<p>Meta 的举报者 Sarah Wynn-Williams，前 Facebook 全球公共政策总监以及最近发布的揭露性书籍《粗心的人》的作者，在周三的证词中告诉美国参议员，Meta 积极针对青少年根据他们的情绪状态投放广告。</p>
<p>这一说法最早在 Wynn-Williams 的书中被记录，该书记录了她在 Facebook 的经历以及公司高层，包括首席执行官马克·扎克伯格和前首席运营官雪莉·桑德伯格，对科技公司在世界上所拥有的权力及其造成伤害的能力的 “粗心” 漠视。</p>
<p>尽管周三听证会的重点主要是 Meta 与中国的交易以及其在之前国会听证会中可能对其计划的误导，参议员们也热衷于询问 Instagram，因为该社交应用在 2021 年曾是国会对 Meta 对儿童造成伤害的早期调查的主题。</p>
<p>在田纳西州共和党参议员 Marsha Blackburn 的提问下，Wynn-Williams 承认 Meta（当时称为 Facebook）曾在青少年感到沮丧或抑郁时，针对 13 至 17 岁的青少年投放广告。</p>
<p>“它可以识别他们何时感到无价值、无助或像个失败者，[Meta] 会将这些信息分享给广告商，” Wynn-Williams 在司法委员会的犯罪与恐怖主义小组委员会向参议员们表示。“广告商明白，当人们对自己感觉不好时，往往是推销产品的好时机——人们更可能购买某样东西。”</p>
<p>她表示，公司让广告商知道青少年何时感到沮丧，以便在最佳时机向他们投放广告。作为一个例子，她建议，如果一个青少年女孩删除了一张自拍，广告商可能会将其视为推销美容产品的好时机，因为她可能对自己的外貌感到不满意。Wynn-Williams 还表示，当年轻女孩对身体自信感到担忧时，他们也会针对青少年投放减肥广告。</p>
<p>她声称，Meta 知道 13 至 17 岁的用户是一个脆弱但 “非常有价值” 的广告商目标群体，这就是动机所在。</p>
<p>事实上，她表示公司的一位商业领袖甚至向她解释，Facebook 知道它拥有广告商最有价值的人群——青少年，并表示 Meta 应该 “高声宣传”。</p>
<p>当时，Wynn-Williams 一直在向高管建议，一个万亿美金的公司并不缺钱，不需要通过这种方式来增加收入。</p>
<p>如果 Meta 愿意根据青少年的情绪状态进行针对性投放，那么可以推测他们也会对成年人这样做。听证会上展示的一份文件显示，确实有这样的例子。</p>
<p>在一张内部聊天的截图中，一位 Facebook 政策主任询问 Facebook 是否真的在研究年轻母亲及其情绪状态，另一人回答 “是的”，甚至开玩笑说他们可能会问他们 “显然道德败坏的同事” 是否还有其他类似的研究。</p>
<p>Wynn-Williams 还补充说，她惊讶于有多少硅谷高管不让自己的孩子使用他们所开发的产品。</p>
<p>“我会问，‘哦，你的青少年使用我们即将推出的新产品了吗？’” Wynn-Williams 说。“他们会说，‘我的青少年不允许使用 Facebook。我不让我的青少年使用 Instagram。’ 这些高管……他们知道。他们知道这个产品造成的伤害。他们不允许自己的青少年使用 Meta 开发的产品。这种虚伪存在于每一个层面。”</p>
<p>在一份公司声明中，Meta 否认了 Wynn-Williams 证词中的指控，称这些指控 “脱离现实，充满虚假陈述。”</p>

META

<p>Meta 的举报者 Sarah Wynn-Williams 作证称，该公司根据青少年的情绪状态投放广告，揭示了利用脆弱人群的做法。在一次参议院听证会上，她声称 Meta 能够识别青少年感到无价值或抑郁的时刻，从而向他们投放广告，例如在删除自拍后推送美容产品。Wynn-Williams 批评该公司对年轻用户潜在伤害的漠视，并指出许多硅谷高管限制自己的孩子使用 Meta 的平台。Meta 否认了这些指控，称其为虚假和不切实际的</p>

