<p>不可否认，<strong>亚马逊</strong>(AMZN -0.31%) 在过去近三十年里一直是市场上最具回报的股票之一，自 1997 年首次公开募股以来上涨超过 270,000%。这种令人振奋的表现是许多投资者现在押注于该公司的一个重要原因——他们希望能再次看到这样的魔力。也许他们会如愿以偿。</p>
<p>不过，正如老生常谈提醒投资者的那样，世事无常。昨天的赢家不一定是明天的赢家。</p>
<p>在这样的背景下，以下是三个除了亚马逊之外你可能想要考虑加入投资组合的不可阻挡的名字。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjAxNjEvcm9ja2V0LWxhdW5jaC5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjAxNjEvcm9ja2V0LWxhdW5jaC5qcGcmdz03MDA"/></p>
<p>图片来源：Getty Images。</p>
<h2>1. Shopify</h2>
<p>除了亚马逊之外，值得考虑的股票之一恰恰是反亚马逊的 <strong>Shopify</strong>(SHOP -0.31%)。</p>
<p>简单来说，Shopify 帮助品牌建立和管理自己的电子商务平台。</p>
<p>当全球网络还相对年轻、在线购物仍然是新鲜事物时，公司们乐于使用亚马逊的高流量网站作为销售平台。然而，随着时间的推移，亚马逊网站变得拥挤且竞争激烈（包括亚马逊自身的竞争）。卖家最终意识到，拥有自己的在线商店会更有利可图。这正是 Shopify 所促进的。</p>
<p>而且它正在做得越来越多。尽管该公司不再披露客户数量，但大约有 500 万家商店在去年确认销售了价值 2923 亿美元的商品和服务，这为 Shopify 本身带来了 89 亿美元的收入和 11 亿美元的净利润。这些数字分别同比增长了 24%、26% 以及从 14 亿美元的亏损转为盈利，延续了长期的增长势头。分析师预计，未来几年也将保持类似的增长率。</p>
<p>然而，Shopify 实际上还有更长的增长空间。</p>
<p>看看电子商务行业的规模，尽管已经变得相当庞大，但美国人口普查局报告称，国内零售支出的在线比例仅约为 16%。其余的仍然是在实体店进行。虽然有些消费者支出只会在现场进行，但这仍然是一个巨大的潜在市场。向自营电子商务商店的转变只会进一步增强 Shopify 的潜在上行空间。</p>
<h2>2. Rocket Lab</h2>
<p>自 20 世纪 50 年代末以来，世界一直在将卫星送入轨道，甚至在 60 年代将人类送上月球。事实上，太空飞行已经变得如此普遍，以至于许多人对此不再感到惊讶。</p>
<p>然而，下一时代的火箭技术可能会重新点燃这种失去的兴奋感，这不仅是因为它看起来不同，而是因为它将变得更加频繁，并且服务于更多的目的。它还将更加具有成本效益，这在很大程度上是因为新火箭技术的发展已经私有化。</p>
<p><strong>Rocket Lab USA</strong>(RKLB -1.75%) 是这些盈利火箭公司的其中之一。</p>
<p>截至最新统计，Rocket Lab 成功发射了 64 次可重复使用的 Electron 火箭，部署了总共 225 颗相对较小的卫星。这一经过验证的解决方案将继续保持需求，因为小型轨道卫星对电信服务提供商变得越来越重要。事实上，Rocket Lab 目前的发射待办清单中有超过 40 颗卫星。</p>
<p>但该公司并没有止步于此。它在思考更大的目标。字面上说。它的 Neutron 火箭是一种中型发射载具，能够将最多 1500 公斤的有效载荷送往火星或金星，至少在某种程度上与 SpaceX 的猎鹰火箭形成竞争。使用 Rocket Lab 的火箭将设备和人员送往月球，当然会相对容易得多。</p>
<p>Rocket Lab USA 尚未盈利，可能在短期内也不会盈利。</p>
<p>不过，请耐心等待。<strong>高盛</strong> 预计，全球卫星市场将在 2035 年前增长七倍，这与全球市场洞察公司对全球商业航天发射业务在 2034 年前平均年增长 14.6% 的预测相吻合。</p>
<h2>3. Carvana</h2>
<p>最后，将二手车经销商连锁 <strong>Carvana</strong>(CVNA 2.45%) 加入你不可阻挡的股票名单中，这些股票已经成为比亚马逊更好的投资选择。</p>
<p>你知道这家公司。虽然它不是第一家或唯一一家二手车经销商连锁，但它似乎是最大和最知名的。从某些指标来看，它确实是如此。然而，Carvana 自己估计它仅控制着美国高度分散的二手车市场约 1% 的份额。</p>
<p>不过，这并不是对其市场吸引力的指责。这个微小的数字主要突显出一个有能力的公司在通过巧妙的营销和智能技术使用来整合这一行业时所面临的潜在增长。</p>
<p>当然，这就是 Carvana——并不是说这家公司在增长方面需要任何实质性的帮助。</p>
<p>是的，对新车和汽车零部件的更高进口关税最终有利于二手车市场。然而，Carvana 并不完全依赖新提高的关税来维持其繁荣。在唐纳德·特朗普总统上任之前，原材料通货膨胀已经为这家公司提供了不少帮助。该公司 2024 年的收入预计为 137 亿美元，比 2023 年的低谷增长 27%，从疫情后销售激增后的低迷中反弹。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjAxNjEvMDUzMDI1LWNhcnZhbmEtcmVzdWx0cy5wbmcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjAxNjEvMDUzMDI1LWNhcnZhbmEtcmVzdWx0cy5wbmcmdz03MDA"/></p>
<p>图片来源：Carvana 2024 年第四季度投资者演示文稿。</p>
<p>分析师预计至少到 2027 年将会有类似的增长。而且，标准普尔全球移动报告显示，美国道路上平均汽车的年龄现在为 12.8 年，这一前景是合理的——大量车主很快将被迫进行这些购买，因为修理和维护现有汽车的成本将超过其价值。</p>
