<p><strong>英特尔</strong>（INTC 2.16%）在 2024 年底推出了其 Arrow Lake 系列桌面中央处理器（CPU），正式命名为 Core Ultra 200 系列。该公司将大部分制造外包给 <strong>台积电</strong>，转向基于芯片组的架构，并成功显著提高了能效，相较于其上一代芯片。对于生产力任务，Arrow Lake 表现良好。</p>
<p>然而，有两个问题。首先，Arrow Lake 的游戏性能不尽如人意，输给了英特尔的上一代芯片。一些软件修复改善了这种情况，但对于那些希望从游戏 PC 中榨取每一帧每秒的用户来说，Arrow Lake 并不是答案。</p>
<p>其次，定价偏高。Arrow Lake CPU 不仅自身价格昂贵，而且还需要新的主板，使得所有升级路径的成本更高。</p>
<p>Arrow Lake CPU 的售价已经低于英特尔最初建议的零售价格一段时间，但该公司现在正式下调了其中一款芯片的价格。265K 是一款中档产品，最初定价为 399 美元，现在的建议零售价为 299 美元。高端的 285K 和低端的 245K 的建议零售价保持不变，尽管实际零售价格有所不同。</p>
<p>虽然英特尔的降价幅度有限，但 265K 对于许多潜在客户来说处于一个理想的价格区间，性能几乎与 285K 相当，但价格低得多。265K 配备八个性能核心和 12 个效率核心，是一款全面均衡的处理器，在游戏性能上稍显不足，299 美元的价格比 399 美元时更具吸引力。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTc1NDEvZ2V0dHlpbWFnZXMtMTQxNzIxNjcyOC5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTc1NDEvZ2V0dHlpbWFnZXMtMTQxNzIxNjcyOC5qcGcmdz03MDA"/></p>
<p>图片来源：Getty Images。</p>
<h2>未来的征兆？</h2>
<p>英特尔在 3 月更换了首席执行官，任命半导体行业老将 Lip-Bu Tan，他曾批评英特尔的缓慢进展和官僚作风。Tan 的战略围绕削减臃肿的成本结构，更快推出更好的产品，并倾听客户的需求。更具攻击性的定价可能是英特尔希望让 Arrow Lake 更具竞争力的一部分。</p>
<p><strong>AMD</strong> 最新的 Ryzen 9000 系列 CPU 评价不佳，零售价格迅速下跌以反映需求疲软。但相较于 Arrow Lake，Ryzen 9000 系列看起来要好得多，尤其是在 Arrow Lake 的高昂初始定价面前。</p>
<p>AMD 以游戏为中心的 X3D 变种，配备超快的缓存内存，能够提升游戏性能，毫无疑问是游戏 CPU 的绝对王者。AMD 在其第一季度报告中指出，最新的 Ryzen 芯片需求强劲，这可能是以牺牲英特尔为代价的。</p>
<p>英特尔在 1 月也下调了其 Granite Rapids 服务器 CPU 的价格，尽管没有正式公告。Granite Rapids 系列是英特尔近年来推出的最佳服务器 CPU，核心数量、性能和效率在很大程度上赶上了 AMD。但与 Arrow Lake 一样，定价偏高。</p>
<p>不久前，在 AMD 复苏之前，英特尔在 PC 和服务器 CPU 市场上几乎没有真正的竞争。公司的主导地位使其能够高价定价并产生可观的利润率。随着 AMD 的竞争力增强并抢占市场份额，这一时代已经结束。通过对 Granite Rapids 和 Arrow Lake 的降价，英特尔似乎终于意识到需要在价格上竞争，以重新夺回市场份额。</p>
<p>英特尔在试图扭转局面时还有很长的路要走。如果最近的降价是任何迹象，那么更具攻击性的定价很可能会成为 Tan 的战略的一部分，因为他希望止住损失并重新夺回一些失去的市场份额。</p>

