<p>在动态且竞争激烈的商业环境中，进行全面的公司分析对投资者和行业爱好者至关重要。在本文中，我们将对 <strong>苹果 AAPL</strong> 与其在技术硬件、存储和外设行业的主要竞争对手进行广泛的行业比较。通过仔细审查关键财务指标、市场地位和增长前景，我们旨在为投资者提供有价值的见解，并阐明公司在行业中的表现。</p>
<h3>苹果背景</h3>
<p>苹果是全球最大的公司之一，拥有广泛的硬件和软件产品组合，面向消费者和企业。苹果的 iPhone 占据了公司销售的大部分，而苹果的其他产品如 Mac、iPad 和 Watch 则围绕 iPhone 设计，构成了一个庞大的软件生态系统。苹果逐步努力增加新应用程序，如流媒体视频、订阅捆绑和增强现实。该公司设计自己的软件和半导体，同时与富士康和台积电等分包商合作生产其产品和芯片。苹果的销售中略少于一半直接通过其旗舰店进行，大部分销售则通过合作伙伴和分销渠道间接实现。</p>
<table>
<thead>
<tr>
<th><strong>公司</strong></th>
<th><strong>市盈率</strong></th>
<th><strong>市净率</strong></th>
<th><strong>市销率</strong></th>
<th><strong>股本回报率</strong></th>
<th><strong>息税折旧摊销前利润（十亿美元）</strong></th>
<th><strong>毛利润（十亿美元）</strong></th>
<th><strong>收入增长</strong></th>
</tr>
</thead>
<tbody>
<tr>
<td>苹果公司</td>
<td>32.15</td>
<td>45.57</td>
<td>7.83</td>
<td>58.74%</td>
<td>$45.91</td>
<td>$58.27</td>
<td>3.95%</td>
</tr>
<tr>
<td>超微计算机公司</td>
<td>14.40</td>
<td>3.15</td>
<td>1.01</td>
<td>5.29%</td>
<td>$0.4</td>
<td>$0.67</td>
<td>54.93%</td>
</tr>
<tr>
<td>惠普企业公司</td>
<td>6.87</td>
<td>0.74</td>
<td>0.62</td>
<td>2.39%</td>
<td>$1.11</td>
<td>$2.29</td>
<td>16.27%</td>
</tr>
<tr>
<td>网件公司</td>
<td>15.42</td>
<td>17.27</td>
<td>2.70</td>
<td>31.69%</td>
<td>$0.45</td>
<td>$1.15</td>
<td>2.18%</td>
</tr>
<tr>
<td>纯存储公司</td>
<td>133.06</td>
<td>10.29</td>
<td>4.46</td>
<td>3.12%</td>
<td>$0.09</td>
<td>$0.59</td>
<td>11.4%</td>
</tr>
<tr>
<td>西部数据公司</td>
<td>10.35</td>
<td>1.03</td>
<td>0.79</td>
<td>4.89%</td>
<td>$0.96</td>
<td>$1.52</td>
<td>41.33%</td>
</tr>
<tr>
<td>伊士曼柯达公司</td>
<td>7.06</td>
<td>0.80</td>
<td>0.56</td>
<td>2.46%</td>
<td>$0.05</td>
<td>$0.05</td>
<td>-3.27%</td>
</tr>
<tr>
<td>海龟海滩公司</td>
<td>14.37</td>
<td>1.86</td>
<td>0.63</td>
<td>18.11%</td>
<td>$0.03</td>
<td>$0.05</td>
<td>46.76%</td>
</tr>
<tr>
<td>阿斯特罗诺瓦公司</td>
<td>15.88</td>
<td>0.66</td>
<td>0.40</td>
<td>0.26%</td>
<td>$0.0</td>
<td>$0.01</td>
<td>7.65%</td>
</tr>
<tr>
<td><strong>平均</strong></td>
<td><strong>27.18</strong></td>
<td><strong>4.47</strong></td>
<td><strong>1.4</strong></td>
<td><strong>8.53%</strong></td>
<td><strong>$0.39</strong></td>
<td><strong>$0.79</strong></td>
<td><strong>22.16%</strong></td>
</tr>
</tbody>
</table>
<p>通过对苹果进行深入分析，我们可以识别出以下趋势：</p>
<ul>
<li>当前的市盈率为 <strong>32.15</strong>，比行业平均水平高出 <strong>1.18 倍</strong>，表明该股票在市场情绪下被定价为溢价水平。</li>
</ul>
<ul>
<li>根据其市净率 <strong>45.57</strong>，可能相对于其账面价值处于溢价状态，超过行业平均水平 <strong>10.19 倍</strong>。</li>
</ul>
<ul>
<li>市销率为 <strong>7.83</strong>，是行业平均水平的 <strong>5.59 倍</strong>，这表明该股票相对于其销售表现可能被高估。</li>
</ul>
<ul>
<li>股本回报率（ROE）为 <strong>58.74%</strong>，比行业平均水平高出 <strong>50.21%</strong>，突显出有效利用股本来产生利润。</li>
</ul>
<ul>
<li>公司的息税折旧摊销前利润（EBITDA）为 <strong>459.1 亿美元</strong>，比行业平均水平高出 <strong>117.72 倍</strong>，表明盈利能力更强和现金流生成能力更强。</li>
