<p>在最近的一次采访中，AMC 娱乐控股公司首席执行官亚当·阿伦分享了他对电影发行不断变化的格局以及流媒体巨头在电影行业中角色的见解。阿伦强调了科技巨头苹果和亚马逊对电影发行日益增长的兴趣，同时指出 Netflix 对完全接受这一趋势的犹豫。让我们深入探讨这些发展的影响，并探索其对流媒体格局竞争动态的潜在影响。</p>
<p><img src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b008bea0bc002.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b008bea0bc002.png"/></p>
<p>苹果和亚马逊都表示有兴趣利用电影发行来推广各自的流媒体服务，Apple TV+ 和 Prime Video。苹果 reportedly 计划每年在电影发行上投资 10 亿美元，而亚马逊则承诺每年在影院上映 12 到 15 部电影。这些战略举措旨在制造话题并吸引新用户订阅他们的流媒体平台。</p>
<p>阿伦称赞这些科技巨头对电影发行的承诺，表示：“随着我们不断听到来自传统合作伙伴的好处，关于他们在影院上映的电影为他们的流媒体平台带来了更大的好处，我们已经认为，流媒体公司在影院的参与只是时间问题。”</p>
<p>然而，作为流媒体市场的主导者，Netflix 对电影发行的接受态度更加谨慎。虽然 Netflix 对部分标题进行了有限的影院发行实验，但尚未像苹果和亚马逊那样承诺大规模的影院存在。</p>
<p><img src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b009243c20001.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b009243c20001.png"/></p>
<p>Netflix 对完全接受电影发行的犹豫可能源于几个因素。首先，Netflix 的主要关注点一直是通过独家内容和具有竞争力的定价来扩大其用户基础。考虑到其现有的市场主导地位，电影发行可能并未被视为推动 Netflix 用户增长的关键因素。</p>
<p>此外，Netflix 的内容库庞大且多样，强烈强调原创节目。电影发行可能并未被视为 Netflix 内容战略的必要组成部分，因为其庞大的库已经满足了广泛的观众偏好。</p>
<p>最后，Netflix 的商业模式建立在按需流媒体内容的便利性和可及性上。电影发行可能与 Netflix 提供即时访问庞大内容库的核心价值主张不符。</p>
<p>苹果和亚马逊对电影发行的接受，以及 Netflix 的犹豫，具有重要意义。苹果和亚马逊的战略举措可能帮助他们在竞争激烈的流媒体市场中获得优势，因为他们利用电影发行的文化影响力和营销力量来吸引新用户并留住现有用户。与此同时，Netflix 对其核心优势的关注，如独家内容和竞争性定价，可能继续推动其用户增长和市场主导地位。</p>
<p>总之，随着苹果和亚马逊接受电影发行，而 Netflix 则保持谨慎，流媒体市场的动态变化为这些科技巨头带来了机遇和挑战。随着竞争格局的不断变化，这些公司必须调整其战略，以维持市场地位并利用娱乐行业的新兴趋势。</p>

AMC院线

<p>AMC 首席执行官亚当·阿伦在一次采访中讨论了电影发行动态的变化，他指出苹果和亚马逊正越来越多地投资于这一领域，以促进他们的流媒体服务，而 Netflix 则仍然犹豫不决。苹果计划每年投资 10 亿美元用于电影发行，亚马逊则计划每年在影院上映 12 到 15 部电影。相比之下，Netflix 并未承诺在影院有显著的存在，而是专注于其庞大的内容库和通过独家内容实现的用户增长。这一变化可能会影响流媒体服务的竞争格局</p>

