<p>内容流媒体巨头 <strong>Netflix Inc.</strong> NFLX 继续点燃市场预期，从而似乎证明了其今年的市场表现。上周，这家媒体巨头发布的第二季度财务业绩超出了分析师的预期。实际上，该公司的净利润为 31 亿美元，创下新纪录。然而，NFLX 股票在业绩发布后的波动引发了深入的质疑。</p>
<p>从积极的方面来看，持续强劲的财务表现的基本叙事难以否认。在第二季度，Netflix 实现了 110.8 亿美元的收入，同比增长 16%。此外，这一数字超出了华尔街对 110.4 亿美元的预期。在底线方面，公司报告每股收益为 7.19 美元，超出了市场普遍预期的 7.06 美元。</p>
<p>此外，Netflix 的丰富内容库继续推出受欢迎的作品，在竞争激烈的环境中引起观众的共鸣。管理层强调了多部表现强劲的系列剧和电影，尤其是 6 月发布的《鱿鱼游戏》第三季。尽管刚刚上线，该季已经获得了 1.22 亿次观看，成为 Netflix 历史上第六高的观看量。</p>
<p>最后，广告已成为主要的销售推动力。新的研究显示，2025 年大约一半的新 Netflix 订阅者选择了支持广告的套餐。2024 年，这一比例约为 40%，而前一年仅约为 20%。投资者可能会将这一持续增长视为考虑 NFLX 股票的动力因素。</p>
<p>然而，每个上市公司都有反对乐观叙事的论点。对于 Netflix 来说，存在用户参与度低迷的担忧。具体而言，尽管 Needham 的 Laura Martin 对 NFLX 股票重申了买入评级，目标价为 1500 美元，但她警告称，每用户的总观看时间似乎持平或下降。为了维持 Netflix 的定价能力，这一动态必须改善。</p>
<p>此外，投资者应考虑大部分好消息可能已经反映在 NFLX 股票中。例如，Netflix 早前对密码共享行为进行了打击，这导致收入增加。然而，现在公司已经在很大程度上实现了对大量免费用户的货币化，可能已经没有更多的增长空间。</p>
<p>可以肯定的是，NFLX 股票的表现非常突出。自年初以来，其股价上涨了近 36%。然而，在过去五个交易日中，NFLX 下跌了 4%。在过去一个月中，该证券下跌了近 2%，这可能引发对动能减弱的担忧。</p>
<p><strong>Direxion ETFs：</strong> 随着情绪辩论的对立双方提出强有力的论点，交易者可能有充足的机会进行投机，从而将焦点放在 Direxion 的交易所交易基金上。对于乐观的投机者，<strong>Direxion Daily NFLX Bull 2X Shares</strong> NFXL 旨在实现 NFLX 股票表现的 200% 的日投资结果。对于持怀疑态度的投资者，<strong>Direxion Daily NFLX Bear 1X Shares</strong> NFXS 旨在实现该证券表现的 100% 的反向收益。</p>
<p>考虑 Direxion ETFs 的一个关键动机因素是便利性。通常，对杠杆或空头头寸感兴趣的市场参与者必须参与期权市场。然而，衍生金融产品具有复杂性，可能并不适合所有投资者。相比之下，Direxion ETFs 可以像其他任何上市证券一样买卖，从而大大降低学习曲线。</p>
<p>尽管如此，潜在参与者必须意识到这些基金独特的风险特征。首先，杠杆和反向 ETF 往往比跟踪基准指数（如纳斯达克综合指数）的基金更具波动性。其次，Direxion ETFs 旨在提供不超过一天的敞口。持有这些 ETF 超过推荐的时间可能会使投资者面临由于每日复利现象导致的价值衰减。</p>
<p><strong>NFXL ETF：</strong> 不出所料，自年初以来，NFXL ETF 上涨了近 60%，得益于 Netflix 持续的财务业绩。</p>
<p>自 4 月以来，NFLX 牛基基金的表现高度加速，最初推动价格突破关键技术基准。</p>
<p>然而，前面提到的波动性导致 NFXL ETF 跌破其 20 日指数移动平均线和 50 日移动平均线。</p>
<p><strong>NFXS ETF：</strong> 在另一端，NFXS ETF 今年表现不佳，损失约 30%，因为 Netflix 持续超出分析师的预期。</p>
<p>在 4 月到 7 月初之间，NFLX 熊基基金的价格走势始终低于其 20 日 EMA 和 50 日 DMA。</p>
<p>然而，NFXS ETF 的最新上涨使价格走势突破了这些关键技术基准，并伴随高成交量，值得进一步调查。</p>
<p><em>图片由</em> Souvik Banerjee <em>提供，来自</em> Pixabay <em>。</em></p>
<p><em>此帖子包含赞助内容。此内容仅供信息参考，不构成投资建议。</em></p>

