<p>与许多公司一样，<strong>Meta Platforms</strong>（META -2.42%）在 2025 年开局良好，在年初的几周内表现出色。然而，像许多同行一样，由于多种因素的影响，尤其是特朗普总统的贸易战，这家科技巨头的股价在过去一个月有所下跌。</p>
<p>尽管市场仍然动荡，可能会让人倾向于避免这只股票，但尽管短期内存在不确定性，Meta Platforms 看起来仍然值得购买和持有。让我们考虑投资该公司的三个理由。</p>
<h2>1. 它在人工智能领域加大投入</h2>
<p>人工智能（AI）领域看起来极具前景。<strong>亚马逊</strong> 首席执行官安迪·贾西在最近给股东的信中写道：“生成性人工智能可能是自云计算以来最大的技术变革（云计算本身仍处于早期阶段），也许是自互联网以来最大的变革。”</p>
<p>虽然几家人工智能公司吸引了大部分关注，但 Meta Platforms 在这一领域看起来是一个显著的参与者。几年前，它推出了人工智能助手 Meta AI 及其大型语言模型（LLMs）系列，称为 Llama。</p>
<p>管理层希望 Llama 能成为今年使用最广泛的开源 LLM；与此同时，Meta AI 的月活跃用户超过 7 亿。由于其大部分努力是免费的，人工智能对公司财务结果的影响有限。也许我们可以指出，公司利用人工智能驱动其网站和应用的更高参与度，从而带来更高的广告收入。</p>
<p>尽管其人工智能变现努力可能还处于初期阶段，但管理层看到了潜力，并计划追求这一机会。首席执行官马克·扎克伯格表示，Meta 将投资数千亿美元用于人工智能基础设施。考虑到行业的发展轨迹和公司在该领域的显著工作，它可能会从当前的人工智能相关举措中获得丰厚的回报。</p>
<h2>2. 它拥有无与伦比的用户生态系统</h2>
<p>Meta Platforms 最大的优势之一是其庞大的用户基础，这些用户每天至少使用其一个网站或应用。到 2024 年底，公司拥有 33.5 亿日活跃用户，同比增长 5%。</p>
<p>它受益于网络效应。以 Instagram 为例，这是一款允许人们与朋友和家人保持联系的应用，影响者可以吸引大量粉丝，公司可以宣传其产品。用户越多，对外部用户来说，它的价值就越大。</p>
<p>这种网络效应意味着它在可预见的未来可能仍将是领先的社交媒体平台。因此，公司将继续花费巨额资金来推出定向广告。</p>
<p>Meta Platforms 还在寻找变现其深厚生态系统的方法。它推出了 WhatsApp 的付费消息等举措。它仍在努力实现其元宇宙的愿景，这可能提供另一个重要的收入来源。只要公司每天吸引数十亿用户，未来应该会有更多的举措。</p>
<h2>3. 目前估值合理</h2>
<p>投资者也可以以看起来不算过于昂贵的价格购买该股票，按照传统估值技术判断。公司的前瞻市盈率（P/E）为 23.5。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/325c88adaac9d110d853eeaf73a800cd.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/325c88adaac9d110d853eeaf73a800cd.png"/></p>
<p>META 市盈率（前瞻）数据来源于 YCharts。</p>
<p>确实，这高于其所属的通信服务行业的 18.1 的平均水平，但考虑到其出色的财务业绩和强劲的前景，Meta 的较高前瞻市盈率是合理的。作为额外的好处，它现在也是一家分红公司，去年开始每季度支付股息。</p>
<p>Meta Platforms 可能会成为一只优秀的收益股票，也可能不会；只有时间会证明。但股息无疑不会让它变得不具吸引力。公司的许多增长途径——包括人工智能、强大的竞争优势和庞大的用户生态系统——使其成为一个令人兴奋的长期投资选择。</p>

META

<p>Meta Platforms (META) 在 2025 年初表现强劲，尽管由于市场波动和外部因素导致近期股价下跌。考虑投资的三个理由包括：1) 在人工智能方面的重大投资，计划提升用户参与度和广告收入；2) 拥有 33.5 亿日活跃用户的庞大生态系统，受益于网络效应；3) 合理的估值，前瞻市盈率为 23.5，并且推出了新的股息分配。这些因素使 Meta 成为一个引人注目的长期投资机会</p>

