Assembly，作为 Stagwell (NASDAQ: STGW) Challenger Network 的一部分， 为凯悦提供全球付费媒体战略，拥有创新的全渠道专业知识
, /PRNewswire/ --Assembly，一家领先的全球媒体代理机构，已被任命为凯悦的全球付费媒体代理机构（AOR），将支持凯悦的 World of Hyatt，这是一个屡获殊荣的客户忠诚计划，提供更多奖励和更多体验健康的方式，覆盖更多目的地，并整合凯悦的五个独特品牌组合，包括奢华、生活方式、包容、经典和基本款。自 4 月 1 日起，Assembly 将负责品牌绩效媒体战略、规划和购买。此次合作是在竞争性评审后达成的，标志着双方组织的重要里程碑。
<img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2657088/Assembly__World_of_Hyatt.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2657088/Assembly__World_of_Hyatt.jpg"/>
此次任命反映了凯悦的战略举措，旨在将其全渠道全球媒体规划和购买工作统一到一个代理机构，简化运营，并提升各市场和品牌组合的媒体影响力。
&#34;Assembly 将继续提升 World of Hyatt 的&#34;Be More Here&#34;平台，鼓励客人、会员和客户充分利用旅行的变革力量，这种体验只有在凯悦才能实现，&#34;凯悦全球媒体负责人 Jennie Peelle 表示。&#34;集中规划和购买媒体将确保我们在每次互动中以关怀、选择和认可为核心，满足我们的受众。我们相信，Assembly 的数据驱动方法、以绩效结果为基础的创新思维和战略能力将支持我们实现这一目标。&#34;
作为全球付费媒体 AOR，Assembly 将专注于提升品牌知名度、增加参与度，并推动凯悦广泛品牌组合的预订，包括通过 Mr &amp; Mrs Smith 和 Under Canvas 扩展的奢华和精品酒店，以及通过 FIND 平台获得和兑换酒店住宿、餐饮和水疗服务、以健康为中心的体验的多种方式；以及凯悦与美国航空 AAdvantage _®_的战略忠诚合作的好处。对于 Assembly 而言，成功的关键指标将包括凯悦品牌健康追踪器的表现、参与率和广告支出回报率（ROAS）。
&#34;凯悦是一个令人兴奋的品牌组合，我们很高兴有机会成为他们值得信赖的媒体代理机构，&#34;Assembly 北美首席执行官 Jill Kelly 表示。&#34;凯悦的雄心与我们在创造连接的全渠道体验方面的专业知识完美契合，这些体验推动客户品牌的表现。&#34;
Assembly 通过灵活性和创新推动增长的成功记录，以及其寻找推动增长的变化的主张，使其成为凯悦的理想代理机构。
首个广告活动预计将在今夏晚些时候推出。
本公告中使用的&#34;凯悦&#34;一词为方便起见，指凯悦酒店公司及其一个或多个附属公司。
关于 World of Hyatt T
World of Hyatt 是凯悦屡获殊荣的客户忠诚计划，涵盖凯悦的_奢华组合_中参与的地点，包括 Park Hyatt ®、Alila ®、Miraval ®、Impression by Secrets 和 The Unbound Collection by Hyatt ®；生活方式组合，包括 Andaz ®、Thompson Hotels ®、Dream ® Hotels、Breathless Resorts &amp; Spas ®、JdV by Hyatt ®和 me and all hotels；包容性组合，包括 Zoëtry ® Wellness &amp; Spa Resorts、Hyatt Ziva ®、Hyatt Zilara ®、Secrets ® Resorts &amp; Spas、Dreams ® Resorts &amp; Spas、Hyatt Vivid Hotels &amp; Resorts、Sunscape ® Resorts &amp; Spas 和 Alua Hotels &amp; Resorts ®；经典组合，包括 Grand Hyatt ®、Hyatt Regency ®、Destination by Hyatt ®、Hyatt Centric ®、Hyatt Vacation Club ®和 Hyatt ®；以及_基本组合_，包括 Caption by Hyatt ®、Hyatt Place ®、Hyatt House ®、Hyatt Studios 和 UrCove。_生活方式组合_品牌 The Standard®、The StandardX 和 Bunkhouse® Hotels 将在未来参与 World of Hyatt。通过凯悦渠道直接预订的会员可以享受个性化服务和独特福利，包括荣誉客人、预订时确认的套房升级、多样的健康服务、数字钥匙和独家会员价格。World of Hyatt 拥有 5400 万会员，并持续增长，提供多种方式通过 FIND 平台获得和兑换酒店住宿、餐饮和水疗服务、以健康为中心的体验；以及凯悦与美国航空 AAdvantage _®_的战略忠诚合作的好处。旅行者可以在 hyatt.com 免费注册，下载适用于 Android 和 IOS 设备的 World of Hyatt 应用程序，并在 Facebook、Instagram、TikTok 和 Twitter 上与 World of Hyatt 联系。
