<p>电子商务是 <strong>亚马逊</strong>(AMZN 2.66%) 的标志，这也是其股票在截至 6 月 26 日的今年内下跌 1% 的原因之一。在此期间，<strong>标准普尔 500 指数</strong> 上涨了 4%。</p>
<p>这种差异的原因在于当前的宏观经济环境，受到特朗普政府不断变化的关税政策的影响，这让华尔街对消费者支出减弱感到担忧。毕竟，亚马逊的竞争对手 <strong>沃尔玛</strong> 宣布由于关税将提高价格。</p>
<p>但从长远来看，投资者知道这些短期的逆风终将过去。此外，亚马逊拥有的优势使其股票具备未来增长的潜力。以下是该公司成为良好长期投资的三个理由。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMxMDMvc2hvcHBpbmctb25saW5lLXdpdGgtYS1sYXB0b3AtZ2V0dHlpbWFnZXMtMTE3MTY4NDM2My5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMxMDMvc2hvcHBpbmctb25saW5lLXdpdGgtYS1sYXB0b3AtZ2V0dHlpbWFnZXMtMTE3MTY4NDM2My5qcGcmdz03MDA"/></p>
<p>图片来源：Getty Images。</p>
<h2>亚马逊的定价优势</h2>
<p>亚马逊是全球电子商务市场的领导者，其巨大的规模在与供应商谈判时赋予了其显著的杠杆作用。通过以有利的价格采购产品，该公司能够为客户提供极具竞争力的交易。</p>
<p>这种价格灵活性在当前宏观经济环境中至关重要，因为消费者支出面临放缓的风险。它使亚马逊能够执行提升收入的机会，例如其受欢迎的会员日促销。该公司的 2024 年会员日是当时最大的购物活动，下一次定于 7 月举行。</p>
<p>此外，亚马逊的技术实力进一步增强了其定价优势。该零售商使用动态定价，利用复杂的算法根据多种因素（如库存水平、竞争对手价格和个别购物者行为）自动调整价格，以激励购买。</p>
<p>亚马逊第一季度的业绩证明了其在经济逆风中取得成功的能力。第一季度收入同比增长 9%，达到 1557 亿美元。该公司还预计销售将继续增长，预计第二季度收入在 1590 亿至 1640 亿美元之间，同比增长 7% 至 11%。</p>
<h2>亚马逊的广泛生态系统</h2>
<p>亚马逊正在稳步扩大其产品范围，超越零售起源，成为多种技术的提供者。现在，它已成为从物流到医疗保健的各种服务的平台。</p>
<p>这体现在亚马逊将其电子商务能力扩展到越来越多的第三方卖家，使他们能够在网站上销售商品。最近的一个例子是萨克斯第五大道，该公司在第一季度推出了萨克斯在亚马逊上。仅此便是冰山一角。</p>
<p>该公司建立了物流运营，以更快地将产品运送给客户，现在还将其交付能力提供给其他卖家。因此，第三方卖家服务在第一季度的收入达到了 365 亿美元，较 2024 年的 346 亿美元有所增长。但这还不是全部。第三方卖家还利用亚马逊的广告业务来推广他们的产品。</p>
<p>这展示了亚马逊的产品如何相互促进。因此，该公司将多个服务发展成为各自庞大的业务。例如，这家科技巨头现在是一个广告巨头，第一季度广告收入达到 139 亿美元。</p>
<p>亚马逊现在正在瞄准基于卫星的宽带，通过其库伊珀项目为农村地区的人们提供服务。更多的人获得互联网接入意味着更大的潜在客户群。库伊珀项目计划在今年推出。</p>
<h2>亚马逊的人工智能雄心</h2>
<p>或许投资亚马逊的最大理由是其在人工智能（AI）方面的进展。如今，AI 系统生活在云计算环境中，以提供执行任务所需的巨大计算能力。亚马逊的云业务，亚马逊网络服务（AWS），是该领域的全球领导者。</p>
<p>通过 AWS，亚马逊取得了多项 AI 进展。其 Alexa 数字助手在今年演变为 AI 驱动的 Alexa+，可以记住你家中谁是素食者以便提供晚餐建议，或者根据交通状况推荐你何时出发上班。</p>
<p>该公司的 AI 还支持其仓库中的机器人工人队伍，促进了更快的发货速度。根据首席执行官安迪·贾西的说法，这一点至关重要，他表示：“当我们承诺更快的交货时间时，客户的购买完成率显著提高，且更频繁地与我们购物。”</p>
<p>AI 还直接驱动亚马逊的新机器人出租车服务 Zoox。Zoox 车队中的车辆没有方向盘，完全由 AI 控制。该服务将在今年晚些时候在部分城市推出。</p>
<p>更多的 AI 解决方案正在到来。贾西认为这项技术将改变游戏规则，他表示：“生成式 AI 将重新定义我们所知道的几乎每一种客户体验，并使我们仅仅幻想过的全新体验成为可能。”</p>
<p>除了这些投资理由，现在考虑购买股票也不是一个坏时机。以下是使用市盈率（P/E）比率来看亚马逊的股票估值。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/d8b4b7956b5d45db0e1c79fe31f0f34a.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="441" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/d8b4b7956b5d45db0e1c79fe31f0f34a.png"/></p>
<p>数据来源：YCharts。</p>
<p>该图表显示，亚马逊的市盈率低于过去一年的水平，直到特朗普总统在四月宣布关税，导致整个股市崩溃。</p>
<p>该公司通过定价策略推动销售的能力、其庞大的产品生态系统以及不断增长的 AI 能力，使亚马逊不仅能够应对短期的宏观经济挑战，还能在未来几年中蓬勃发展。</p>

