<p><strong>亚马逊</strong>(AMZN -0.16%) 和 <strong>苹果</strong>(AAPL 2.18%) 已成为全球最知名的公司之一。它们的价值也非常高，前者的市值超过 2.4 万亿美元，后者约为 3.4 万亿美元。</p>
<p>多年来，两者都为股东带来了丰厚的回报，但投资者应该对未来感到担忧。哪一家公司提供更好的投资潜力？</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDcwMDIvZ2V0dHlpbWFnZXMtMTMyNDE2NDI5MC0xMjAxeDgwMC01YjJkZjc5Mi5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDcwMDIvZ2V0dHlpbWFnZXMtMTMyNDE2NDI5MC0xMjAxeDgwMC01YjJkZjc5Mi5qcGcmdz03MDA"/></p>
<p>图片来源：Getty Images。</p>
<h2>亚马逊</h2>
<p>亚马逊已被认为是几乎所有商品的在线销售商。它通常提供有竞争力的价格和便捷的配送服务。然而，该公司的业务已经变得更加多元化。</p>
<p>除了在线零售业务外，它还经营实体店（例如，Whole Foods）、亚马逊 Prime 订阅服务、广告服务以及亚马逊网络服务（AWS）等其他业务。</p>
<p>最后一个，AWS，正在快速增长。该云计算服务为组织提供了存储数据、进行计算和使用生成性人工智能等工具的能力。</p>
<p>AWS 的第四季度销售额增长了 19%，达到了 288 亿美元。它的盈利能力也非常高。在此期间，营业收入增长超过 48%，达到了 106 亿美元。虽然该业务占季度销售的 15%，但却占到了营业利润的 50%。</p>
<p>考虑到组织对数据的需求，快速增长似乎不会很快放缓。随着生成性人工智能的快速适应，未来几年的销售增长可能会加速。</p>
<p>AWS 似乎处于一个有利的位置来受益。运营数据中心需要大量资源，从而降低了竞争威胁。它的市场份额最大，远高于 <strong>微软</strong>(NASDAQ: MSFT) 的 Azure 和 <strong>Alphabet</strong>(NASDAQ: GOOG)(NASDAQ: GOOGL) 的 Google Cloud。</p>
<h2>苹果</h2>
<p>苹果以其命名的手表、Mac、iPad 和 iPhone 等产品而闻名。然而，最后一项产品占据了公司销售的最大部分。在截至 2024 年 12 月 28 日的财政第一季度中，它占据了 56% 的销售额。</p>
<p>不幸的是，iPhone 的销售一直疲软。尽管发布了新版本，该产品的第一季度销售额降至 691 亿美元，同比下降 0.8%。</p>
<p>中国仍然是一个薄弱环节，该地区的季度销售下降了 11%。管理层将下降归因于 iPhone 销售疲软。iPhone 面临低价竞争，潜在的关税战争可能进一步压低该设备的销售。</p>
<p>苹果希望通过推出新功能，特别是人工智能，来提升整体 iPhone 销售。是否能够遏制销售下降，尤其是来自低成本竞争对手的压力，仍有待观察。</p>
<h2>决策</h2>
<p>这两只股票最近表现良好。亚马逊的股票在过去一年中上涨了 34.9%（截至 2 月 7 日），超过了 <strong>标准普尔 500 指数</strong> 的 20.6%。在此期间，苹果的股票上涨了 20.9%。</p>
<p>市场预计基于它们的估值将继续表现优异。亚马逊的股票市盈率（P/E）为 41，而苹果的市盈率为 36。这高于标准普尔 500 指数的市盈率 30。</p>
<p>虽然很难称亚马逊的股票为便宜货，但考虑到其 AWS 业务的强劲增长前景，我会选择亚马逊的股票而非苹果。苹果继续增长利润，包括最近一个季度营业收入同比增长 6.1%。然而，竞争压力和潜在的地缘政治逆风可能会对其核心 iPhone 销售造成压力。</p>
<p>对于那些担心亚马逊估值的人，可以采用定投策略，即在固定时间间隔内投资相同金额，从而平滑购买价格。</p>