关于 Assembly Assembly 是一家领先的全球全渠道媒体代理机构，融合数据、人才和技术，为全球最受尊敬的品牌催化增长。我们的整体方法将引人注目的品牌叙事与全面的全球媒体能力结合在一起，推动绩效并促进显著的业务扩展。我们的倡议由 STAGE 驱动，这是我们的专有操作系统，由遍布全球 35 个办公室的 2300 多名专业人员组成的专注团队执行。Assembly 致力于有目的的行动，在代理机构领域引领社会和环境影响。作为 Stagwell 的自豪成员，Stagwell 是一个旨在革新营销的挑战者网络，Assembly 继续设定卓越的新标准。有关更多信息，请访问 assemblyglobal.com。
公关联系人 Mariana Delacqua
Mariana.Delacqua@assemblyglobal.com
<img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2430305/assembly_logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2430305/assembly_logo.jpg"/>
来源 Assembly

凯悦酒店

Assembly 已被任命为凯悦酒店的全球付费媒体代理机构，自 4 月 1 日起生效。此次合作旨在提升凯悦的 World of Hyatt 忠诚计划，并简化其全球媒体规划和购买工作。Assembly 将专注于提高品牌知名度、参与度和预订量，利用数据驱动的方法。首个广告活动计划在今夏晚些时候推出，这标志着凯悦和 Assembly 的一个重要里程碑

Assembly, part of the Stagwell (NASDAQ: STGW) Challenger Network, brings global paid media strategy with innovative, omnichannel expertise for Hyatt
<div class="lb-trans">Assembly，作为 Stagwell (NASDAQ: STGW) Challenger Network 的一部分， 为凯悦提供全球付费媒体战略，拥有创新的全渠道专业知识
</div>, /PRNewswire/ --Assembly, a leading global media agency, has been named the paid global media agency of record (AOR) for Hyatt and will support World of Hyatt, Hyatt's award-winning guest loyalty program that offers more awards and more ways to experience wellbeing in more destinations and unites Hyatt's five distinct brand portfolios, including Luxury, Lifestyle, Inclusive, Classics and Essentials. Effective April 1, Assembly will oversee brand performance media strategy, planning, and buying. The relationship follows a competitive review and marks a significant milestone for both organizations.
<div class="lb-trans">, /PRNewswire/ --Assembly，一家领先的全球媒体代理机构，已被任命为凯悦的全球付费媒体代理机构（AOR），将支持凯悦的 World of Hyatt，这是一个屡获殊荣的客户忠诚计划，提供更多奖励和更多体验健康的方式，覆盖更多目的地，并整合凯悦的五个独特品牌组合，包括奢华、生活方式、包容、经典和基本款。自 4 月 1 日起，Assembly 将负责品牌绩效媒体战略、规划和购买。此次合作是在竞争性评审后达成的，标志着双方组织的重要里程碑。
</div><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2657088/Assembly__World_of_Hyatt.jpg" alt="" original-src="https://mma.prnewswire.com/media/2657088/Assembly__World_of_Hyatt.jpg"/>
The appointment reflects Hyatt's strategic move to unite its full funnel global media planning and buying efforts with one agency, streamlining operations, and media impact across markets and portfolio.