亚马逊

亚马逊每日 2 倍做多 ETF - Direxion

<p>亚马逊的股票今年下跌了 1%，与标准普尔 500 指数上涨 4% 形成对比，这主要是由于宏观经济担忧和关税政策。然而，长期投资者看到了亚马逊在定价优势、广泛生态系统和人工智能进展方面的潜力。该公司利用其规模实现竞争性定价，服务范围已超越零售，并在云计算领域通过 AWS 处于领先地位。预计收入增长和创新的人工智能应用使得亚马逊仍然是一个强劲的投资机会</p>

<p>E-commerce is what <strong>Amazon</strong>(AMZN 2.66%) is known for, and that's been a factor in its stock's 1% decline this year through June 26. The <strong>S&amp;P 500</strong> rose 4% in that time.</p>
<div class="lb-trans"><p>电子商务是 <strong>亚马逊</strong>(AMZN 2.66%) 的标志，这也是其股票在截至 6 月 26 日的今年内下跌 1% 的原因之一。在此期间，<strong>标准普尔 500 指数</strong> 上涨了 4%。</p>
</div><p>The reason for this disparity is the current macroeconomic climate, clouded by the Trump administration's ever-shifting tariff policies, which inject concern on Wall Street about weakening consumer spending. After all, Amazon competitor <strong>Walmart</strong> announced that it would raise prices due to tariffs.</p>
<div class="lb-trans"><p>这种差异的原因在于当前的宏观经济环境，受到特朗普政府不断变化的关税政策的影响，这让华尔街对消费者支出减弱感到担忧。毕竟，亚马逊的竞争对手 <strong>沃尔玛</strong> 宣布由于关税将提高价格。</p>
</div><p>But investors looking at the long haul know that these short-term headwinds will pass. In addition, Amazon possesses strengths that position its stock for future growth. Here are three reasons why the company is a good long-term investment.</p>
<div class="lb-trans"><p>但从长远来看，投资者知道这些短期的逆风终将过去。此外，亚马逊拥有的优势使其股票具备未来增长的潜力。以下是该公司成为良好长期投资的三个理由。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMxMDMvc2hvcHBpbmctb25saW5lLXdpdGgtYS1sYXB0b3AtZ2V0dHlpbWFnZXMtMTE3MTY4NDM2My5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F823103%2Fshopping-online-with-a-laptop-gettyimages-1171684363.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Amazon's pricing strengths</h2>
<div class="lb-trans"><h2>亚马逊的定价优势</h2>
</div><p>Amazon is the global leader in e-commerce by market cap, and its immense scale gives it significant leverage when negotiating with suppliers. By procuring products at favorable prices, the company can offer customers highly competitive deals.</p>
<div class="lb-trans"><p>亚马逊是全球电子商务市场的领导者，其巨大的规模在与供应商谈判时赋予了其显著的杠杆作用。通过以有利的价格采购产品，该公司能够为客户提供极具竞争力的交易。</p>
</div><p>This kind of price flexibility is key in the current macroeconomic environment, where consumer spending is at risk of a slowdown. It enables Amazon to execute revenue-boosting opportunities such as its popular Prime Day deals. The company's 2024 Prime Day was its biggest shopping event at the time, and the next is scheduled for July.</p>
<div class="lb-trans"><p>这种价格灵活性在当前宏观经济环境中至关重要，因为消费者支出面临放缓的风险。它使亚马逊能够执行提升收入的机会，例如其受欢迎的会员日促销。该公司的 2024 年会员日是当时最大的购物活动，下一次定于 7 月举行。</p>
</div><p>On top of that, Amazon's technological prowess further enhances its price strengths. The retailer uses dynamic pricing, which employs sophisticated algorithms to automatically adjust prices based on many factors -- such as inventory levels, competitor prices, and individual shopper behavior -- to incentivize a purchase.</p>
<div class="lb-trans"><p>此外，亚马逊的技术实力进一步增强了其定价优势。该零售商使用动态定价，利用复杂的算法根据多种因素（如库存水平、竞争对手价格和个别购物者行为）自动调整价格，以激励购买。</p>
