<p>，/PRNewswire/ -- LightInTheBox Holding Co., Ltd. (NYSE: LITB)（&#34;LightInTheBox&#34;或&#34;公司&#34;），一家全球在线零售公司，今天宣布了旨在利用和增强其制造能力和直销（D2C）模式的战略举措。通过这些举措，公司希望在关键市场中保持竞争定价并确保客户满意度。</p>
<p><strong>战略制造增强</strong></p>
<p>基于多年的经验和客户洞察，LightInTheBox 在过去一年中发展了其内部制造能力。现在，公司相当大一部分产品是内部生产的，这促进了向制造商直销（M2C）模式的转变。这种方法最小化了中介成本，使公司能够比传统零售商更有效地降低开支。</p>
<p><strong>灵活的库存管理</strong></p>
<p>采用&#34;轻库存&#34;战略，LightInTheBox 已从大宗库存转向小批量生产。这种&#34;小批量、快速响应&#34;的模式增强了公司适应市场波动的能力，最小化了过剩库存风险，并能迅速响应消费者需求。</p>
<p><strong>加强 D2C 品牌组合</strong></p>
<p>公司继续构建强大的 D2C 品牌矩阵，强调&#34;加州设计&#34;以强化其美国品牌形象。通过突出美国本土设计元素，LightInTheBox 旨在更紧密地与当地消费者偏好对接，增强品牌忠诚度。</p>
<p><strong>提升品牌价值和客户参与度</strong></p>
<p>LightInTheBox 致力于通过培养私域流量渠道，包括电子邮件营销和社交媒体社区，提供卓越的品牌价值。这一策略减少了对第三方平台和价格敏感消费者的依赖，促进了更具参与感和忠诚度的客户基础。</p>
<p><strong>关于 LightInTheBox Holding Co., Ltd.</strong></p>
<p>LightInTheBox 是一家全球专业零售公司，自 2007 年以来直接向全球消费者提供多样化的经济实惠生活方式产品。2024 年，公司将重点转向服装设计，并推出了其首个自主品牌 Ador.com，以满足全球对可及高端时尚日益增长的需求。Ador.com 专注于为 35-55 岁的女性提供设计师品质的服装，价格具有竞争力，并在美国和中国设有设计工作室和样品店，包括位于加利福尼亚州坎贝尔的精品店和设计工作室。此外，LightInTheBox 还为电子商务公司提供全面的服务，包括广告、供应链管理、支付处理、订单履行以及运输和交付解决方案。有关更多信息，请访问 https://ir.ador.com。</p>
<p><strong>安全港声明</strong></p>
<p>本新闻稿包含涉及风险和不确定性的前瞻性声明。这些声明是在 1995 年美国私人证券诉讼改革法案的&#34;安全港&#34;条款下作出的。这些前瞻性声明可以通过诸如&#34;将会&#34;、&#34;期望&#34;、&#34;预期&#34;、&#34;未来&#34;、&#34;意图&#34;、&#34;计划&#34;、&#34;相信&#34;、&#34;估计&#34;、&#34;潜在&#34;、&#34;继续&#34;、&#34;正在进行&#34;、&#34;目标&#34;及类似表述来识别。除其他事项外，非历史事实的声明，包括关于 LightInTheBox 的信念和期望、商业前景以及管理层在本公告中的引用，以及 LightInTheBox 的战略和运营计划，均为或包含前瞻性声明。LightInTheBox 还可能在其定期报告中向美国证券交易委员会（&#34;SEC&#34;）作出书面或口头的前瞻性声明，在新闻稿和其他书面材料中，以及在其高管、董事或员工向第三方作出的口头声明中。前瞻性声明涉及固有的风险和不确定性。一些因素可能导致实际结果与任何前瞻性声明中包含的结果存在重大差异，包括但不限于以下因素：LightInTheBox 的目标和战略；LightInTheBox 未来的业务发展、运营结果和财务状况；全球在线零售市场的预期增长；LightInTheBox 吸引客户和进一步提升客户体验及产品供应的能力；LightInTheBox 加强供应链效率和优化物流网络的能力；LightInTheBox 对其产品需求和市场接受度的预期；竞争；一般经济和商业条件的波动以及与上述任何事项相关的假设。有关这些及其他风险的进一步信息包含在 LightInTheBox 向 SEC 提交的文件中。本新闻稿及附件中提供的所有信息均为本新闻稿发布之日的信息，LightInTheBox 不承担更新任何前瞻性声明的义务，除非法律要求。</p>
<p><strong>投资者关系联系方式</strong></p>
<p>投资者关系</p>
<p>LightInTheBox Holding Co., Ltd.</p>
<p>电子邮件：ir@ador.com</p>
<p>Jenny Cai</p>
<p>Piacente Financial Communications</p>
<p>电子邮件：ador@tpg-ir.com</p>
<p>Brandi Piacente</p>
<p>Piacente Financial Communications</p>
<p>电话：+1-212-481-2050</p>
<p>电子邮件：ador@tpg-ir.com</p>
<p>来源：LightInTheBox Holding Co., Ltd.</p>

兰亭集势

<p>兰亭集势（LightInTheBox Holding Co., Ltd.，纽约证券交易所代码：LITB）宣布了一系列战略举措，以增强其制造能力和直接面向消费者（D2C）模式。该公司旨在通过转向制造商直接面向消费者（M2C）模式、采用小批量生产策略以及加强其 D2C 品牌组合来维持竞争定价。兰亭集势强调美国设计元素，以符合当地消费者的偏好，并致力于通过私域流量渠道提升品牌价值。该公司还推出了其自主品牌 Ador.com，专注于为女性提供设计师品质的服装</p>