<div class="lb-trans">此次任命反映了凯悦的战略举措，旨在将其全渠道全球媒体规划和购买工作统一到一个代理机构，简化运营，并提升各市场和品牌组合的媒体影响力。
</div>&#34;Assembly will continue to elevate the World of Hyatt &#34;Be More Here&#34; platform, which encourages guests, members, and customers to lean into the transformative powers of travel that you can only experience with Hyatt,&#34; said Jennie Peelle, global head of media, Hyatt. &#34;Centralizing how we plan and buy media will ensure we meet our audience with care, choice, and recognition at the heart of every interaction. We believe that Assembly's data-led approach, innovative thinking anchored in performance outcomes, and strategic capabilities will support us in doing that.&#34;
<div class="lb-trans">&#34;Assembly 将继续提升 World of Hyatt 的&#34;Be More Here&#34;平台，鼓励客人、会员和客户充分利用旅行的变革力量，这种体验只有在凯悦才能实现，&#34;凯悦全球媒体负责人 Jennie Peelle 表示。&#34;集中规划和购买媒体将确保我们在每次互动中以关怀、选择和认可为核心，满足我们的受众。我们相信，Assembly 的数据驱动方法、以绩效结果为基础的创新思维和战略能力将支持我们实现这一目标。&#34;
</div>As the paid global media AOR, Assembly will focus on growing awareness, increasing engagement, and driving bookings forHyatt's extensive brand portfolio, expanded luxury and boutique hotels through Mr &amp; Mrs Smith and Under Canvas, and the variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing-focused experiences through the FINDplatform; as well as the benefits of Hyatt's strategic loyalty collaboration with American Airlines AAdvantage ®. For Assembly, key metrics for success will include performance on Hyatt's brand health tracker, engagement rates, and return on ad spend (ROAS).
<div class="lb-trans">作为全球付费媒体 AOR，Assembly 将专注于提升品牌知名度、增加参与度，并推动凯悦广泛品牌组合的预订，包括通过 Mr &amp; Mrs Smith 和 Under Canvas 扩展的奢华和精品酒店，以及通过 FIND 平台获得和兑换酒店住宿、餐饮和水疗服务、以健康为中心的体验的多种方式；以及凯悦与美国航空 AAdvantage _®_的战略忠诚合作的好处。对于 Assembly 而言，成功的关键指标将包括凯悦品牌健康追踪器的表现、参与率和广告支出回报率（ROAS）。
</div>&#34;Hyatt is an exciting ensemble of beloved brands, and we are thrilled by the opportunity to be their trusted media agency,&#34; said Jill Kelly, North America CEO at Assembly. &#34;Hyatt's ambition aligns seamlessly with our known expertise for creating connected omnichannel experiences that drive clients' brands to perform.&#34;
<div class="lb-trans">&#34;凯悦是一个令人兴奋的品牌组合，我们很高兴有机会成为他们值得信赖的媒体代理机构，&#34;Assembly 北美首席执行官 Jill Kelly 表示。&#34;凯悦的雄心与我们在创造连接的全渠道体验方面的专业知识完美契合，这些体验推动客户品牌的表现。&#34;
</div>Assembly's track record of driving growth through agility and innovation lived by its proposition to find the change that fuels growth made it the ideal agency for Hyatt.
<div class="lb-trans">Assembly 通过灵活性和创新推动增长的成功记录，以及其寻找推动增长的变化的主张，使其成为凯悦的理想代理机构。
</div>The first campaign is expected to launch later this summer.
<div class="lb-trans">首个广告活动预计将在今夏晚些时候推出。
</div>The term &#34;Hyatt&#34; is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
<div class="lb-trans">本公告中使用的&#34;凯悦&#34;一词为方便起见，指凯悦酒店公司及其一个或多个附属公司。
</div>ABOUT WORLD OF HYAT T
<div class="lb-trans">关于 World of Hyatt T
</div>World of Hyatt is Hyatt's award-winning guest loyalty program uniting participating locations in Hyatt's Luxury Portfolio, including Park Hyatt ®, Alila ®, Miraval ®, Impression by Secrets, and The Unbound Collection by Hyatt ®; the Lifestyle Portfolio, including Andaz ®, Thompson Hotels ®, Dream ® Hotels, Breathless Resorts &amp; Spas ®, JdV by Hyatt ®, and me and all hotels; the Inclusive Collection, including Zoëtry ® Wellness &amp; Spa Resorts, Hyatt Ziva ®, Hyatt Zilara ®, Secrets ® Resorts &amp; Spas, Dreams ® Resorts &amp; Spas, Hyatt Vivid Hotels &amp; Resorts, Sunscape ® Resorts &amp; Spas, and Alua Hotels &amp; Resorts ®; the Classics Portfolio, including Grand Hyatt ®, Hyatt Regency ®, Destination by Hyatt ®, Hyatt Centric ®, Hyatt Vacation Club ®, and Hyatt ®; and the Essentials Portfolio, including Caption by Hyatt ®, Hyatt Place ®, Hyatt House ®, Hyatt Studios, and UrCove. Lifestyle Portfolio brands The Standard®, The StandardX and Bunkhouse® Hotels will participate in World of Hyatt in the future. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With 54 million members and counting, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FINDplatform; as well as the benefits of Hyatt's strategic loyalty collaboration with American Airlines AAdvantage ®. Travelers can enroll for free at hyatt.com, download the World of Hyatt app for androidand IOSdevices and connect with World of Hyatt on Facebook, Instagram,TikTokand Twitter.