</ul>
<ul>
<li>公司的毛利润为 <strong>582.7 亿美元</strong>，比行业平均水平高出 <strong>73.76 倍</strong>，表明盈利能力更强和核心业务的收益更高。</li>
</ul>
<ul>
<li>公司的收入增长率大幅下降，当前为 <strong>3.95%</strong>，而行业平均水平为 <strong>22.16%</strong>，这表明销售环境面临挑战。</li>
</ul>
<h3>债务与股本比率</h3>
<p><img src="https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2025/1744729232_0.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2025/1744729232_0.png"/></p>
<p>债务与股本比率（D/E）衡量公司通过债务相对于股本融资运营的程度。</p>
<p>在行业比较中考虑债务与股本比率，可以简明地评估公司的财务健康状况和风险特征，帮助做出明智的决策。</p>
<p>在使用债务与股本比率评估苹果与其前四大同行时，可以进行以下比较：</p>
<ul>
<li>在其前四大同行中，苹果的债务与股本比率为 <strong>1.45</strong>，处于中等水平。</li>
</ul>
<ul>
<li>这意味着财务结构平衡，债务和股本的比例合理。</li>
</ul>
<h3>关键要点</h3>
<p>对于苹果来说，市盈率、市净率和市销率都高于其在技术硬件、存储和外设行业的同行，表明该股票可能基于这些指标被高估。另一方面，苹果的高 ROE、EBITDA、毛利润和低收入增长表明，尽管与行业同行相比收入增长较慢，但公司有效利用资源并产生强劲利润。</p>
<p><em>本文由 Benzinga 的自动内容引擎生成，并由编辑审核。</em></p>

苹果

<p>本文分析了苹果公司在技术硬件、存储和外设行业的表现，并与竞争对手进行了比较。关键指标显示，苹果的市盈率为 32.15、市净率为 45.57、市销率为 7.83，表明其可能被高估。然而，其股本回报率为 58.74% 和息税折旧摊销前利润（EBITDA）为 459.1 亿美元，均显著高于行业平均水平，反映出强劲的盈利能力。尽管收入增长下降了 3.95%，苹果的债务与股本比率为 1.45，表明其财务结构稳定。总体而言，尽管苹果展现出强大的盈利能力，但其高估值指标引发了投资者的担忧</p>

<p>In the dynamic and fiercely competitive business environment, conducting a thorough analysis of companies is crucial for investors and industry enthusiasts. In this article, we will perform an extensive industry comparison, evaluating <strong>Apple AAPL</strong> in relation to its major competitors in the Technology Hardware, Storage &amp; Peripherals industry. By closely examining crucial financial metrics, market position, and growth prospects, we aim to offer valuable insights for investors and shed light on company's performance within the industry.</p>
<div class="lb-trans"><p>在动态且竞争激烈的商业环境中，进行全面的公司分析对投资者和行业爱好者至关重要。在本文中，我们将对 <strong>苹果 AAPL</strong> 与其在技术硬件、存储和外设行业的主要竞争对手进行广泛的行业比较。通过仔细审查关键财务指标、市场地位和增长前景，我们旨在为投资者提供有价值的见解，并阐明公司在行业中的表现。</p>
</div><h3>Apple Background</h3>
<div class="lb-trans"><h3>苹果背景</h3>
</div><p>Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.</p>
<div class="lb-trans"><p>苹果是全球最大的公司之一，拥有广泛的硬件和软件产品组合，面向消费者和企业。苹果的 iPhone 占据了公司销售的大部分，而苹果的其他产品如 Mac、iPad 和 Watch 则围绕 iPhone 设计，构成了一个庞大的软件生态系统。苹果逐步努力增加新应用程序，如流媒体视频、订阅捆绑和增强现实。该公司设计自己的软件和半导体，同时与富士康和台积电等分包商合作生产其产品和芯片。苹果的销售中略少于一半直接通过其旗舰店进行，大部分销售则通过合作伙伴和分销渠道间接实现。</p>
</div><table>
<thead>
<tr>
<th><strong>Company</strong></th>
<th><strong>P/E</strong></th>
<th><strong>P/B</strong></th>
<th><strong>P/S</strong></th>
<th><strong>ROE</strong></th>
<th><strong>EBITDA (in billions)</strong></th>
<th><strong>Gross Profit (in billions)</strong></th>
<th><strong>Revenue Growth</strong></th>
</tr>
</thead>
<tbody>
<tr>
<td>Apple Inc</td>
<td>32.15</td>
<td>45.57</td>
<td>7.83</td>
<td>58.74%</td>
<td>$45.91</td>
<td>$58.27</td>
<td>3.95%</td>
