<p>人工智能（AI）正在迅速改变许多公司在各个行业的日常工作方式。一些最大的变化无疑发生在技术领域，许多顶尖公司正在大力投资于 AI 聊天机器人及相关功能。</p>
<p>在这种情况下，可能受到直接影响的一家公司是 <strong>Alphabet</strong>（GOOG 1.21%）（GOOGL 1.42%），其谷歌搜索引擎是其业务的重要组成部分，每季度产生数百亿美元的广告收入。随着 AI 可能改变人们搜索问题和进行研究的方式，这是否会给 Alphabet 的业务带来重大麻烦？</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTc4MjQvYS1wZXJzb24tdXNpbmctYS1zZWFyY2gtZW5naW5lLmpwZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTc4MjQvYS1wZXJzb24tdXNpbmctYS1zZWFyY2gtZW5naW5lLmpwZyZ3PTcwMA"/></p>
<p>图片来源：Getty Images。</p>
<h2>苹果高管认为当前搜索引擎可能面临困境</h2>
<p>AI 正在改变人们搜索答案的方式。像 ChatGPT 和 Perplexity 这样的聊天机器人使人们能够在不打开浏览器和访问像谷歌这样的搜索引擎的情况下获得问题的答案。</p>
<p><strong>苹果</strong>（NASDAQ: AAPL）在其 Safari 浏览器中将谷歌作为默认搜索引擎，正在考虑在未来添加 AI 服务作为可能的搜索选项，服务高级副总裁 Eddy Cue 表示。他认为，AI 驱动的搜索将成为新常态，取代传统搜索引擎。</p>
<p>Alphabet 的股票因这一消息下跌，投资者担心这可能在长期内给业务带来重大风险。这是因为该公司的广告业务大部分来自其搜索业务。在今年的前三个月，Alphabet 的广告收入总计为 669 亿美元。</p>
<p>在这个总额中，507 亿美元来自谷歌搜索和其他（包括 Gmail、谷歌地图和谷歌 Play），占该数字的四分之三多一点。搜索流量的下降可能会严重影响广告客户愿意支付给谷歌的费用，这将对其收入造成重大打击。</p>
<h2>为什么投资者不必恐慌，至少现在不必</h2>
<p>AI 正在革新各个行业，Alphabet 也并非免疫。同时，该公司也在大力投资于 AI 及其 Gemini 聊天机器人。如果你今天使用谷歌搜索，你可能会在结果顶部看到一个 “AI 概述” 部分，概述了发现的内容，并给出类似于其他聊天机器人的回答。它为用户提供了 AI 生成的回答和一些人可能更喜欢的传统链接结果的良好结合。</p>
<p>该公司正在适应与 AI 相关的变化，我相信它处于一个良好的位置，可以从中受益。谷歌的品牌已与搜索同义，用户对其的信任远高于新兴的聊天机器人，用户可能对其准确性存有疑虑。自 ChatGPT 问世以来已经过去两年多，但谷歌的广告业务并没有出现明显下降，表明它并没有陷入困境。</p>
<p>相反，业务仍在增长。虽然未来可能会因 AI 而失去一些业务，但该科技公司也可以通过 Gemini 改善其搜索，不仅在谷歌搜索中，也在 YouTube 上。</p>
<h2>现在 Alphabet 是一个值得购买的好股票吗？</h2>
<p>Alphabet 的业务面临许多问题，尤其是在搜索方面。AI 正在改变游戏规则，去年一位法官发现谷歌在搜索领域拥有垄断地位。最近，它还被发现垄断了在线广告市场。</p>
<p>所有这些负面新闻对股票造成了压力，今天的交易价格仅为其预计未来收益的 16 倍（基于分析师的预期）。对于一家多年来实现显著增长的企业来说，这个估值相当低，但投资者显然对其长期增长前景感到担忧。</p>
<p>然而，在如此低的估值下，我认为投资者得到了与股票相关风险的良好补偿，尤其是因为 Alphabet 并没有停滞不前。AI 带来了一些新的挑战，但也创造了机会。只要你愿意坚持并耐心等待，Alphabet 仍然可以是一个值得长期投资的好选择。</p>

