<p>全球最大的两家公司之一多年来也是投资者最大的赢家之一。<strong>亚马逊</strong>（AMZN -0.54%）自 1997 年首次公开募股（IPO）以来，其股价飙升超过 220,000%。<strong>苹果</strong>（AAPL -1.43%）自 1980 年 IPO 以来，其股价上涨超过 59,000%。</p>
<p>然而，过去几十年取得的荣誉并不一定能转化为未来的成功。只需问问百视达视频或 <strong>黑莓</strong>。</p>
<p>现在最值得购买的股票是亚马逊还是苹果？以下是这两只股票的对比。</p>
<h2>最近的股票表现</h2>
<p>如果你是动量交易的爱好者，亚马逊可能比苹果更符合你的口味。确实，因特朗普总统的关税担忧，电子商务和云服务巨头的股票在年初曾大幅下跌。然而，自四月底以来，亚马逊的股价几乎上涨了 30%。</p>
<p>那么苹果呢？情况并不那么乐观。苹果股票也因关税担忧而大幅下跌。尽管这家 iPhone 制造商的股票有所反弹，但截至目前仍下跌约 20%。</p>
<h2>财务实力</h2>
<p>毫无疑问，亚马逊和苹果的财务状况都很强劲。然而，决定哪家公司更强可能取决于你最看重的财务指标。</p>
<p>例如，亚马逊的现金储备更大。截至 2025 年 3 月 31 日，其现金、现金等价物和可交易证券总额超过 945 亿美元。相比之下，苹果截至 2025 年 3 月 29 日报告的现金、现金等价物和可交易证券为 485 亿美元。</p>
<p>然而，亚马逊的债务负担也更重，达到 1579 亿美元，而苹果为 982 亿美元。如果你更关注调整债务后的净现金状况，苹果则更胜一筹。</p>
<p>在我看来，衡量财务实力的最佳指标之一是公司产生的自由现金流量。苹果在过去 12 个月的自由现金流量总额为 985 亿美元，远高于亚马逊的 259 亿美元。</p>
<h2>增长</h2>
<p>在最近的增长方面，亚马逊显然是领导者。在其最近一个季度，公司收入同比增长 9%，盈利同比飙升 64%。苹果的增长则相形见绌。这家消费科技巨头在最新季度的收入和盈利同比增长约 5%。</p>
<p>亚马逊和苹果在未来都有良好的增长前景。随着组织在云中构建和部署人工智能（AI）模型，亚马逊的云业务将继续成为公司的关键增长驱动力。该公司还在不断扩展到新的领域，如医疗保健和卫星互联网服务。苹果据说正在开发智能眼镜，这一新产品可能会激发销售增长。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE5ODcvYW1hem9uLWFsZXhhLXZvaWNlLXJlbW90ZS1iZWluZy11c2VkLWJ5LXBlcnNvbi1vbi10di5wbmcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="420" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE5ODcvYW1hem9uLWFsZXhhLXZvaWNlLXJlbW90ZS1iZWluZy11c2VkLWJ5LXBlcnNvbi1vbi10di5wbmcmdz03MDA"/></p>
<p>图片来源：亚马逊。</p>
<h2>估值</h2>
<p>根据一些关键指标，苹果的估值看起来比亚马逊更具吸引力。例如，苹果的前瞻市盈率（P/E）为 24.75，低于亚马逊的前瞻市盈率 33.4。苹果的市盈率与增长比率（PEG）为 1.8，远低于亚马逊的 2.39。</p>
<p>然而，亚马逊在一个估值指标上表现更好：其企业价值与息税折旧摊销前利润（EBITDA）比率为 17.3，而苹果为 21.7。</p>
<h2>股息</h2>
<p>由于亚马逊不支付股息，苹果在这一类别中默认获胜。然而，收入投资者对苹果微薄的前瞻股息收益率 0.53% 不会感到兴奋。</p>
<h2>现在最值得购买的股票</h2>
<p>在最近的股票表现和增长方面，亚马逊超过了苹果，但苹果在财务实力和估值方面似乎占有优势。后者对收入投资者来说也至少会稍微更具吸引力。总体而言，这两只股票不相上下。</p>
<p>不过，我对亚马逊未来几年的增长信心更强，而对苹果则相对较弱。我还认为，亚马逊令人印象深刻的底线改善可能会在未来几年内使一些基于盈利的估值指标向其倾斜。</p>
<p>我喜欢亚马逊和苹果，并持有这两只股票。但如果我必须选择现在最值得购买的股票，那就是亚马逊。</p>

亚马逊

苹果

亚马逊每日 2 倍做多 ETF - Direxion

2 倍做多 AAPL ETF - GraniteShares

苹果每日 1 倍做空 ETF - Direxion

苹果每日 2 倍做多 ETF - Direxion

AAPX

AAPY

APLY

<p>亚马逊和苹果是两家最大的公司，亚马逊自首次公开募股以来股价上涨超过 220,000%，而苹果上涨超过 59,000%。最近，亚马逊显示出更好的势头，自四月以来上涨近 30%，而苹果年初至今下跌约 20%。在财务方面，亚马逊的现金储备更大，但债务也更多，而苹果在自由现金流方面领先。两者的增长前景都很强劲，亚马逊的云服务和苹果潜在的智能眼镜都是亮点。估值指标更倾向于苹果，但总体来看，亚马逊被视为目前更值得购买的股票，因为其增长潜力</p>