</tr>
<tr>
<td>Super Micro Computer Inc</td>
<td>14.40</td>
<td>3.15</td>
<td>1.01</td>
<td>5.29%</td>
<td>$0.4</td>
<td>$0.67</td>
<td>54.93%</td>
</tr>
<tr>
<td>Hewlett Packard Enterprise Co</td>
<td>6.87</td>
<td>0.74</td>
<td>0.62</td>
<td>2.39%</td>
<td>$1.11</td>
<td>$2.29</td>
<td>16.27%</td>
</tr>
<tr>
<td>NetApp Inc</td>
<td>15.42</td>
<td>17.27</td>
<td>2.70</td>
<td>31.69%</td>
<td>$0.45</td>
<td>$1.15</td>
<td>2.18%</td>
</tr>
<tr>
<td>Pure Storage Inc</td>
<td>133.06</td>
<td>10.29</td>
<td>4.46</td>
<td>3.12%</td>
<td>$0.09</td>
<td>$0.59</td>
<td>11.4%</td>
</tr>
<tr>
<td>Western Digital Corp</td>
<td>10.35</td>
<td>1.03</td>
<td>0.79</td>
<td>4.89%</td>
<td>$0.96</td>
<td>$1.52</td>
<td>41.33%</td>
</tr>
<tr>
<td>Eastman Kodak Co</td>
<td>7.06</td>
<td>0.80</td>
<td>0.56</td>
<td>2.46%</td>
<td>$0.05</td>
<td>$0.05</td>
<td>-3.27%</td>
</tr>
<tr>
<td>Turtle Beach Corp</td>
<td>14.37</td>
<td>1.86</td>
<td>0.63</td>
<td>18.11%</td>
<td>$0.03</td>
<td>$0.05</td>
<td>46.76%</td>
</tr>
<tr>
<td>AstroNova Inc</td>
<td>15.88</td>
<td>0.66</td>
<td>0.40</td>
<td>0.26%</td>
<td>$0.0</td>
<td>$0.01</td>
<td>7.65%</td>
</tr>
<tr>
<td><strong>Average</strong></td>
<td><strong>27.18</strong></td>
<td><strong>4.47</strong></td>
<td><strong>1.4</strong></td>
<td><strong>8.53%</strong></td>
<td><strong>$0.39</strong></td>
<td><strong>$0.79</strong></td>
<td><strong>22.16%</strong></td>
</tr>
</tbody>
</table>
<div class="lb-trans"><table>
<thead>
<tr>
<th><strong>公司</strong></th>
<th><strong>市盈率</strong></th>
<th><strong>市净率</strong></th>
<th><strong>市销率</strong></th>
<th><strong>股本回报率</strong></th>
<th><strong>息税折旧摊销前利润（十亿美元）</strong></th>
<th><strong>毛利润（十亿美元）</strong></th>
<th><strong>收入增长</strong></th>
</tr>
</thead>
<tbody>
<tr>
<td>苹果公司</td>
<td>32.15</td>
<td>45.57</td>
<td>7.83</td>
<td>58.74%</td>
<td>$45.91</td>
<td>$58.27</td>
<td>3.95%</td>
</tr>
<tr>
<td>超微计算机公司</td>
<td>14.40</td>
<td>3.15</td>
<td>1.01</td>
<td>5.29%</td>
<td>$0.4</td>
<td>$0.67</td>
<td>54.93%</td>
</tr>
<tr>
<td>惠普企业公司</td>
<td>6.87</td>
<td>0.74</td>
<td>0.62</td>
<td>2.39%</td>
<td>$1.11</td>
<td>$2.29</td>
<td>16.27%</td>
</tr>
<tr>
<td>网件公司</td>
<td>15.42</td>
<td>17.27</td>
<td>2.70</td>
<td>31.69%</td>
<td>$0.45</td>
<td>$1.15</td>
<td>2.18%</td>
</tr>
<tr>
<td>纯存储公司</td>
<td>133.06</td>
<td>10.29</td>
<td>4.46</td>
<td>3.12%</td>
<td>$0.09</td>
<td>$0.59</td>
<td>11.4%</td>
</tr>
<tr>
<td>西部数据公司</td>
<td>10.35</td>
<td>1.03</td>
<td>0.79</td>
<td>4.89%</td>
<td>$0.96</td>
<td>$1.52</td>
<td>41.33%</td>
</tr>
<tr>
<td>伊士曼柯达公司</td>
<td>7.06</td>
<td>0.80</td>
<td>0.56</td>
<td>2.46%</td>
<td>$0.05</td>
<td>$0.05</td>
<td>-3.27%</td>
</tr>
<tr>
<td>海龟海滩公司</td>
<td>14.37</td>
<td>1.86</td>
<td>0.63</td>
