<p>今年最热门的游戏股票之一是 <strong>Roblox</strong>(RBLX -4.37%)。该公司的游戏平台易于儿童使用，拥有 4000 万款游戏，为用户提供了广泛的娱乐选择。平均而言，Roblox 上每天还有近 1 亿的活跃用户。</p>
<p>自 4 月初以来，该股票表现火爆，截至 6 月 30 日，其年初至今的回报率已达到约 80%。目前交易价格接近 52 周高点，市值超过 700 亿美元。考虑到其高估值和股票表现如此良好，现在投资 Roblox 是否已经太晚，还是今天购买该股票的投资者仍然有更多收益的机会？</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMyMDIvYS10ZWVuLXBsYXlpbmctb24tdGhlLWNvbXB1dGVyLWFuZC1kcmlua2luZy5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMyMDIvYS10ZWVuLXBsYXlpbmctb24tdGhlLWNvbXB1dGVyLWFuZC1kcmlua2luZy5qcGcmdz03MDA"/></p>
<p>图片来源：Getty Images。</p>
<h2>Roblox 有许多增长机会可供开发</h2>
<p>Roblox 拥有一个受年轻孩子欢迎的游戏平台。公司产生的绝大多数收入来自其虚拟货币 Robux 的销售，用户可以用其购买游戏内物品和体验。虽然这使得公司多年来销售额显著增长，并在过去 12 个月内带来了 38 亿美元的收入，但 Roblox 仍然只是触及其长期潜力的表面。</p>
<p>该游戏公司进一步增长收入的一种方式是通过广告，为公司提供独特的方式通过游戏接触用户。考虑到其大多数用户年龄在 18 岁以下，这可能是一个棘手的领域，但对于公司来说，这是一个相对未开发的机会。今年早些时候，它宣布推出奖励视频广告，用户可以选择观看 30 秒的视频广告以换取游戏内的好处。</p>
<p>公司还允许创作者制作针对年龄更大、更成熟受众的游戏。这不仅有助于扩大用户基础，还意味着更容易向更广泛的人群进行广告，这对更多企业具有吸引力。</p>
<h2>公司在实现盈利方面取得进展</h2>
<p>Roblox 面临的一大挑战是保持盈利。在其最近一个季度（截至 3 月 31 日），公司的净亏损总额为 2.15 亿美元，收入总额刚刚超过 10 亿美元。好消息是，它在朝着正确的方向取得了一些进展。从现金流的角度来看，更好的消息是：该季度的经营现金流总额为 4.44 亿美元，几乎是去年同期 2.39 亿美元的两倍。</p>
<p>通过加强财务状况，同时扩大增长机会，Roblox 将成为更多成长型投资者更具吸引力的股票。较小的亏损和改善的现金流可以使其成为一种风险较低的投资。</p>
<h2>你现在应该购买 Roblox 股票吗？</h2>
<p>Roblox 仍处于早期增长阶段，这就是为什么我认为该股票离达到顶峰还远。由于平台上有许多年轻用户，他们有潜力通过公司极其多样化的游戏成为终身客户。尽管已经有数千万款游戏，但这个数字可以变得更大，尤其是随着开发者制作服务更广泛受众的游戏。</p>
<p>此外，Roblox 相较于其他游戏公司的一个重要优势是，其用户也可以在平台上自己制作游戏。这意味着它不必在制作和开发游戏上花费大量资金。</p>
<p>尽管该股票在最近几个月表现火热，但投资 Roblox 绝对不算太晚。这可以是一个值得购买并持有多年的优秀成长股。随着其业务不断发展和多样化，Roblox 在长期内具有很大的上行空间。</p>

罗布乐思

<p>罗布乐思 (RBLX) 今年上涨超过 80%，这得益于其拥有 4000 万款游戏和近 1 亿日活跃用户的热门游戏平台。尽管最近出现了 2.15 亿美元的净亏损，但公司正在改善其现金流，现金流已达到 4.44 亿美元。罗布乐思正在通过广告和针对更年长的受众来探索增长。分析师建议，现在投资罗布乐思仍不算太晚，因为该公司具有显著的长期增长潜力和独特的用户生成内容模式</p>

