<p>冷冻食品巨头康尼格拉品牌公司正在通过本月推出数十种新冷冻食品，试图吸引注重预算的消费者选择方便且更健康的选项。</p>
<p>这些冷冻食品包括单人份和多人份餐、蔬菜配菜，以及无麸质和植物基餐品，预计将在 6 月到达商店和电子商务平台，因为该公司试图扭转报告和有机净销售额连续下降的局面。在截至 2 月的第三财季，净销售额同比下降了 6.3%，而有机净销售额下降了 5.2%。</p>
<p>该公司对其产品充满信心，在 4 月时宣称其 “冷冻产品非常适合希望节省开支并享受美味餐点的消费者。” 然而，吸引这些消费者仍然面临挑战。</p>
<p>行业分析师告诉 FOX 商业频道，康尼格拉正在应对一个困难的市场环境，因为越来越多的美国人因经济担忧而选择在家做饭。同时，快速服务餐厅——同样吸引寻求便利的消费者——正在积极推广优惠，以提升店内客流量。</p>
<p><strong>越来越多的美国人因经济担忧转向家庭烹饪</strong></p>
<p>根据美国银行证券食品和饮料分析师彼得·加尔博的说法，这两者都给希望消费者在冷冻餐上花钱的公司带来了挑战，尽管冷冻餐方便，但并不总是比新鲜食材或当地快速服务餐厅的优惠便宜。</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/06/931/523/frozen-meals-3.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/06/931/523/frozen-meals-3.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>2017 年 9 月 24 日，康尼格拉品牌公司玛丽·卡伦德的美味冷冻火鸡肉饼餐在伊利诺伊州蒂斯基尔瓦拍摄。 (丹尼尔·阿克/彭博社通过盖蒂图片社)</p>
<p>加尔博指出，冷冻餐的问题在于其价值已不如以前，他提到包装食品行业在 2021 年至 2024 年间价格上涨了约 25% 至 30%。</p>
<p>“与在家烹饪相比，它提供了便利，但价格却是溢价的，” 加尔博说。</p>
<p>在比较每单位卡路里的价格时，从零开始在家制作餐点可能更便宜。不仅制作时会有更多的食物留下，导致剩菜剩饭，而且 “按每卡路里价格计算，可能会更便宜，” 加尔博说。</p>
<p>本月早些时候，随着经济担忧在家庭中蔓延，坎贝尔首席执行官米克·比克海森在公司第三季度财报电话会议上告诉分析师，家庭烹饪的偏好正在上升，“导致自 2020 年初以来在家准备的餐点达到最高水平。”</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/11/931/523/shopper-grocery-store.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/11/931/523/shopper-grocery-store.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>2024 年 9 月 10 日，一名顾客在加利福尼亚州圣拉斐尔的一家杂货店购物。 (贾斯廷·沙利文/盖蒂图片社)</p>
<p>尽管特朗普总统与主要贸易伙伴之间的谈判仍在进行，但市场中仍然存在的不确定性和波动性已经迫使大多数调查受访者 “探索一系列个人财务行为以保护他们的口袋”，根据咨询公司麦肯锡在 5 月进行的一项调查，该调查旨在了解关税如何影响消费者的担忧和行为。</p>
<p><strong>随着消费者在食品成本上挣扎，购买后付款的杂货使用量几乎翻倍</strong></p>
<p>与此同时，消费者也同时被关于麦当劳和塔可钟等快速服务餐厅优惠的广告淹没，加尔博说。</p>
<p>“从中获得的卡路里比冷冻餐要多得多。以相似的价格，甚至可能稍微高一点，你可以获得更多的卡路里，相对于冷冻餐而言，” 他说，并补充道这就是竞争的环境。</p>
<p>“如果你考虑冷冻餐的竞争对象，那就是家庭食品和快速服务餐厅。因此，消费者的价值主张已不如以前，” 他补充道。</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/06/931/523/frozen-meals-2.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/06/931/523/frozen-meals-2.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>2023 年 7 月 24 日，伊利诺伊州绍姆堡的一家亚马逊生鲜杂货店的冷冻食品过道。 (克里斯托弗·迪尔茨/彭博社通过盖蒂图片社)</p>
<p>为了有效竞争，康尼格拉一直试图通过创新激励那些 “紧张” 的消费者，并提供 “一些低折扣、高质量的促销”。</p>
<p>康尼格拉首席执行官肖恩·康诺利在 4 月告诉分析师，该公司多年来一直在观察到行为的变化，“家庭财务状况紧张，消费者寻求价值，寻找权衡。”</p>
<p>“所以这种情况一直存在，从一开始就包括更多使用剩菜等情况。因此，这一直伴随着我们。我们投资以克服一些挑战，” 他补充道。</p>
<p><strong>点击这里获取 FOX 商业频道的移动版</strong></p>
<p>CFRA 研究的高级副总裁兼股票分析师阿伦·桑达拉姆表示，康尼格拉最新的产品系列抓住了一些关键趋势，包括对实惠、方便餐点的强烈需求，尤其是在注重预算的消费者中。</p>
<table>
<thead>
<tr>
<th>股票代码</th>
<th>证券</th>
<th>最新</th>
<th>变动</th>
<th>变动百分比</th>
</tr>
</thead>
<tbody>
<tr>
<td>CAG</td>
<td>康尼格拉品牌公司</td>
<td>21.57</td>
<td>-0.70</td>
