<p>目前，一些投资者可能关注的两只热门股票是零售巨头 <strong>沃尔玛</strong>(WMT -0.68%) 和电子商务领军者 <strong>亚马逊</strong>(AMZN -0.23%)。这两家公司为投资者提供了零售支出的投资机会，并且各自在其细分市场中占据主导地位，成为了出色的长期投资。但现在哪一只股票看起来更值得购买呢？</p>
<p>让我们来看看两者的情况，看看为什么这场对决在各方面看起来相当均衡。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjM2ODIvZ2V0dHlpbWFnZXMtMjE1MzA1MTc2NC0xMjAweDgwMC01YjJkZjc5LmpwZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjM2ODIvZ2V0dHlpbWFnZXMtMjE1MzA1MTc2NC0xMjAweDgwMC01YjJkZjc5LmpwZyZ3PTcwMA"/></p>
<p>图片来源：Getty Images。</p>
<h2>沃尔玛的案例</h2>
<p>沃尔玛的股票最近表现强劲，过去一年上涨了 44%。这些收益来自于公司继续主导零售市场、增加销售和盈利以及扩展服务。沃尔玛在 2025 财年的收入约为 6810 亿美元，同比增长约 5%（该财年于 1 月 31 日结束），非 GAAP 每股收益上涨 26% 至 2.41 美元。</p>
<p>公司的电子商务销售在美国激增 20%，证明沃尔玛成功地将业务扩展到实体店之外。其广告部门也实现了强劲增长（在美国增长 24%）。</p>
<p>拥有沃尔玛股票的最大吸引力之一是其业务几乎不受经济衰退的影响。该公司在美国的杂货市场占有约 21% 的份额，即使在困难时期，美国人仍然会购买杂货。还有证据表明，高收入消费者也在向沃尔玛转移，因为他们在不确定的经济环境中寻求更好的交易。</p>
<p>凭借在零售、杂货领域的强大地位以及令人印象深刻的销售和盈利，沃尔玛股票有很多值得关注的地方。再加上沃尔玛支付 1% 的股息收益率，并且已经连续 50 多年每年提高股息，这使得这只价值股在许多投资组合中成为常青树。</p>
<h2>亚马逊的案例</h2>
<p>亚马逊同样是一只受欢迎的消费品股票，但该公司有多个与消费品关系不大的业务部门，这些部门对公司的利润贡献很大。例如，去年其北美电子商务收入占整体收入的约 61%，但仅占运营收入的 36%。与此同时，公司的亚马逊网络服务（AWS）云计算部门占整体收入的近 17%，但贡献了约 58% 的运营收入。</p>
<p>亚马逊控制着约 30% 的云计算市场，这对亚马逊来说是一个重要的业务，考虑到人工智能可能在未来五年内将全球云计算销售推高至 2 万亿美元。它还在人工智能方面进行了多项投资，这些投资在未来几年可能会带来回报（在某些情况下已经开始见效）。</p>
<p>然后是亚马逊增长最快的业务：广告。该高利润率部门的销售在第一季度（截至 3 月 31 日）同比增长 18%，产生了近 140 亿美元的收入。亚马逊受益于其拥有超过 2 亿 Prime 会员的庞大电子商务平台，这将继续吸引大量广告支出。eMarketer 预计，亚马逊在 2026 年可能占据数字广告市场的 17%，高于 2021 年的 11%。</p>
<p>虽然亚马逊不支付股息，但该公司的财务增长令人印象深刻。2024 年总收入增长 11%，达到 6380 亿美元，非 GAAP 每股收益跃升 91%，达到 5.53 美元。公司年末自由现金流为 382 亿美元，比去年增长约 4%。</p>
<h2>哪只股票更好？这取决于你的目标</h2>
<p>沃尔玛和亚马逊都值得在你的投资组合中占有一席之地，但决定哪一只更适合你取决于你想要什么类型的股票。如果你想投资一家基本上不受经济衰退影响并且有着长期稳定（且不断增长）股息支付历史的公司，那么沃尔玛无疑是一个明智的选择。另一方面，如果你想要一只强劲的电子商务增长股，同时受益于云计算、人工智能和广告，那么选择亚马逊。</p>
<p>沃尔玛的市盈率约为 41，而亚马逊的市盈率约为 36。在决定哪只股票更具价值时，这并没有太大差异。这意味着如果你现在有足够的资金购买这两只股票，那可能是一个明智的选择。如果没有，那么选择最符合你投资目标的那一只。</p>

