<p>尽管美国只有三大无线服务提供商，但竞争依然激烈。<strong>威瑞森</strong>(VZ 0.73%) 在去年第四季度取得了显著的消费者手机用户增长，打破了业绩平平的局面。然而，该公司在 2025 年第一季度的表现表明，2024 年底的用户增长是一个异常现象。</p>
<h2>减少消费者用户</h2>
<p>威瑞森在第一季度新增了 170 万消费者无线零售后付费手机用户，按毛算并未考虑用户流失。这比去年同期下降了 1%。在净增用户方面，考虑到用户流失，这意味着该季度损失了 356,000 名用户。</p>
<p>在 2024 年第一季度，威瑞森减少了 194,000 名净消费者零售后付费手机用户。尽管在 2024 年第四季度增加了 367,000 名用户，但第一季度的损失基本上抹去了这些增幅。威瑞森在其他领域表现较好。该公司报告称，商业零售后付费手机的净增用户略有增加，并且其预付费净增用户数量是第四季度的两倍。最终，总无线服务收入同比增长了 2.7%。</p>
<p>尽管无线服务收入仍在增长，但用户流失依然是个问题。威瑞森本月早些时候采取了行动，推出了两项新功能，旨在提高客户留存率。首先，威瑞森开始为新老客户提供无线计划的三年价格锁定。这可能有助于防止用户流失，尽管价格锁定显著不包括与公司无线计划相关的费用和福利。</p>
<p>其次，威瑞森现在保证现有客户可以享受与新客户相同的手机换购促销。无线服务提供商通常会为新用户提供最佳优惠，以吸引他们，而将现有客户排除在这些优惠之外。这一举措将增加威瑞森的成本，但可能有助于降低用户流失率，并扭转其近期的用户损失。</p>
<h2>未来可能面临严峻环境</h2>
<p>威瑞森寄希望于其以客户为中心的价格锁定和换购功能能够扭转用户趋势，但竞争对手也在推出旨在控制自身流失率的功能。例如，<strong>AT&amp;T</strong> 今年早些时候开始为客户提供因停机而产生的账单抵免，提供相当于一天服务的抵免，适用于任何持续至少 60 分钟的无线停机。以客户为先的政策似乎在行业中成为一种趋势，因此威瑞森的举措可能对其用户增长数据影响不大。</p>
<p>更大的问题可能是经济状况以及特朗普政府不稳定的关税政策。关税最终可能影响智能手机，使威瑞森的免费手机优惠变得更加昂贵。如果关税导致经济放缓，消费者可能会推迟账单支付、降级计划或寻求更便宜的替代方案。在经济衰退中，威瑞森的福利丰富的无线计划可能不太受消费者欢迎。</p>
<p>威瑞森的第一季度业绩喜忧参半，某些领域的用户增长被其后付费消费者手机业务的疲软表现所抵消。在第一季度报告中，扭转用户趋势的进展迹象寥寥无几，尽管该公司的价格锁定和换购优惠看起来是个好主意，但对流失率的影响可能有限。威瑞森在潜在的经济放缓中与竞争对手相比处于追赶状态，这并不是一个理想的局面。</p>

威瑞森

<p>威瑞森再次面临用户流失，在 2025 年第一季度净减少了 356,000 名消费者零售后付费手机用户，尽管总无线服务收入增长了 2.7%。该公司推出了三年的价格锁定和针对现有客户的平等换购促销，以改善客户留存。然而，竞争依然激烈，经济不确定性，包括潜在的关税，可能进一步影响用户增长。威瑞森的第一季度业绩喜忧参半，显示出扭转用户趋势的挑战，使其在竞争对手面前处于脆弱的地位</p>