英特尔

<p>英特尔已正式将其 Arrow Lake 265K 处理器的价格从 399 美元降低至 299 美元，以应对来自 AMD 的激烈竞争。尽管 Arrow Lake 处理器在生产力任务中表现良好，但其游戏性能却落后于之前的英特尔芯片。此次降价旨在使 265K 对客户更具吸引力，因为它以更低的成本提供了可观的性能。这一举措反映了英特尔在新任首席执行官谭立夫的领导下，增强竞争力并重新夺回市场份额的战略，而 AMD 凭借其 Ryzen 9000 系列处理器正在获得越来越多的关注</p>

<p><strong>Intel</strong>(INTC 2.16%) launched its Arrow Lake family of desktop central processing units (CPUs), officially the Core Ultra 200 series, in late 2024. The company outsourced most of the manufacturing to <strong>TSMC</strong>, moved to a chiplet-based architecture, and managed to improve energy efficiency substantially, compared to its previous-generation chips. For productivity tasks, Arrow Lake performed well.</p>
<div class="lb-trans"><p><strong>英特尔</strong>（INTC 2.16%）在 2024 年底推出了其 Arrow Lake 系列桌面中央处理器（CPU），正式命名为 Core Ultra 200 系列。该公司将大部分制造外包给 <strong>台积电</strong>，转向基于芯片组的架构，并成功显著提高了能效，相较于其上一代芯片。对于生产力任务，Arrow Lake 表现良好。</p>
</div><p>However, there were two problems. First, Arrow Lake's gaming performance fell flat, losing to Intel's last-gen chips. Some software fixes have improved the situation, but for those looking to squeeze every last frame per second out of their gaming PC, Arrow Lake isn't the answer.</p>
<div class="lb-trans"><p>然而，有两个问题。首先，Arrow Lake 的游戏性能不尽如人意，输给了英特尔的上一代芯片。一些软件修复改善了这种情况，但对于那些希望从游戏 PC 中榨取每一帧每秒的用户来说，Arrow Lake 并不是答案。</p>
</div><p>Second, pricing was on the high side. Not only were Arrow Lake CPUs expensive on their own, but they also required a new motherboard, making all upgrade paths pricier.</p>
<div class="lb-trans"><p>其次，定价偏高。Arrow Lake CPU 不仅自身价格昂贵，而且还需要新的主板，使得所有升级路径的成本更高。</p>
</div><p>Arrow Lake CPUs have been selling below Intel's original suggested retail pricing for a while, but the company is now officially slashing prices on one of its chips. The 265K, a mid-range part that was originally priced at $399, now has a suggested retail price of $299. Suggested retail prices for the higher end 285K and the lower end 245K are staying put, although actual retail prices vary.</p>
<div class="lb-trans"><p>Arrow Lake CPU 的售价已经低于英特尔最初建议的零售价格一段时间，但该公司现在正式下调了其中一款芯片的价格。265K 是一款中档产品，最初定价为 399 美元，现在的建议零售价为 299 美元。高端的 285K 和低端的 245K 的建议零售价保持不变，尽管实际零售价格有所不同。</p>
</div><p>While Intel's price cutting is limited, the 265K is in the sweet spot for many potential customers, with most of the performance of the 285K for much less money. Featuring eight performance cores and 12 efficiency cores, the 265K is a solid all-arounder that falls a bit short in gaming and makes a lot more sense at $299 than it did at $399.</p>
<div class="lb-trans"><p>虽然英特尔的降价幅度有限，但 265K 对于许多潜在客户来说处于一个理想的价格区间，性能几乎与 285K 相当，但价格低得多。265K 配备八个性能核心和 12 个效率核心，是一款全面均衡的处理器，在游戏性能上稍显不足，299 美元的价格比 399 美元时更具吸引力。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTc1NDEvZ2V0dHlpbWFnZXMtMTQxNzIxNjcyOC5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F817541%2Fgettyimages-1417216728.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>A sign of things to come?</h2>
<div class="lb-trans"><h2>未来的征兆？</h2>
