<p>将 <strong>苹果</strong>(AAPL 0.76%) 和 <strong>墨式烧烤</strong>(CMG 0.91%) 进行比较可能看起来有些奇怪，但这两家公司在投资者中都非常受欢迎。尽管两者都面临关税和一些消费者不确定性等挑战，但我将大胆地说，当前 <strong>墨式烧烤</strong> 是更好的投资选择。原因如下。</p>
<h2>财务趋势</h2>
<p>首先，让我们看看这两只股票的表现。在过去五年中，<strong>墨式烧烤</strong> 在收入增长方面表现得更加稳定，过去几年年均增长 14.5%。相比之下，<strong>苹果</strong> 的增长势头自 2021 年以来有所减弱，收入增长仅在低个位数，2023 年甚至出现了负增长 2.8%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTk3MjcvY2hpcG90bGUuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTk3MjcvY2hpcG90bGUuanBnJnc9NzAw"/></p>
<p>图片来源：Getty Images</p>
<p>展望 2025 年，两家公司开局都相对强劲。<strong>墨式烧烤</strong> 在第一季度实现了 6.4% 的同比收入增长，摊薄后每股收益增长 7.7%，达到 0.28 美元。相比之下，<strong>苹果</strong> 在其第二财季的收入增长了 5%，而收益则强劲增长 8%，达到 1.65 美元。</p>
<p>从市盈率来看，<strong>墨式烧烤</strong> 的市盈率为 44.8，略高于 <strong>苹果</strong> 的 31.2，但我相信我接下来的观点将解释为什么 <strong>墨式烧烤</strong> 仍然是更好的选择。</p>
<h2>不同的发展阶段</h2>
<p><strong>苹果</strong> 是一家成熟的科技巨头。其 iPhone、iPad 和 Mac 产品线已经在全球市场广泛渗透。现在的增长依赖于增量创新、服务和配件——这些领域虽然盈利，但已经高度饱和且竞争激烈。例如，今天的流媒体服务数量与几年前相比多了多少。像 <strong>Apple TV+</strong> 这样的项目现在面临着激烈的竞争。基于公司的庞大规模，达到高增长率将变得更加困难。</p>
<p>相比之下，<strong>墨式烧烤</strong> 仍处于强劲的增长阶段。它的门店数量不到 4000 家，并计划在北美迅速扩张，<strong>墨式烧烤</strong> 并没有止步不前。它还最近宣布计划在 2026 年初开始在墨西哥开设门店。通过进入国际市场，它在物理布局上还有显著的增长空间，拥有未开发的全球潜力。</p>
<h2>世界事件</h2>
<p>我们必须面对现实。关税现在是每个人都在关注的问题。特朗普总统最近威胁 <strong>苹果</strong>，如果不将业务迁回美国，将面临 25% 的关税，这让持有大量 <strong>苹果</strong> 股票的人感到紧张。考虑到 iPhone 对 <strong>苹果</strong> 底线的重要性，这确实很关键。</p>
<p>而 <strong>墨式烧烤</strong> 则在全球科技周期、科技关税、半导体短缺和国际监管压力的所有戏剧中相对更为独立。虽然它的一些食品供应链可能会遇到一些麻烦，但我们并没有看到食品像大型科技公司那样受到针对。</p>
<p>一个担忧是，该公司在年初曾表示将承担更高价格的成本，而不是将其转嫁给消费者。这对整体潜力造成了一定影响，但 <strong>墨式烧烤</strong> 仍然预计今年的同店销售将保持正增长。</p>
<h2>结论</h2>
<p>我认为情况相对简单。食品始终有需求，而昂贵的手机升级和笔记本电脑则没有。这给了 <strong>墨式烧烤</strong> 一定的优势。<strong>苹果</strong> 仍然是一家科技巨头，但其快速增长的时代可能已经过去。另一方面，<strong>墨式烧烤</strong> 仍是一家灵活、可扩展的公司，拥有强大的品牌忠诚度、加速的增长和未开发的市场。</p>

