<p><strong>罗布乐思</strong>(RBLX 0.52%) 对许多投资者来说一直是一个有争议的投资选择。一方面，它开创了一种独特的商业模式，结合了用户制作的游戏、社交网络和数字经济，展示了元宇宙可能的早期版本。</p>
<p>然而，投资者对罗布乐思依赖销售 Robux（其数字货币）来获取收入表示担忧。因此，它最近的合作伙伴关系公告可能是解决投资者担忧的重要一步。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTgxMDMvZ2FtaW5nLTQuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTgxMDMvZ2FtaW5nLTQuanBnJnc9NzAw"/></p>
<p>图片来源：Getty Images。</p>
<h2>罗布乐思与谷歌合作，扩大沉浸式广告</h2>
<p>在最近的 IAB Playfronts 2025 广告会议上，罗布乐思公布了其广告策略的重要进展；奖励视频广告将很快通过 <strong>Alphabet</strong>（GOOG 1.16%）（GOOGL 1.32%）的谷歌广告平台提供程序化和直接购买。这一合作关系使罗布乐思能够即时接触到广泛的品牌和代理商网络，使其在平台上扩展沉浸式广告变得更加容易。</p>
<p>奖励视频广告允许用户自愿观看最多 30 秒的全屏视频，以换取游戏内奖励，如游戏增强道具或货币，由游戏创作者提供。早期测试结果令人鼓舞，平均完成率超过 80%，某些体验超过 90%，这表明用户在这种交换中看到了真正的价值。</p>
<p>通过与谷歌广告管理器的整合，罗布乐思可以在广告主已经购买广告的地方与他们会面，这有助于消除摩擦并扩大覆盖面。这一推出还为罗布乐思解锁了一条新的收入来源，并为创作者提供了另一种货币化其内容的方式，同时增强用户参与度。</p>
<p>对于谷歌而言，这一合作关系有助于其扩展沉浸式广告产品，目前已在谷歌广告管理器和 AdMob 中添加了视频格式。简而言之，这对各方来说都是双赢的局面。</p>
<h2>为什么这项合作可能会改变游戏规则</h2>
<p>与谷歌的合作可能会带来变革，原因有几个。通过与谷歌的广告基础设施整合，罗布乐思变得对已经使用谷歌广告的数百万广告主可访问。这种方法帮助罗布乐思迅速扩大其广告主基础，而无需大量投资，而不是自己建立广告主基础。</p>
<p>如果这项合作成功，未来可能会导致更深层次的合作，将罗布乐思从一个小众游戏平台转变为一个主流的数字广告平台，就像多年前的 YouTube 一样。</p>
<p>同样重要的是，通过推出奖励视频广告，罗布乐思正在加速其广告收入的增长。这将使其收入比仅依赖于平台上交易的费用更加经常和可持续。这也可以增强投资者的信心，使他们更有可能长期投资于该公司。</p>
<p>此外，这一新的广告举措对内容创作者应该是非常有利的。例如，奖励视频广告让用户获得游戏内奖励，这可能会提高整体用户参与度，特别是对于那些通常不花钱购买优质游戏体验的用户。此外，开发者可以从其游戏中插入的广告中获得额外收入。通过让开发者随着时间的推移更加成功，罗布乐思确保了最优秀的开发者留在其平台上，维持高质量内容的长期发展。</p>
<p>换句话说，这一合作关系可能会帮助罗布乐思的增长机器加速运转，使其能够在元宇宙趋势中不断迭代其商业模式。</p>
<h2>投资者应关注这些领域</h2>
<p>虽然与谷歌的最新合作可能在长期内改变游戏规则，但这尚未确定。罗布乐思必须确保广告不会损害用户体验，特别是其年轻的核心受众。关键在于确保广告为玩家的体验增值——或者至少不会降低体验。</p>
<p>同样，罗布乐思必须在广告（以及广告内容的性质）与监管和安全问题之间取得平衡。未能做到这一点可能会影响与家长和监管机构的关系。换句话说，这家科技公司必须在赚取额外收入和用户体验之间取得平衡。同样重要的是监测广告主的投资回报率（ROI）。如果广告主无法获得足够的回报，他们不太可能在罗布乐思上加大投入。</p>
<p>简而言之，罗布乐思必须在接下来的几个季度中表现出色，以实现这一合作关系的预期结果。</p>