<p>While there are only three major wireless providers in the United States, competition can be fierce. <strong>Verizon</strong>(VZ 0.73%) scored a win in the fourth quarter of last year with significant consumer phone subscriber gains, breaking a streak of lackluster results. However, the company's performance in the first quarter of 2025 indicates that subscriber growth at the end of 2024 was an anomaly.</p>
<div class="lb-trans"><p>尽管美国只有三大无线服务提供商，但竞争依然激烈。<strong>威瑞森</strong>(VZ 0.73%) 在去年第四季度取得了显著的消费者手机用户增长，打破了业绩平平的局面。然而，该公司在 2025 年第一季度的表现表明，2024 年底的用户增长是一个异常现象。</p>
</div><h2>Shedding consumer subscribers</h2>
<div class="lb-trans"><h2>减少消费者用户</h2>
</div><p>Verizon added 1.7 million consumer wireless retail postpaid phone subscribers in the first quarter on a gross basis, which doesn't account for churn. That's down 1% year over year. In terms of net adds, which does account for churn, that translates into a loss of 356,000 subscribers in the quarter.</p>
<div class="lb-trans"><p>威瑞森在第一季度新增了 170 万消费者无线零售后付费手机用户，按毛算并未考虑用户流失。这比去年同期下降了 1%。在净增用户方面，考虑到用户流失，这意味着该季度损失了 356,000 名用户。</p>
</div><p>In the first quarter of 2024, Verizon shed 194,000 net consumer retail postpaid phone subscribers. It gained 367,000 subscribers in the fourth quarter of 2024, but the first-quarter losses largely erased those gains. Verizon performed better in other areas. The company reported a small gain in business retail postpaid phone net adds, and it doubled its prepaid net adds from the fourth quarter. Ultimately, total wireless service revenue rose by 2.7% year over year.</p>
<div class="lb-trans"><p>在 2024 年第一季度，威瑞森减少了 194,000 名净消费者零售后付费手机用户。尽管在 2024 年第四季度增加了 367,000 名用户，但第一季度的损失基本上抹去了这些增幅。威瑞森在其他领域表现较好。该公司报告称，商业零售后付费手机的净增用户略有增加，并且其预付费净增用户数量是第四季度的两倍。最终，总无线服务收入同比增长了 2.7%。</p>
</div><p>While wireless service revenue is still growing, subscriber losses remain a problem. Verizon took action earlier this month, rolling out two new features meant to improve customer retention. First, Verizon began offering new and existing customers a three-year price lock on wireless plans. This could help keep subscribers from jumping ship, although the price lock notably excludes fees and perks associated with the company's wireless plans.</p>
<div class="lb-trans"><p>尽管无线服务收入仍在增长，但用户流失依然是个问题。威瑞森本月早些时候采取了行动，推出了两项新功能，旨在提高客户留存率。首先，威瑞森开始为新老客户提供无线计划的三年价格锁定。这可能有助于防止用户流失，尽管价格锁定显著不包括与公司无线计划相关的费用和福利。</p>
</div><p>Second, Verizon now guarantees that existing customers have access to the same promotions on new phones with trade-ins that new customers enjoy. Wireless providers often provide the best deals to new subscribers to lure them in while excluding existing customers from those offers. This move will raise Verizon's costs, but it could help knock down churn and reverse its recent subscriber losses.</p>
<div class="lb-trans"><p>其次，威瑞森现在保证现有客户可以享受与新客户相同的手机换购促销。无线服务提供商通常会为新用户提供最佳优惠，以吸引他们，而将现有客户排除在这些优惠之外。这一举措将增加威瑞森的成本，但可能有助于降低用户流失率，并扭转其近期的用户损失。</p>
</div><h2>A tough environment may be ahead</h2>
<div class="lb-trans"><h2>未来可能面临严峻环境</h2>
</div><p>Verizon is betting that its customer-friendly price lock and trade-in features will help turn subscriber trends around, but competitors are also rolling out features meant to keep their own churn rates in check. <strong>AT&amp;T</strong>, for example, began offering customers bill credits for outages earlier this year, providing a credit equivalent to a day's worth of service for any wireless outage lasting at least 60 minutes. Customer-first policies appear to be a trend in the industry, so Verizon's moves may not have a huge impact on its subscriber growth figures.</p>
<div class="lb-trans"><p>威瑞森寄希望于其以客户为中心的价格锁定和换购功能能够扭转用户趋势，但竞争对手也在推出旨在控制自身流失率的功能。例如，<strong>AT&amp;T</strong> 今年早些时候开始为客户提供因停机而产生的账单抵免，提供相当于一天服务的抵免，适用于任何持续至少 60 分钟的无线停机。以客户为先的政策似乎在行业中成为一种趋势，因此威瑞森的举措可能对其用户增长数据影响不大。</p>
</div><p>The bigger problem may be the state of the economy and the erratic tariff policies of the Trump administration. Tariffs could eventually hit smartphones, making Verizon's free phone offers even more expensive to provide. And if tariffs lead to an economic slowdown, consumers could delay bill payments, downgrade plans, or seek cheaper alternatives. In a recession, Verizon's perk-heavy wireless plans may not play as well with consumers.</p>
<div class="lb-trans"><p>更大的问题可能是经济状况以及特朗普政府不稳定的关税政策。关税最终可能影响智能手机，使威瑞森的免费手机优惠变得更加昂贵。如果关税导致经济放缓，消费者可能会推迟账单支付、降级计划或寻求更便宜的替代方案。在经济衰退中，威瑞森的福利丰富的无线计划可能不太受消费者欢迎。</p>
</div><p>Verizon's first-quarter results were a mixed bag, with subscriber gains in some areas offset by a weak showing in its postpaid consumer phone business. Signs of progress reversing subscriber trends were few and far between in the first-quarter report, and while the company's price lock and trade-in offers look like good ideas, they may have a limited impact on churn. Verizon is going into a potential economic slowdown playing catch-up with its competitors, which is not a great position to be in.</p>
<div class="lb-trans"><p>威瑞森的第一季度业绩喜忧参半，某些领域的用户增长被其后付费消费者手机业务的疲软表现所抵消。在第一季度报告中，扭转用户趋势的进展迹象寥寥无几，尽管该公司的价格锁定和换购优惠看起来是个好主意，但对流失率的影响可能有限。威瑞森在潜在的经济放缓中与竞争对手相比处于追赶状态，这并不是一个理想的局面。</p>
</div>

威瑞森再次流失用户