<td>-3.14%</td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
<p>桑达拉姆表示，该公司还试图通过 “针对性地迎合饮食偏好，提供更多无麸质、素食和植物性选项” 来吸引更健康的消费者。在 2024 年，康尼格拉是首批在其健康选择系列中推出 GLP-1 友好标签的大型食品公司之一，这在我们看来是一个明智的举措，因为对抗肥胖药物如 Ozempic 的需求激增，” 桑达拉姆补充道。</p>
<p>虽然他同意冷冻餐在价格上可能不一定优于家庭烹饪，但他指出其优势在于它们 “提供了实惠的价值、更长的保质期，并且有助于控制份量和减少浪费。”</p>

康尼格拉

<p>康尼格拉公司正在推出一系列新的冷冻餐，以吸引注重预算的消费者，因其销售额下降。该公司在第三财季报告了净销售额下降 6.3% 和有机销售额下降 5.2%。分析师指出，冷冻食品市场面临挑战，因为越来越多的美国人更喜欢自制餐点，而快餐店提供的价格具有竞争力。康尼格拉旨在创新并提供促销活动以吸引消费者，因为与新鲜食材和餐厅优惠相比，冷冻餐的价值已经降低</p>

<p>Frozen meal giant Conagra Brands, Inc. is trying to capture budget-conscious shoppers opting for convenient and healthier options by launching dozens of new frozen foods this month.</p>
<div class="lb-trans"><p>冷冻食品巨头康尼格拉品牌公司正在通过本月推出数十种新冷冻食品，试图吸引注重预算的消费者选择方便且更健康的选项。</p>
</div><p>The frozen food meals, including single-serve and multi-serve meals, vegetable side dishes, and gluten-free and plant-based meals, are slated to arrive in stores and e-commerce outlets in June as the company attempts to reverse back-to-back declines in reported and organic net sales. During its third fiscal quarter, the three-month period ending in February, net sales declined 6.3% year-over-year while organic net sales decreased by 5.2%.</p>
<div class="lb-trans"><p>这些冷冻食品包括单人份和多人份餐、蔬菜配菜，以及无麸质和植物基餐品，预计将在 6 月到达商店和电子商务平台，因为该公司试图扭转报告和有机净销售额连续下降的局面。在截至 2 月的第三财季，净销售额同比下降了 6.3%，而有机净销售额下降了 5.2%。</p>
</div><p>The company is confident in its offerings, touting in April that its &#34;frozen products are perfect for consumers looking to save money and enjoy a delicious meal.&#34; Still, there is a challenge to capturing those shoppers.</p>
<div class="lb-trans"><p>该公司对其产品充满信心，在 4 月时宣称其 “冷冻产品非常适合希望节省开支并享受美味餐点的消费者。” 然而，吸引这些消费者仍然面临挑战。</p>
</div><p>Industry analysts told FOX Business that Conagra is navigating a difficult landscape, as more Americans are cooking at home due to economic concerns. Meanwhile, quick-service restaurants — which also appeal to convenience-seeking consumers — are aggressively promoting deals to boost in-store traffic.</p>
<div class="lb-trans"><p>行业分析师告诉 FOX 商业频道，康尼格拉正在应对一个困难的市场环境，因为越来越多的美国人因经济担忧而选择在家做饭。同时，快速服务餐厅——同样吸引寻求便利的消费者——正在积极推广优惠，以提升店内客流量。</p>
</div><p><strong>MORE AMERICANS TURN TO HOME COOKING AS ECONOMIC CONCERNS WEIGH</strong></p>
<div class="lb-trans"><p><strong>越来越多的美国人因经济担忧转向家庭烹饪</strong></p>
</div><p>Both present challenges for a company that wants consumers to spend money on a frozen meal, which may be convenient but is not always cheaper than fresh ingredients, or a deal at a local quick-service restaurant, according to Bank of America Securities food and beverage analyst Peter Galbo.</p>
