<p>投资者长期以来对 <strong>亚马逊</strong> 的韧性感到惊讶。尽管其规模庞大，但在电子商务、云计算以及最近的人工智能（AI）领域，它仍然持续实现高水平的增长。</p>
<p>然而，随着市值超过 2.3 万亿美元，它可能正接近一个高百分比增长变得更加困难的节点。因此，投资者可能需要考虑其他更容易将市场潜力转化为更快速增长的消费类股票。以下两只股票有潜力产生比这家电子商务和云计算巨头更高的回报。</p>
<h2>Celsius</h2>
<p>诚然，市场排名第三的能量饮料并不是寻找表现优异股票的明显选择。然而，投资者需要更仔细地关注 <strong>Celsius</strong>（CELH -7.76%）。它通过宣传使用天然成分而脱颖而出。这种做法帮助它赢得了健康爱好者的追随。</p>
<p>在与 <strong>百事可乐</strong> 签署分销协议后，销售水平也得到了极大的提升。这增加了它的可获得性，使得亚马逊和 <strong>好市多</strong> 等商家能够大量销售其能量饮料。</p>
<p>不幸的是，分销问题导致其股票从去年高点下跌超过 70%，因为主要分销商，可能是百事可乐，大幅减少了订单。</p>
<p>尽管如此，分销商未来可能会调整订单规模，从而使这一问题的影响减小。此外，2024 年前三季度的销售额达到了 10 亿美元，同比增长了 5%。虽然这与 2023 年前九个月 104% 的年增长率相比显著放缓，但仍然构成了增长。</p>
<p>此外，2024 年前九个月，国际销售仅占 Celsius 收入的 5%。尽管如此，欧洲和亚太地区的销售在年初的前三个季度合计增长了 38%。考虑到这些市场的增长潜力，随着公司非北美市场在销售中占比的提高，整体销售增长应该会改善。</p>
<p>此外，股价下跌使其市盈率降至 41，接近多年来的低点。假设整体销售增长至少能够与其国际增长率相匹配，Celsius 的股票可能会摆脱近期的分销干扰，重新开始上涨。</p>
<h2>阿里巴巴</h2>
<p>另外，如果投资者希望在亚马逊所在的行业中超越其表现，他们可能想要关注被广泛认为是 “中国亚马逊” 的 <strong>阿里巴巴</strong>（BABA -3.78%）。</p>
<p>诚然，尽管阿里巴巴对美国市场的暴露较少，但对与美国之间再次爆发贸易战的恐惧使得中国公司的股票受到压制。此外，中国经济放缓，加上在 2021 年至 2023 年间因监管违规而被罚款近 38 亿美元，也对其股票造成了重大压力。</p>
<p>然而，考虑到阿里巴巴的表现，人们不得不怀疑此次抛售是否过度。该股票自 2020 年创下历史高点以来已下跌近 75%，甚至比 2014 年首次公开募股时下跌了 10%！</p>
<p>这一下跌使其市盈率仅为 17，远低于亚马逊的 48 倍，后者在显著的倍数压缩中交易。此外，阿里巴巴的前瞻市盈率仅为 10，投资者可能未能充分认识到其可能经历的增长。</p>
<p>确实，可以说阿里巴巴之所以变得便宜是有原因的。2024 财年上半年，其收入为 680 亿美元，比去年同期增长了 5%。这与 2021 年同期 31% 的年收入增长相比，显著回落。</p>
<p>尽管如此，2024 年前六个月的净收入接近 100 亿美元，同比增长了 13%。因此，即使增长水平更加温和，阿里巴巴的利润似乎也在快速上升，无法合理解释其极低的前瞻市盈率。仅这一因素就可能在阿里巴巴的负面情绪在年内减退时，激发快速的股价增长。</p>

亚马逊

<p>投资者正在重新考虑亚马逊股票，因为其增长潜力放缓，市值超过 2.3 万亿美元。替代选择如 Celsius 和阿里巴巴被认为是更好的投资选项。尽管 Celsius 最近面临分销问题，但其市盈率为 41，显示出增长潜力。阿里巴巴，常被称为 “中国的亚马逊”，其股票大幅下跌，目前市盈率为 17，随着利润上升，如果市场情绪改善，可能会导致股价回升</p>

