<p>（路透社）- 怪物饮料在周四的第四季度销售中超出预期，得益于对其产品（包括能量饮料和饮料）的需求改善。</p>
<p>重要性</p>
<p>饮料制造商一直在努力提升销售，因为消费者对高利润商品感到犹豫，并寻找更便宜的替代品以优先购买必需品。</p>
<p>然而，怪物饮料通过加大促销力度和推出新产品，帮助其在零售商处获得更多货架空间，并吸引顾客，从而在假日季度进一步促进了其产品的销售。</p>
<p>本月早些时候，百事可乐报告了销售下滑，而可口可乐则逆势而上，季度收入意外增长。</p>
<p>背景</p>
<p>该公司还一直保持其库存水平，并在过去几个季度对某些品牌和包装进行了连续提价，帮助其提升了利润率。</p>
<p>其季度调整后毛利率为 55.5%，而去年为 54.5%。</p>
<p>关键报价</p>
<p>“在美国，我们看到便利店以及尼尔森报告的所有测量渠道中，能量饮料类别的增长正在复苏，” 联合首席执行官希尔顿·施洛斯伯格表示。</p>
<p>数字</p>
<p>截至 12 月 31 日的季度，怪物饮料的净销售额同比增长 4.7%，达到 18.1 亿美元。根据 LSEG 汇编的数据，分析师预计增长 3.73%，达到 18 亿美元。</p>
<p>怪物能量饮料部门的净销售额（其最大收入来源）增长了 4.5%，而第三季度仅增长 0.8%。</p>
<p>然而，该季度调整后的每股利润为 38 美分，低于预期的 40 美分，原因是公司酒类品牌部门受到 1.307 亿美元减值费用的影响。</p>
<p>市场反应</p>
<p>该公司股票在去年下跌约 9%，在盘后交易中上涨约 3%。</p>
<p>（由阿努贾·巴拉特·米斯特里在班加罗尔报道；阿兰·巴罗纳编辑）</p>

怪物饮料

<p>怪物饮料报告第四季度净销售额增长 4.7%，达到 18.1 亿美元，超出分析师预期。公司的成功归因于对能量饮料需求的改善和有效的促销，尽管其他饮料制造商面临挑战。联合首席执行官希尔顿·施洛斯伯格指出，能量饮料类别出现了复苏。然而，由于酒精部门的减值费用，调整后的利润未能达到预期。在报告发布后，怪物饮料的股价在盘后交易中上涨约 3%</p>