<p>In a recent interview, AMC Entertainment Holdings Inc. CEO Adam Aron shared his insights on the evolving landscape of theatrical releases and the role of streaming giants in the movie industry. Aron highlighted the growing interest of tech giants Apple and Amazon in theatrical releases, while noting Netflix's reluctance to fully embrace this trend. Let's delve into the implications of these developments and explore the potential impact on the competitive dynamics of the streaming landscape.</p>
<div class="lb-trans"><p>在最近的一次采访中，AMC 娱乐控股公司首席执行官亚当·阿伦分享了他对电影发行不断变化的格局以及流媒体巨头在电影行业中角色的见解。阿伦强调了科技巨头苹果和亚马逊对电影发行日益增长的兴趣，同时指出 Netflix 对完全接受这一趋势的犹豫。让我们深入探讨这些发展的影响，并探索其对流媒体格局竞争动态的潜在影响。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b008bea0bc002.png" alt="" original-src="https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b008bea0bc002.png"/></p>
<p>Apple and Amazon have both expressed interest in leveraging theatrical releases to promote their respective streaming services, Apple TV+ and Prime Video. Apple is reportedly planning to invest $1 billion annually in theatrical releases, while Amazon has committed to releasing 12 to 15 movies a year in theaters. These strategic moves aim to generate buzz and attract new subscribers to their streaming platforms.</p>
<div class="lb-trans"><p>苹果和亚马逊都表示有兴趣利用电影发行来推广各自的流媒体服务，Apple TV+ 和 Prime Video。苹果 reportedly 计划每年在电影发行上投资 10 亿美元，而亚马逊则承诺每年在影院上映 12 到 15 部电影。这些战略举措旨在制造话题并吸引新用户订阅他们的流媒体平台。</p>
</div><p>Aron praised these tech giants for their commitment to theatrical releases, stating, &#34;With all the benefits that we continue to hear from our traditional partners about how movies they’re releasing theatrically are providing greater benefits to their streaming platforms, we’ve thought for a while that it’s only a matter of time before the streaming companies get into theatrical in a much more significant way.&#34;</p>
<div class="lb-trans"><p>阿伦称赞这些科技巨头对电影发行的承诺，表示：“随着我们不断听到来自传统合作伙伴的好处，关于他们在影院上映的电影为他们的流媒体平台带来了更大的好处，我们已经认为，流媒体公司在影院的参与只是时间问题。”</p>
</div><p>However, Netflix, the dominant player in the streaming market, has been more cautious about embracing theatrical releases. While Netflix has experimented with limited theatrical releases for select titles, it has not yet committed to a significant theatrical presence like Apple and Amazon.</p>
<div class="lb-trans"><p>然而，作为流媒体市场的主导者，Netflix 对电影发行的接受态度更加谨慎。虽然 Netflix 对部分标题进行了有限的影院发行实验，但尚未像苹果和亚马逊那样承诺大规模的影院存在。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b009243c20001.png" alt="" original-src="https://lh-prod-oper-pub-opercenter.s3.amazonaws.com/discovery-image/compress-1a4b009243c20001.png"/></p>
<p>Netflix's reluctance to fully embrace theatrical releases may be due to several factors. First, Netflix's primary focus has been on growing its subscriber base through exclusive content and competitive pricing. Theatrical releases may not be seen as a critical factor in driving subscriber growth for Netflix, given its existing market dominance.</p>
<div class="lb-trans"><p>Netflix 对完全接受电影发行的犹豫可能源于几个因素。首先，Netflix 的主要关注点一直是通过独家内容和具有竞争力的定价来扩大其用户基础。考虑到其现有的市场主导地位，电影发行可能并未被视为推动 Netflix 用户增长的关键因素。</p>
</div><p>Additionally, Netflix's content library is vast and diverse, with a strong emphasis on original programming. Theatrical releases may not be seen as a necessary component of Netflix's content strategy, as its vast library already caters to a wide range of audience preferences.</p>
<div class="lb-trans"><p>此外，Netflix 的内容库庞大且多样，强烈强调原创节目。电影发行可能并未被视为 Netflix 内容战略的必要组成部分，因为其庞大的库已经满足了广泛的观众偏好。</p>
</div><p>Lastly, Netflix's business model is built around the convenience and accessibility of streaming content on demand. Theatrical releases may not align with Netflix's core value proposition of providing instant access to a vast library of content.</p>
<div class="lb-trans"><p>最后，Netflix 的商业模式建立在按需流媒体内容的便利性和可及性上。电影发行可能与 Netflix 提供即时访问庞大内容库的核心价值主张不符。</p>
</div><p>The implications of Apple and Amazon's embrace of theatrical releases, coupled with Netflix's reluctance, are significant. Apple and Amazon's strategic moves may help them gain traction in the competitive streaming landscape, as they leverage the cultural cachet and marketing power of theatrical releases to attract new subscribers and retain existing ones. Meanwhile, Netflix's focus on its core strengths, such as exclusive content and competitive pricing, may continue to drive its subscriber growth and market dominance.</p>
<div class="lb-trans"><p>苹果和亚马逊对电影发行的接受，以及 Netflix 的犹豫，具有重要意义。苹果和亚马逊的战略举措可能帮助他们在竞争激烈的流媒体市场中获得优势，因为他们利用电影发行的文化影响力和营销力量来吸引新用户并留住现有用户。与此同时，Netflix 对其核心优势的关注，如独家内容和竞争性定价，可能继续推动其用户增长和市场主导地位。</p>
</div><p>In conclusion, the evolving dynamics of the streaming landscape, with Apple and Amazon embracing theatrical releases and Netflix holding back, present both opportunities and challenges for these tech giants. As the competitive landscape continues to shift, it will be crucial for these companies to adapt their strategies to maintain their market positions and capitalize on emerging trends in the entertainment industry.</p>
<div class="lb-trans"><p>总之，随着苹果和亚马逊接受电影发行，而 Netflix 则保持谨慎，流媒体市场的动态变化为这些科技巨头带来了机遇和挑战。随着竞争格局的不断变化，这些公司必须调整其战略，以维持市场地位并利用娱乐行业的新兴趋势。</p>
</div>

AMC CEO: Apple and Amazon Embrace Theaters, But Netflix Holds Back

- AMC CEO 亚当·阿伦指出苹果和亚马逊对影院发行的兴趣。  
- 苹果计划每年投资 10 亿美元，亚马逊每年发布 12 至 15 部电影。  
- Netflix 对影院发行持谨慎态度，可能影响其市场主导地位。  

AMC CEO：苹果和亚马逊拥抱影院，但 Netflix 却持保留态度