<p>Investors have long marveled at the resilience of <strong>Amazon</strong>. Despite its massive size, it has continued to return high levels of growth amid its leadership in e-commerce, cloud computing, and, more recently, artificial intelligence (AI).</p>
<div class="lb-trans"><p>投资者长期以来对 <strong>亚马逊</strong> 的韧性感到惊讶。尽管其规模庞大，但在电子商务、云计算以及最近的人工智能（AI）领域，它仍然持续实现高水平的增长。</p>
</div><p>Nonetheless, with a market cap now of over $2.3 trillion, it is likely approaching a point at which high-percentage growth will become more difficult. Thus, investors may want to consider other consumer-oriented stocks that can more easily turn market potential into more rapid growth. The following two stocks hold the potential to generate higher returns than the e-commerce and cloud giant.</p>
<div class="lb-trans"><p>然而，随着市值超过 2.3 万亿美元，它可能正接近一个高百分比增长变得更加困难的节点。因此，投资者可能需要考虑其他更容易将市场潜力转化为更快速增长的消费类股票。以下两只股票有潜力产生比这家电子商务和云计算巨头更高的回报。</p>
</div><h2>Celsius</h2>
<div class="lb-trans"><h2>Celsius</h2>
</div><p>Admittedly, an energy drink that is No. 3 in the market is not an obvious place to look for an outperforming stock. However, investors need to take a closer look at <strong>Celsius</strong>(CELH -7.76%). It stands out by marketing itself as using natural ingredients. That approach helped it win a following with health enthusiasts.</p>
<div class="lb-trans"><p>诚然，市场排名第三的能量饮料并不是寻找表现优异股票的明显选择。然而，投资者需要更仔细地关注 <strong>Celsius</strong>（CELH -7.76%）。它通过宣传使用天然成分而脱颖而出。这种做法帮助它赢得了健康爱好者的追随。</p>
</div><p>Sales levels also became supercharged after it signed a distribution deal with <strong>PepsiCo</strong>. That increased its availability, allowing outlets such as Amazon and <strong>Costco</strong> to sell its energy drinks in large quantities.</p>
<div class="lb-trans"><p>在与 <strong>百事可乐</strong> 签署分销协议后，销售水平也得到了极大的提升。这增加了它的可获得性，使得亚马逊和 <strong>好市多</strong> 等商家能够大量销售其能量饮料。</p>
</div><p>Unfortunately, distribution issues caused its stock to fall more than 70% from its high last year as a major distributor, likely PepsiCo, drastically reduced its orders.</p>
<div class="lb-trans"><p>不幸的是，分销问题导致其股票从去年高点下跌超过 70%，因为主要分销商，可能是百事可乐，大幅减少了订单。</p>
</div><p>Nonetheless, the distributor will probably right-size its orders in the future, likely making this issue less of a factor. Moreover, sales of $1 billion in the first three quarters of 2024 managed to grow 5%. While that is dramatically slower than the 104% yearly growth in the first nine months of 2023, it still constitutes an increase.</p>
<div class="lb-trans"><p>尽管如此，分销商未来可能会调整订单规模，从而使这一问题的影响减小。此外，2024 年前三季度的销售额达到了 10 亿美元，同比增长了 5%。虽然这与 2023 年前九个月 104% 的年增长率相比显著放缓，但仍然构成了增长。</p>
</div><p>Additionally, international purchases only made up 5% of Celsius' revenue in the first nine months of 2024. Still, sales grew by a combined 38% annually in the Europe and Asia-Pacific regions in the first nine months of the year. Given the growth potential of these markets, overall sales growth should improve as the company's non-North American markets claim a higher percentage of the sales.</p>
<div class="lb-trans"><p>此外，2024 年前九个月，国际销售仅占 Celsius 收入的 5%。尽管如此，欧洲和亚太地区的销售在年初的前三个季度合计增长了 38%。考虑到这些市场的增长潜力，随着公司非北美市场在销售中占比的提高，整体销售增长应该会改善。</p>