<p>可以说，这里提到的三只股票中风险最大，因为它自 3 月份的低点大幅上涨，已经超出了分析师一致预期的 300 美元以上的目标。等待至少小幅回调并不是疯狂的选择。</p>
<p>只要不要过于吝啬。这里更大的背景故事是一个坚定看涨的局面。</p>

SHOP

RKLB

CVNA

<p>这篇文章讨论了投资者为何可能考虑亚马逊以外的股票，重点介绍了三家公司：Shopify、Rocket Lab 和 Carvana。Shopify 使品牌能够创建自己的电子商务平台，随着在线零售的扩展，显示出显著的增长潜力。Rocket Lab 专注于卫星发射，并在商业航天市场中具备增长潜力。Carvana 是一家二手车经销商，市场份额较小，但在分散的二手车行业中具有显著的增长机会。这些公司被认为可能是比亚马逊更好的投资选择</p>

<p>There's no denying it. <strong>Amazon</strong>(AMZN -0.31%) has been one of the market's most rewarding stocks for nearly the past three decades, rallying more than 270,000% since its 1997 initial public offering. This thrilling performance is a big reason so many investors are betting on the company now -- they're hoping for more of the same magic. And maybe they'll get it.</p>
<div class="lb-trans"><p>不可否认，<strong>亚马逊</strong>(AMZN -0.31%) 在过去近三十年里一直是市场上最具回报的股票之一，自 1997 年首次公开募股以来上涨超过 270,000%。这种令人振奋的表现是许多投资者现在押注于该公司的一个重要原因——他们希望能再次看到这样的魔力。也许他们会如愿以偿。</p>
</div><p>As the old cliché reminds investors, though, nothing lasts forever. Yesterday's winners aren't necessarily tomorrow's.</p>
<div class="lb-trans"><p>不过，正如老生常谈提醒投资者的那样，世事无常。昨天的赢家不一定是明天的赢家。</p>
</div><p>With that as the backdrop, here's a closer look at three unstoppable names other than Amazon that you might want to consider adding to your portfolio.</p>
<div class="lb-trans"><p>在这样的背景下，以下是三个除了亚马逊之外你可能想要考虑加入投资组合的不可阻挡的名字。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjAxNjEvcm9ja2V0LWxhdW5jaC5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F820161%2Frocket-launch.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>1. Shopify</h2>
<div class="lb-trans"><h2>1. Shopify</h2>
</div><p>It's not exactly a coincidence that one of the stocks worth considering besides Amazon is the un-Amazon, or anti-Amazon. That's <strong>Shopify</strong>(SHOP -0.31%).</p>
<div class="lb-trans"><p>除了亚马逊之外，值得考虑的股票之一恰恰是反亚马逊的 <strong>Shopify</strong>(SHOP -0.31%)。</p>
</div><p>Simply put, Shopify helps brands establish and manage their own e-commerce presence.</p>
<div class="lb-trans"><p>简单来说，Shopify 帮助品牌建立和管理自己的电子商务平台。</p>
</div><p>When the worldwide web was still relatively young and online shopping was still new, companies were content to use Amazon's high-traffic website as a sales platform. Things changed, though. As time marched on and its business matured, Amazon.com became crowded and competitive (including with Amazon itself). Sellers eventually figured out they'd be better served by their own online store. That's what Shopify facilitates.</p>
<div class="lb-trans"><p>当全球网络还相对年轻、在线购物仍然是新鲜事物时，公司们乐于使用亚马逊的高流量网站作为销售平台。然而，随着时间的推移，亚马逊网站变得拥挤且竞争激烈（包括亚马逊自身的竞争）。卖家最终意识到，拥有自己的在线商店会更有利可图。这正是 Shopify 所促进的。</p>