罗布乐思

<p>Roblox 宣布与谷歌达成合作，通过谷歌的广告平台引入奖励视频广告，以增强其广告策略。这一合作使 Roblox 能够接触到广泛的广告商网络，可能将其转变为一个主流的数字广告平台。该举措旨在提升 Roblox 的广告收入，并为内容创作者提供新的变现机会。然而，Roblox 必须确保广告不会对用户体验产生负面影响，特别是对于其年轻用户，并监测广告商的投资回报率，以维持长期成功</p>

<p><strong>Roblox</strong>(RBLX 0.52%) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a digital economy, demonstrating an early version of what the metaverse could look like.</p>
<div class="lb-trans"><p><strong>罗布乐思</strong>(RBLX 0.52%) 对许多投资者来说一直是一个有争议的投资选择。一方面，它开创了一种独特的商业模式，结合了用户制作的游戏、社交网络和数字经济，展示了元宇宙可能的早期版本。</p>
</div><p>Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its recent partnership announcement could be a major step toward addressing investors' concerns.</p>
<div class="lb-trans"><p>然而，投资者对罗布乐思依赖销售 Robux（其数字货币）来获取收入表示担忧。因此，它最近的合作伙伴关系公告可能是解决投资者担忧的重要一步。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTgxMDMvZ2FtaW5nLTQuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F818103%2Fgaming-4.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Roblox partners with Google to scale immersive advertising</h2>
<div class="lb-trans"><h2>罗布乐思与谷歌合作，扩大沉浸式广告</h2>
</div><p>At the recent IAB Playfronts 2025 conference on advertising, Roblox unveiled a significant step forward in its advertising strategy; rewarded video ads will soon be available for programmatic and direct purchase through <strong>Alphabet</strong>'s (GOOG 1.16%)(GOOGL 1.32%) Google ad platforms. This partnership gives Roblox instant access to a broad network of brands and agencies, making it far easier to scale immersive ads across the platform.</p>
<div class="lb-trans"><p>在最近的 IAB Playfronts 2025 广告会议上，罗布乐思公布了其广告策略的重要进展；奖励视频广告将很快通过 <strong>Alphabet</strong>（GOOG 1.16%）（GOOGL 1.32%）的谷歌广告平台提供程序化和直接购买。这一合作关系使罗布乐思能够即时接触到广泛的品牌和代理商网络，使其在平台上扩展沉浸式广告变得更加容易。</p>
</div><p>Rewarded video ads let users voluntarily watch up to 30 seconds of full-screen video in exchange for in-game rewards, like power-ups or currency, offered by the game's creators. Early tests were promising, with average completion rates exceeding 80% and some experiences over 90%, suggesting that users see real value in the exchange.</p>
<div class="lb-trans"><p>奖励视频广告允许用户自愿观看最多 30 秒的全屏视频，以换取游戏内奖励，如游戏增强道具或货币，由游戏创作者提供。早期测试结果令人鼓舞，平均完成率超过 80%，某些体验超过 90%，这表明用户在这种交换中看到了真正的价值。</p>
</div><p>By integrating with Google Ad Manager, Roblox can meet advertisers in places where they already buy ads, which helps in removing friction and expanding reach. This rollout also unlocks a new revenue stream for Roblox and gives creators another way to monetize their content while enhancing user engagement.</p>
<div class="lb-trans"><p>通过与谷歌广告管理器的整合，罗布乐思可以在广告主已经购买广告的地方与他们会面，这有助于消除摩擦并扩大覆盖面。这一推出还为罗布乐思解锁了一条新的收入来源，并为创作者提供了另一种货币化其内容的方式，同时增强用户参与度。</p>
</div><p>As for Google, this partnership helps it expand its immersive ads offerings, having now added video formats in both Google Ad Manager and AdMob. In short, it's a win-win-win for the parties involved.</p>
<div class="lb-trans"><p>对于谷歌而言，这一合作关系有助于其扩展沉浸式广告产品，目前已在谷歌广告管理器和 AdMob 中添加了视频格式。简而言之，这对各方来说都是双赢的局面。</p>
</div><h2>Why the partnership could be game-changing</h2>
<div class="lb-trans"><h2>为什么这项合作可能会改变游戏规则</h2>
</div><p>The partnership with Google could be transformative for several reasons. By integrating with Google's ad infrastructure, Roblox becomes accessible to millions of advertisers who are already using Google Ads. This approach helps Roblox quickly scale its advertiser base with very little investment instead of building its advertiser base.</p>