</div><p>Amazon's first-quarter results demonstrate its ability to succeed despite economic headwinds. Q1 revenue rose 9% year over year to $155.7 billion. The company also expects sales to continue growing, projecting second-quarter revenue of between $159 billion and $164 billion, representing 7% to 11% year-over-year growth.</p>
<div class="lb-trans"><p>亚马逊第一季度的业绩证明了其在经济逆风中取得成功的能力。第一季度收入同比增长 9%，达到 1557 亿美元。该公司还预计销售将继续增长，预计第二季度收入在 1590 亿至 1640 亿美元之间，同比增长 7% 至 11%。</p>
</div><h2>Amazon's expansive ecosystem</h2>
<div class="lb-trans"><h2>亚马逊的广泛生态系统</h2>
</div><p>Amazon is steadily broadening its offerings beyond its retail origins to become a provider of many technologies. It's now a platform for all manner of services from logistics to healthcare.</p>
<div class="lb-trans"><p>亚马逊正在稳步扩大其产品范围，超越零售起源，成为多种技术的提供者。现在，它已成为从物流到医疗保健的各种服务的平台。</p>
</div><p>This is illustrated in Amazon extending its e-commerce capabilities to an expanding universe of third-party sellers, enabling them to hawk their wares on the site. A recent example is Saks Fifth Avenue, which launched Saks on Amazon in Q1. And that's just the tip of the iceberg.</p>
<div class="lb-trans"><p>这体现在亚马逊将其电子商务能力扩展到越来越多的第三方卖家，使他们能够在网站上销售商品。最近的一个例子是萨克斯第五大道，该公司在第一季度推出了萨克斯在亚马逊上。仅此便是冰山一角。</p>
</div><p>The company built up logistics operations to ship products to customers faster, and now offers its delivery capabilities to other sellers. Consequently, third-party seller services contributed $36.5 billion in Q1 revenue, up from $34.6 billion in 2024. But there's more. Third-party sellers also use Amazon's advertising business to promote their products.</p>
<div class="lb-trans"><p>该公司建立了物流运营，以更快地将产品运送给客户，现在还将其交付能力提供给其他卖家。因此，第三方卖家服务在第一季度的收入达到了 365 亿美元，较 2024 年的 346 亿美元有所增长。但这还不是全部。第三方卖家还利用亚马逊的广告业务来推广他们的产品。</p>
</div><p>This exemplifies how Amazon's offerings can feed off each other. As a result, the company has built up several services into enormous businesses in their own right. For instance, the tech titan is now an advertising juggernaut, generating $13.9 billion in Q1 ad revenue.</p>
<div class="lb-trans"><p>这展示了亚马逊的产品如何相互促进。因此，该公司将多个服务发展成为各自庞大的业务。例如，这家科技巨头现在是一个广告巨头，第一季度广告收入达到 139 亿美元。</p>
</div><p>Amazon is now eyeing satellite-based broadband to reach people in rural areas through its Project Kuiper service. More people with internet access means a greater pool of potential customers. Project Kuiper is scheduled to launch this year.</p>
<div class="lb-trans"><p>亚马逊现在正在瞄准基于卫星的宽带，通过其库伊珀项目为农村地区的人们提供服务。更多的人获得互联网接入意味着更大的潜在客户群。库伊珀项目计划在今年推出。</p>
</div><h2>Amazon's AI ambitions</h2>
<div class="lb-trans"><h2>亚马逊的人工智能雄心</h2>
</div><p>Perhaps the greatest reason to invest in Amazon is its advances in artificial intelligence (AI). Today, AI systems live in cloud computing environments to supply the immense computer power needed for AI to execute tasks. Amazon's cloud business, Amazon Web Services (AWS), is the global leader in the space.</p>