沃尔玛

亚马逊

亚马逊每日 2 倍做多 ETF - Direxion

<p>本文比较了沃尔玛和亚马逊作为潜在股票投资的情况。沃尔玛的股票在过去一年中上涨了 44%，得益于强劲的销售、盈利增长以及 1% 的股息收益率。它在杂货市场占据主导地位，并被认为是抗衰退的。相比之下，亚马逊虽然不支付股息，但在电子商务、云计算和广告方面有显著增长，总收入增长了 11%，达到 6380 亿美元。选择两者之间的投资取决于投资目标：沃尔玛适合追求稳定和股息的投资者，而亚马逊则适合追求科技和广告增长的投资者</p>

<p>Two popular stocks that some investors might have on their radar right now are the retail juggernaut <strong>Walmart</strong>(WMT -0.68%) and e-commerce leader <strong>Amazon</strong>(AMZN -0.23%). Both companies offer investors exposure to retail spending, and each has managed to dominate its niche, becoming fantastic long-term investments along the way. But which one looks like the better stock to buy right now?</p>
<div class="lb-trans"><p>目前，一些投资者可能关注的两只热门股票是零售巨头 <strong>沃尔玛</strong>(WMT -0.68%) 和电子商务领军者 <strong>亚马逊</strong>(AMZN -0.23%)。这两家公司为投资者提供了零售支出的投资机会，并且各自在其细分市场中占据主导地位，成为了出色的长期投资。但现在哪一只股票看起来更值得购买呢？</p>
</div><p>Let's look at the case for both to see why this matchup looks pretty even across the board.</p>
<div class="lb-trans"><p>让我们来看看两者的情况，看看为什么这场对决在各方面看起来相当均衡。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjM2ODIvZ2V0dHlpbWFnZXMtMjE1MzA1MTc2NC0xMjAweDgwMC01YjJkZjc5LmpwZyZ3PTcwMA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F823682%2Fgettyimages-2153051764-1200x800-5b2df79.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>The case for Walmart</h2>
<div class="lb-trans"><h2>沃尔玛的案例</h2>
</div><p>Walmart's stock has been on a tear lately, skyrocketing 44% over the past year. Those gains come as the company continues to dominate the retail market, increase sales and earnings, and expand its services. Walmart's revenue rose about 5% in fiscal 2025 (which ended Jan. 31) to $681 billion, and its non-GAAP earnings rose 26% to $2.41 per share.</p>
<div class="lb-trans"><p>沃尔玛的股票最近表现强劲，过去一年上涨了 44%。这些收益来自于公司继续主导零售市场、增加销售和盈利以及扩展服务。沃尔玛在 2025 财年的收入约为 6810 亿美元，同比增长约 5%（该财年于 1 月 31 日结束），非 GAAP 每股收益上涨 26% 至 2.41 美元。</p>
</div><p>The company's e-commerce sales surged 20% in the U.S., proving that Walmart is successfully expanding its business beyond its brick-and-mortar locations. It is also seeing strong growth from its advertising segment (up 24% in the U.S.).</p>
<div class="lb-trans"><p>公司的电子商务销售在美国激增 20%，证明沃尔玛成功地将业务扩展到实体店之外。其广告部门也实现了强劲增长（在美国增长 24%）。</p>
</div><p>One of the biggest draws of owning Walmart stock is that its business is nearly recession-proof. The company holds about 21% of the grocery market in the U.S., and even during tough times, Americans buy groceries. There's also evidence that higher-income shoppers are moving toward Walmart as well, as they look for better deals in an uncertain economy.</p>
<div class="lb-trans"><p>拥有沃尔玛股票的最大吸引力之一是其业务几乎不受经济衰退的影响。该公司在美国的杂货市场占有约 21% 的份额，即使在困难时期，美国人仍然会购买杂货。还有证据表明，高收入消费者也在向沃尔玛转移，因为他们在不确定的经济环境中寻求更好的交易。</p>
</div><p>With its strong position in retail, groceries, and its impressive sales and earnings, there's a lot to like about Walmart stock. Add to all of this the fact that Walmart pays a 1% dividend yield and has raised its dividend annually for over 50 years, and it's easy to see why this value stock is a mainstay in so many portfolios.</p>
<div class="lb-trans"><p>凭借在零售、杂货领域的强大地位以及令人印象深刻的销售和盈利，沃尔玛股票有很多值得关注的地方。再加上沃尔玛支付 1% 的股息收益率，并且已经连续 50 多年每年提高股息，这使得这只价值股在许多投资组合中成为常青树。</p>
</div><h2>The case for Amazon</h2>
<div class="lb-trans"><h2>亚马逊的案例</h2>
</div><p>Amazon is an equally popular consumer goods stock, but the company has several business segments that have little to do with consumer goods, but a lot to do with the profits the company makes. For example, its North American e-commerce revenue accounts for about 61% of overall revenue last year, but just 36% of operating income. Meanwhile, the company's Amazon Web Services (AWS) cloud computing segment accounted for almost 17% of overall revenue, but it brought in about 58% of all operating income.</p>