<div class="lb-trans"><p>根据美国银行证券食品和饮料分析师彼得·加尔博的说法，这两者都给希望消费者在冷冻餐上花钱的公司带来了挑战，尽管冷冻餐方便，但并不总是比新鲜食材或当地快速服务餐厅的优惠便宜。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/06/931/523/frozen-meals-3.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/06/931/523/frozen-meals-3.jpg?ve=1&amp;tl=1"/></p>
<p>A box of ConAgra Brands Inc. Marie Callender's Delights brand frozen turkey meatloaf meal is arranged for a photograph in Tiskilwa, Illinois, on Sunday, Sept. 24, 2017. (Daniel Acker/Bloomberg via Getty Images / Getty Images)</p>
<div class="lb-trans"><p>2017 年 9 月 24 日，康尼格拉品牌公司玛丽·卡伦德的美味冷冻火鸡肉饼餐在伊利诺伊州蒂斯基尔瓦拍摄。 (丹尼尔·阿克/彭博社通过盖蒂图片社)</p>
</div><p>The issue with frozen meals is that the value is not the same as it used to be, according to Galbo, who noted that the packaged food industry has raised prices by about 25% to 30% between 2021 and 2024.</p>
<div class="lb-trans"><p>加尔博指出，冷冻餐的问题在于其价值已不如以前，他提到包装食品行业在 2021 年至 2024 年间价格上涨了约 25% 至 30%。</p>
</div><p>&#34;It provides you with convenience at a premium price relative to cooking at home,&#34; Galbo said.</p>
<div class="lb-trans"><p>“与在家烹饪相比，它提供了便利，但价格却是溢价的，” 加尔博说。</p>
</div><p>When comparing the price paid for a certain amount of calories, it is likely cheaper to make meals at home from scratch. Not only will there be more food when making it from scratch, resulting in leftovers, but it is &#34;probably going to be cheaper on a price per calorie basis,&#34; according to Galbo.</p>
<div class="lb-trans"><p>在比较每单位卡路里的价格时，从零开始在家制作餐点可能更便宜。不仅制作时会有更多的食物留下，导致剩菜剩饭，而且 “按每卡路里价格计算，可能会更便宜，” 加尔博说。</p>
</div><p>Earlier this month, as concerns about the economy proliferated throughout households, Campbell's CEO Mick Beekhuizen told analysts during the company's third quarter earnings call that there has been a growing preference for home-cooked meals, &#34;leading to the highest levels of meals prepared at home since early 2020.&#34;</p>
<div class="lb-trans"><p>本月早些时候，随着经济担忧在家庭中蔓延，坎贝尔首席执行官米克·比克海森在公司第三季度财报电话会议上告诉分析师，家庭烹饪的偏好正在上升，“导致自 2020 年初以来在家准备的餐点达到最高水平。”</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/11/931/523/shopper-grocery-store.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/11/931/523/shopper-grocery-store.jpg?ve=1&amp;tl=1"/></p>
<p>A customer shops for groceries at a grocery store on Sept. 10, 2024 in San Rafael, California. (Justin Sullivan/Getty Images / Getty Images)</p>
<div class="lb-trans"><p>2024 年 9 月 10 日，一名顾客在加利福尼亚州圣拉斐尔的一家杂货店购物。 (贾斯廷·沙利文/盖蒂图片社)</p>