<td>18.11%</td>
<td>$0.03</td>
<td>$0.05</td>
<td>46.76%</td>
</tr>
<tr>
<td>阿斯特罗诺瓦公司</td>
<td>15.88</td>
<td>0.66</td>
<td>0.40</td>
<td>0.26%</td>
<td>$0.0</td>
<td>$0.01</td>
<td>7.65%</td>
</tr>
<tr>
<td><strong>平均</strong></td>
<td><strong>27.18</strong></td>
<td><strong>4.47</strong></td>
<td><strong>1.4</strong></td>
<td><strong>8.53%</strong></td>
<td><strong>$0.39</strong></td>
<td><strong>$0.79</strong></td>
<td><strong>22.16%</strong></td>
</tr>
</tbody>
</table>
</div><p>By conducting an in-depth analysis of Apple, we can identify the following trends:</p>
<div class="lb-trans"><p>通过对苹果进行深入分析，我们可以识别出以下趋势：</p>
</div><ul>
<li>The current Price to Earnings ratio of <strong>32.15</strong> is <strong>1.18x</strong> higher than the industry average, indicating the stock is priced at a premium level according to the market sentiment.</li>
</ul>
<div class="lb-trans"><ul>
<li>当前的市盈率为 <strong>32.15</strong>，比行业平均水平高出 <strong>1.18 倍</strong>，表明该股票在市场情绪下被定价为溢价水平。</li>
</ul>
</div><ul>
<li>It could be trading at a premium in relation to its book value, as indicated by its Price to Book ratio of <strong>45.57</strong> which exceeds the industry average by <strong>10.19x</strong>.</li>
</ul>
<div class="lb-trans"><ul>
<li>根据其市净率 <strong>45.57</strong>，可能相对于其账面价值处于溢价状态，超过行业平均水平 <strong>10.19 倍</strong>。</li>
</ul>
</div><ul>
<li>The Price to Sales ratio of <strong>7.83</strong>, which is <strong>5.59x</strong> the industry average, suggests the stock could potentially be overvalued in relation to its sales performance compared to its peers.</li>
</ul>
<div class="lb-trans"><ul>
<li>市销率为 <strong>7.83</strong>，是行业平均水平的 <strong>5.59 倍</strong>，这表明该股票相对于其销售表现可能被高估。</li>
</ul>
</div><ul>
<li>The Return on Equity (ROE) of <strong>58.74%</strong> is <strong>50.21%</strong> above the industry average, highlighting efficient use of equity to generate profits.</li>
</ul>
<div class="lb-trans"><ul>
<li>股本回报率（ROE）为 <strong>58.74%</strong>，比行业平均水平高出 <strong>50.21%</strong>，突显出有效利用股本来产生利润。</li>
</ul>
</div><ul>
<li>The company has higher Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of <strong>$45.91 Billion</strong>, which is <strong>117.72x</strong> above the industry average, indicating stronger profitability and robust cash flow generation.</li>
</ul>
<div class="lb-trans"><ul>
<li>公司的息税折旧摊销前利润（EBITDA）为 <strong>459.1 亿美元</strong>，比行业平均水平高出 <strong>117.72 倍</strong>，表明盈利能力更强和现金流生成能力更强。</li>
</ul>
</div><ul>
<li>The company has higher gross profit of <strong>$58.27 Billion</strong>, which indicates <strong>73.76x</strong> above the industry average, indicating stronger profitability and higher earnings from its core operations.</li>
</ul>
<div class="lb-trans"><ul>