</div><p>And it's doing more and more of it. Although the company doesn't disclose its customer count any longer, somewhere on the order of 5 million stores sold a confirmed $292.3 billion worth of goods and services last year, translating to $8.9 billion worth of revenue and $1.1 billion in net income for Shopify itself. Those figures are up 24%, 26%, and a swing from a loss of $1.4 billion (respectively) year over year, extending a long-standing growth streak. Analysts expect a similar growth rate for at least the next several years, too.</p>
<div class="lb-trans"><p>而且它正在做得越来越多。尽管该公司不再披露客户数量，但大约有 500 万家商店在去年确认销售了价值 2923 亿美元的商品和服务，这为 Shopify 本身带来了 89 亿美元的收入和 11 亿美元的净利润。这些数字分别同比增长了 24%、26% 以及从 14 亿美元的亏损转为盈利，延续了长期的增长势头。分析师预计，未来几年也将保持类似的增长率。</p>
</div><p>There's actually an even longer growth runway ahead of Shopify, however.</p>
<div class="lb-trans"><p>然而，Shopify 实际上还有更长的增长空间。</p>
</div><p>See, for as big as the e-commerce industry has become, the U.S. Census Bureau reports that only about 16% of domestic retail spending is done online. The rest is still done in-store. While there's some consumer spending that will only ever be made in person, that's a lot of potential business to win. The shift away from third-party platforms to home-grown e-commerce stores only bolsters Shopify's potential upside.</p>
<div class="lb-trans"><p>看看电子商务行业的规模，尽管已经变得相当庞大，但美国人口普查局报告称，国内零售支出的在线比例仅约为 16%。其余的仍然是在实体店进行。虽然有些消费者支出只会在现场进行，但这仍然是一个巨大的潜在市场。向自营电子商务商店的转变只会进一步增强 Shopify 的潜在上行空间。</p>
</div><h2>2. Rocket Lab</h2>
<div class="lb-trans"><h2>2. Rocket Lab</h2>
</div><p>The world's been sending satellites into orbit since the late 1950s, and even putting people on the moon as of the 1960s. Space flight has become so commonplace, in fact, that many people no longer think much of it.</p>
<div class="lb-trans"><p>自 20 世纪 50 年代末以来，世界一直在将卫星送入轨道，甚至在 60 年代将人类送上月球。事实上，太空飞行已经变得如此普遍，以至于许多人对此不再感到惊讶。</p>
</div><p>The next era of rocketry is likely to rekindle this lost excitement, though, not so much because it will look different, but because it will happen so much more often and will serve so much more purpose. It will also be more cost-effective, largely because the development of the newer rocketry technology has been privatized.</p>
<div class="lb-trans"><p>然而，下一时代的火箭技术可能会重新点燃这种失去的兴奋感，这不仅是因为它看起来不同，而是因为它将变得更加频繁，并且服务于更多的目的。它还将更加具有成本效益，这在很大程度上是因为新火箭技术的发展已经私有化。</p>
</div><p><strong>Rocket Lab USA</strong>(RKLB -1.75%) is one of these for-profit rocket companies.</p>
<div class="lb-trans"><p><strong>Rocket Lab USA</strong>(RKLB -1.75%) 是这些盈利火箭公司的其中之一。</p>