苹果

亚马逊

<p>亚马逊和苹果是全球最有价值的两家公司，市值分别为 2.4 万亿美元和 3.4 万亿美元。亚马逊的增长得益于其 AWS 云服务，销售额增长了 19%，而苹果则面临着 iPhone 销售疲软的挑战，尤其是在中国。在过去一年中，亚马逊的股票上涨了 34.9%，表现优于苹果的 20.9% 增长。尽管估值较高，亚马逊因其增长潜力而受到青睐，而苹果可能会因竞争压力和影响 iPhone 销售的地缘政治问题而面临困难</p>

<p><strong>Amazon</strong>(AMZN -0.16%) and <strong>Apple</strong>(AAPL 2.18%) have become among the world's most recognized companies. They've also become very valuable, with the former's market cap exceeding $2.4 trillion and the latter's about $3.4 trillion.</p>
<div class="lb-trans"><p><strong>亚马逊</strong>(AMZN -0.16%) 和 <strong>苹果</strong>(AAPL 2.18%) 已成为全球最知名的公司之一。它们的价值也非常高，前者的市值超过 2.4 万亿美元，后者约为 3.4 万亿美元。</p>
</div><p>Both have been very successful and rewarding for shareholders over the years, but investors should be concerned about the future. Which one offers the better investment potential?</p>
<div class="lb-trans"><p>多年来，两者都为股东带来了丰厚的回报，但投资者应该对未来感到担忧。哪一家公司提供更好的投资潜力？</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MDcwMDIvZ2V0dHlpbWFnZXMtMTMyNDE2NDI5MC0xMjAxeDgwMC01YjJkZjc5Mi5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F807002%2Fgettyimages-1324164290-1201x800-5b2df792.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Amazon</h2>
<div class="lb-trans"><h2>亚马逊</h2>
</div><p>Amazon has become known as an online seller of pretty much everything. It typically offers competitive prices and convenient delivery. However, the company's business has become much more.</p>
<div class="lb-trans"><p>亚马逊已被认为是几乎所有商品的在线销售商。它通常提供有竞争力的价格和便捷的配送服务。然而，该公司的业务已经变得更加多元化。</p>
</div><p>Aside from its online retail operations, it also operates physical stores (e.g., Whole Foods), its Amazon Prime subscription service, advertising services, and Amazon Web Services (AWS), among other businesses.</p>
<div class="lb-trans"><p>除了在线零售业务外，它还经营实体店（例如，Whole Foods）、亚马逊 Prime 订阅服务、广告服务以及亚马逊网络服务（AWS）等其他业务。</p>
</div><p>The last one, AWS, has been growing quickly. The cloud-computing service offers organizations the ability to house data, make computations, and use tools like generative artificial intelligence.</p>
<div class="lb-trans"><p>最后一个，AWS，正在快速增长。该云计算服务为组织提供了存储数据、进行计算和使用生成性人工智能等工具的能力。</p>
</div><p>AWS' fourth-quarter sales grew 19% to $28.8 billion. It remains highly profitable, too. Operating income increased more than 48% in the period, reaching $10.6 billion. While the unit accounted for 15% of the quarter's sales, it represented 50% of the operating profit.</p>
<div class="lb-trans"><p>AWS 的第四季度销售额增长了 19%，达到了 288 亿美元。它的盈利能力也非常高。在此期间，营业收入增长超过 48%，达到了 106 亿美元。虽然该业务占季度销售的 15%，但却占到了营业利润的 50%。</p>
</div><p>The fast growth doesn't seem set to slow down anytime soon, given organizations' desire for data. With generative artificial intelligence getting adapted so quickly, sales growth could accelerate in the coming years.</p>
<div class="lb-trans"><p>考虑到组织对数据的需求，快速增长似乎不会很快放缓。随着生成性人工智能的快速适应，未来几年的销售增长可能会加速。</p>
</div><p>AWS appears in a prime position to benefit. It takes a lot of resources to run the data centers, minimizing competitive threats. It has the biggest market share, much higher than <strong>Microsoft</strong>'s (NASDAQ: MSFT) Azure and <strong>Alphabet</strong>'s (NASDAQ: GOOG)(NASDAQ: GOOGL) Google Cloud.</p>