<div class="lb-trans"><p>亚马逊同样是一只受欢迎的消费品股票，但该公司有多个与消费品关系不大的业务部门，这些部门对公司的利润贡献很大。例如，去年其北美电子商务收入占整体收入的约 61%，但仅占运营收入的 36%。与此同时，公司的亚马逊网络服务（AWS）云计算部门占整体收入的近 17%，但贡献了约 58% 的运营收入。</p>
</div><p>Amazon controls about 30% of the cloud computing market, and it's an important business for Amazon, considering that artificial intelligence could push global cloud computing sales up to $2 trillion over the next five years. It is also making multiple investments in AI that are likely to pay off (and already paying off in some cases) in the coming years.</p>
<div class="lb-trans"><p>亚马逊控制着约 30% 的云计算市场，这对亚马逊来说是一个重要的业务，考虑到人工智能可能在未来五年内将全球云计算销售推高至 2 万亿美元。它还在人工智能方面进行了多项投资，这些投资在未来几年可能会带来回报（在某些情况下已经开始见效）。</p>
</div><p>And then there's Amazon's fastest-growing business: Advertising. Sales from this high-margin segment popped 18% year over year in the first quarter (which ended March 31) and generated nearly $14 billion in revenue. Amazon is benefiting from its massive e-commerce platform of more than 200 million Prime members, which will likely continue to attract a lot of ad dollars in the future. eMarketer estimates Amazon could take 17% of the digital ad market in 2026, up from 11% in 2021.</p>
<div class="lb-trans"><p>然后是亚马逊增长最快的业务：广告。该高利润率部门的销售在第一季度（截至 3 月 31 日）同比增长 18%，产生了近 140 亿美元的收入。亚马逊受益于其拥有超过 2 亿 Prime 会员的庞大电子商务平台，这将继续吸引大量广告支出。eMarketer 预计，亚马逊在 2026 年可能占据数字广告市场的 17%，高于 2021 年的 11%。</p>
</div><p>While Amazon doesn't pay a dividend, the company does have impressive financial growth. Total revenue rose 11% to $638 billion in 2024, and its non-GAAP earnings per share jumped 91% to $5.53. The company also ended the year with $38.2 billion in free cash flow, an increase of about 4% from the previous year.</p>
<div class="lb-trans"><p>虽然亚马逊不支付股息，但该公司的财务增长令人印象深刻。2024 年总收入增长 11%，达到 6380 亿美元，非 GAAP 每股收益跃升 91%，达到 5.53 美元。公司年末自由现金流为 382 亿美元，比去年增长约 4%。</p>
</div><h2>Which is the better stock? It depends on your goals</h2>
<div class="lb-trans"><h2>哪只股票更好？这取决于你的目标</h2>
</div><p>Both Amazon and Walmart deserve a place in your portfolio, but deciding which one is better for you depends on what type of stock you're looking for. If you want to invest in a company that's essentially recession-proof and that has a long history of consistent (and growing) dividend payments, then Walmart is a no-brainer choice. On the other hand, if you want a strong e-commerce growth stock that's also benefiting from cloud computing, AI, and advertising, then go with Amazon.</p>
<div class="lb-trans"><p>沃尔玛和亚马逊都值得在你的投资组合中占有一席之地，但决定哪一只更适合你取决于你想要什么类型的股票。如果你想投资一家基本上不受经济衰退影响并且有着长期稳定（且不断增长）股息支付历史的公司，那么沃尔玛无疑是一个明智的选择。另一方面，如果你想要一只强劲的电子商务增长股，同时受益于云计算、人工智能和广告，那么选择亚马逊。</p>
</div><p>Walmart has a price-to-earnings ratio of about 41, while Amazon's is about 36. That's not much of a difference when it comes to deciding which is the better value. Which means that if you have enough to buy both stocks right now, it's probably a smart move. If not, then pick the one that best fits your investment goals.</p>
<div class="lb-trans"><p>沃尔玛的市盈率约为 41，而亚马逊的市盈率约为 36。在决定哪只股票更具价值时，这并没有太大差异。这意味着如果你现在有足够的资金购买这两只股票，那可能是一个明智的选择。如果没有，那么选择最符合你投资目标的那一只。</p>
</div>

Best Stock to Buy Right Now: Walmart vs. Amazon

- 沃尔玛股票过去一年上涨 44%，营收达 6810 亿美元，非 GAAP 每股收益 2.41 美元。  
- 亚马逊总营收 6380 亿美元，非 GAAP 每股收益 5.53 美元，云计算和广告业务增长显著。  
- 选择沃尔玛适合追求稳定分红的投资者，亚马逊则适合看重电商和云计算增长的投资者。  

当前最佳股票购买选择：沃尔玛还是亚马逊