<p>半导体巨头 <strong>英特尔</strong>（INTC 0.55%）计划在今年夏天裁员大量员工，因为新任首席执行官谭立夫采取了激进措施以降低成本。据报道，这些裁员将主要发生在制造业务部门，尽管英特尔正在努力将其代工服务出售给第三方客户。</p>
<p>在其工厂外，英特尔的市场营销部门似乎也在裁员名单之中。《俄勒冈人》旗下的 OregonLive.com 报道称，该公司计划将许多市场营销职位外包给 <strong>埃森哲</strong>，这是一家大型咨询公司，而埃森哲将利用人工智能来提供市场营销服务。在该报审阅的一份通知中，公司告知员工，任何剩余的内部市场营销团队将会精简。</p>
<p>根据通知，英特尔寄希望于埃森哲的人工智能技术能够帮助个性化客户体验、自动化流程，并比目前的市场营销团队更高效地处理大量信息。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjI2MzkvZ2V0dHlpbWFnZXMtMTQ5MjE4MDUyNy5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjI2MzkvZ2V0dHlpbWFnZXMtMTQ5MjE4MDUyNy5qcGcmdz03MDA"/></p>
<p>图片来源：Getty Images。</p>
<h2>英特尔将节省多少资金？</h2>
<p>虽然我们不知道将裁减多少市场营销员工或英特尔将支付埃森哲多少费用来外包市场营销服务，但英特尔在市场营销上的支出相当可观。该公司在 2024 年花费了 8.56 亿美元用于广告，包括直接营销。这已经比 2023 年的 9.5 亿美元和 2022 年的 12 亿美元有所下降。更广泛的市场营销、一般和行政费用类别（包括广告支出）在 2024 年为 55 亿美元。</p>
<p>通过大规模外包市场营销业务，英特尔有可能将成本削减数亿美元。对于去年创造了 530 亿美元收入的公司来说，这可能看起来并不算太多。但在英特尔急于恢复增长、重返盈利并说服投资者相信其可行的转型计划时，每一分都至关重要。</p>
<p>虽然降低成本对英特尔至关重要，但依赖咨询公司和人工智能进行市场营销可能会产生意想不到的后果，损害其品牌。至少，这一计划是否会改善或削弱英特尔市场营销工作的有效性仍然是一个悬而未决的问题。</p>
<h2>更广泛计划的一部分</h2>
<p>英特尔在去年八月裁减了约 15% 的员工，而下一轮裁员的规模可能相似。一些传言称，英特尔将再削减 20% 的员工，约 2 万人。谭立夫正在努力减少中层管理层，他认为这会拖慢公司的发展。</p>
<p>在四月份给员工的消息中，谭立夫指出，许多团队的层级深达八层或更多。他表示，团队规模已成为许多英特尔管理者追求的目标。虽然裁员的确切数量仍不清楚，但我认为这可能是一个大数字。</p>
<p>据报道，英特尔还考虑裁减多达 15% 到 20% 的工厂工人，他们负责制造英特尔的芯片以及第三方代工客户的芯片。目前尚不清楚英特尔是否在改变其代工路线图，尽管随着公司简化和精简运营，放弃一些自有产品是有可能的。</p>
<p>英特尔的毛利率，即在扣除与制造产品相关的直接成本后剩余的收入百分比，在 2024 年降至 32.7%。这比 2022 年下降了近 10 个百分点，远低于 2010 年代大部分时间公司实现的 60% 以上的毛利率。赢得外部代工客户，这将使公司能够通过其工厂推动更多的产量，是提高毛利率的重要组成部分。但提高成本效率同样重要。</p>
<p>通过裁员和在制造业务中的成本削减，英特尔旨在提高毛利率和效率。同时，市场营销团队的外包以及对非制造员工的其他裁员将减少运营费用。由于过去几年对其产品的需求显著下降，英特尔需要缩小规模，以便有机会实现转型。</p>