<p>, /PRNewswire/ -- LightInTheBox Holding Co., Ltd. (NYSE: LITB) (&#34;LightInTheBox&#34; or the &#34;Company&#34;), a global online retail company, today announced strategic initiatives aimed at leveraging and enhancing its manufacturing capabilities and Direct-to-Consumer (D2C) model. Through these initiatives, the Company seeks to maintain competitive pricing and ensure customer satisfaction in key markets.</p>
<div class="lb-trans"><p>，/PRNewswire/ -- LightInTheBox Holding Co., Ltd. (NYSE: LITB)（&#34;LightInTheBox&#34;或&#34;公司&#34;），一家全球在线零售公司，今天宣布了旨在利用和增强其制造能力和直销（D2C）模式的战略举措。通过这些举措，公司希望在关键市场中保持竞争定价并确保客户满意度。</p>
</div><p><strong>Strategic Manufacturing Enhancements</strong></p>
<div class="lb-trans"><p><strong>战略制造增强</strong></p>
</div><p>Building on years of experience and customer insights, LightInTheBox has developed its in-house manufacturing capabilities over the past year. A significant portion of its products is now produced internally, facilitating a transition to a Manufacturer-to-Consumer (M2C) model. This approach minimizes intermediary costs, enabling the Company to better reduce expenses more effectively than traditional retailers.</p>
<div class="lb-trans"><p>基于多年的经验和客户洞察，LightInTheBox 在过去一年中发展了其内部制造能力。现在，公司相当大一部分产品是内部生产的，这促进了向制造商直销（M2C）模式的转变。这种方法最小化了中介成本，使公司能够比传统零售商更有效地降低开支。</p>
</div><p><strong>Agile Inventory Management</strong></p>
<div class="lb-trans"><p><strong>灵活的库存管理</strong></p>
</div><p>Adopting a &#34;light inventory&#34; strategy, LightInTheBox has shifted from bulk stocking to small-batch production. This &#34;small-batch, quick-response&#34; model enhances the Company's ability to adapt to market fluctuations, minimize overstock risks, and respond promptly to consumer demands.</p>
<div class="lb-trans"><p>采用&#34;轻库存&#34;战略，LightInTheBox 已从大宗库存转向小批量生产。这种&#34;小批量、快速响应&#34;的模式增强了公司适应市场波动的能力，最小化了过剩库存风险，并能迅速响应消费者需求。</p>
</div><p><strong>Strengthening D2C Brand Portfolio</strong></p>
<div class="lb-trans"><p><strong>加强 D2C 品牌组合</strong></p>
</div><p>The Company continues to build a robust D2C brand matrix, emphasizing &#34;designed in California&#34; to reinforce its American brand identity. By highlighting U.S.-based design elements, LightInTheBox aims to align more closely with local consumer preferences and bolster brand loyalty.</p>
<div class="lb-trans"><p>公司继续构建强大的 D2C 品牌矩阵，强调&#34;加州设计&#34;以强化其美国品牌形象。通过突出美国本土设计元素，LightInTheBox 旨在更紧密地与当地消费者偏好对接，增强品牌忠诚度。</p>
</div><p><strong>Enhancing Brand Value and Customer Engagement</strong></p>
<div class="lb-trans"><p><strong>提升品牌价值和客户参与度</strong></p>
</div><p>LightInTheBox is committed to delivering exceptional brand value by cultivating private traffic channels, including email marketing and social media communities. This strategy reduces reliance on third-party platforms and price-sensitive consumers, fostering a more engaged and loyal customer base.</p>