谷歌-A

谷歌-C

<p>人工智能的崛起正在重塑各个行业，特别是对谷歌搜索产生了重大影响，该业务产生了可观的广告收入。随着像 ChatGPT 这样的 AI 聊天机器人改变了用户搜索信息的方式，人们对谷歌的未来感到担忧。尽管最近股价下跌，谷歌仍在投资人工智能，包括其 Gemini 聊天机器人，并调整其搜索功能。虽然面临挑战，但该公司的强大品牌和低股票估值可能为长期投资提供机会。建议投资者在谷歌应对这些变化时保持耐心</p>

<p>Artificial intelligence (AI) is rapidly changing the way many companies, across all industries, are doing their day-to-day work. Some of the biggest changes are undoubtedly in technology, where many top companies are investing heavily into AI chatbots and related functions.</p>
<div class="lb-trans"><p>人工智能（AI）正在迅速改变许多公司在各个行业的日常工作方式。一些最大的变化无疑发生在技术领域，许多顶尖公司正在大力投资于 AI 聊天机器人及相关功能。</p>
</div><p>As that happens, one company that may be most directly affected by all this is <strong>Alphabet</strong>(GOOG 1.21%)(GOOGL 1.42%), whose Google Search engine is a huge part of its business and generates tens of billions of dollars in ad revenue each quarter. As AI potentially changes how people search for questions and do research, could that spell big trouble for Alphabet's business?</p>
<div class="lb-trans"><p>在这种情况下，可能受到直接影响的一家公司是 <strong>Alphabet</strong>（GOOG 1.21%）（GOOGL 1.42%），其谷歌搜索引擎是其业务的重要组成部分，每季度产生数百亿美元的广告收入。随着 AI 可能改变人们搜索问题和进行研究的方式，这是否会给 Alphabet 的业务带来重大麻烦？</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTc4MjQvYS1wZXJzb24tdXNpbmctYS1zZWFyY2gtZW5naW5lLmpwZyZ3PTcwMA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F817824%2Fa-person-using-a-search-engine.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Apple executive believes current search engines could be in trouble</h2>
<div class="lb-trans"><h2>苹果高管认为当前搜索引擎可能面临困境</h2>
</div><p>AI is changing the way people search for answers to their queries. Chatbots such as ChatGPT and Perplexity are making it possible for people to have their questions answered without having to open up a browser and go to a search engine like Google.</p>
<div class="lb-trans"><p>AI 正在改变人们搜索答案的方式。像 ChatGPT 和 Perplexity 这样的聊天机器人使人们能够在不打开浏览器和访问像谷歌这样的搜索引擎的情况下获得问题的答案。</p>
</div><p><strong>Apple</strong>(NASDAQ: AAPL), which has Google as the default search engine on its Safari browser, is looking to add AI services as possible search options in the future, according to its senior vice president of services, Eddy Cue. He believes that AI-powered searches will be the new norm, replacing conventional search engines.</p>
<div class="lb-trans"><p><strong>苹果</strong>（NASDAQ: AAPL）在其 Safari 浏览器中将谷歌作为默认搜索引擎，正在考虑在未来添加 AI 服务作为可能的搜索选项，服务高级副总裁 Eddy Cue 表示。他认为，AI 驱动的搜索将成为新常态，取代传统搜索引擎。</p>
</div><p>Shares of Alphabet fell on the news, with investors worrying that this could create a significant risk for the business in the long run. That's because the bulk of the company's ad business comes from its search business. Through the first three months of the year, Alphabet's ad revenue totaled $66.9 billion.</p>
<div class="lb-trans"><p>Alphabet 的股票因这一消息下跌，投资者担心这可能在长期内给业务带来重大风险。这是因为该公司的广告业务大部分来自其搜索业务。在今年的前三个月，Alphabet 的广告收入总计为 669 亿美元。</p>
</div><p>Of that tally, $50.7 billion was from Google Search and other (which includes Gmail, Google Maps, and Google Play), representing a little over three-quarters of that figure. A decline in traffic for search could severely affect how much advertisers are willing to pay Google, which would be a big hit to its top line.</p>
<div class="lb-trans"><p>在这个总额中，507 亿美元来自谷歌搜索和其他（包括 Gmail、谷歌地图和谷歌 Play），占该数字的四分之三多一点。搜索流量的下降可能会严重影响广告客户愿意支付给谷歌的费用，这将对其收入造成重大打击。</p>
</div><h2>Why investors shouldn't panic, at least not yet</h2>