<p>One of the hottest gaming stocks to own this year has been <strong>Roblox</strong>(RBLX -4.37%). The company's gaming platform is easy for kids to use and has 40 million games, providing users with a wide range of entertainment options. On average, there are also close to 100 million daily active users on Roblox.</p>
<div class="lb-trans"><p>今年最热门的游戏股票之一是 <strong>Roblox</strong>(RBLX -4.37%)。该公司的游戏平台易于儿童使用，拥有 4000 万款游戏，为用户提供了广泛的娱乐选择。平均而言，Roblox 上每天还有近 1 亿的活跃用户。</p>
</div><p>The stock has been on fire since early April, with its year-to-date returns now sitting at around 80% (as of June 30). It's trading near its 52-week high, and it has a market cap of more than $70 billion. With a high valuation and the stock doing so well, is it too late to invest in Roblox right now, or could there still be more gains ahead for investors who buy the stock today?</p>
<div class="lb-trans"><p>自 4 月初以来，该股票表现火爆，截至 6 月 30 日，其年初至今的回报率已达到约 80%。目前交易价格接近 52 周高点，市值超过 700 亿美元。考虑到其高估值和股票表现如此良好，现在投资 Roblox 是否已经太晚，还是今天购买该股票的投资者仍然有更多收益的机会？</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMyMDIvYS10ZWVuLXBsYXlpbmctb24tdGhlLWNvbXB1dGVyLWFuZC1kcmlua2luZy5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F823202%2Fa-teen-playing-on-the-computer-and-drinking.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Roblox has plenty of growth opportunities to tap into</h2>
<div class="lb-trans"><h2>Roblox 有许多增长机会可供开发</h2>
</div><p>Roblox has a popular gaming platform that appeals to young kids. The vast majority of the revenue the company generates is from the sale of its virtual currency, Robux, which allows users to purchase in-game items and experiences. While that has enabled the business to grow its sales significantly over the years and has now brought in $3.8 billion in revenue over the trailing 12 months, Roblox is still only scratching the surface of its longer-term potential.</p>
<div class="lb-trans"><p>Roblox 拥有一个受年轻孩子欢迎的游戏平台。公司产生的绝大多数收入来自其虚拟货币 Robux 的销售，用户可以用其购买游戏内物品和体验。虽然这使得公司多年来销售额显著增长，并在过去 12 个月内带来了 38 亿美元的收入，但 Roblox 仍然只是触及其长期潜力的表面。</p>
</div><p>One way the gaming company can grow its top line even further is through advertising, and offering companies unique ways to reach users through games. This can be a tricky avenue to navigate, given that most of its users are under the age of 18, but it's a relatively untapped opportunity for the business. Earlier this year, it announced rewarded video ads, where users can choose to watch 30-second video ads in exchange for receiving in-game benefits.</p>
<div class="lb-trans"><p>该游戏公司进一步增长收入的一种方式是通过广告，为公司提供独特的方式通过游戏接触用户。考虑到其大多数用户年龄在 18 岁以下，这可能是一个棘手的领域，但对于公司来说，这是一个相对未开发的机会。今年早些时候，它宣布推出奖励视频广告，用户可以选择观看 30 秒的视频广告以换取游戏内的好处。</p>
</div><p>The company has also been allowing creators to make games targeting older, more mature audiences. Not only can that help grow its user base, it also means it'll be easier to advertise to a wider range of demographics, which is appealing to more businesses.</p>
<div class="lb-trans"><p>公司还允许创作者制作针对年龄更大、更成熟受众的游戏。这不仅有助于扩大用户基础，还意味着更容易向更广泛的人群进行广告，这对更多企业具有吸引力。</p>
</div><h2>The company is making progress toward profitability</h2>
<div class="lb-trans"><h2>公司在实现盈利方面取得进展</h2>
</div><p>A big challenge for Roblox is staying out of the red. In its most recent quarter, which ended on March 31, the company's net loss totaled $215 million, on revenue totaling just over $1 billion. The good news is that it's making some progress in the right direction. From a cash flow point of view, there is even better news: its quarterly operating cash flow for the period totaled $444 million, which was close to double the $239 million it brought in over the same period last year.</p>
<div class="lb-trans"><p>Roblox 面临的一大挑战是保持盈利。在其最近一个季度（截至 3 月 31 日），公司的净亏损总额为 2.15 亿美元，收入总额刚刚超过 10 亿美元。好消息是，它在朝着正确的方向取得了一些进展。从现金流的角度来看，更好的消息是：该季度的经营现金流总额为 4.44 亿美元，几乎是去年同期 2.39 亿美元的两倍。</p>
</div><p>By strengthening its financials while also expanding its growth opportunities, Roblox will become a more appealing stock to more growth investors in the process. Smaller losses and improved cash flow can make it a less risky investment to own.</p>
<div class="lb-trans"><p>通过加强财务状况，同时扩大增长机会，Roblox 将成为更多成长型投资者更具吸引力的股票。较小的亏损和改善的现金流可以使其成为一种风险较低的投资。</p>
</div><h2>Should you buy Roblox stock right now?</h2>
<div class="lb-trans"><h2>你现在应该购买 Roblox 股票吗？</h2>
</div><p>Roblox is still in its early growth days, which is why I don't think the stock is anywhere near hitting a peak. With many young users on its platform, there's the potential for them to become life-long customers through the company's immensely diverse games. Even though there are tens of millions of games already, that number can get much bigger, especially as developers make games serving broader audiences.</p>
<div class="lb-trans"><p>Roblox 仍处于早期增长阶段，这就是为什么我认为该股票离达到顶峰还远。由于平台上有许多年轻用户，他们有潜力通过公司极其多样化的游戏成为终身客户。尽管已经有数千万款游戏，但这个数字可以变得更大，尤其是随着开发者制作服务更广泛受众的游戏。</p>
</div><p>Plus, a big advantage Roblox has over other gaming companies is that its users can also make games on its platform themselves. This means that it doesn't have to spend heavily on producing and developing games.</p>
<div class="lb-trans"><p>此外，Roblox 相较于其他游戏公司的一个重要优势是，其用户也可以在平台上自己制作游戏。这意味着它不必在制作和开发游戏上花费大量资金。</p>
</div><p>Although the stock has been red-hot in recent months, it's by no means too late to invest in Roblox. This can be a great growth stock to buy and hold for years. Roblox possesses a lot of upside over the long haul, as its business continues to evolve and diversify.</p>
<div class="lb-trans"><p>尽管该股票在最近几个月表现火热，但投资 Roblox 绝对不算太晚。这可以是一个值得购买并持有多年的优秀成长股。随着其业务不断发展和多样化，Roblox 在长期内具有很大的上行空间。</p>
</div>

罗布乐思股票今年上涨超过 80%，现在购买是否为时已晚？