<p>中国的外卖巨头股票最近受到提振，因为北京出手干预以平息该行业激烈的价格战。</p>
<p><strong>美团 (HKEX: 3690)</strong>，中国外卖市场的主导者，周一股价一度上涨 5%，达到 133.70 港元。其竞争对手，<strong>京东 (HKEX: 9618)</strong> 和 <strong>阿里巴巴 (HKEX: 9988)</strong>（拥有饿了么）也看到股价上涨，涨幅在 1.5% 到 2.5% 之间。他们的涨幅远远超过了恒生指数微弱的 0.3% 的上涨。</p>
<p>事情的经过是这样的：上周五，中国国家市场监管总局（SAMR）召集这些公司进行会谈，讨论日益升级的价格战。官员们对这种促销的自由竞争并不感到高兴，并敦促企业降低监管机构所称的 “非理性竞争”。SAMR 希望这些平台能够平衡消费者、食品商、配送员和自身的利益。可以说，这是一个健康的生态系统。</p>
<p>这并不是监管机构第一次出面。外卖市场正在快速增长，并在争夺市场份额的过程中烧钱。仅美团本月初就创下新高，日订单超过 1.5 亿，但竞争正在加剧，尤其是来自京东和阿里巴巴的饿了么的压力。</p>
<p>问题在于，促销和折扣不断增加，压缩了利润率，并引起了投资者的担忧，他们对可持续性感到担忧。政府的干预表明，试图防止价格战演变为长期不可行的定价。</p>
<p>随着监管机构敦促这些公司采取更 “理性” 的行动，折扣狂潮似乎将减缓。这可能会重塑全球最大外卖市场之一的竞争格局。</p>

HMTD

<p>美团的股价上涨了 5%，达到 133.70 港元，此次上涨是由于北京干预以遏制中国外卖行业的激烈价格战。国家市场监管总局（SAMR）敦促包括京东和阿里巴巴在内的主要参与者减少不理性的竞争，平衡消费者、商家和配送员之间的利益。这一监管推动旨在稳定市场，并确保在促销和折扣不断上升的情况下，保持可持续的经营实践，以免威胁到利润率</p>

<p>Shares of China's food delivery giants got a lift recently after Beijing stepped in to cool down the fierce price-cutting battle tearing through the sector.</p>
<div class="lb-trans"><p>中国的外卖巨头股票最近受到提振，因为北京出手干预以平息该行业激烈的价格战。</p>
</div><p><strong>Meituan (HKEX: 3690)</strong>, the dominant player in China's food delivery game, jumped as much as 5% to HK$133.70 on Monday. Its rivals, <strong>JD.com (HKEX: 9618)</strong> and <strong>Alibaba (HKEX: 9988)</strong>-which owns Ele.me-also saw their shares rise between 1.5% and 2.5%. Their gains handily outpaced the Hang Seng's modest 0.3% uptick.</p>
<div class="lb-trans"><p><strong>美团 (HKEX: 3690)</strong>，中国外卖市场的主导者，周一股价一度上涨 5%，达到 133.70 港元。其竞争对手，<strong>京东 (HKEX: 9618)</strong> 和 <strong>阿里巴巴 (HKEX: 9988)</strong>（拥有饿了么）也看到股价上涨，涨幅在 1.5% 到 2.5% 之间。他们的涨幅远远超过了恒生指数微弱的 0.3% 的上涨。</p>
</div><p>Here's the scoop: on Friday, China's State Administration for Market Regulation (SAMR) called these companies in for a chat about the escalating price war. Officials weren't exactly thrilled with the promotional free-for-all and urged the firms to dial down what the regulator called &#34;irrational competition.&#34; The SAMR wants the platforms to balance wins for consumers, food merchants, delivery riders, and themselves. A healthy ecosystem, if you will.</p>
<div class="lb-trans"><p>事情的经过是这样的：上周五，中国国家市场监管总局（SAMR）召集这些公司进行会谈，讨论日益升级的价格战。官员们对这种促销的自由竞争并不感到高兴，并敦促企业降低监管机构所称的 “非理性竞争”。SAMR 希望这些平台能够平衡消费者、食品商、配送员和自身的利益。可以说，这是一个健康的生态系统。</p>
</div><p>This wasn't the regulators' first visit. The food delivery space is growing fast and burning cash in the race to grab market share. Meituan alone hit a new high, racking up over 150 million daily orders earlier this month, but competition is heating up, especially from the likes of JD and Alibaba's Ele.me.</p>
<div class="lb-trans"><p>这并不是监管机构第一次出面。外卖市场正在快速增长，并在争夺市场份额的过程中烧钱。仅美团本月初就创下新高，日订单超过 1.5 亿，但竞争正在加剧，尤其是来自京东和阿里巴巴的饿了么的压力。</p>
</div><p>The problem? Promotions and discounts have been piling up, pressuring margins and raising eyebrows among investors who worry about sustainability. The government's intervention suggests an effort to prevent price wars from devolving into pricing that's just not viable long term.</p>
<div class="lb-trans"><p>问题在于，促销和折扣不断增加，压缩了利润率，并引起了投资者的担忧，他们对可持续性感到担忧。政府的干预表明，试图防止价格战演变为长期不可行的定价。</p>
</div><p>With the regulators leaning on these companies to act more &#34;rationally,&#34; the flurry of discounting frenzy looks set to slow. That could reshape competitive dynamics in one of the world's largest food delivery markets.</p>
<div class="lb-trans"><p>随着监管机构敦促这些公司采取更 “理性” 的行动，折扣狂潮似乎将减缓。这可能会重塑全球最大外卖市场之一的竞争格局。</p>
</div>

美团股价上涨 5%，因北京对食品配送领域的价格战进行打击