</div><p>Despite the ongoing negotiations between President Donald Trump and key trading partners, the uncertainty and volatility that still persists in the market are already forcing most of the survey respondents to &#34;explore a range of personal financial behaviors to protect their pocketbooks,&#34; according to consulting firm McKinsey, which conducted a survey in May to understand how tariffs are shaping consumer concerns and behaviors.</p>
<div class="lb-trans"><p>尽管特朗普总统与主要贸易伙伴之间的谈判仍在进行，但市场中仍然存在的不确定性和波动性已经迫使大多数调查受访者 “探索一系列个人财务行为以保护他们的口袋”，根据咨询公司麦肯锡在 5 月进行的一项调查，该调查旨在了解关税如何影响消费者的担忧和行为。</p>
</div><p><strong>BUY NOW, PAY LATER USAGE FOR GROCERIES NEARLY DOUBLES AS CONSUMERS STRUGGLE WITH FOOD COSTS</strong></p>
<div class="lb-trans"><p><strong>随着消费者在食品成本上挣扎，购买后付款的杂货使用量几乎翻倍</strong></p>
</div><p>Meanwhile, consumers are simultaneously getting inundated with ads about deals at quick-service restaurants like McDonald's and Taco Bell, according to Galbo.</p>
<div class="lb-trans"><p>与此同时，消费者也同时被关于麦当劳和塔可钟等快速服务餐厅优惠的广告淹没，加尔博说。</p>
</div><p>&#34;The calories you get out of that is higher than what you get on a frozen meal is a lot of it. For an equivalent-ish price, maybe a little bit more, you get a lot more calories relative to what the frozen meal is,&#34; he said, adding that that is the competitive set.</p>
<div class="lb-trans"><p>“从中获得的卡路里比冷冻餐要多得多。以相似的价格，甚至可能稍微高一点，你可以获得更多的卡路里，相对于冷冻餐而言，” 他说，并补充道这就是竞争的环境。</p>
</div><p>&#34;If you think about what frozen meals compete against. It's against food at home, it's against quick-service restaurants. And so the value proposition to the consumer isn't what it used to be,&#34; he added.</p>
<div class="lb-trans"><p>“如果你考虑冷冻餐的竞争对象，那就是家庭食品和快速服务餐厅。因此，消费者的价值主张已不如以前，” 他补充道。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/06/931/523/frozen-meals-2.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/06/931/523/frozen-meals-2.jpg?ve=1&amp;tl=1"/></p>
<p>A frozen food aisle at an Amazon Fresh grocery store in Schaumburg, Illinois, on Monday, July 24, 2023. (Christopher Dilts/Bloomberg via Getty Images / Getty Images)</p>
<div class="lb-trans"><p>2023 年 7 月 24 日，伊利诺伊州绍姆堡的一家亚马逊生鲜杂货店的冷冻食品过道。 (克里斯托弗·迪尔茨/彭博社通过盖蒂图片社)</p>
</div><p>For the company to effectively compete, Conagra has been trying to incentivize consumers who remain &#34;stretched&#34; with innovation, and by offering &#34;some low discount, high-quality promotions.&#34;</p>
<div class="lb-trans"><p>为了有效竞争，康尼格拉一直试图通过创新激励那些 “紧张” 的消费者，并提供 “一些低折扣、高质量的促销”。</p>
</div><p>Conagra CEO Sean Connolly told analysts in April that the company has been seeing shifts in behavior for years, &#34;where you've got stretched household balance sheets, you've had value seeking behavior, people seeking trade-offs.&#34;</p>