英特尔

<p>英特尔计划在新任首席执行官谭立夫的领导下，在今年夏天进行大规模裁员以降低成本，包括将市场营销职位外包给埃森哲，后者将利用人工智能提高效率。该公司旨在从其 55 亿美元的市场营销预算中节省数亿美元。英特尔此前裁员了 15% 的员工，可能还会再裁减 20%，重点是减少中层管理层。由于毛利率降至 32.7%，英特尔希望在产品需求下降的情况下提高效率和盈利能力</p>

<p>Semiconductor giant <strong>Intel</strong>(INTC 0.55%) plans to lay off a significant number of employees this summer as new CEO Lip-Bu Tan takes drastic action to reduce costs. Some of those layoffs will reportedly occur in the manufacturing business, even as Intel attempts to sell its foundry services to third-party customers.</p>
<div class="lb-trans"><p>半导体巨头 <strong>英特尔</strong>（INTC 0.55%）计划在今年夏天裁员大量员工，因为新任首席执行官谭立夫采取了激进措施以降低成本。据报道，这些裁员将主要发生在制造业务部门，尽管英特尔正在努力将其代工服务出售给第三方客户。</p>
</div><p>Outside its factories, Intel's marketing division appears to be on the chopping block. A report from <em>The Oregonian</em>'s OregonLive.com suggests that the company plans to outsource many of its marketing jobs to <strong>Accenture</strong>, a major consulting company, and that Accenture will use artificial intelligence to help deliver marketing services. In a note reviewed by the newspaper, the company told employees that any remaining in-house marketing teams would be lean.</p>
<div class="lb-trans"><p>在其工厂外，英特尔的市场营销部门似乎也在裁员名单之中。《俄勒冈人》旗下的 OregonLive.com 报道称，该公司计划将许多市场营销职位外包给 <strong>埃森哲</strong>，这是一家大型咨询公司，而埃森哲将利用人工智能来提供市场营销服务。在该报审阅的一份通知中，公司告知员工，任何剩余的内部市场营销团队将会精简。</p>
</div><p>According to the note, Intel is betting that Accenture's AI technology can help personalize customer experiences, automate processes, and sift through mountains of information more efficiently than its current marketing teams.</p>
<div class="lb-trans"><p>根据通知，英特尔寄希望于埃森哲的人工智能技术能够帮助个性化客户体验、自动化流程，并比目前的市场营销团队更高效地处理大量信息。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjI2MzkvZ2V0dHlpbWFnZXMtMTQ5MjE4MDUyNy5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F822639%2Fgettyimages-1492180527.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>How much money will Intel save?</h2>
<div class="lb-trans"><h2>英特尔将节省多少资金？</h2>
</div><p>While we don't know any details about how many marketing employees will be laid off or how much Intel will pay Accenture to outsource marketing services, Intel spends a pretty penny on marketing. The company spent $856 million on advertising, which includes direct marketing, in 2024. That's already down from $950 million in 2023 and $1.2 billion in 2022. The broader marketing, general, and administrative expense category, which includes advertising spending, was $5.5 billion in 2024.</p>
<div class="lb-trans"><p>虽然我们不知道将裁减多少市场营销员工或英特尔将支付埃森哲多少费用来外包市场营销服务，但英特尔在市场营销上的支出相当可观。该公司在 2024 年花费了 8.56 亿美元用于广告，包括直接营销。这已经比 2023 年的 9.5 亿美元和 2022 年的 12 亿美元有所下降。更广泛的市场营销、一般和行政费用类别（包括广告支出）在 2024 年为 55 亿美元。</p>
</div><p>Intel could potentially cut its costs by hundreds of millions of dollars by largely outsourcing its marketing operations. For a company that generated $53 billion in revenue last year, that may not seem like a huge amount. But every bit counts as Intel races to return to growth, return to profitability, and convince investors that it has a viable turnaround plan.</p>
<div class="lb-trans"><p>通过大规模外包市场营销业务，英特尔有可能将成本削减数亿美元。对于去年创造了 530 亿美元收入的公司来说，这可能看起来并不算太多。但在英特尔急于恢复增长、重返盈利并说服投资者相信其可行的转型计划时，每一分都至关重要。</p>