<li>公司的毛利润为 <strong>582.7 亿美元</strong>，比行业平均水平高出 <strong>73.76 倍</strong>，表明盈利能力更强和核心业务的收益更高。</li>
</ul>
</div><ul>
<li>The company is witnessing a substantial decline in revenue growth, with a rate of <strong>3.95%</strong> compared to the industry average of <strong>22.16%</strong>, which indicates a challenging sales environment.</li>
</ul>
<div class="lb-trans"><ul>
<li>公司的收入增长率大幅下降，当前为 <strong>3.95%</strong>，而行业平均水平为 <strong>22.16%</strong>，这表明销售环境面临挑战。</li>
</ul>
</div><h3>Debt To Equity Ratio</h3>
<div class="lb-trans"><h3>债务与股本比率</h3>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2025/1744729232_0.png" alt="" original-src="https://www.benzinga.com/files/images/story/2025/1744729232_0.png"/></p>
<p>The debt-to-equity (D/E) ratio gauges the extent to which a company has financed its operations through debt relative to equity.</p>
<div class="lb-trans"><p>债务与股本比率（D/E）衡量公司通过债务相对于股本融资运营的程度。</p>
</div><p>Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.</p>
<div class="lb-trans"><p>在行业比较中考虑债务与股本比率，可以简明地评估公司的财务健康状况和风险特征，帮助做出明智的决策。</p>
</div><p>When assessing Apple against its top 4 peers using the Debt-to-Equity ratio, the following comparisons can be made:</p>
<div class="lb-trans"><p>在使用债务与股本比率评估苹果与其前四大同行时，可以进行以下比较：</p>
</div><ul>
<li>Among its top 4 peers, Apple is placed in the middle with a moderate debt-to-equity ratio of <strong>1.45</strong>.</li>
</ul>
<div class="lb-trans"><ul>
<li>在其前四大同行中，苹果的债务与股本比率为 <strong>1.45</strong>，处于中等水平。</li>
</ul>
</div><ul>
<li>This implies a balanced financial structure, with a reasonable proportion of debt and equity.</li>
</ul>
<div class="lb-trans"><ul>
<li>这意味着财务结构平衡，债务和股本的比例合理。</li>
</ul>
</div><h3>Key Takeaways</h3>
<div class="lb-trans"><h3>关键要点</h3>
</div><p>For Apple, the PE, PB, and PS ratios are all high compared to its peers in the Technology Hardware, Storage &amp; Peripherals industry, indicating that the stock may be overvalued based on these metrics. On the other hand, Apple's high ROE, EBITDA, gross profit, and low revenue growth suggest that the company is efficiently utilizing its resources and generating strong profits, despite slower revenue growth compared to industry peers.</p>
<div class="lb-trans"><p>对于苹果来说，市盈率、市净率和市销率都高于其在技术硬件、存储和外设行业的同行，表明该股票可能基于这些指标被高估。另一方面，苹果的高 ROE、EBITDA、毛利润和低收入增长表明，尽管与行业同行相比收入增长较慢，但公司有效利用资源并产生强劲利润。</p>
</div><p><em>This article was generated by Benzinga's automated content engine and reviewed by an editor.</em></p>
<div class="lb-trans"><p><em>本文由 Benzinga 的自动内容引擎生成，并由编辑审核。</em></p>
</div>

Competitor Analysis: Evaluating Apple And Competitors In Technology Hardware, Storage & Peripherals Industry

- 本文分析苹果公司与主要竞争对手的财务指标和市场表现。  
- 苹果的市盈率、账面价值比和销售比均高于行业平均水平，显示出可能被高估。  
- 尽管收入增长放缓，苹果的高股本回报率和强劲的盈利能力仍然突出。  

竞争对手分析：评估苹果及其在科技硬件、存储和外围设备行业的竞争对手