<div class="lb-trans"><p>与谷歌的合作可能会带来变革，原因有几个。通过与谷歌的广告基础设施整合，罗布乐思变得对已经使用谷歌广告的数百万广告主可访问。这种方法帮助罗布乐思迅速扩大其广告主基础，而无需大量投资，而不是自己建立广告主基础。</p>
</div><p>If this partnership is successful, it could lead to even deeper collaboration in the future, transforming Roblox from a niche gaming platform into a mainstream digital ad platform, much like YouTube did years ago.</p>
<div class="lb-trans"><p>如果这项合作成功，未来可能会导致更深层次的合作，将罗布乐思从一个小众游戏平台转变为一个主流的数字广告平台，就像多年前的 YouTube 一样。</p>
</div><p>Equally important is that by rolling out rewarded video ads, Roblox is accelerating its efforts to grow its advertising revenue. This will make its revenue more recurring and sustainable than just relying on taking a fee on the transactions made on its platform. Doing that can also boost investors' confidence, making them more likely to invest in the company long-term.</p>
<div class="lb-trans"><p>同样重要的是，通过推出奖励视频广告，罗布乐思正在加速其广告收入的增长。这将使其收入比仅依赖于平台上交易的费用更加经常和可持续。这也可以增强投资者的信心，使他们更有可能长期投资于该公司。</p>
</div><p>Moreover, this new advertising initiative should be highly beneficial to content creators. For instance, the rewarded video ads let users gain in-game rewards, which could improve the overall user engagement, especially for users who usually don't spend money on a premium gaming experience. Besides, developers can generate additional income from ads inserted in their games. By making developers more successful over time, Roblox ensures that the best developers remain on its platform, sustaining the long-term development of high-quality content.</p>
<div class="lb-trans"><p>此外，这一新的广告举措对内容创作者应该是非常有利的。例如，奖励视频广告让用户获得游戏内奖励，这可能会提高整体用户参与度，特别是对于那些通常不花钱购买优质游戏体验的用户。此外，开发者可以从其游戏中插入的广告中获得额外收入。通过让开发者随着时间的推移更加成功，罗布乐思确保了最优秀的开发者留在其平台上，维持高质量内容的长期发展。</p>
</div><p>In other words, this partnership could help turbocharge Roblox's growth machine, allowing it to iterate on its business model as it rides the metaverse trend.</p>
<div class="lb-trans"><p>换句话说，这一合作关系可能会帮助罗布乐思的增长机器加速运转，使其能够在元宇宙趋势中不断迭代其商业模式。</p>
</div><h2>Investors should keep an eye on these areas</h2>
<div class="lb-trans"><h2>投资者应关注这些领域</h2>
</div><p>While the latest partnership with Google could be game-changing in the long run, it is not a sure thing yet. Roblox must ensure that the ads do not hurt users' experience, especially its younger core audience. The key here is to make sure that the ads add value to gamers' experiences -- or at least do not reduce them.</p>
<div class="lb-trans"><p>虽然与谷歌的最新合作可能在长期内改变游戏规则，但这尚未确定。罗布乐思必须确保广告不会损害用户体验，特别是其年轻的核心受众。关键在于确保广告为玩家的体验增值——或者至少不会降低体验。</p>
</div><p>Similarly, Roblox must balance advertising (and the nature of the advertising content) with regulatory and safety issues. Failure to do that could impact the relationship with parents and regulators. In other words, the tech company must balance making extra money and user experience. Equally important to monitor is advertisers' return on investment (ROI) over time. If advertisers can't generate a sufficient return, they are unlikely to double down on Roblox.</p>
<div class="lb-trans"><p>同样，罗布乐思必须在广告（以及广告内容的性质）与监管和安全问题之间取得平衡。未能做到这一点可能会影响与家长和监管机构的关系。换句话说，这家科技公司必须在赚取额外收入和用户体验之间取得平衡。同样重要的是监测广告主的投资回报率（ROI）。如果广告主无法获得足够的回报，他们不太可能在罗布乐思上加大投入。</p>
</div><p>In short, Roblox must execute well in the coming quarters to achieve the desired outcome from this partnership.</p>
<div class="lb-trans"><p>简而言之，罗布乐思必须在接下来的几个季度中表现出色，以实现这一合作关系的预期结果。</p>
</div>

Roblox's Latest Partnership With Google Could Be Game-Changing

- Roblox 与谷歌合作推出奖励视频广告，提升广告策略。  
- 此举可扩大广告商基础，增加收入来源，增强用户参与度。  
- 需关注广告对用户体验的影响及广告商投资回报。  

罗布乐思与谷歌的最新合作可能会带来颠覆性的变化