<div class="lb-trans"><p>LightInTheBox 致力于通过培养私域流量渠道，包括电子邮件营销和社交媒体社区，提供卓越的品牌价值。这一策略减少了对第三方平台和价格敏感消费者的依赖，促进了更具参与感和忠诚度的客户基础。</p>
</div><p><strong>About LightInTheBox Holding Co., Ltd.</strong></p>
<div class="lb-trans"><p><strong>关于 LightInTheBox Holding Co., Ltd.</strong></p>
</div><p>LightInTheBox is a global specialty retail company, providing a diverse range of affordable lifestyle products directly to consumers worldwide since 2007. In 2024, the Company shifted its focus to apparel design and launched its first proprietary brand, Ador.com, to meet the growing global demand for accessible higher-end fashion. Ador.com specializes in designer-quality clothing for women aged 35-55 at competitive prices and operates design studios and sample shops in both the U.S. and China, including a boutique and design studio in Campbell, California. Additionally, LightInTheBox offers a comprehensive suite of services to e-commerce companies, including advertising, supply chain management, payment processing, order fulfillment, and shipping and delivery solutions. For more information, please visit https://ir.ador.com.</p>
<div class="lb-trans"><p>LightInTheBox 是一家全球专业零售公司，自 2007 年以来直接向全球消费者提供多样化的经济实惠生活方式产品。2024 年，公司将重点转向服装设计，并推出了其首个自主品牌 Ador.com，以满足全球对可及高端时尚日益增长的需求。Ador.com 专注于为 35-55 岁的女性提供设计师品质的服装，价格具有竞争力，并在美国和中国设有设计工作室和样品店，包括位于加利福尼亚州坎贝尔的精品店和设计工作室。此外，LightInTheBox 还为电子商务公司提供全面的服务，包括广告、供应链管理、支付处理、订单履行以及运输和交付解决方案。有关更多信息，请访问 https://ir.ador.com。</p>
</div><p><strong>Safe Harbor Statement</strong></p>
<div class="lb-trans"><p><strong>安全港声明</strong></p>
</div><p>This press release contains forward-looking statements that involve risks and uncertainties. These statements are made under the &#34;safe harbor&#34; provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as &#34;will,&#34; &#34;expects,&#34; &#34;anticipates,&#34; &#34;future,&#34; &#34;intends,&#34; &#34;plans,&#34; &#34;believes,&#34; &#34;estimates,&#34; &#34;potential,&#34; &#34;continue,&#34; &#34;ongoing,&#34; &#34;targets&#34; and similar statements. Among other things, statements that are not historical facts, including statements about LightInTheBox's beliefs and expectations, the business outlook and quotations from management in this announcement, as well as LightInTheBox's strategic and operational plans, are or contain forward-looking statements. LightInTheBox may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the &#34;SEC&#34;), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: LightInTheBox's goals and strategies; LightInTheBox's future