<p>Two of the largest companies on the planet have also been among the biggest winners for investors over the years. <strong>Amazon</strong>(AMZN -0.54%) stock has skyrocketed more than 220,000% since its initial public offering (IPO) in 1997. <strong>Apple</strong>'s (AAPL -1.43%) share price has soared more than 59,000% since its IPO in 1980.</p>
<div class="lb-trans"><p>全球最大的两家公司之一多年来也是投资者最大的赢家之一。<strong>亚马逊</strong>（AMZN -0.54%）自 1997 年首次公开募股（IPO）以来，其股价飙升超过 220,000%。<strong>苹果</strong>（AAPL -1.43%）自 1980 年 IPO 以来，其股价上涨超过 59,000%。</p>
</div><p>However, accolades achieved in previous decades don't necessarily translate to future success. Just ask Blockbuster Video or <strong>Blackberry</strong>.</p>
<div class="lb-trans"><p>然而，过去几十年取得的荣誉并不一定能转化为未来的成功。只需问问百视达视频或 <strong>黑莓</strong>。</p>
</div><p>Which is the best stock to buy right now -- Amazon or Apple? Here's how the two stocks stack up against each other.</p>
<div class="lb-trans"><p>现在最值得购买的股票是亚马逊还是苹果？以下是这两只股票的对比。</p>
</div><h2>Recent stock performance</h2>
<div class="lb-trans"><h2>最近的股票表现</h2>
</div><p>If you're a fan of momentum trading, Amazon will probably be more to your liking than Apple. Sure, shares of the e-commerce and cloud services giant tumbled earlier in the year over concerns about President Trump's tariffs. However, Amazon has been on a roll since late April, jumping nearly 30%.</p>
<div class="lb-trans"><p>如果你是动量交易的爱好者，亚马逊可能比苹果更符合你的口味。确实，因特朗普总统的关税担忧，电子商务和云服务巨头的股票在年初曾大幅下跌。然而，自四月底以来，亚马逊的股价几乎上涨了 30%。</p>
</div><p>What about Apple? The story isn't as positive. Apple stock also fell sharply over tariff worries. Although shares of the iPhone maker have rebounded somewhat, they remain down around 20% year to date.</p>
<div class="lb-trans"><p>那么苹果呢？情况并不那么乐观。苹果股票也因关税担忧而大幅下跌。尽管这家 iPhone 制造商的股票有所反弹，但截至目前仍下跌约 20%。</p>
</div><h2>Financial strength</h2>
<div class="lb-trans"><h2>财务实力</h2>
</div><p>Unsurprisingly, both Amazon and Apple are strong financially. Deciding which company is stronger, though, might depend on the financial metric you prioritize the most.</p>
<div class="lb-trans"><p>毫无疑问，亚马逊和苹果的财务状况都很强劲。然而，决定哪家公司更强可能取决于你最看重的财务指标。</p>
</div><p>For example, Amazon has a larger cash position. Its cash, cash equivalents, and marketable securities, as of March 31, 2025, totaled over $94.5 billion. By comparison, Apple reported cash, cash equivalents, and marketable securities of $48.5 billion, as of March 29, 2025.</p>
<div class="lb-trans"><p>例如，亚马逊的现金储备更大。截至 2025 年 3 月 31 日，其现金、现金等价物和可交易证券总额超过 945 亿美元。相比之下，苹果截至 2025 年 3 月 29 日报告的现金、现金等价物和可交易证券为 485 亿美元。</p>
</div><p>However, Amazon also has a larger debt load of $157.9 billion, compared to $98.2 billion for Apple. If you focus more on net cash position adjusted for debt, Apple comes out on top.</p>
<div class="lb-trans"><p>然而，亚马逊的债务负担也更重，达到 1579 亿美元，而苹果为 982 亿美元。如果你更关注调整债务后的净现金状况，苹果则更胜一筹。</p>
</div><p>One of the best measures of financial strength, in my opinion, is how much free cash flow a company generates. Apple's free cash flow over the last 12 months totaled $98.5 billion, much higher than Amazon's free cash flow of $25.9 billion.</p>
<div class="lb-trans"><p>在我看来，衡量财务实力的最佳指标之一是公司产生的自由现金流量。苹果在过去 12 个月的自由现金流量总额为 985 亿美元，远高于亚马逊的 259 亿美元。</p>
</div><h2>Growth</h2>
<div class="lb-trans"><h2>增长</h2>
</div><p>Amazon is the clear leader when it comes to recent growth. In its most recent quarter, the company's revenue increased by 9% year over year and earnings soared 64% year over year. Apple's growth pales in comparison. The consumer-tech giant's revenue and earnings increased by around 5% year over year in its latest quarter.</p>