<div class="lb-trans"><p>AWS 似乎处于一个有利的位置来受益。运营数据中心需要大量资源，从而降低了竞争威胁。它的市场份额最大，远高于 <strong>微软</strong>(NASDAQ: MSFT) 的 Azure 和 <strong>Alphabet</strong>(NASDAQ: GOOG)(NASDAQ: GOOGL) 的 Google Cloud。</p>
</div><h2>Apple</h2>
<div class="lb-trans"><h2>苹果</h2>
</div><p>Apple has become known for products like its namesake watch, Mac, iPad, and iPhone. However, it's the last item that accounts for the largest portion of the company's sales. It represented 56% of fiscal first-quarter sales for the period that ended on Dec. 28, 2024.</p>
<div class="lb-trans"><p>苹果以其命名的手表、Mac、iPad 和 iPhone 等产品而闻名。然而，最后一项产品占据了公司销售的最大部分。在截至 2024 年 12 月 28 日的财政第一季度中，它占据了 56% 的销售额。</p>
</div><p>Unfortunately, iPhone sales have been sluggish. The product's first-quarter top line dropped to $69.1 billion, a 0.8% fall from a year ago, despite releasing a new version.</p>
<div class="lb-trans"><p>不幸的是，iPhone 的销售一直疲软。尽管发布了新版本，该产品的第一季度销售额降至 691 亿美元，同比下降 0.8%。</p>
</div><p>China remained a weak spot, with the region's quarterly sales dropping 11%. Management blamed the decline on weaker iPhone sales. The iPhone faces lower-priced competition, and a potential tariff war would likely further depress the device's sales.</p>
<div class="lb-trans"><p>中国仍然是一个薄弱环节，该地区的季度销售下降了 11%。管理层将下降归因于 iPhone 销售疲软。iPhone 面临低价竞争，潜在的关税战争可能进一步压低该设备的销售。</p>
</div><p>Apple hopes to boost overall iPhone sales by launching new features, particularly artificial intelligence. Whether this can stem the sales decline, particularly from lower-cost competitors, remains to be seen.</p>
<div class="lb-trans"><p>苹果希望通过推出新功能，特别是人工智能，来提升整体 iPhone 销售。是否能够遏制销售下降，尤其是来自低成本竞争对手的压力，仍有待观察。</p>
</div><h2>The decision</h2>
<div class="lb-trans"><h2>决策</h2>
</div><p>Both stocks have performed well recently. Amazon's shares gained 34.9% over the last year (ended on Feb. 7), outpacing the <strong>S&amp;P 500</strong>'s 20.6%. During this time, Apple's stock appreciated 20.9%.</p>
<div class="lb-trans"><p>这两只股票最近表现良好。亚马逊的股票在过去一年中上涨了 34.9%（截至 2 月 7 日），超过了 <strong>标准普尔 500 指数</strong> 的 20.6%。在此期间，苹果的股票上涨了 20.9%。</p>
</div><p>The market expects continued outperformance based on their valuations. Amazon's stock has a price-to-earnings (P/E) ratio of 41, and Apple has a P/E of 36. That's higher than the S&amp;P 500's P/E multiple of 30.</p>
<div class="lb-trans"><p>市场预计基于它们的估值将继续表现优异。亚马逊的股票市盈率（P/E）为 41，而苹果的市盈率为 36。这高于标准普尔 500 指数的市盈率 30。</p>
</div><p>While it's hard to call Amazon a bargain, with its strong growth prospects driven by demand for its AWS business, I'd choose the stock over Apple. Apple continues to grow profits, including a 6.1% year-over-year increase in the most recent quarter's operating income. However, competitive pressures and potential geopolitical headwinds could pressure its core iPhone sales.</p>
<div class="lb-trans"><p>虽然很难称亚马逊的股票为便宜货，但考虑到其 AWS 业务的强劲增长前景，我会选择亚马逊的股票而非苹果。苹果继续增长利润，包括最近一个季度营业收入同比增长 6.1%。然而，竞争压力和潜在的地缘政治逆风可能会对其核心 iPhone 销售造成压力。</p>
</div><p>For those concerned about Amazon's valuation, you can engage in dollar-cost averaging, in which you invest the same amount at regular intervals, smoothing out the purchase price over time.</p>
<div class="lb-trans"><p>对于那些担心亚马逊估值的人，可以采用定投策略，即在固定时间间隔内投资相同金额，从而平滑购买价格。</p>
</div>

Best Stock to Buy Right Now: Amazon vs Apple

- 亚马逊市值超过 2.4 万亿美元，苹果约 3.4 万亿美元。
- 亚马逊的 AWS 服务销售增长 19%，运营利润占比 50%。
- 苹果 iPhone 销售下滑，面临竞争压力和潜在关税影响。

目前最值得购买的股票：亚马逊 vs 苹果