苹果

墨式烧烤

<p>这篇文章将苹果和墨式烧烤作为投资选项进行比较，认为墨式烧烤是更好的选择。墨式烧烤的年收入增长率稳定在 14.5%，而苹果的增长放缓，2023 年甚至下降了 2.8%。墨式烧烤正处于增长阶段，计划扩展，包括进入墨西哥市场，而苹果则面临关税和市场饱和的挑战。作者总结认为，墨式烧烤强大的品牌忠诚度和增长潜力使其成为比苹果更具吸引力的投资选择</p>

<p>It might seem like a strange comparison to pit <strong>Apple</strong>(AAPL 0.76%) and <strong>Chipotle Mexican Grill</strong>(CMG 0.91%) against each other, but these are two companies that are very popular among investors. While both face certain headwinds from things like tariffs and a bit of consumer uncertainty, I'm going to throw a real zinger out there, and call Chipotle the better investment at this time. Here's why.</p>
<div class="lb-trans"><p>将 <strong>苹果</strong>(AAPL 0.76%) 和 <strong>墨式烧烤</strong>(CMG 0.91%) 进行比较可能看起来有些奇怪，但这两家公司在投资者中都非常受欢迎。尽管两者都面临关税和一些消费者不确定性等挑战，但我将大胆地说，当前 <strong>墨式烧烤</strong> 是更好的投资选择。原因如下。</p>
</div><h2>Financial trends</h2>
<div class="lb-trans"><h2>财务趋势</h2>
</div><p>First and foremost, let's look at how these two stocks have been doing. Over the last five years, Chipotle has been a much more consistent performer in terms of top-line revenue growth, expanding by 14.5% annually over the last few years. In comparison, Apple's momentum has slid since 2021, with revenue growth in the low single digits, and even negative 2.8% in 2023.</p>
<div class="lb-trans"><p>首先，让我们看看这两只股票的表现。在过去五年中，<strong>墨式烧烤</strong> 在收入增长方面表现得更加稳定，过去几年年均增长 14.5%。相比之下，<strong>苹果</strong> 的增长势头自 2021 年以来有所减弱，收入增长仅在低个位数，2023 年甚至出现了负增长 2.8%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MTk3MjcvY2hpcG90bGUuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F819727%2Fchipotle.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images</p>
<div class="lb-trans"><p>图片来源：Getty Images</p>
</div><p>Looking to 2025, both companies started out fairly strongly. Chipotle had year-over-year revenue growth of 6.4% in the first quarter, with a 7.7% increase in earnings per share to $0.28 per diluted share. Apple, in comparison, posted a 5% increase in revenue in its second fiscal quarter, while earnings were up a strong 8% to $1.65.</p>
<div class="lb-trans"><p>展望 2025 年，两家公司开局都相对强劲。<strong>墨式烧烤</strong> 在第一季度实现了 6.4% 的同比收入增长，摊薄后每股收益增长 7.7%，达到 0.28 美元。相比之下，<strong>苹果</strong> 在其第二财季的收入增长了 5%，而收益则强劲增长 8%，达到 1.65 美元。</p>
</div><p>On a trailing basis, Chipotle is a bit more expensive than Apple, carrying a P/E ratio of 44.8 vs. Apple's price-to-earnings ratio of 31.2, but I believe my next point will explain why Chipotle is still the better buy.</p>
<div class="lb-trans"><p>从市盈率来看，<strong>墨式烧烤</strong> 的市盈率为 44.8，略高于 <strong>苹果</strong> 的 31.2，但我相信我接下来的观点将解释为什么 <strong>墨式烧烤</strong> 仍然是更好的选择。</p>
</div><h2>Different stages in life</h2>
<div class="lb-trans"><h2>不同的发展阶段</h2>
</div><p>Apple is a mature tech giant. Its iPhone, iPad, and Mac product lines have already penetrated global markets extensively. Growth now hinges on incremental innovations, services, and accessories -- areas that, while profitable, are already highly saturated and competitive. Take, for example, how many streaming services there are today as opposed to even a few years ago. Initiatives like Apple TV+ have a lot of competition now. Based on the sheer size of the company, it's going to be harder to hit high growth rates.</p>