</div><p>As of the latest count, Rocket Lab made 64 successful launches of its reusable Electron rocket, deploying a total of 225 fairly small satellites. This proven solution is going to remain in demand indefinitely, as small orbital satellites become more and more important to telecommunications service providers. Indeed, there are more than 40 satellites in Rocket Lab's current launch backlog.</p>
<div class="lb-trans"><p>截至最新统计，Rocket Lab 成功发射了 64 次可重复使用的 Electron 火箭，部署了总共 225 颗相对较小的卫星。这一经过验证的解决方案将继续保持需求，因为小型轨道卫星对电信服务提供商变得越来越重要。事实上，Rocket Lab 目前的发射待办清单中有超过 40 颗卫星。</p>
</div><p>But the company isn't stopping there. It's thinking bigger. Literally. Its Neutron rocket is a medium-lift launch vehicle capable of putting up to 1,500 kilograms worth of payload en route to Mars or Venus, making it at least a partial competitor to SpaceX's Falcon. Using Rocket Lab's rocket to get equipment and personnel headed to the moon, of course, will be easy by comparison.</p>
<div class="lb-trans"><p>但该公司并没有止步于此。它在思考更大的目标。字面上说。它的 Neutron 火箭是一种中型发射载具，能够将最多 1500 公斤的有效载荷送往火星或金星，至少在某种程度上与 SpaceX 的猎鹰火箭形成竞争。使用 Rocket Lab 的火箭将设备和人员送往月球，当然会相对容易得多。</p>
</div><p>Rocket Lab USA isn't profitable yet, and probably won't be at any point in the immediate future.</p>
<div class="lb-trans"><p>Rocket Lab USA 尚未盈利，可能在短期内也不会盈利。</p>
</div><p>Be patient, though. <strong>Goldman Sachs</strong> expects the global satellite market to grow sevenfold between now and 2035, jibing with Global Market Insights' forecast for average annualized growth of 14.6% through 2034 for worldwide commercial space launch business.</p>
<div class="lb-trans"><p>不过，请耐心等待。<strong>高盛</strong> 预计，全球卫星市场将在 2035 年前增长七倍，这与全球市场洞察公司对全球商业航天发射业务在 2034 年前平均年增长 14.6% 的预测相吻合。</p>
</div><h2>3. Carvana</h2>
<div class="lb-trans"><h2>3. Carvana</h2>
</div><p>Finally, add used car dealer chain <strong>Carvana</strong>(CVNA 2.45%) to your list of unstoppable stocks that have become better bets than Amazon.</p>
<div class="lb-trans"><p>最后，将二手车经销商连锁 <strong>Carvana</strong>(CVNA 2.45%) 加入你不可阻挡的股票名单中，这些股票已经成为比亚马逊更好的投资选择。</p>
</div><p>You know the company. Although it's not the first or only chain of used car dealerships, it certainly seems like the biggest and best known. And by some measures it is. For the record, however, Carvana itself estimates it only controls about 1% of the United States' highly fragmented used car business.</p>
<div class="lb-trans"><p>你知道这家公司。虽然它不是第一家或唯一一家二手车经销商连锁，但它似乎是最大和最知名的。从某些指标来看，它确实是如此。然而，Carvana 自己估计它仅控制着美国高度分散的二手车市场约 1% 的份额。</p>
</div><p>That's not an indictment of its marketability, though. That tiny number mostly underscores the potential growth awaiting an enterprising outfit with the wherewithal to consolidate some of this industry with clever marketing and the smart use of technology.</p>
