<table>
<thead>
<tr>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td><img src="https://imageproxy.pbkrs.com/https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg"/></td>
</tr>
<tr>
<td>一家展厅展示了在河内销售的雅马哈车型。 — 图片来源于 xemayhonda.org</td>
</tr>
</tbody>
</table>
<p>河内 — 2025 年第一季度，当地摩托车市场经历了显著复苏，销量超过 673,000 辆，与去年同期相比增长了 11.48%。</p>
<p>2025 年前三个月共售出 673,055 辆摩托车，标志着在经历了一段停滞期后的反弹。</p>
<p>电动摩托车的推出和创新的促销策略，不仅提升了销量，还重塑了消费者偏好，为主要品牌和电动车制造商开辟了新的增长途径。</p>
<p>越南摩托车制造商协会（VAMM）报告称，其五个成员——本田越南、雅马哈摩托车越南、比亚乔越南、越南铃木和 SYM 越南——现在提供近 100 种车型。这些车型的价格从 1800 万越南盾到超过 12 亿越南盾（720 美元至 48,000 美元）不等，满足了从学生和工人到高性能摩托车爱好者的广泛消费需求。</p>
<p>这种多样化对于吸引市场的不同细分群体和在竞争激烈的摩托车市场中维持增长至关重要。</p>
<p>本田越南仍然是市场的主导者，占据超过 80% 的市场份额。2025 年 3 月，该公司在国内售出了 202,546 辆汽车，与去年同月相比增长了 50.9%。这一激增凸显了该品牌的实力以及越南消费者的偏好。</p>
<p>推动 2025 年第一季度越南摩托车市场增长的一个关键因素是车型和价格的多样性。越南摩托车制造商协会（VAMM）的成员不仅推出新车型，还实施灵活的促销和售后政策。这些策略促进了显著的销量，推动了第一季度 11.48% 的整体增长率。</p>
<p><strong>可持续消费趋势</strong></p>
<p>越南的电动摩托车市场正在获得动力，受到可持续性和环境问题的推动。像 VinFast、Pega 和 Yadea 这样的主要参与者正在多样化其产品，推动这一细分市场的显著增长。</p>
<p>专家预测，若政策得当，电动摩托车到 2035 年可能占据越南市场的 75%。这为当地电动车行业带来了光明的未来。</p>
<p>雅马哈越南推出了 Neo's 车型，目前销量有限。价格从 4900 万越南盾降至 3300 万越南盾以刺激需求。同时，本田越南推出了针对学生的 ICON e:系列，价格在 2690 万至 2730 万越南盾之间。他们还提供每月 350,000 越南盾的电池租赁选项，并已在河内开始交付。CUV e:车型的租赁价格为每月 150 万越南盾。</p>
<p>尽管在初始成本较高、消费者意识和习惯等方面仍面临许多挑战，但行业专家认为，越南的两轮电动车市场具有巨大潜力。</p>
<p>电动摩托车因其环保和低运营成本而越来越受到消费者的欢迎。传统摩托车虽然仍保持吸引力，但未来将面临来自电动车的日益激烈的竞争。</p>
<p>根据 2025 年第一季度的销售报告和当前消费趋势，行业专家预测越南摩托车市场预计将在 2025 年继续保持增长势头。然而，这一发展不仅来自传统摩托车，还将有电动摩托车的强劲存在，给国内摩托车行业带来显著的转变，并为制造商在满足消费者日益高涨和多样化的需求方面带来机遇和挑战。 — VNS</p>

本田汽车

<p>越南摩托车市场在 2025 年第一季度复苏，销量达到 673,055 辆，比去年增长了 11.48%。这一增长归因于电动摩托车的推出和多样化的促销策略。本田越南以超过 80% 的市场份额领先，仅在 3 月份就售出了 202,546 辆。电动摩托车细分市场正在获得关注，预计到 2035 年将占据 75% 的市场份额。尽管面临挑战，市场预计将保持增长势头，传统摩托车和电动摩托车共同推动这一增长</p>

<table>
<thead>
<tr>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td><img src="https://imageproxy.pbkrs.com/https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg" alt="" original-src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg"/></td>
</tr>
<tr>
<td>A showroom displays Yamaha models for sales in Hà Nội. — Photo of courtesy of xemayhonda.org</td>
</tr>
</tbody>
</table>
<div class="lb-trans"><table>
<thead>
<tr>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td><img src="https://imageproxy.pbkrs.com/https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg" alt="" original-src="https://image.vietnamnews.vn/uploadvnnews/Article/2025/4/17/417187_5138632590223248_yamaha.jpeg"/></td>
</tr>
<tr>
<td>一家展厅展示了在河内销售的雅马哈车型。 — 图片来源于 xemayhonda.org</td>
</tr>
</tbody>
</table>
</div><p>HÀ NỘI — The local motorcycle market is experiencing a significant recovery in the first quarter of 2025, with sales surpassing 673,000 units, reflecting an impressive increase of 11.48 per cent compared to the same period last year.</p>
