<p><strong>亚马逊公司</strong> AMZN 的股票在周二早盘交易中下跌。根据 <strong>彭博社</strong> 的报道，早期的 Prime Day 销售数据未能达到去年同期的表现。</p>
<p><strong>需要了解的事项：</strong> 根据管理约 70 亿美元年销售额的 <strong>Momentum Commerce</strong> 的数据，在这个备受期待的购物活动的前四小时，销售额比 2024 年同期下降了近 14%。</p>
<p>彭博社报道，今年的 Prime Day 延长至四天，这与往年两天的活动有所不同，使得直接的同比比较变得困难。购物者可能在等待更深的折扣，随着活动的进行。然而，最初的几个小时通常被视为整体表现的关键指标。</p>
<p>该活动自 2015 年开始，旨在促进 Prime 订阅，因经济压力而受到密切关注，以获取消费者情绪的洞察。一些卖家据报道计划限制参与，因为关税对进口商品的影响。</p>
<p><strong>其他事项：</strong> 根据彭博社的报道，分析师正在监测此次销售活动，以获取有关美国经济健康状况的线索。即使考虑到为期四天的活动，这一早期下滑仍然引发了对亚马逊能否实现季度收入和增长目标的担忧。</p>
<p>令人失望的销售数据可能导致分析师对财务预测进行下调。此外，由于强劲的消费者活动是亚马逊零售业务的基石，任何放缓的迹象都可能让投资者感到恐慌，导致他们出售股票，以预期未来收益的减弱和更广泛经济的潜在放缓。</p>
<p><strong>Benzinga Edge 排名：</strong> 根据提供的 Benzinga Edge 数据，亚马逊为以增长为导向的投资者提供了强劲的投资概况。该股票的增长得分为 96.98，表明销售和收益等指标在过去和未来的增长表现优异。</p>
<p>其财务健康状况看起来稳健，质量得分为 64.50。然而，其他因素则较为中性。动量得分为 53.10，表明近期价格趋势适度积极，而价值得分为 49.38，表明该股票目前的交易价格被视为公平，而非相对其内在价值被低估。</p>
<p><strong>价格走势：</strong> 根据 Benzinga Pro 的数据，AMZN 股票在周二早盘交易中下跌 1.32%，报 $220.51。该股票的 52 周最高价为 $242.52，最低价为 $151.61。</p>
<p><strong>相关阅读：亚马逊 Prime Day 与沃尔玛优惠日与塔吉特圈周：夏季销售对决</strong></p>
<h2>如何购买 AMZN 股票</h2>
<p>到现在你可能对如何参与亚马逊公司的市场感到好奇——无论是购买股票，还是尝试做空该公司。</p>
<p>购买股票通常通过经纪账户进行。你可以在这里找到可能的交易平台列表。许多平台允许你购买 “部分股票”，这使你可以在不购买整股的情况下拥有股票的部分。</p>
<p>以亚马逊公司为例，截至发布时，其交易价格为 $220.51，$100 大约可以购买 0.45 股股票。</p>
<p>如果你想做空一家公司，过程会更复杂。你需要访问一个期权交易平台，或者一个允许你通过借入股票进行 “做空” 的经纪人。做空股票的过程可以在这个资源中找到。否则，如果你的经纪人允许你交易期权，你可以选择购买看跌期权，或者在股票当前交易价格之上卖出看涨期权——无论哪种方式都可以让你从股价下跌中获利。</p>
<p><em>图片来源：Shutterstock</em></p>

亚马逊

亚马逊每日 2 倍做多 ETF - Direxion

<p>亚马逊公司（Amazon.com Inc）的股价下跌 1.32%，至 220.51 美元，原因是早期的 Prime Day 销售表现令人失望，同比下降近 14%。该活动已延长至四天，这使得年度比较变得复杂。分析师对亚马逊在经济压力下能否实现收入目标表示担忧，可能会对预测进行下调。尽管增长前景强劲，但初期销售下滑引发了投资者对未来收益和更广泛经济影响的担忧</p>

