亚马逊</strong>(AMZN -1.44%) 在 2024 年以高涨的姿态结束，52 周上涨了 44%。但更重要的是，它在新的一年里全力以赴，利用其电子商务平台来获取市场份额，并利用人工智能（AI）的力量来增强其云平台。</p>
</div><p>2025 is starting off strong, but you should buy stocks that have long-term potential. Let's see where Amazon might be five years from now.</p>
<div class="lb-trans"><p>2025 年开局强劲，但你应该购买具有长期潜力的股票。让我们看看亚马逊在五年后可能会是什么样子。</p>
</div><h2>E-commerce: Gaining market share</h2>
<div class="lb-trans"><h2>电子商务：获取市场份额</h2>
</div><p>Amazon has been steadily gaining market share in e-commerce over the past few years, and eMarketer expects it to have surpassed 40% of total U.S. e-commerce sales in 2024. It got a lot of competition from smaller companies that went online early in the pandemic, but it has improved its logistics networks and done a lot of other things to reinforce its top position and expand its lead.</p>
<div class="lb-trans"><p>近年来，亚马逊在电子商务领域稳步获取市场份额，eMarketer 预计到 2024 年其在美国电子商务销售中的份额将超过 40%。它面临着来自在疫情初期就上线的小公司的激烈竞争，但它改善了物流网络，并采取了许多其他措施来巩固其领先地位并扩大优势。</p>
</div><p>It recently switched from a national to a regional warehouse system, and that's important as physical store chains use their physical footprint as a distribution channel. Both <strong>Walmart</strong> and <strong>Costco Wholesale</strong> are leveraging their many stores all over the country to ship orders quickly and cheaply, and they also have the advantage of being able to offer omnichannel options like store pickup that Amazon can't.</p>
<div class="lb-trans"><p>它最近从全国性的仓储系统转变为区域性仓储系统，这一点很重要，因为实体店连锁利用其实体店面作为分销渠道。<strong>沃尔玛</strong> 和 <strong>好市多</strong> 都在利用其遍布全国的众多门店快速且低成本地发货，并且它们还具备提供亚马逊无法提供的全渠道选项，如门店自取的优势。</p>
</div><p>Instead, Amazon is doing what it does best: offering the quickest and cheapest delivery options for online orders. The company is also adding tons of products to ensure that its Prime customers continue to rely on it for everything they need.</p>
<div class="lb-trans"><p>相反，亚马逊正在做它最擅长的事情：为在线订单提供最快和最便宜的配送选项。该公司还在不断增加产品种类，以确保其 Prime 客户继续依赖它满足他们的所有需求。</p>
</div><p>It keeps improving speed, which increases the chance that customers will keep using it for their everyday essentials and more, and it's also making efforts to cut costs. Same-day orders increased 25% year over year in the third quarter, and same-day deliveries are also one of its cheapest systems to operate. It recently piloted a new warehouse model in Louisiana that incorporates new robotics technology. It's already cutting processing time by 25%, which should drive a 25% improvement in costs.</p>
<div class="lb-trans"><p>它不断提高配送速度，这增加了客户继续使用它购买日常必需品及更多商品的可能性，同时也在努力降低成本。第三季度当日订单同比增长 25%，而当日配送也是其运营成本最低的系统之一。它最近在路易斯安那州试点了一种新的仓储模型，结合了新的机器人技术。处理时间已经缩短了 25%，这将推动成本改善 25%。</p>
</div><p>In five years, Amazon should have even more of the e-commerce market, which itself is growing, generating organic growth opportunities. As it gets bigger, growth might slow down.</p>
<div class="lb-trans"><p>在五年内，亚马逊应该会在电子商务市场上占据更大的份额，而电子商务市场本身也在增长，创造了有机增长的机会。随着规模的扩大，增长可能会放缓。</p>
</div><h2>Cloud computing and AI: Accelerating sales</h2>
<div class="lb-trans"><h2>云计算和人工智能：加速销售</h2>
</div><p>Amazon Web Services (AWS), Amazon's cloud computing division, accounts for 31% of the total global cloud market according to Statista. Second-place <strong>Microsoft</strong> Azure has 20%, and while its lead isn't as dramatic as in e-commerce, it's still hefty.</p>
<div class="lb-trans"><p>根据 Statista 的数据，亚马逊的云计算部门亚马逊网络服务（AWS）占全球云市场总额的 31%。第二名 <strong>微软</strong> 的 Azure 占 20%，尽管其在电子商务中的领先地位没有那么显著，但仍然相当可观。</p>
</div><p>Clients who were budgeting when inflation skyrocketed are spending again, and more importantly, clients who want to get in on generative AI are flocking to AWS' platform.</p>
<div class="lb-trans"><p>在通货膨胀飙升时预算紧张的客户现在又开始消费，更重要的是，想要参与生成式 AI 的客户纷纷涌向 AWS 平台。</p>
</div><p>That's because Amazon has developed an incredibly powerful AI business that offers all kinds of products and features to meet almost any demand. Management describes it as a three-tier system, with tools for developers to create their own large language models (LLM), its own Bedrock system for midsize enterprises to use Amazon's LLMs, and plug-in solutions for small business clients.</p>
<div class="lb-trans"><p>这是因为亚马逊开发了一个极其强大的 AI 业务，提供各种产品和功能以满足几乎所有需求。管理层将其描述为一个三层系统，开发者可以使用工具创建自己的大型语言模型（LLM），中型企业可以使用亚马逊的 LLM 的 Bedrock 系统，以及为小型企业客户提供的插件解决方案。</p>