<p>Meta whistleblower Sarah Wynn-Williams, the former Director of Global Public Policy for Facebook and author of the recently released tell-all book “Careless People,” told U.S. senators during her testimony on Wednesday that Meta actively targeted teens with advertisements based on their emotional state.</p>
<div class="lb-trans"><p>Meta 的举报者 Sarah Wynn-Williams，前 Facebook 全球公共政策总监以及最近发布的揭露性书籍《粗心的人》的作者，在周三的证词中告诉美国参议员，Meta 积极针对青少年根据他们的情绪状态投放广告。</p>
</div><p>This claim was first documented by Wynn-Williams in her book, which documents her time at Facebook and the “careless” disregard from its top execs, including CEO Mark Zuckerberg and former COO Sheryl Sandberg, about the power the tech company wields in the world and its capability to do harm.</p>
<div class="lb-trans"><p>这一说法最早在 Wynn-Williams 的书中被记录，该书记录了她在 Facebook 的经历以及公司高层，包括首席执行官马克·扎克伯格和前首席运营官雪莉·桑德伯格，对科技公司在世界上所拥有的权力及其造成伤害的能力的 “粗心” 漠视。</p>
</div><p>Though the focus of Wednesday’s hearing was largely on Meta’s dealings with Chinaand how it may have misrepresented its plans in prior Congressional hearings, the senators were also keen to ask about Instagram, given that the social app had been the subject of earlier Congressional investigations into Meta’s harms to children back in 2021.</p>
<div class="lb-trans"><p>尽管周三听证会的重点主要是 Meta 与中国的交易以及其在之前国会听证会中可能对其计划的误导，参议员们也热衷于询问 Instagram，因为该社交应用在 2021 年曾是国会对 Meta 对儿童造成伤害的早期调查的主题。</p>
</div><p>In response to a question from Sen. Marsha Blackburn (R-TN), Wynn-Williams admitted that Meta (which was then known as Facebook) had targeted 13- to 17-year-olds with ads when they were feeling down or depressed.</p>
<div class="lb-trans"><p>在田纳西州共和党参议员 Marsha Blackburn 的提问下，Wynn-Williams 承认 Meta（当时称为 Facebook）曾在青少年感到沮丧或抑郁时，针对 13 至 17 岁的青少年投放广告。</p>
</div><p>“It could identify when they were feeling worthless or helpless or like a failure, and [Meta] would take that information and share it with advertisers,” Wynn-Williams told the senators on the subcommittee for crime and terrorism within the Judiciary Committee. “Advertisers understand that when people don’t feel good about themselves, it’s often a good time to pitch a product — people are more likely to buy something.”</p>
<div class="lb-trans"><p>“它可以识别他们何时感到无价值、无助或像个失败者，[Meta] 会将这些信息分享给广告商，” Wynn-Williams 在司法委员会的犯罪与恐怖主义小组委员会向参议员们表示。“广告商明白，当人们对自己感觉不好时，往往是推销产品的好时机——人们更可能购买某样东西。”</p>
</div><p>She said the company was letting advertisers know when the teens were depressed so they could be served an ad at the best time. As an example, she suggested that if a teen girl deleted a selfie, advertisers might see that as a good time to sell her a beauty product as she may not be feeling great about her appearance. They also targeted teens with ads for weight loss when young girls had concerns around body confidence, Wynn-Williams said.</p>
<div class="lb-trans"><p>她表示，公司让广告商知道青少年何时感到沮丧，以便在最佳时机向他们投放广告。作为一个例子，她建议，如果一个青少年女孩删除了一张自拍，广告商可能会将其视为推销美容产品的好时机，因为她可能对自己的外貌感到不满意。Wynn-Williams 还表示，当年轻女孩对身体自信感到担忧时，他们也会针对青少年投放减肥广告。</p>