<div class="lb-trans"><p><strong>苹果</strong> 是一家成熟的科技巨头。其 iPhone、iPad 和 Mac 产品线已经在全球市场广泛渗透。现在的增长依赖于增量创新、服务和配件——这些领域虽然盈利，但已经高度饱和且竞争激烈。例如，今天的流媒体服务数量与几年前相比多了多少。像 <strong>Apple TV+</strong> 这样的项目现在面临着激烈的竞争。基于公司的庞大规模，达到高增长率将变得更加困难。</p>
</div><p>Chipotle, by contrast, is still in a robust growth phase. With fewer than 4,000 stores and plans to expand in North America rapidly, Chipotle isn't resting on its laurels. It also recently announced its intentions to begin opening stores in Mexico by early 2026. It has significant room for physical footprint growth with the addition of international markets, giving it an untapped global potential.</p>
<div class="lb-trans"><p>相比之下，<strong>墨式烧烤</strong> 仍处于强劲的增长阶段。它的门店数量不到 4000 家，并计划在北美迅速扩张，<strong>墨式烧烤</strong> 并没有止步不前。它还最近宣布计划在 2026 年初开始在墨西哥开设门店。通过进入国际市场，它在物理布局上还有显著的增长空间，拥有未开发的全球潜力。</p>
</div><h2>World events</h2>
<div class="lb-trans"><h2>世界事件</h2>
</div><p>Let's face it. Tariffs are on everyone's mind right now. With President Donald Trump recently threatening Apple with a 25% tariff if they don't move their business back to the U.S., this is a nervous moment to hold a lot of Apple stock. When you consider how incredibly important the iPhone is to Apple's bottom line, this really matters.</p>
<div class="lb-trans"><p>我们必须面对现实。关税现在是每个人都在关注的问题。特朗普总统最近威胁 <strong>苹果</strong>，如果不将业务迁回美国，将面临 25% 的关税，这让持有大量 <strong>苹果</strong> 股票的人感到紧张。考虑到 iPhone 对 <strong>苹果</strong> 底线的重要性，这确实很关键。</p>
</div><p>Chipotle, on the other hand, is arguably a little bit more insulated from all of the drama of global tech cycles, tech tariffs, semiconductor shortages, and international regulatory pressure. Sure, some of its food supply routes might experience some headaches, but we're not seeing food targeted the way big tech is.</p>
<div class="lb-trans"><p>而 <strong>墨式烧烤</strong> 则在全球科技周期、科技关税、半导体短缺和国际监管压力的所有戏剧中相对更为独立。虽然它的一些食品供应链可能会遇到一些麻烦，但我们并没有看到食品像大型科技公司那样受到针对。</p>
</div><p>One worry is that the company did say earlier in the year that it would eat the costs of higher prices, rather than carrying them over to the consumer. That puts a damper on overall potential, but Chipotle still expects positive comp restaurant sales for the year.</p>
<div class="lb-trans"><p>一个担忧是，该公司在年初曾表示将承担更高价格的成本，而不是将其转嫁给消费者。这对整体潜力造成了一定影响，但 <strong>墨式烧烤</strong> 仍然预计今年的同店销售将保持正增长。</p>
</div><h2>Conclusion</h2>
<div class="lb-trans"><h2>结论</h2>
</div><p>The way I view it is fairly straightforward. Food is always in demand. Expensive phone upgrades and laptops are not. That gives Chipotle an edge. Apple remains a technological powerhouse, but its days of rapid growth may be behind it. Chipotle, on the other hand, is still a nimble, scalable company with strong brand loyalty, accelerating growth, and untapped markets.</p>
<div class="lb-trans"><p>我认为情况相对简单。食品始终有需求，而昂贵的手机升级和笔记本电脑则没有。这给了 <strong>墨式烧烤</strong> 一定的优势。<strong>苹果</strong> 仍然是一家科技巨头，但其快速增长的时代可能已经过去。另一方面，<strong>墨式烧烤</strong> 仍是一家灵活、可扩展的公司，拥有强大的品牌忠诚度、加速的增长和未开发的市场。</p>
</div>

Best Stock to Buy Right Now: Apple vs. Chipotle

- Chipotle 在过去五年中年均收入增长 14.5%，表现优于苹果。  
- 苹果面临增长放缓，2023 年收入下降 2.8%。  
- Chipotle 仍处于增长阶段，计划在北美和墨西哥扩展。  

当前最值得购买的股票：苹果与墨式烧烤的对比