</div><p>Furthermore, the stock price decline has taken its P/E ratio to 41, a level just off multi-year lows. Assuming overall sales increases can at least match its international growth rate over time, Celsius stock will probably move on from the recent distribution disruptions and resume its march higher.</p>
<div class="lb-trans"><p>此外，股价下跌使其市盈率降至 41，接近多年来的低点。假设整体销售增长至少能够与其国际增长率相匹配，Celsius 的股票可能会摆脱近期的分销干扰，重新开始上涨。</p>
</div><h2>Alibaba</h2>
<div class="lb-trans"><h2>阿里巴巴</h2>
</div><p>Alternatively, if investors prefer to outperform Amazon within its own industries, they may want to turn to the company widely perceived as the &#34;Amazon of China,&#34; <strong>Alibaba</strong>(BABA -3.78%).</p>
<div class="lb-trans"><p>另外，如果投资者希望在亚马逊所在的行业中超越其表现，他们可能想要关注被广泛认为是 “中国亚马逊” 的 <strong>阿里巴巴</strong>（BABA -3.78%）。</p>
</div><p>Admittedly, fear of another trade war with the U.S. has depressed the stocks of China-based companies, despite Alibaba's lack of exposure to the U.S. Also, a slowing economy in China coupled with almost $3.8 billion in fines between 2021 and 2023 for regulatory violations weighed significantly on its stock.</p>
<div class="lb-trans"><p>诚然，尽管阿里巴巴对美国市场的暴露较少，但对与美国之间再次爆发贸易战的恐惧使得中国公司的股票受到压制。此外，中国经济放缓，加上在 2021 年至 2023 年间因监管违规而被罚款近 38 亿美元，也对其股票造成了重大压力。</p>
</div><p>However, given Alibaba's performance, one has to wonder whether the sell-off is overdone. The stock is down by almost 75% from its all-time high in 2020 and is even down 10% from its IPO in 2014!</p>
<div class="lb-trans"><p>然而，考虑到阿里巴巴的表现，人们不得不怀疑此次抛售是否过度。该股票自 2020 年创下历史高点以来已下跌近 75%，甚至比 2014 年首次公开募股时下跌了 10%！</p>
</div><p>That decline has left it with a P/E ratio of just 17, far less than Amazon, which trades at 48 times earnings amid significant multiple compression. Also, with Alibaba's forward P/E ratio of just 10, investors may not fully appreciate the growth it is likely to experience.</p>
<div class="lb-trans"><p>这一下跌使其市盈率仅为 17，远低于亚马逊的 48 倍，后者在显著的倍数压缩中交易。此外，阿里巴巴的前瞻市盈率仅为 10，投资者可能未能充分认识到其可能经历的增长。</p>
</div><p>Indeed, one could argue Alibaba has become cheap for a reason. Its revenue in the first six months of fiscal 2024 was $68 billion, a gain of 5% from year-ago levels. This is a dramatic pullback from the same period in 2021 when yearly revenue growth was 31%.</p>
<div class="lb-trans"><p>确实，可以说阿里巴巴之所以变得便宜是有原因的。2024 财年上半年，其收入为 680 亿美元，比去年同期增长了 5%。这与 2021 年同期 31% 的年收入增长相比，显著回落。</p>
</div><p>Still, the nearly $10 billion in net income for the first six months of 2024 surged 13% higher from year-ago levels. Hence, even with more muted growth levels, Alibaba's profits appear to be rising too fast to justify its rock-bottom forward P/E ratio. That factor alone could spark rapid stock price growth if negative sentiment surrounding Alibaba fades over the course of the year.</p>
<div class="lb-trans"><p>尽管如此，2024 年前六个月的净收入接近 100 亿美元，同比增长了 13%。因此，即使增长水平更加温和，阿里巴巴的利润似乎也在快速上升，无法合理解释其极低的前瞻市盈率。仅这一因素就可能在阿里巴巴的负面情绪在年内减退时，激发快速的股价增长。</p>
</div>

Should You Forget Amazon Stock? Why These Unstoppable Stocks Are Better Buys

- 投资者对亚马逊的韧性表示惊讶，尽管市值超过 2.3 万亿美元，增长面临挑战。  
- Celsius 和阿里巴巴被认为是潜在的高回报股票，前者在健康饮料市场表现突出，后者则因低市盈率吸引关注。  
- 尽管面临分销问题和经济放缓，Celsius 和阿里巴巴的销售和利润仍显示出增长潜力。  

你是否应该忘记亚马逊股票？为什么这些势不可挡的股票是更好的买入选择