<div class="lb-trans"><p>或许投资亚马逊的最大理由是其在人工智能（AI）方面的进展。如今，AI 系统生活在云计算环境中，以提供执行任务所需的巨大计算能力。亚马逊的云业务，亚马逊网络服务（AWS），是该领域的全球领导者。</p>
</div><p>With AWS, Amazon achieved a number of AI advances. Its Alexa digital assistant has evolved into the AI-powered Alexa+ this year, which can remember who in your family is a vegetarian for dinner suggestions or recommend when you should leave for work based on traffic conditions.</p>
<div class="lb-trans"><p>通过 AWS，亚马逊取得了多项 AI 进展。其 Alexa 数字助手在今年演变为 AI 驱动的 Alexa+，可以记住你家中谁是素食者以便提供晚餐建议，或者根据交通状况推荐你何时出发上班。</p>
</div><p>The company's AI is also behind the army of robot workers in its warehouses, contributing to increasingly faster shipping speeds. This is important according to CEO Andy Jassy, who said: &#34;When we promise faster delivery times, customers complete purchases at a meaningfully higher rate and shop with us more frequently.&#34;</p>
<div class="lb-trans"><p>该公司的 AI 还支持其仓库中的机器人工人队伍，促进了更快的发货速度。根据首席执行官安迪·贾西的说法，这一点至关重要，他表示：“当我们承诺更快的交货时间时，客户的购买完成率显著提高，且更频繁地与我们购物。”</p>
</div><p>AI also literally drives Amazon's new robotaxi service, Zoox. Vehicles in the Zoox fleet have no steering wheels, and are completely controlled by AI. The service will be available in select cities later this year.</p>
<div class="lb-trans"><p>AI 还直接驱动亚马逊的新机器人出租车服务 Zoox。Zoox 车队中的车辆没有方向盘，完全由 AI 控制。该服务将在今年晚些时候在部分城市推出。</p>
</div><p>More AI solutions are coming. Jassy sees the tech as a game-changer, stating: &#34;Generative AI is going to reinvent virtually every customer experience we know, and enable altogether new ones about which we've only fantasized.&#34;</p>
<div class="lb-trans"><p>更多的 AI 解决方案正在到来。贾西认为这项技术将改变游戏规则，他表示：“生成式 AI 将重新定义我们所知道的几乎每一种客户体验，并使我们仅仅幻想过的全新体验成为可能。”</p>
</div><p>Along with these reasons to invest, now isn't a bad time to consider buying shares. Here's a look at Amazon's stock valuation using the price-to-earnings (P/E) ratio.</p>
<div class="lb-trans"><p>除了这些投资理由，现在考虑购买股票也不是一个坏时机。以下是使用市盈率（P/E）比率来看亚马逊的股票估值。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/d8b4b7956b5d45db0e1c79fe31f0f34a.png" alt="" original-src="https://media.ycharts.com/charts/d8b4b7956b5d45db0e1c79fe31f0f34a.png"/></p>
<p>Data by YCharts.</p>
<div class="lb-trans"><p>数据来源：YCharts。</p>
</div><p>The chart shows that Amazon's P/E multiple is lower than it's been over the past year, up until President Donald Trump's April tariff announcements caused the entire stock market to crater.</p>
<div class="lb-trans"><p>该图表显示，亚马逊的市盈率低于过去一年的水平，直到特朗普总统在四月宣布关税，导致整个股市崩溃。</p>
</div><p>The company's ability to drive sales through pricing strategies, its vast ecosystem of offerings, and growing AI capabilities position Amazon to not only weather short-term macroeconomics, but to thrive for years to come.</p>
<div class="lb-trans"><p>该公司通过定价策略推动销售的能力、其庞大的产品生态系统以及不断增长的 AI 能力，使亚马逊不仅能够应对短期的宏观经济挑战，还能在未来几年中蓬勃发展。</p>
</div>

3 Reasons to Buy Amazon Stock Like There's No Tomorrow

- 亚马逊股价因宏观经济因素下跌 1%，而标普 500 指数上涨 4%。  
- 公司第一季度营收同比增长 9%，预计第二季度将继续增长。  
- 亚马逊在人工智能和广告业务方面的进展为其长期投资提供了支持。

购买亚马逊股票的三个理由：抓住机会，刻不容缓