<p><strong>Amazon.com Inc</strong> AMZN shares are trading lower Tuesday morning. The stock is down following a report from <strong>Bloomberg</strong> that early Prime Day sales figures have fallen short of last year’s initial performance.</p>
<div class="lb-trans"><p><strong>亚马逊公司</strong> AMZN 的股票在周二早盘交易中下跌。根据 <strong>彭博社</strong> 的报道，早期的 Prime Day 销售数据未能达到去年同期的表现。</p>
</div><p><strong>What To Know:</strong> In the first four hours of the highly anticipated shopping event, sales were down nearly 14% compared to the same period in 2024, according to data from <strong>Momentum Commerce</strong>, which manages approximately $7 billion in annual sales on the platform for various brands.</p>
<div class="lb-trans"><p><strong>需要了解的事项：</strong> 根据管理约 70 亿美元年销售额的 <strong>Momentum Commerce</strong> 的数据，在这个备受期待的购物活动的前四小时，销售额比 2024 年同期下降了近 14%。</p>
</div><p>Bloomberg reports that this year’s Prime Day has been extended to four days, a departure from the two-day event in previous years, making direct year-over-year comparisons challenging. Shoppers may be waiting for deeper discounts as the event progresses. However, the initial hours are often viewed as a critical indicator of overall performance.</p>
<div class="lb-trans"><p>彭博社报道，今年的 Prime Day 延长至四天，这与往年两天的活动有所不同，使得直接的同比比较变得困难。购物者可能在等待更深的折扣，随着活动的进行。然而，最初的几个小时通常被视为整体表现的关键指标。</p>
</div><p>The event, which began in 2015 to boost Prime subscriptions, is being closely watched for insights into consumer sentiment amid economic pressures. Some sellers had reportedly planned to limit their participation due to the impact of tariffs on imported goods.</p>
<div class="lb-trans"><p>该活动自 2015 年开始，旨在促进 Prime 订阅，因经济压力而受到密切关注，以获取消费者情绪的洞察。一些卖家据报道计划限制参与，因为关税对进口商品的影响。</p>
</div><p><strong>What Else:</strong> Per Bloomberg, analysts are monitoring the sales event for clues about the health of the U.S. economy. Even with the caveat of a longer four-day event, this early downturn raises concerns about Amazon’s ability to meet its quarterly revenue and growth targets.</p>
<div class="lb-trans"><p><strong>其他事项：</strong> 根据彭博社的报道，分析师正在监测此次销售活动，以获取有关美国经济健康状况的线索。即使考虑到为期四天的活动，这一早期下滑仍然引发了对亚马逊能否实现季度收入和增长目标的担忧。</p>
</div><p>Disappointing sales figures can potentially lead to downward revisions of financial forecasts by analysts. Furthermore, since strong consumer activity is a cornerstone of Amazon’s retail business, any sign of a slowdown can spook investors, leading them to sell shares in anticipation of weaker future earnings and a potential slowdown in the broader economy.</p>
<div class="lb-trans"><p>令人失望的销售数据可能导致分析师对财务预测进行下调。此外，由于强劲的消费者活动是亚马逊零售业务的基石，任何放缓的迹象都可能让投资者感到恐慌，导致他们出售股票，以预期未来收益的减弱和更广泛经济的潜在放缓。</p>
</div><p><strong>Benzinga Edge Rankings:</strong> Based on the provided Benzinga Edge data, Amazon presents a strong profile for growth-oriented investors. The stock boasts an exceptional Growth score of 96.98, indicating superior past and projected increases in metrics like sales and earnings.</p>
<div class="lb-trans"><p><strong>Benzinga Edge 排名：</strong> 根据提供的 Benzinga Edge 数据，亚马逊为以增长为导向的投资者提供了强劲的投资概况。该股票的增长得分为 96.98，表明销售和收益等指标在过去和未来的增长表现优异。</p>
</div><p>Its financial health appears robust, reflected in a solid Quality score of 64.50. However, the other factors are more neutral. The Momentum score of 53.10 suggests a moderately positive recent price trend, while the Value score of 49.38 indicates that the stock is currently trading at a price considered to be fair, rather than undervalued, relative to its intrinsic worth.</p>
<div class="lb-trans"><p>其财务健康状况看起来稳健，质量得分为 64.50。然而，其他因素则较为中性。动量得分为 53.10，表明近期价格趋势适度积极，而价值得分为 49.38，表明该股票目前的交易价格被视为公平，而非相对其内在价值被低估。</p>
</div><p><strong>Price Action:</strong> According to data from Benzinga Pro, AMZN shares are trading lower by 1.32% to $220.51 Tuesday morning. The stock has a 52-week high of $242.52 and a 52-week low of $151.61.</p>
<div class="lb-trans"><p><strong>价格走势：</strong> 根据 Benzinga Pro 的数据，AMZN 股票在周二早盘交易中下跌 1.32%，报 $220.51。该股票的 52 周最高价为 $242.52，最低价为 $151.61。</p>
</div><p><strong>Read Also: Amazon Prime Day Vs. Walmart Deals Days Vs. Target Circle Week: Summer Sales Showdown</strong></p>
<div class="lb-trans"><p><strong>相关阅读：亚马逊 Prime Day 与沃尔玛优惠日与塔吉特圈周：夏季销售对决</strong></p>
</div><h2>How To Buy AMZN Stock</h2>
<div class="lb-trans"><h2>如何购买 AMZN 股票</h2>
</div><p>By now you're likely curious about how to participate in the market for Amazon.com – be it to purchase shares, or even attempt to bet against the company.</p>
<div class="lb-trans"><p>到现在你可能对如何参与亚马逊公司的市场感到好奇——无论是购买股票，还是尝试做空该公司。</p>
</div><p>Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy “fractional shares,” which allows you to own portions of stock without buying an entire share.</p>
<div class="lb-trans"><p>购买股票通常通过经纪账户进行。你可以在这里找到可能的交易平台列表。许多平台允许你购买 “部分股票”，这使你可以在不购买整股的情况下拥有股票的部分。</p>
</div><p>In the case of Amazon.com, which is trading at $220.51 as of publishing time, $100 would buy you about 0.45 shares of stock.</p>
<div class="lb-trans"><p>以亚马逊公司为例，截至发布时，其交易价格为 $220.51，$100 大约可以购买 0.45 股股票。</p>
</div><p>If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.</p>
<div class="lb-trans"><p>如果你想做空一家公司，过程会更复杂。你需要访问一个期权交易平台，或者一个允许你通过借入股票进行 “做空” 的经纪人。做空股票的过程可以在这个资源中找到。否则，如果你的经纪人允许你交易期权，你可以选择购买看跌期权，或者在股票当前交易价格之上卖出看涨期权——无论哪种方式都可以让你从股价下跌中获利。</p>
</div><p><em>Image: Shutterstock</em></p>
<div class="lb-trans"><p><em>图片来源：Shutterstock</em></p>
</div>

Amazon Stock Slips As Early Prime Day Sales Data Disappoints

- 亚马逊 AMZN 股价周二早盘下跌，因初期 Prime Day 销售数据不及去年。  
- 根据 Momentum Commerce 数据，前四小时销售额较 2024 年下降近 14%。  
- 分析师关注此次活动对美国经济健康的影响，初期销售疲软引发对季度收入的担忧。  

由于早期 Prime Day 销售数据未达预期，亚马逊股价下跌