</div><p>AWS sales growth accelerated in the third quarter to 19% year over year, and generative AI is already a billion-dollar business. However, CEO Andy Jassy thinks it's in its infancy and has massive long-term potential. On December's third-quarter earnings call, he said, &#34;It is a really unusually large, maybe once-in-a-lifetime type of opportunity.&#34;</p>
<div class="lb-trans"><p>第三季度 AWS 的销售增长加速至同比 19%，而生成式 AI 已经成为一个十亿美元的业务。然而，首席执行官安迪·贾西认为这仍处于初期阶段，具有巨大的长期潜力。在 12 月的第三季度财报电话会议上，他表示：“这是一个非常不寻常的大机会，可能是一次千载难逢的机会。”</p>
</div><p>In five years, AWS should still be growing at a fast pace. It also accounts for most of Amazon's operating income -- 62% in the third quarter -- and it should help Amazon expand its margins.</p>
<div class="lb-trans"><p>在五年内，AWS 仍应保持快速增长。它还占据了亚马逊大部分的运营收入——第三季度为 62%——并将帮助亚马逊扩大利润率。</p>
</div><h2>Streaming: Staying competitive</h2>
<div class="lb-trans"><h2>流媒体：保持竞争力</h2>
</div><p>Streaming isn't the first thing people usually think of when they think of Amazon, because Amazon is so much more. But it's still competitive in streaming, and it owns MGM Studios, providing it with first-rate content that rivals the other big players.</p>
<div class="lb-trans"><p>流媒体并不是人们通常想到的亚马逊的第一件事，因为亚马逊的业务远不止于此。但它在流媒体领域仍然具有竞争力，并拥有米高梅影业，为其提供一流的内容，与其他大玩家竞争。</p>
</div><p>It has the rights to Thursday Night Football, and the Cowboys-Giants game in the third quarter was the most-streamed regular season football game ever. It also has highly rated series like <em>The Lord of the Rings: The Rings of Power.</em></p>
<div class="lb-trans"><p>它拥有周四夜足球的版权，而第三季度的牛仔队与巨人队的比赛是有史以来观看人数最多的常规赛足球比赛。它还有高度评价的系列剧《指环王：力量之戒》。</p>
</div><p>It recently rolled out an ad-supported tier like <strong>Netflix</strong> and <strong>Walt Disney</strong>, combined with a robust advertising business to generate new opportunities in the ad business.</p>
<div class="lb-trans"><p>它最近推出了类似于 <strong>Netflix</strong> 和 <strong>华特迪士尼</strong> 的广告支持层，并结合强大的广告业务创造新的广告机会。</p>
</div><p>In five years, Amazon should be able to stay competitive, adding new content, beefing up the ad part, and potentially making another acquisition.</p>
<div class="lb-trans"><p>在五年内，亚马逊应该能够保持竞争力，增加新内容，增强广告部分，并可能进行另一项收购。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDIzMzUvYW1hem9uLXdvcmtlcnMtd2l0aC1wYWNrYWdlcy5wbmcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F802335%2Famazon-workers-with-packages.png&amp;op=resize&amp;w=700"/></p>
<p>Image source: Amazon.</p>
<div class="lb-trans"><p>图片来源：亚马逊。</p>
</div><h2>Everything else</h2>
<div class="lb-trans"><h2>其他业务</h2>
</div><p>The ad business has been Amazon's fastest-growing operation for a while. Having access to Amazon's hundreds of millions of Prime members, who are all online to shop, is a huge benefit for advertisers. Amazon's data-rich, AI-based system also gives advertisers the tools to succeed.</p>
<div class="lb-trans"><p>广告业务一直是亚马逊增长最快的业务。能够接触到亚马逊数亿的 Prime 会员，这些会员都是在线购物，对广告商来说是一个巨大的优势。亚马逊的数据丰富、基于 AI 的系统也为广告商提供了成功的工具。</p>
</div><p>Amazon is constantly acquiring new companies while launching new products and businesses to create more sales opportunities. It's investing in healthcare and its pharmacy business, and it's made several acquisitions over the past few years.</p>
<div class="lb-trans"><p>亚马逊不断收购新公司，同时推出新产品和业务，以创造更多销售机会。它正在投资医疗保健和药品业务，并在过去几年进行了多项收购。</p>
</div><p>It recently acquired AI company Anthropic, and I expect that its coming rollouts and acquisitions will also be focused on growing the AI business.</p>
<div class="lb-trans"><p>它最近收购了 AI 公司 Anthropic，我预计其即将推出的产品和收购也将集中在发展 AI 业务上。</p>
</div><h2>What about Amazon stock?</h2>
<div class="lb-trans"><h2>亚马逊股票怎么样？</h2>
</div><p>Amazon stock beat the market in 2024, and it's well positioned to do it again this year. Even though it's already made millionaires, this company still has incredible growth prospects. It may not be the same as a young upstart, but it also comes with less risk. Amazon stock should amply reward investors over the next five years.</p>
<div class="lb-trans"><p>亚马逊股票在 2024 年超越了市场，并且在今年也有良好的表现。尽管它已经造就了许多百万富翁，但这家公司仍然具有令人难以置信的增长前景。它可能不再是年轻的初创公司，但也伴随着较低的风险。亚马逊股票在未来五年应该会给投资者带来丰厚的回报。</p>
</div>

Where Will Amazon Stock Be in 5 Years?

- 亚马逊在 2024 年上涨 44%，预计在电商和云计算领域继续增长。  
- 其电商市场份额预计在 2024 年超过 40%，AWS 占全球云市场 31%。  
- 亚马逊的广告业务和 AI 投资也在快速增长，未来五年前景乐观。  

五年后亚马逊的股票会处于什么位置？