<p>Like many companies, <strong>Meta Platforms</strong>(META -2.42%) started 2025 splendidly, performing well through the first few weeks of the year. And like many of its peers, the tech giant's shares have dipped in the past month due to a combination of factors, with President Trump's trade wars playing a prominent role.</p>
<div class="lb-trans"><p>与许多公司一样，<strong>Meta Platforms</strong>（META -2.42%）在 2025 年开局良好，在年初的几周内表现出色。然而，像许多同行一样，由于多种因素的影响，尤其是特朗普总统的贸易战，这家科技巨头的股价在过去一个月有所下跌。</p>
</div><p>Though it might be tempting to avoid the stock as the market remains volatile, Meta Platforms looks attractive to buy and hold for a while despite near-term uncertainty. Let's consider three reasons to invest in the company.</p>
<div class="lb-trans"><p>尽管市场仍然动荡，可能会让人倾向于避免这只股票，但尽管短期内存在不确定性，Meta Platforms 看起来仍然值得购买和持有。让我们考虑投资该公司的三个理由。</p>
</div><h2>1. It is doubling down on artificial intelligence</h2>
<div class="lb-trans"><h2>1. 它在人工智能领域加大投入</h2>
</div><p>The artificial intelligence (AI) field looks incredibly promising. <strong>Amazon</strong> CEO Andy Jassy wrote in a recent letter to shareholders, &#34;Generative AI may be the largest technology transformation since the cloud (which itself, is still in the early stages), and perhaps since the Internet.&#34;</p>
<div class="lb-trans"><p>人工智能（AI）领域看起来极具前景。<strong>亚马逊</strong> 首席执行官安迪·贾西在最近给股东的信中写道：“生成性人工智能可能是自云计算以来最大的技术变革（云计算本身仍处于早期阶段），也许是自互联网以来最大的变革。”</p>
</div><p>While several AI companies are grabbing most of the attention, Meta Platforms looks like a notable player in the space. Several years ago, it launched an AI assistant, Meta AI, and its family of large language models (LLMs), called Llama.</p>
<div class="lb-trans"><p>虽然几家人工智能公司吸引了大部分关注，但 Meta Platforms 在这一领域看起来是一个显著的参与者。几年前，它推出了人工智能助手 Meta AI 及其大型语言模型（LLMs）系列，称为 Llama。</p>
</div><p>Management hopes Llama will become the most used open-source LLM this year; meanwhile, Meta AI has more than 700 million monthly active users. The impact of AI on the company's financial results has been limited since much of its efforts are available for free. Perhaps we can point to the company using AI-powered algorithms to drive greater engagement on its websites and apps, leading to higher ad revenue.</p>
<div class="lb-trans"><p>管理层希望 Llama 能成为今年使用最广泛的开源 LLM；与此同时，Meta AI 的月活跃用户超过 7 亿。由于其大部分努力是免费的，人工智能对公司财务结果的影响有限。也许我们可以指出，公司利用人工智能驱动其网站和应用的更高参与度，从而带来更高的广告收入。</p>
</div><p>Its AI monetization efforts might be in their early innings, but management sees the potential and plans to pursue this opportunity. CEO Mark Zuckerberg says Meta will invest hundreds of billions of dollars in AI infrastructure. It could see rich dividends from its current AI-related initiatives, considering the trajectory of the industry and the company's already notable work in the field.</p>
<div class="lb-trans"><p>尽管其人工智能变现努力可能还处于初期阶段，但管理层看到了潜力，并计划追求这一机会。首席执行官马克·扎克伯格表示，Meta 将投资数千亿美元用于人工智能基础设施。考虑到行业的发展轨迹和公司在该领域的显著工作，它可能会从当前的人工智能相关举措中获得丰厚的回报。</p>
</div><h2>2. It has an unparalleled ecosystem of users</h2>
<div class="lb-trans"><h2>2. 它拥有无与伦比的用户生态系统</h2>
</div><p>One of Meta Platforms' greatest strengths is its large installed base of people who use at least one of its websites or apps daily. The company ended 2024 with 3.35 billion daily active users, a 5% year-over-year increase.</p>