<div class="lb-trans"><h2>为什么投资者不必恐慌，至少现在不必</h2>
</div><p>AI is revolutionizing sectors and industries, and Alphabet is by no means immune. At the same time, the company is also investing heavily into AI and its Gemini chatbot. If you use Google Search today, you might see an &#34;AI Overview&#34; section at the top of your results, which summarizes the findings and gives you a response similar to what you might get with other chatbots. It gives users a good mix of both an AI-generated response to their questions and the conventional link-based results some people may prefer.</p>
<div class="lb-trans"><p>AI 正在革新各个行业，Alphabet 也并非免疫。同时，该公司也在大力投资于 AI 及其 Gemini 聊天机器人。如果你今天使用谷歌搜索，你可能会在结果顶部看到一个 “AI 概述” 部分，概述了发现的内容，并给出类似于其他聊天机器人的回答。它为用户提供了 AI 生成的回答和一些人可能更喜欢的传统链接结果的良好结合。</p>
</div><p>The company is adapting to changes related to AI, and I believe it's in a good position to benefit from them. Google's brand has become synonymous with search, and there's much more trust there than with new and upcoming chatbots, where users may have doubts about accuracy. It's been more than two years since ChatGPT arrived on the scene, and there hasn't been a sharp decline in Google's ad business to suggest that it's in trouble.</p>
<div class="lb-trans"><p>该公司正在适应与 AI 相关的变化，我相信它处于一个良好的位置，可以从中受益。谷歌的品牌已与搜索同义，用户对其的信任远高于新兴的聊天机器人，用户可能对其准确性存有疑虑。自 ChatGPT 问世以来已经过去两年多，但谷歌的广告业务并没有出现明显下降，表明它并没有陷入困境。</p>
</div><p>Instead, the business continues to grow. While it may lose some business as a result of AI in the future, the tech company can also make its searches better with Gemini, not only on Google Search but on YouTube as well.</p>
<div class="lb-trans"><p>相反，业务仍在增长。虽然未来可能会因 AI 而失去一些业务，但该科技公司也可以通过 Gemini 改善其搜索，不仅在谷歌搜索中，也在 YouTube 上。</p>
</div><h2>Is Alphabet a good stock to buy right now?</h2>
<div class="lb-trans"><h2>现在 Alphabet 是一个值得购买的好股票吗？</h2>
</div><p>Alphabet's business is facing a lot of questions, especially with respect to search. AI is changing the game, and last year a judge found that Google has had a monopoly on search. More recently, it was also found to be monopolizing the online ad market.</p>
<div class="lb-trans"><p>Alphabet 的业务面临许多问题，尤其是在搜索方面。AI 正在改变游戏规则，去年一位法官发现谷歌在搜索领域拥有垄断地位。最近，它还被发现垄断了在线广告市场。</p>
</div><p>All this negative press has weighed on the stock, which today trades at just 16 times its estimated future earnings (based on analyst expectations). That's a fairly low valuation for a business that has generated significant growth over the years, but investors are clearly worried about its growth prospects in the long run.</p>
<div class="lb-trans"><p>所有这些负面新闻对股票造成了压力，今天的交易价格仅为其预计未来收益的 16 倍（基于分析师的预期）。对于一家多年来实现显著增长的企业来说，这个估值相当低，但投资者显然对其长期增长前景感到担忧。</p>
</div><p>However, at such a low valuation, I think investors are well compensated for the risk that comes with the stock, especially since Alphabet isn't exactly standing still. AI introduces some new challenges, but it's creating opportunities as well. Provided that you're willing to hang on and be patient, Alphabet can still be a good long-term buy.</p>
<div class="lb-trans"><p>然而，在如此低的估值下，我认为投资者得到了与股票相关风险的良好补偿，尤其是因为 Alphabet 并没有停滞不前。AI 带来了一些新的挑战，但也创造了机会。只要你愿意坚持并耐心等待，Alphabet 仍然可以是一个值得长期投资的好选择。</p>
</div>

Will AI Search Engines Cripple Google's Dominance?

- 人工智能正在改变各行业公司的日常工作方式。  
- Alphabet 的广告收入主要来自 Google 搜索，面临 AI 影响的风险。  
- 尽管存在挑战，Alphabet 仍在积极投资 AI，未来可能受益。

人工智能搜索引擎是否会削弱谷歌的主导地位？