<p><strong>Meta Platforms</strong>(META 2.77%) 的股票在周一交易中上涨，日终收盘上涨 2.8%。与此同时，<strong>标准普尔 500 指数</strong>(^GSPC 0.94%) 和 <strong>纳斯达克综合指数</strong>(^IXIC 1.52%) 分别上涨了 0.9% 和 1.5%。</p>
<p>今天股市普遍上涨，原因是《华尔街日报》的一则报道暗示以色列和伊朗之间的军事冲突可能在不久的将来缓和。除了整体市场趋势外，Meta Platforms 的股价还因其 WhatsApp 平台的公告和分析师的积极报道而受到提振。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE3ODMvZ2V0dHlpbWFnZXMtMTI5MjUzMTE2MS0xLmpwZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE3ODMvZ2V0dHlpbWFnZXMtMTI5MjUzMTE2MS0xLmpwZyZ3PTcwMA"/></p>
<p>图片来源：Getty Images。</p>
<h2>Oppenheimer 对 Meta 股票的乐观评估</h2>
<p>今天早盘市场开盘前，<strong>Oppenheimer</strong> 发布了关于 Meta Platforms 的新报告。该投资公司维持了对该股票的跑赢大盘评级，并将其一年的目标价从每股 665 美元上调至 775 美元。截至今天市场收盘，新目标价仍暗示约 10% 的上涨空间。Oppenheimer 的分析师指出，数字广告市场的改善是其目标价上调的关键因素。</p>
<h2>Meta 宣布在 WhatsApp 上投放广告</h2>
<p>Meta 今天宣布将在其 WhatsApp 消息平台上推出频道订阅和平台内广告。推广频道和广告将现在出现在 WhatsApp 更新标签中。虽然一些用户可能对这些变化不太满意，但这一举措应该有助于 Meta 从其 WhatsApp 平台上庞大且高度活跃的用户群中获利。</p>
<p>除了将广告整合到服务中，Meta 还在尝试将 WhatsApp 作为一个可以托管人工智能（AI）聊天机器人服务的平台，用于客户服务应用。据报道，WhatsApp 目前每月活跃用户超过 30 亿，Meta 很可能会继续探索从该平台产生更多收入的方式。</p>

META

<p>Meta Platforms 的股票在整体市场上涨的背景下上涨了 2.8%，这一涨幅受到《华尔街日报》关于以色列和伊朗之间军事紧张局势可能缓解的报道的影响。Oppenheimer 将 Meta 的目标股价从 665 美元上调至 775 美元，理由是数字广告市场的改善。此外，Meta 还宣布将在 WhatsApp 上推出广告，旨在为其超过 30 亿的月活跃用户群体实现盈利</p>

<p><strong>Meta Platforms</strong>(META 2.77%) stock climbed in Monday's trading and closed out the daily session up 2.8%. Meanwhile, the <strong>S&amp;P 500</strong>(^GSPC 0.94%) and the <strong>Nasdaq Composite</strong>(^IXIC 1.52%) gained 0.9% and 1.5%, respectively.</p>
<div class="lb-trans"><p><strong>Meta Platforms</strong>(META 2.77%) 的股票在周一交易中上涨，日终收盘上涨 2.8%。与此同时，<strong>标准普尔 500 指数</strong>(^GSPC 0.94%) 和 <strong>纳斯达克综合指数</strong>(^IXIC 1.52%) 分别上涨了 0.9% 和 1.5%。</p>
</div><p>Stocks broadly moved higher today following a <em>Wall Street Journal</em> report suggesting that military strikes between Israel and Iran could de-escalate in the near future. In addition to the broader market trend, Meta Platforms' share price also got a boost from an announcement about its WhatsApp platform and positive coverage from analysts.</p>
<div class="lb-trans"><p>今天股市普遍上涨，原因是《华尔街日报》的一则报道暗示以色列和伊朗之间的军事冲突可能在不久的将来缓和。除了整体市场趋势外，Meta Platforms 的股价还因其 WhatsApp 平台的公告和分析师的积极报道而受到提振。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE3ODMvZ2V0dHlpbWFnZXMtMTI5MjUzMTE2MS0xLmpwZyZ3PTcwMA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F821783%2Fgettyimages-1292531161-1.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Oppenheimer weighs in with bullish coverage on Meta stock</h2>
<div class="lb-trans"><h2>Oppenheimer 对 Meta 股票的乐观评估</h2>
</div><p>Before the market opened this morning, <strong>Oppenheimer</strong> published a new note on Meta Platforms. The investment firm maintained an outperform rating on the stock and increased its one-year price target from $665 per share to $775 per share. As of today's market close, the new price target still implied additional upside of roughly 10%. Oppenheimer's analysts cited improvements in the digital-advertising market as a key factor behind its price-target increase.</p>
<div class="lb-trans"><p>今天早盘市场开盘前，<strong>Oppenheimer</strong> 发布了关于 Meta Platforms 的新报告。该投资公司维持了对该股票的跑赢大盘评级，并将其一年的目标价从每股 665 美元上调至 775 美元。截至今天市场收盘，新目标价仍暗示约 10% 的上涨空间。Oppenheimer 的分析师指出，数字广告市场的改善是其目标价上调的关键因素。</p>
</div><h2>Meta announces ads on WhatsApp</h2>
<div class="lb-trans"><h2>Meta 宣布在 WhatsApp 上投放广告</h2>
</div><p>Meta announced today that it is rolling out channel subscriptions and in-platform advertisements on its WhatsApp messaging platform. Promoted channels and advertisements will now be featured in the WhatsApp Updates tab. While some users may not be thrilled with the changes, the move should help Meta monetize the large and highly engaged user base on its WhatsApp platform.</p>
<div class="lb-trans"><p>Meta 今天宣布将在其 WhatsApp 消息平台上推出频道订阅和平台内广告。推广频道和广告将现在出现在 WhatsApp 更新标签中。虽然一些用户可能对这些变化不太满意，但这一举措应该有助于 Meta 从其 WhatsApp 平台上庞大且高度活跃的用户群中获利。</p>
</div><p>In addition to integrating ads into the service, Meta has been experimenting with WhatsApp as a platform that can host artificial intelligence (AI) chatbot services for customer service applications. WhatsApp reportedly now has more than 3 billion active users a month, and there's a good chance that Meta will continue exploring ways to generate more revenue from the platform.</p>
<div class="lb-trans"><p>除了将广告整合到服务中，Meta 还在尝试将 WhatsApp 作为一个可以托管人工智能（AI）聊天机器人服务的平台，用于客户服务应用。据报道，WhatsApp 目前每月活跃用户超过 30 亿，Meta 很可能会继续探索从该平台产生更多收入的方式。</p>
</div>

Why Meta Platforms Stock Jumped Today

- Meta Platforms 股价上涨 2.8%，受市场整体趋势和分析师积极评价推动。  
- Oppenheimer 提高 Meta 股票目标价至 775 美元，预计有 10% 上涨空间。  
- Meta 在 WhatsApp 推出广告和频道订阅，旨在利用其 30 亿用户的潜力。  

为什么 Meta Platforms 的股票今天上涨了