<div class="lb-trans"><p>在最近的增长方面，亚马逊显然是领导者。在其最近一个季度，公司收入同比增长 9%，盈利同比飙升 64%。苹果的增长则相形见绌。这家消费科技巨头在最新季度的收入和盈利同比增长约 5%。</p>
</div><p>Both Amazon and Apple could have solid growth prospects in the future. Amazon's cloud unit should remain a key growth driver for the company as organizations build and deploy artificial intelligence (AI) models in the cloud. The company also continues to expand into new areas, such as healthcare and satellite internet services. Apple is reportedly developing smart glasses, a new product that could potentially ignite sales growth.</p>
<div class="lb-trans"><p>亚马逊和苹果在未来都有良好的增长前景。随着组织在云中构建和部署人工智能（AI）模型，亚马逊的云业务将继续成为公司的关键增长驱动力。该公司还在不断扩展到新的领域，如医疗保健和卫星互联网服务。苹果据说正在开发智能眼镜，这一新产品可能会激发销售增长。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjE5ODcvYW1hem9uLWFsZXhhLXZvaWNlLXJlbW90ZS1iZWluZy11c2VkLWJ5LXBlcnNvbi1vbi10di5wbmcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F821987%2Famazon-alexa-voice-remote-being-used-by-person-on-tv.png&amp;op=resize&amp;w=700"/></p>
<p>Image source: Amazon.</p>
<div class="lb-trans"><p>图片来源：亚马逊。</p>
</div><h2>Valuation</h2>
<div class="lb-trans"><h2>估值</h2>
</div><p>Apple's valuation looks more attractive than Amazon's, based on some key metrics. For example, Apple's forward price-to-earnings ratio (P/E) of 24.75 is lower than Amazon's forward earnings multiple of 33.4. Apple's price-to-earnings-to-growth ratio (PEG) of 1.8 is well below Amazon's multiple of 2.39.</p>
<div class="lb-trans"><p>根据一些关键指标，苹果的估值看起来比亚马逊更具吸引力。例如，苹果的前瞻市盈率（P/E）为 24.75，低于亚马逊的前瞻市盈率 33.4。苹果的市盈率与增长比率（PEG）为 1.8，远低于亚马逊的 2.39。</p>
</div><p>However, Amazon fares better using one valuation metric: Its enterprise value-to-EBITDA (earnings before interest, taxes, depreciation, and amortization) ratio is 17.3, compared to 21.7 for Apple.</p>
<div class="lb-trans"><p>然而，亚马逊在一个估值指标上表现更好：其企业价值与息税折旧摊销前利润（EBITDA）比率为 17.3，而苹果为 21.7。</p>
</div><h2>Dividend</h2>
<div class="lb-trans"><h2>股息</h2>
</div><p>Since Amazon doesn't pay a dividend, Apple wins in this category by default. However, income investors won't have much to get excited about with Apple's puny forward dividend yield of 0.53%.</p>
<div class="lb-trans"><p>由于亚马逊不支付股息，苹果在这一类别中默认获胜。然而，收入投资者对苹果微薄的前瞻股息收益率 0.53% 不会感到兴奋。</p>
</div><h2>Best stock to buy right now</h2>
<div class="lb-trans"><h2>现在最值得购买的股票</h2>
</div><p>Amazon tops Apple in recent stock performance and growth, but Apple appears to have an advantage in financial strength and valuation. The latter will also be at least slightly more appealing to income investors. Overall, these two stocks are neck and neck.</p>
<div class="lb-trans"><p>在最近的股票表现和增长方面，亚马逊超过了苹果，但苹果在财务实力和估值方面似乎占有优势。后者对收入投资者来说也至少会稍微更具吸引力。总体而言，这两只股票不相上下。</p>
</div><p>I'm more confident about Amazon's growth over the next few years than I am about Apple's, though. I also think that Amazon's impressive bottom-line improvement could shift some of the earnings-based valuation metrics in its favor over the next few years.</p>
<div class="lb-trans"><p>不过，我对亚马逊未来几年的增长信心更强，而对苹果则相对较弱。我还认为，亚马逊令人印象深刻的底线改善可能会在未来几年内使一些基于盈利的估值指标向其倾斜。</p>
</div><p>I like both Amazon and Apple and own both stocks. But if I had to pick the best stock to buy right now, it would be Amazon.</p>
<div class="lb-trans"><p>我喜欢亚马逊和苹果，并持有这两只股票。但如果我必须选择现在最值得购买的股票，那就是亚马逊。</p>
</div>

Best Stock to Buy Right Now: Amazon vs. Apple

- 亚马逊和苹果是投资者的赢家，股价分别上涨 220,000% 和 59,000%。  
- 亚马逊近期股价上涨近 30%，而苹果股价年初下跌约 20%。  
- 在财务上，苹果的自由现金流高于亚马逊，估值方面苹果更具吸引力。  

当前最值得购买的股票：亚马逊与苹果对比