<div class="lb-trans"><p>河内 — 2025 年第一季度，当地摩托车市场经历了显著复苏，销量超过 673,000 辆，与去年同期相比增长了 11.48%。</p>
</div><p>A total of 673,055 motorcycles were sold in the first three months of 2025, signalling a rebound after a period of stagnation.</p>
<div class="lb-trans"><p>2025 年前三个月共售出 673,055 辆摩托车，标志着在经历了一段停滞期后的反弹。</p>
</div><p>The introduction of electric motorcycles and innovative promotional strategies, have not only boosted sales but also reshaped consumer preferences, opening new avenues for growth among major brands and electric vehicle manufacturers.</p>
<div class="lb-trans"><p>电动摩托车的推出和创新的促销策略，不仅提升了销量，还重塑了消费者偏好，为主要品牌和电动车制造商开辟了新的增长途径。</p>
</div><p>The Vietnam Association of Motorcycle Manufacturers (VAMM) reports that its five members—Honda Vietnam, Yamaha Motor Vietnam, Piaggio Vietnam, Vietnam Suzuki, and SYM Vietnam—now offer nearly 100 models. These range in price from VNĐ18 million to over VNĐ1.2 billion (US$720-$48,000), catering to a wide array of consumer needs, from students and workers, to enthusiasts of higher-powered motorcycles.</p>
<div class="lb-trans"><p>越南摩托车制造商协会（VAMM）报告称，其五个成员——本田越南、雅马哈摩托车越南、比亚乔越南、越南铃木和 SYM 越南——现在提供近 100 种车型。这些车型的价格从 1800 万越南盾到超过 12 亿越南盾（720 美元至 48,000 美元）不等，满足了从学生和工人到高性能摩托车爱好者的广泛消费需求。</p>
</div><p>This diversification is crucial for attracting different segments of the market and sustaining growth in the competitive motorcycle landscape.</p>
<div class="lb-trans"><p>这种多样化对于吸引市场的不同细分群体和在竞争激烈的摩托车市场中维持增长至关重要。</p>
</div><p>Honda Vietnam remains the dominant player in the market, commanding over 80 per cent of market share. In March 2025, the company sold 202,546 vehicles domestically, marking a 50.9 per cent increase compared to the same month last year. This surge underscores the brand's strength and the preference of Vietnamese consumers.</p>
<div class="lb-trans"><p>本田越南仍然是市场的主导者，占据超过 80% 的市场份额。2025 年 3 月，该公司在国内售出了 202,546 辆汽车，与去年同月相比增长了 50.9%。这一激增凸显了该品牌的实力以及越南消费者的偏好。</p>
</div><p>A key factor driving growth in the Vietnamese motorbike market during the first quarter of 2025 is the diversity in models and pricing. Members of the Vietnam Association of Motorcycle Manufacturers (VAMM) are not only launching new models, but also implementing flexible promotional and after-sales policies. These strategies have facilitated impressive sales, contributing to an overall growth rate of 11.48 per cent in the first quarter.</p>
<div class="lb-trans"><p>推动 2025 年第一季度越南摩托车市场增长的一个关键因素是车型和价格的多样性。越南摩托车制造商协会（VAMM）的成员不仅推出新车型，还实施灵活的促销和售后政策。这些策略促进了显著的销量，推动了第一季度 11.48% 的整体增长率。</p>
</div><p><strong>Sustainable consumption trends</strong></p>
<div class="lb-trans"><p><strong>可持续消费趋势</strong></p>