</div><p>While reducing costs is critical for Intel, relying on a consulting company and AI for marketing could have the unintended consequence of hurting its brand. At the very least, it's an open question whether this plan will improve or diminish the effectiveness of Intel's marketing efforts.</p>
<div class="lb-trans"><p>虽然降低成本对英特尔至关重要，但依赖咨询公司和人工智能进行市场营销可能会产生意想不到的后果，损害其品牌。至少，这一计划是否会改善或削弱英特尔市场营销工作的有效性仍然是一个悬而未决的问题。</p>
</div><h2>Part of a broader plan</h2>
<div class="lb-trans"><h2>更广泛计划的一部分</h2>
</div><p>Intel laid off around 15% of its workforce last August, and the next round of layoffs could be similar in size. Some rumors suggest that Intel will slash another 20% from its headcount, or roughly 20,000 employees. Tan is working to remove layers of middle management, which he believes slows the company down.</p>
<div class="lb-trans"><p>英特尔在去年八月裁减了约 15% 的员工，而下一轮裁员的规模可能相似。一些传言称，英特尔将再削减 20% 的员工，约 2 万人。谭立夫正在努力减少中层管理层，他认为这会拖慢公司的发展。</p>
</div><p>In a message to employees in April, Tan noted that many teams were eight or more layers deep. Team size had become something to be maximized by many managers at Intel, Tan said. While the exact number of layoffs is still unknown, I think it will likely be a large number.</p>
<div class="lb-trans"><p>在四月份给员工的消息中，谭立夫指出，许多团队的层级深达八层或更多。他表示，团队规模已成为许多英特尔管理者追求的目标。虽然裁员的确切数量仍不清楚，但我认为这可能是一个大数字。</p>
</div><p>Intel is reportedly also considering laying off as many as 15% to 20% of its factory workers, who are responsible for manufacturing Intel's chips as well as chips for third-party foundry customers. It's not clear if Intel is changing anything about its foundry roadmap, although dropping some of its first-party products is possible as the company simplifies and streamlines its operations.</p>
<div class="lb-trans"><p>据报道，英特尔还考虑裁减多达 15% 到 20% 的工厂工人，他们负责制造英特尔的芯片以及第三方代工客户的芯片。目前尚不清楚英特尔是否在改变其代工路线图，尽管随着公司简化和精简运营，放弃一些自有产品是有可能的。</p>
</div><p>Intel's gross margin, which is the percentage of revenue left over after subtracting out direct costs related to manufacturing its products, fell to 32.7% in 2024. That's down nearly 10 percentage points from 2022, and it's far below the 60%+ gross margin the company achieved during much of the 2010s. Winning external foundry customers, which would allow the company to drive more volume through its factories, is a big part of the equation to boost gross margin. But wringing out cost efficiencies is as well.</p>
<div class="lb-trans"><p>英特尔的毛利率，即在扣除与制造产品相关的直接成本后剩余的收入百分比，在 2024 年降至 32.7%。这比 2022 年下降了近 10 个百分点，远低于 2010 年代大部分时间公司实现的 60% 以上的毛利率。赢得外部代工客户，这将使公司能够通过其工厂推动更多的产量，是提高毛利率的重要组成部分。但提高成本效率同样重要。</p>
</div><p>Through layoffs and cost cutting in its manufacturing business, Intel is aiming to boost gross margin and efficiency. Meanwhile, the reported outsourcing of marketing teams and any other layoffs that will hit the non-manufacturing employees will reduce operating expenses. With demand for its products down significantly over the past few years, Intel needs to get smaller to have any chance at turning itself around.</p>
<div class="lb-trans"><p>通过裁员和在制造业务中的成本削减，英特尔旨在提高毛利率和效率。同时，市场营销团队的外包以及对非制造员工的其他裁员将减少运营费用。由于过去几年对其产品的需求显著下降，英特尔需要缩小规模，以便有机会实现转型。</p>
</div>

Intel Bets on AI to Slash Costs

- 英特尔计划在夏季裁员，旨在降低成本。  
- 公司将外包营销岗位给埃森哲，利用人工智能提升服务效率。  
- 裁员可能达到 20%，以应对产品需求下降和提升毛利率。  

英特尔寄希望于人工智能来降低成本