<div class="lb-trans"><p>Meta Platforms 最大的优势之一是其庞大的用户基础，这些用户每天至少使用其一个网站或应用。到 2024 年底，公司拥有 33.5 亿日活跃用户，同比增长 5%。</p>
</div><p>It benefits from the network effect. Consider Instagram, an app that allows people to keep in touch with friends and family members, influencers to attract a large following, and companies to advertise their products. The more users it has, the more valuable it becomes to those on the outside looking in.</p>
<div class="lb-trans"><p>它受益于网络效应。以 Instagram 为例，这是一款允许人们与朋友和家人保持联系的应用，影响者可以吸引大量粉丝，公司可以宣传其产品。用户越多，对外部用户来说，它的价值就越大。</p>
</div><p>This network effect means it likely to remain the leading social media platform for the foreseeable future. So, companies will continue to pay small fortunes to launch targeted ads.</p>
<div class="lb-trans"><p>这种网络效应意味着它在可预见的未来可能仍将是领先的社交媒体平台。因此，公司将继续花费巨额资金来推出定向广告。</p>
</div><p>Meta Platforms is also looking for ways to monetize its deep ecosystem. It has launched initiatives such as paid messaging on WhatsApp. And it is still working on its metaverse ambitions, which could provide another meaningful revenue source. As long as the company attracts billions of users daily, there should be more initiatives in the future.</p>
<div class="lb-trans"><p>Meta Platforms 还在寻找变现其深厚生态系统的方法。它推出了 WhatsApp 的付费消息等举措。它仍在努力实现其元宇宙的愿景，这可能提供另一个重要的收入来源。只要公司每天吸引数十亿用户，未来应该会有更多的举措。</p>
</div><h2>3. It is reasonably valued currently</h2>
<div class="lb-trans"><h2>3. 目前估值合理</h2>
</div><p>Investors can also buy the stock at prices that do not look prohibitively expensive, judging by traditional valuation techniques. The company's forward price-to-earnings (P/E) ratio is 23.5.</p>
<div class="lb-trans"><p>投资者也可以以看起来不算过于昂贵的价格购买该股票，按照传统估值技术判断。公司的前瞻市盈率（P/E）为 23.5。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/325c88adaac9d110d853eeaf73a800cd.png" alt="" original-src="https://media.ycharts.com/charts/325c88adaac9d110d853eeaf73a800cd.png"/></p>
<p>META PE Ratio (Forward) data by YCharts.</p>
<div class="lb-trans"><p>META 市盈率（前瞻）数据来源于 YCharts。</p>
</div><p>True, that's higher than the 18.1 average for the communication services sector it belongs to, but Meta's higher forward P/E multiple is well justified considering its excellent financial results and strong prospects. And as a bonus, it is now a dividend payer, having initiated a quarterly payout last year.</p>
<div class="lb-trans"><p>确实，这高于其所属的通信服务行业的 18.1 的平均水平，但考虑到其出色的财务业绩和强劲的前景，Meta 的较高前瞻市盈率是合理的。作为额外的好处，它现在也是一家分红公司，去年开始每季度支付股息。</p>
</div><p>Meta Platforms may or may not go on to become an excellent income stock; only time will tell. But the payout certainly will not make it less attractive. And the company's many growth avenues -- including AI, its strong competitive advantage, and massive ecosystem of users -- make it an exciting long-term option.</p>
<div class="lb-trans"><p>Meta Platforms 可能会成为一只优秀的收益股票，也可能不会；只有时间会证明。但股息无疑不会让它变得不具吸引力。公司的许多增长途径——包括人工智能、强大的竞争优势和庞大的用户生态系统——使其成为一个令人兴奋的长期投资选择。</p>
</div>

3 Reasons to Buy Meta Platforms Stock Hand Over Fist

- Meta Platforms 在 2025 年初表现良好，但近期股价因多种因素下跌。  
- 公司在人工智能领域加大投资，计划投入数百亿美元以推动增长。  
- Meta 拥有 33.5 亿日活跃用户，网络效应使其广告收入持续增长。  

三大理由让你果断买入 Meta Platforms 的股票