</div><p>The electric motorbike market in Việt Nam is gaining momentum, driven by sustainability and environmental concerns. Key players like VinFast, Pega and Yadea are diversifying their offers, contributing to significant growth in this segment.</p>
<div class="lb-trans"><p>越南的电动摩托车市场正在获得动力，受到可持续性和环境问题的推动。像 VinFast、Pega 和 Yadea 这样的主要参与者正在多样化其产品，推动这一细分市场的显著增长。</p>
</div><p>Experts predict that with the right policies, electric motorbikes could capture up to 75 per cent of the Vietnamese market by 2035. This presents a promising future for the local electric vehicle industry.</p>
<div class="lb-trans"><p>专家预测，若政策得当，电动摩托车到 2035 年可能占据越南市场的 75%。这为当地电动车行业带来了光明的未来。</p>
</div><p>Yamaha Vietnam has launched the Neo's model, with sales currently limited. Prices have dropped from VNĐ49 million to VNĐ33 million to boost demand. Meanwhile, Honda Vietnam introduced the ICON e: series, aimed at students, priced between VNĐ26.9 million and VNĐ27.3 million. They also offer a battery rental option at VNĐ350,000 per month and have begun deliveries in Hanoi. The CUV e: model is available for rent at VNĐ1.5 million per month.</p>
<div class="lb-trans"><p>雅马哈越南推出了 Neo's 车型，目前销量有限。价格从 4900 万越南盾降至 3300 万越南盾以刺激需求。同时，本田越南推出了针对学生的 ICON e:系列，价格在 2690 万至 2730 万越南盾之间。他们还提供每月 350,000 越南盾的电池租赁选项，并已在河内开始交付。CUV e:车型的租赁价格为每月 150 万越南盾。</p>
</div><p>Although it still faces many challenges in terms of higher initial costs, consumer awareness and habits, industry experts believe that the two-wheeled electric vehicle market in Việt Nam has great potential.</p>
<div class="lb-trans"><p>尽管在初始成本较高、消费者意识和习惯等方面仍面临许多挑战，但行业专家认为，越南的两轮电动车市场具有巨大潜力。</p>
</div><p>Electric motorbikes are increasingly popular with consumers, thanks to their environmental friendliness and low operating costs. Traditional motorbikes, although still maintaining their appeal, will face increasingly fierce competition from electric vehicles in the future.</p>
<div class="lb-trans"><p>电动摩托车因其环保和低运营成本而越来越受到消费者的欢迎。传统摩托车虽然仍保持吸引力，但未来将面临来自电动车的日益激烈的竞争。</p>
</div><p>Based on sales reports for the first quarter of 2025 and current consumption trends, industry experts predict that the Vietnamese motorbike market is expected to continue to maintain its growth momentum in 2025. However, this development will not only come from traditional motorbikes, but also have the strong presence of electric motorbikes, creating a remarkable transformation in the domestic motorbike industry and bringing both opportunities and challenges for manufacturers in meeting the increasingly high and diverse needs of consumers. — VNS</p>
<div class="lb-trans"><p>根据 2025 年第一季度的销售报告和当前消费趋势，行业专家预测越南摩托车市场预计将在 2025 年继续保持增长势头。然而，这一发展不仅来自传统摩托车，还将有电动摩托车的强劲存在，给国内摩托车行业带来显著的转变，并为制造商在满足消费者日益高涨和多样化的需求方面带来机遇和挑战。 — VNS</p>
</div>

2025 年第一季度国内摩托车市场取得突破