business development, results of operations and financial condition; the expected growth of the global online retail market; LightInTheBox's ability to attract customers and further enhance customer experience and product offerings; LightInTheBox's ability to strengthen its supply chain efficiency and optimize its logistics network; LightInTheBox's expectations regarding demand for and market acceptance of its products; competition; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in LightInTheBox's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and LightInTheBox does not undertake any obligation to update any forward-looking statement, except as required under applicable law.</p>
<div class="lb-trans"><p>本新闻稿包含涉及风险和不确定性的前瞻性声明。这些声明是在 1995 年美国私人证券诉讼改革法案的&#34;安全港&#34;条款下作出的。这些前瞻性声明可以通过诸如&#34;将会&#34;、&#34;期望&#34;、&#34;预期&#34;、&#34;未来&#34;、&#34;意图&#34;、&#34;计划&#34;、&#34;相信&#34;、&#34;估计&#34;、&#34;潜在&#34;、&#34;继续&#34;、&#34;正在进行&#34;、&#34;目标&#34;及类似表述来识别。除其他事项外，非历史事实的声明，包括关于 LightInTheBox 的信念和期望、商业前景以及管理层在本公告中的引用，以及 LightInTheBox 的战略和运营计划，均为或包含前瞻性声明。LightInTheBox 还可能在其定期报告中向美国证券交易委员会（&#34;SEC&#34;）作出书面或口头的前瞻性声明，在新闻稿和其他书面材料中，以及在其高管、董事或员工向第三方作出的口头声明中。前瞻性声明涉及固有的风险和不确定性。一些因素可能导致实际结果与任何前瞻性声明中包含的结果存在重大差异，包括但不限于以下因素：LightInTheBox 的目标和战略；LightInTheBox 未来的业务发展、运营结果和财务状况；全球在线零售市场的预期增长；LightInTheBox 吸引客户和进一步提升客户体验及产品供应的能力；LightInTheBox 加强供应链效率和优化物流网络的能力；LightInTheBox 对其产品需求和市场接受度的预期；竞争；一般经济和商业条件的波动以及与上述任何事项相关的假设。有关这些及其他风险的进一步信息包含在 LightInTheBox 向 SEC 提交的文件中。本新闻稿及附件中提供的所有信息均为本新闻稿发布之日的信息，LightInTheBox 不承担更新任何前瞻性声明的义务，除非法律要求。</p>
</div><p><strong>Investor Relations Contact</strong></p>
<div class="lb-trans"><p><strong>投资者关系联系方式</strong></p>
</div><p>Investor Relations</p>
<div class="lb-trans"><p>投资者关系</p>
</div><p>LightInTheBox Holding Co., Ltd.</p>
<div class="lb-trans"><p>LightInTheBox Holding Co., Ltd.</p>
</div><p>Email: ir@ador.com</p>
<div class="lb-trans"><p>电子邮件：ir@ador.com</p>
</div><p>Jenny Cai</p>
<div class="lb-trans"><p>Jenny Cai</p>
</div><p>Piacente Financial Communications</p>
<div class="lb-trans"><p>Piacente Financial Communications</p>
</div><p>Email: ador@tpg-ir.com</p>
<div class="lb-trans"><p>电子邮件：ador@tpg-ir.com</p>
</div><p>Brandi Piacente</p>
<div class="lb-trans"><p>Brandi Piacente</p>
</div><p>Piacente Financial Communications</p>
<div class="lb-trans"><p>Piacente Financial Communications</p>
</div><p>Tel: +1-212-481-2050</p>
<div class="lb-trans"><p>电话：+1-212-481-2050</p>
</div><p>Email: ador@tpg-ir.com</p>
<div class="lb-trans"><p>电子邮件：ador@tpg-ir.com</p>
</div><p>SOURCE LightInTheBox Holding Co., Ltd.</p>
<div class="lb-trans"><p>来源：LightInTheBox Holding Co., Ltd.</p>
</div>

兰亭集势宣布战略举措，以提升和优化其制造能力及直销模式 | LITB 股票新闻