</div><p>She claimed that Meta was aware that users aged 13-17 were a vulnerable but “very valuable” demographic to advertisers, which was the motive.</p>
<div class="lb-trans"><p>她声称，Meta 知道 13 至 17 岁的用户是一个脆弱但 “非常有价值” 的广告商目标群体，这就是动机所在。</p>
</div><p>In fact, she said that one business leader at the company even explained to her that Facebook was aware that it has the “most valuable segment of the population” for advertisers, teens, and said that Meta should be “trumpeting it from the rooftops.”</p>
<div class="lb-trans"><p>事实上，她表示公司的一位商业领袖甚至向她解释，Facebook 知道它拥有广告商最有价值的人群——青少年，并表示 Meta 应该 “高声宣传”。</p>
</div><p>At the time, Wynn-Williams had been suggesting to the exec that a trillion-dollar company was not short on money and didn’t need to go this route to add a little more to its coffers.</p>
<div class="lb-trans"><p>当时，Wynn-Williams 一直在向高管建议，一个万亿美金的公司并不缺钱，不需要通过这种方式来增加收入。</p>
</div><p>If Meta was willing to target teens based on their emotional states, it stands to reason they’d do the same to adults. And one document displayed during the hearing showed an example of just that, it turned out.</p>
<div class="lb-trans"><p>如果 Meta 愿意根据青少年的情绪状态进行针对性投放，那么可以推测他们也会对成年人这样做。听证会上展示的一份文件显示，确实有这样的例子。</p>
</div><p>In a screenshot of an internal chat, a Facebook policy director asks if it’s true that Facebook was doing research into young mothers and their emotional state, to which another person replied, “yes,” even joking that they may ask their “apparently morally bankrupt colleagues” if there was any other research like this.</p>
<div class="lb-trans"><p>在一张内部聊天的截图中，一位 Facebook 政策主任询问 Facebook 是否真的在研究年轻母亲及其情绪状态，另一人回答 “是的”，甚至开玩笑说他们可能会问他们 “显然道德败坏的同事” 是否还有其他类似的研究。</p>
</div><p>Adding a bit more color to her comments, Wynn-Williams also noted that it had surprised her how many Silicon Valley executives didn’t let their own children use the products they built.</p>
<div class="lb-trans"><p>Wynn-Williams 还补充说，她惊讶于有多少硅谷高管不让自己的孩子使用他们所开发的产品。</p>
</div><p>“I would say, ‘Oh has your teen used the new product we’re about to launch?,’” Wynn-Williams said. “And they’re like, ‘My teenagers are not allowed on Facebook. I don’t have my teenager on Instagram.’ These executives … they know. They know the harm this product does. They don’t allow their own teenagers to use the products that Meta develops. The hypocrisy is at every level.”</p>
<div class="lb-trans"><p>“我会问，‘哦，你的青少年使用我们即将推出的新产品了吗？’” Wynn-Williams 说。“他们会说，‘我的青少年不允许使用 Facebook。我不让我的青少年使用 Instagram。’ 这些高管……他们知道。他们知道这个产品造成的伤害。他们不允许自己的青少年使用 Meta 开发的产品。这种虚伪存在于每一个层面。”</p>
</div><p>In a company statement, Meta denied the allegations in Wynn-Williams’ testimony, calling them “divorced from reality and riddled with false claims.”</p>
<div class="lb-trans"><p>在一份公司声明中，Meta 否认了 Wynn-Williams 证词中的指控，称这些指控 “脱离现实，充满虚假陈述。”</p>
</div>

Meta whistleblower Sarah Wynn-Williams says company targeted ads at teens based on their ’emotional state’

- Meta 前全球公共政策总监 Sarah Wynn-Williams 指控公司针对青少年情绪投放广告。  
- 她在听证会上表示，Meta 识别青少年情绪低落时向广告商提供信息。  
- Meta 否认指控，称其与事实不符，充满虚假声明。

Meta 告密者 Sarah Wynn-Williams 表示，公司根据青少年的 ‘情绪状态’ 投放广告