</div><p>Intel replaced its CEO in March with Lip-Bu Tan, a veteran of the semiconductor industry and a critic of Intel's sluggish pace and bureaucratic nature. Tan's strategy revolves around cutting a bloated cost structure, putting out better products faster, and listening to customers. More aggressive pricing could be part of the equation as Intel looks to make Arrow Lake more competitive.</p>
<div class="lb-trans"><p>英特尔在 3 月更换了首席执行官，任命半导体行业老将 Lip-Bu Tan，他曾批评英特尔的缓慢进展和官僚作风。Tan 的战略围绕削减臃肿的成本结构，更快推出更好的产品，并倾听客户的需求。更具攻击性的定价可能是英特尔希望让 Arrow Lake 更具竞争力的一部分。</p>
</div><p><strong>AMD</strong>'s latest Ryzen 9000 series CPUs didn't get great reviews, and retail pricing quickly dropped to reflect muted demand. But the Ryzen 9000 series looks a lot better relative to Arrow Lake, especially with Arrow Lake's sky-high initial pricing.</p>
<div class="lb-trans"><p><strong>AMD</strong> 最新的 Ryzen 9000 系列 CPU 评价不佳，零售价格迅速下跌以反映需求疲软。但相较于 Arrow Lake，Ryzen 9000 系列看起来要好得多，尤其是在 Arrow Lake 的高昂初始定价面前。</p>
</div><p>AMD's gaming-centric X3D variants, which feature ultra-fast cache memory capable of boosting gaming performance, are the undisputed kings of gaming CPUs. AMD noted in its first-quarter report that there was strong demand for its newest Ryzen chips, likely at the expense of Intel.</p>
<div class="lb-trans"><p>AMD 以游戏为中心的 X3D 变种，配备超快的缓存内存，能够提升游戏性能，毫无疑问是游戏 CPU 的绝对王者。AMD 在其第一季度报告中指出，最新的 Ryzen 芯片需求强劲，这可能是以牺牲英特尔为代价的。</p>
</div><p>Intel also cut the prices of its Granite Rapids server CPUs in January, although there was no official announcement. The Granite Rapids family is the best set of server CPUs that Intel has put out in years, and it largely caught up to AMD in terms of core counts, performance, and efficiency. But like Arrow Lake, pricing skewed high.</p>
<div class="lb-trans"><p>英特尔在 1 月也下调了其 Granite Rapids 服务器 CPU 的价格，尽管没有正式公告。Granite Rapids 系列是英特尔近年来推出的最佳服务器 CPU，核心数量、性能和效率在很大程度上赶上了 AMD。但与 Arrow Lake 一样，定价偏高。</p>
</div><p>There was a time not long ago, before AMD's comeback, when Intel faced no real competition in either the PC or server CPU markets. The company's dominance afforded it the ability to price its products high and generate impressive profit margins. With AMD now highly competitive and stealing market share, that era is over. With price cuts for Granite Rapids and Arrow Lake, Intel appears to finally recognize that it needs to compete on price to win back market share.</p>
<div class="lb-trans"><p>不久前，在 AMD 复苏之前，英特尔在 PC 和服务器 CPU 市场上几乎没有真正的竞争。公司的主导地位使其能够高价定价并产生可观的利润率。随着 AMD 的竞争力增强并抢占市场份额，这一时代已经结束。通过对 Granite Rapids 和 Arrow Lake 的降价，英特尔似乎终于意识到需要在价格上竞争，以重新夺回市场份额。</p>
</div><p>Intel has a long road ahead as it attempts to turn itself around. If recent price cuts are any indication, more aggressive pricing will likely be part of Tan's strategy as he looks to stop the bleeding and regain some lost market share from AMD.</p>
<div class="lb-trans"><p>英特尔在试图扭转局面时还有很长的路要走。如果最近的降价是任何迹象，那么更具攻击性的定价很可能会成为 Tan 的战略的一部分，因为他希望止住损失并重新夺回一些失去的市场份额。</p>
</div>

Intel Slashes Arrow Lake Prices Amid Tough Competition From AMD

- 英特尔推出了 Arrow Lake 系列桌面 CPU，主要外包给 TSMC 生产。  
- Arrow Lake 在生产力任务上表现良好，但游戏性能不佳且价格偏高。  
- 英特尔已开始降低部分 CPU 价格，以增强市场竞争力。

面对来自 AMD 的激烈竞争，英特尔削减了 Arrow Lake 的价格