<div class="lb-trans"><p>康尼格拉首席执行官肖恩·康诺利在 4 月告诉分析师，该公司多年来一直在观察到行为的变化，“家庭财务状况紧张，消费者寻求价值，寻找权衡。”</p>
</div><p>&#34;So that's been in place, and it's been everything from the beginning around things like more use of leftovers, things like that. So that has been with us. We invested to kind of overcome some of those challenges,&#34; he added.</p>
<div class="lb-trans"><p>“所以这种情况一直存在，从一开始就包括更多使用剩菜等情况。因此，这一直伴随着我们。我们投资以克服一些挑战，” 他补充道。</p>
</div><p><strong>GET FOX BUSINESS ON THE GO BY CLICKING HERE</strong></p>
<div class="lb-trans"><p><strong>点击这里获取 FOX 商业频道的移动版</strong></p>
</div><p>Arun Sundaram, senior vice president and equity analyst at CFRA Research, said Conagra's latest lineup of products taps into some key trends, including strong demand for affordable, convenient meals, especially among budget-conscious shoppers.</p>
<div class="lb-trans"><p>CFRA 研究的高级副总裁兼股票分析师阿伦·桑达拉姆表示，康尼格拉最新的产品系列抓住了一些关键趋势，包括对实惠、方便餐点的强烈需求，尤其是在注重预算的消费者中。</p>
</div><table>
<thead>
<tr>
<th>Ticker</th>
<th>Security</th>
<th>Last</th>
<th>Change</th>
<th>Change %</th>
</tr>
</thead>
<tbody>
<tr>
<td>CAG</td>
<td>CONAGRA BRANDS INC.</td>
<td>21.57</td>
<td>-0.70</td>
<td>-3.14%</td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
<div class="lb-trans"><table>
<thead>
<tr>
<th>股票代码</th>
<th>证券</th>
<th>最新</th>
<th>变动</th>
<th>变动百分比</th>
</tr>
</thead>
<tbody>
<tr>
<td>CAG</td>
<td>康尼格拉品牌公司</td>
<td>21.57</td>
<td>-0.70</td>
<td>-3.14%</td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
</div><p>It is also trying to entice the healthier consumer by &#34;leaning into targeted dietary preferences with more gluten-free, vegan, and vegetarian options,&#34; Sundaram said. In 2024, Conagra was one of the first big food companies to introduce a GLP-1-friendly label on its Healthy Choice line, which is &#34;a smart move, in our view, given surging demand for anti-obesity medications like Ozempic,&#34; Sundaram added.</p>
<div class="lb-trans"><p>桑达拉姆表示，该公司还试图通过 “针对性地迎合饮食偏好，提供更多无麸质、素食和植物性选项” 来吸引更健康的消费者。在 2024 年，康尼格拉是首批在其健康选择系列中推出 GLP-1 友好标签的大型食品公司之一，这在我们看来是一个明智的举措，因为对抗肥胖药物如 Ozempic 的需求激增，” 桑达拉姆补充道。</p>
</div><p>While he agreed that frozen meals may not always beat home cooking on price, he noted that the upside is that they &#34;offer solid value, longer shelf life, and can help with portion control and reducing waste.&#34;</p>
<div class="lb-trans"><p>虽然他同意冷冻餐在价格上可能不一定优于家庭烹饪，但他指出其优势在于它们 “提供了实惠的价值、更长的保质期，并且有助于控制份量和减少浪费。”</p>
</div>

冷冻食品巨头大胆尝试以重新赢得美国人的餐桌