<p>(Reuters) - Monster Beverage beat fourth-quarter sales estimates on Thursday, helped by improving demand for its products including energy drinks and beverages.</p>
<div class="lb-trans"><p>（路透社）- 怪物饮料在周四的第四季度销售中超出预期，得益于对其产品（包括能量饮料和饮料）的需求改善。</p>
</div><p>WHY IT'S IMPORTANT</p>
<div class="lb-trans"><p>重要性</p>
</div><p>Beverage makers have been struggling to lift sales as consumers balk at higher-margin items and look for cheaper alternatives to prioritize essentials purchases.</p>
<div class="lb-trans"><p>饮料制造商一直在努力提升销售，因为消费者对高利润商品感到犹豫，并寻找更便宜的替代品以优先购买必需品。</p>
</div><p>However, Monster Beverage's efforts to ramp up promotions and launch new products have been helping it gain more shelf space at retailers and appeal to customers, further benefiting its products during the holiday quarter.</p>
<div class="lb-trans"><p>然而，怪物饮料通过加大促销力度和推出新产品，帮助其在零售商处获得更多货架空间，并吸引顾客，从而在假日季度进一步促进了其产品的销售。</p>
</div><p>Earlier this month, PepsiCo reported a sales drop, while Coca-Cola bucked the trend to see a surprise jump in quarterly revenue.</p>
<div class="lb-trans"><p>本月早些时候，百事可乐报告了销售下滑，而可口可乐则逆势而上，季度收入意外增长。</p>
</div><p>CONTEXT</p>
<div class="lb-trans"><p>背景</p>
</div><p>The company has also been maintaining its inventory levels and taking consecutive price hikes on certain brands and packages over the past quarters, helping it lift margins.</p>
<div class="lb-trans"><p>该公司还一直保持其库存水平，并在过去几个季度对某些品牌和包装进行了连续提价，帮助其提升了利润率。</p>
</div><p>Its quarterly adjusted gross profit came in at 55.5%, compared to 54.5% a year ago.</p>
<div class="lb-trans"><p>其季度调整后毛利率为 55.5%，而去年为 54.5%。</p>
</div><p>KEY QUOTE</p>
<div class="lb-trans"><p>关键报价</p>
</div><p>&#34;In the United States, we are seeing a resurgence of growth in the energy drink category in convenience, as well as in all measured channels reported by Nielsen,&#34; said Co-CEO Hilton Schlosberg.</p>
<div class="lb-trans"><p>“在美国，我们看到便利店以及尼尔森报告的所有测量渠道中，能量饮料类别的增长正在复苏，” 联合首席执行官希尔顿·施洛斯伯格表示。</p>
</div><p>BY THE NUMBERS</p>
<div class="lb-trans"><p>数字</p>
</div><p>Monster Beverage's net sales rose 4.7% to $1.81 billion in the quarter ended December 31 from a year ago. Analysts estimated a 3.73% rise to $1.80 billion, according to data compiled by LSEG</p>
<div class="lb-trans"><p>截至 12 月 31 日的季度，怪物饮料的净销售额同比增长 4.7%，达到 18.1 亿美元。根据 LSEG 汇编的数据，分析师预计增长 3.73%，达到 18 亿美元。</p>
</div><p>Net sales in the Monster energy drinks segment, its biggest revenue generator, increased 4.5%, after rising 0.8% in the third quarter.</p>
<div class="lb-trans"><p>怪物能量饮料部门的净销售额（其最大收入来源）增长了 4.5%，而第三季度仅增长 0.8%。</p>
</div><p>However, it posted an adjusted profit of 38 cents per share for the quarter, below estimates of 40 cents apiece, following the impact of $130.7 million impairment charges related to the company's alcohol brands segment.</p>
<div class="lb-trans"><p>然而，该季度调整后的每股利润为 38 美分，低于预期的 40 美分，原因是公司酒类品牌部门受到 1.307 亿美元减值费用的影响。</p>
</div><p>MARKET REACTION</p>
<div class="lb-trans"><p>市场反应</p>
</div><p>Shares of the company, which were down about 9% last year, rose about 3% in extended trading.</p>
<div class="lb-trans"><p>该公司股票在去年下跌约 9%，在盘后交易中上涨约 3%。</p>
</div><p>(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Alan Barona)</p>
<div class="lb-trans"><p>（由阿努贾·巴拉特·米斯特里在班加罗尔报道；阿兰·巴罗纳编辑）</p>
</div>

Monster Beverage beats quarterly sales estimates as demand for energy drinks improves Beverage makers have been struggling to lift sales as consumers balk at higher-margin items and look for cheaper alternatives to prioritize essentials purchases.  However, Monster Beverage's efforts to ramp up promotions and launch new products have been helping it gain more shelf space at retailers and appeal to customers, further benefiting its products during the holiday quarter.  "In the United States, we are seeing a resurgence of growth in the energy drink category in convenience, as well as in all measured channels reported by Nielsen," said Co-CEO Hilton Schlosberg.

雅虎北美

怪物饮料超出季度销售预期，因为能量饮料的需求有所改善 饮料制造商一直在努力提高销售，因为消费者对高利润率商品望而却步，并寻找更便宜的替代品以优先购买必需品。然而，怪物饮料通过加大促销力度和推出新产品的努力，帮助其在零售商处获得更多货架空间，并吸引顾客，从而在假日季度进一步受益。 “在美国，我们看到能量饮料类别在便利店以及尼尔森报告的所有测量渠道中重新增长，” 联合首席执行官希尔顿·施洛斯伯格说