<p>在周二，<strong>百事</strong>(PEP -2.69%) 并没有给其股东带来太多甜蜜的兴奋感。这并不是公司的直接过错，因为股价下跌的主要原因是分析师的评级下调。这使得股价下跌近 3%，明显高于 <strong>标准普尔 500 指数</strong>(^GSPC -0.17%) 的 0.2% 的跌幅。</p>
<h2>一家大型贷款机构表示现在持中立态度</h2>
<p>下调评级的研究者是美国顶级贷款机构 <strong>美国银行</strong> 的分析师 Bryan Spillane。他将对百事的评级从买入调整为中立，并将目标股价从 185 美元下调至 155 美元。</p>
<p>据报道，Spillane 特别关注公司业务的重要支柱。他写道，百事专注于饮料和零食（与仅专注于饮料的竞争对手 <strong>可口可乐</strong> 不同），在后者类别中市场份额正在下降。</p>
<p>具体来说，Spillane 写道，百事的 Frito-Lay 零食产品是一个薄弱环节。这些商品的价格已经上涨；然而，这影响了销售量。同时，许多消费者已经开始削减对非必需品如零食的消费。</p>
<p>分析师补充说，这一问题还受到饮料部门缺乏活力的影响，公司在当前流行的细分市场如风味碳酸饮料、能量饮料和低糖产品中竞争力不足。</p>
<h2>交易者面临艰难时刻</h2>
<p>除了 Spillane 令人信服的论点外，我们还可以将贸易战的不确定性加入到百事的困境中。如果我们与各个贸易伙伴的关税争端持续很长时间，可能会推高在美国仍然生产商品的公司的投入成本——例如这家饮料和零食巨头。</p>
<p>鉴于公司目前面临的显著逆风，作为股票的吸引力似乎并不大。</p>

百事

<p>百事的股票在美银分析师 Bryan Spillane 下调评级后下跌近 3%。Spillane 将其推荐从买入调整为中性，并将目标价从 185 美元下调至 155 美元。他提到对百事在零食领域，特别是 Frito-Lay 的市场份额下降的担忧，以及在饮料市场缺乏竞争力。此外，持续的贸易战不确定性可能会增加投入成本，使得该股票对投资者的吸引力降低</p>

<p>On Tuesday, <strong>PepsiCo</strong>(PEP -2.69%) didn't provide much of a sugary, caffeinated buzz for its shareholders. It wasn't directly the company's fault, as the key reason for the dip was an analyst's recommendation downgrade. This pushed the stock down by nearly 3% in price, a notably steeper drop than the 0.2% decline of the <strong>S&amp;P 500</strong>(^GSPC -0.17%).</p>
<div class="lb-trans"><p>在周二，<strong>百事</strong>(PEP -2.69%) 并没有给其股东带来太多甜蜜的兴奋感。这并不是公司的直接过错，因为股价下跌的主要原因是分析师的评级下调。这使得股价下跌近 3%，明显高于 <strong>标准普尔 500 指数</strong>(^GSPC -0.17%) 的 0.2% 的跌幅。</p>
</div><h2>A big lender says it's now neutral</h2>
<div class="lb-trans"><h2>一家大型贷款机构表示现在持中立态度</h2>
</div><p>The researcher behind the downgrade was top U.S. lender <strong>Bank of America</strong>, in the person of pundit Bryan Spillane. He changed his view of PepsiCo from buy to neutral, and cut his price target to $155 per share from his former level of $185.</p>
<div class="lb-trans"><p>下调评级的研究者是美国顶级贷款机构 <strong>美国银行</strong> 的分析师 Bryan Spillane。他将对百事的评级从买入调整为中立，并将目标股价从 185 美元下调至 155 美元。</p>
</div><p>According to reports, Spillane was particularly concerned about an important pillar of the company's business. He wrote that PepsiCo, which specializes in both beverages and snacks (unlike its drinks-only archrival <strong>Coca-Cola</strong>) is suffering from market share declines in the latter category.</p>
<div class="lb-trans"><p>据报道，Spillane 特别关注公司业务的重要支柱。他写道，百事专注于饮料和零食（与仅专注于饮料的竞争对手 <strong>可口可乐</strong> 不同），在后者类别中市场份额正在下降。</p>
</div><p>Specifically, Spillane wrote that PepsiCo's Frito-Lay snack products were a weak spot. Prices for these goods were raised; however, this affected sales volume. Meanwhile, many consumers have been cutting back on nonessential items like snack products.</p>
<div class="lb-trans"><p>具体来说，Spillane 写道，百事的 Frito-Lay 零食产品是一个薄弱环节。这些商品的价格已经上涨；然而，这影响了销售量。同时，许多消费者已经开始削减对非必需品如零食的消费。</p>
</div><p>The analyst added that this is compounded by a lack of dynamism in the drinks segment, where the company hasn't been competitive in currently popular segments such as flavored, carbonated soft drinks; energy beverages; and low-sugar offerings.</p>
<div class="lb-trans"><p>分析师补充说，这一问题还受到饮料部门缺乏活力的影响，公司在当前流行的细分市场如风味碳酸饮料、能量饮料和低糖产品中竞争力不足。</p>
</div><h2>Tough times for traders</h2>
<div class="lb-trans"><h2>交易者面临艰难时刻</h2>
</div><p>On top of Spillane's convincing argument, we can add trade war uncertainty into the mix for PepsiCo. If our current tariff spat with various trading partners drags on for a long time, it could drive up the input costs for companies in this country that still make things -- such as this drinks and snacks giant.</p>
<div class="lb-trans"><p>除了 Spillane 令人信服的论点外，我们还可以将贸易战的不确定性加入到百事的困境中。如果我们与各个贸易伙伴的关税争端持续很长时间，可能会推高在美国仍然生产商品的公司的投入成本——例如这家饮料和零食巨头。</p>
</div><p>Given the company's notable headwinds these days, it doesn't seem very appealing as a stock at the moment.</p>
<div class="lb-trans"><p>鉴于公司目前面临的显著逆风，作为股票的吸引力似乎并不大。</p>
</div>

为什么百事公司的股票今天大跌