<div class="lb-trans">World of Hyatt 是凯悦屡获殊荣的客户忠诚计划，涵盖凯悦的_奢华组合_中参与的地点，包括 Park Hyatt ®、Alila ®、Miraval ®、Impression by Secrets 和 The Unbound Collection by Hyatt ®；生活方式组合，包括 Andaz ®、Thompson Hotels ®、Dream ® Hotels、Breathless Resorts &amp; Spas ®、JdV by Hyatt ®和 me and all hotels；包容性组合，包括 Zoëtry ® Wellness &amp; Spa Resorts、Hyatt Ziva ®、Hyatt Zilara ®、Secrets ® Resorts &amp; Spas、Dreams ® Resorts &amp; Spas、Hyatt Vivid Hotels &amp; Resorts、Sunscape ® Resorts &amp; Spas 和 Alua Hotels &amp; Resorts ®；经典组合，包括 Grand Hyatt ®、Hyatt Regency ®、Destination by Hyatt ®、Hyatt Centric ®、Hyatt Vacation Club ®和 Hyatt ®；以及_基本组合_，包括 Caption by Hyatt ®、Hyatt Place ®、Hyatt House ®、Hyatt Studios 和 UrCove。_生活方式组合_品牌 The Standard®、The StandardX 和 Bunkhouse® Hotels 将在未来参与 World of Hyatt。通过凯悦渠道直接预订的会员可以享受个性化服务和独特福利，包括荣誉客人、预订时确认的套房升级、多样的健康服务、数字钥匙和独家会员价格。World of Hyatt 拥有 5400 万会员，并持续增长，提供多种方式通过 FIND 平台获得和兑换酒店住宿、餐饮和水疗服务、以健康为中心的体验；以及凯悦与美国航空 AAdvantage _®_的战略忠诚合作的好处。旅行者可以在 hyatt.com 免费注册，下载适用于 Android 和 IOS 设备的 World of Hyatt 应用程序，并在 Facebook、Instagram、TikTok 和 Twitter 上与 World of Hyatt 联系。
</div>ABOUT ASSEMBLY Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com.
<div class="lb-trans">关于 Assembly Assembly 是一家领先的全球全渠道媒体代理机构，融合数据、人才和技术，为全球最受尊敬的品牌催化增长。我们的整体方法将引人注目的品牌叙事与全面的全球媒体能力结合在一起，推动绩效并促进显著的业务扩展。我们的倡议由 STAGE 驱动，这是我们的专有操作系统，由遍布全球 35 个办公室的 2300 多名专业人员组成的专注团队执行。Assembly 致力于有目的的行动，在代理机构领域引领社会和环境影响。作为 Stagwell 的自豪成员，Stagwell 是一个旨在革新营销的挑战者网络，Assembly 继续设定卓越的新标准。有关更多信息，请访问 assemblyglobal.com。
</div>PR Contact Mariana Delacqua
<div class="lb-trans">公关联系人 Mariana Delacqua
</div>Mariana.Delacqua@assemblyglobal.com
<div class="lb-trans">Mariana.Delacqua@assemblyglobal.com
</div><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2430305/assembly_logo.jpg" alt="" original-src="https://mma.prnewswire.com/media/2430305/assembly_logo.jpg"/>
SOURCE Assembly
<div class="lb-trans">来源 Assembly
</div>

凯悦酒店选择 Assembly 作为全球付费媒体代理机构 | STGW 股票新闻