<div class="lb-trans"><p>不过，这并不是对其市场吸引力的指责。这个微小的数字主要突显出一个有能力的公司在通过巧妙的营销和智能技术使用来整合这一行业时所面临的潜在增长。</p>
</div><p>That's Carvana, of course -- not that the company needs any serious help in the growth department.</p>
<div class="lb-trans"><p>当然，这就是 Carvana——并不是说这家公司在增长方面需要任何实质性的帮助。</p>
</div><p>Yes, higher import tariffs on new cars and automobile parts ultimately works in favor of the used car market. Carvana doesn't exactly need the newly raised tariffs to remain in place to thrive, however. Raw inflation was doing plenty to help this company prior to President Donald Trump taking office. The company's 2024 top line of $13.7 billion was up 27% from 2023's lull, bouncing back from the swoon following its post-pandemic sales surge.</p>
<div class="lb-trans"><p>是的，对新车和汽车零部件的更高进口关税最终有利于二手车市场。然而，Carvana 并不完全依赖新提高的关税来维持其繁荣。在唐纳德·特朗普总统上任之前，原材料通货膨胀已经为这家公司提供了不少帮助。该公司 2024 年的收入预计为 137 亿美元，比 2023 年的低谷增长 27%，从疫情后销售激增后的低迷中反弹。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjAxNjEvMDUzMDI1LWNhcnZhbmEtcmVzdWx0cy5wbmcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F820161%2F053025-carvana-results.png&amp;op=resize&amp;w=700"/></p>
<p>Image source: Carvana Q4 2024 investor presentation.</p>
<div class="lb-trans"><p>图片来源：Carvana 2024 年第四季度投资者演示文稿。</p>
</div><p>Analysts are calling for similar growth at least through 2027. And, with Standard &amp; Poor's Global Mobility reporting the age of the average car on U.S. roads now at 12.8 years, the outlook makes sense -- a swell of car owners are soon going to be forced into making these purchases, before repairs and maintenance of their current cars become costlier than they're worth.</p>
<div class="lb-trans"><p>分析师预计至少到 2027 年将会有类似的增长。而且，标准普尔全球移动报告显示，美国道路上平均汽车的年龄现在为 12.8 年，这一前景是合理的——大量车主很快将被迫进行这些购买，因为修理和维护现有汽车的成本将超过其价值。</p>
</div><p>It's arguably the riskiest of the three stocks in question here just because its big run-up from March's low has pushed it beyond analysts' consensus target of just over $300. It wouldn't be crazy to wait for at least a small pullback.</p>
<div class="lb-trans"><p>可以说，这里提到的三只股票中风险最大，因为它自 3 月份的低点大幅上涨，已经超出了分析师一致预期的 300 美元以上的目标。等待至少小幅回调并不是疯狂的选择。</p>
</div><p>Just don't get stingy. The bigger-picture backstory here is a firmly bullish one.</p>
<div class="lb-trans"><p>只要不要过于吝啬。这里更大的背景故事是一个坚定看涨的局面。</p>
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Should You Forget Amazon? Why These Unstoppable Stocks Are Better Buys

- 亚马逊自 1997 年上市以来上涨超过 270,000%。  
- Shopify、Rocket Lab 和 Carvana 是值得关注的股票。  
- 这三家公司在各自领域均有显著增长潜力。  

是否应该忽略亚马逊？为什么这些势不可挡的股票是更好的投资选择