奈飞

<p>奈飞（Netflix Inc.）在第二季度报告了创纪录的净利润 31 亿美元，超出预期，收入为 110.8 亿美元。尽管财务表现强劲且内容库成功，但用户参与度和股票波动性的问题仍然存在。Direxion 交易所交易基金，包括 NFXL Bull 和 NFXS Bear 基金，提供反映不同市场情绪的交易机会。NFXL ETF 今年上涨近 60%，而 NFXS ETF 则下跌约 30%。投资者应谨慎对待与杠杆和反向 ETF 相关的独特风险</p>

<p>Content streaming juggernaut <strong>Netflix Inc.</strong> NFLX continues to set expectations ablaze, thereby seemingly justifying its market performance this year. Last week, the media giant posted second-quarter financial results that exceeded analysts' expectations. In fact, the company's net profit of $3.1 billion represented a fresh record. However, the volatility of NFLX stock following the results has led to probing questions.</p>
<div class="lb-trans"><p>内容流媒体巨头 <strong>Netflix Inc.</strong> NFLX 继续点燃市场预期，从而似乎证明了其今年的市场表现。上周，这家媒体巨头发布的第二季度财务业绩超出了分析师的预期。实际上，该公司的净利润为 31 亿美元，创下新纪录。然而，NFLX 股票在业绩发布后的波动引发了深入的质疑。</p>
</div><p>On the positive front, it's difficult to deny the underlying narrative of consistently robust financial performances. In the second quarter, Netflix generated revenue of $11.08 billion, up 16% against the year-ago period. Furthermore, this tally exceeded Wall Street's estimate of $11.04 billion. On the bottom line, the company reported earnings per share of $7.19, beating the consensus view of $7.06.</p>
<div class="lb-trans"><p>从积极的方面来看，持续强劲的财务表现的基本叙事难以否认。在第二季度，Netflix 实现了 110.8 亿美元的收入，同比增长 16%。此外，这一数字超出了华尔街对 110.4 亿美元的预期。在底线方面，公司报告每股收益为 7.19 美元，超出了市场普遍预期的 7.06 美元。</p>
</div><p>In addition, Netflix's extensive content library continues to churn out winners, resonating with audiences amid an intensely competitive environment. Management highlighted multiple series and movies that saw strong performances, in particular the release of the third season of &#34;Squid Game&#34; in June. Despite its recent launch, the season has already amassed 122 million views, making it the sixth highest in Netflix history.</p>
<div class="lb-trans"><p>此外，Netflix 的丰富内容库继续推出受欢迎的作品，在竞争激烈的环境中引起观众的共鸣。管理层强调了多部表现强劲的系列剧和电影，尤其是 6 月发布的《鱿鱼游戏》第三季。尽管刚刚上线，该季已经获得了 1.22 亿次观看，成为 Netflix 历史上第六高的观看量。</p>
</div><p>Finally, advertising has become a major sales booster. New research shows that roughly half of new Netflix subscribers in 2025 have signed up for the ad-supported tier. In 2024, this metric was about 40% and in the year prior, only about 20%. Investors may view the consistent growth as a motivating factor to consider NFLX stock.</p>
<div class="lb-trans"><p>最后，广告已成为主要的销售推动力。新的研究显示，2025 年大约一半的新 Netflix 订阅者选择了支持广告的套餐。2024 年，这一比例约为 40%，而前一年仅约为 20%。投资者可能会将这一持续增长视为考虑 NFLX 股票的动力因素。</p>
</div><p>Still, every publicly traded enterprise carries counterarguments to the bullish narrative. For Netflix, there are concerns about anemic engagement. Specifically, while Needham's Laura Martin reiterated a Buy rating on NFLX stock with a $1,500 price target, she cautioned that total viewing time per user appeared to be flat to declining. This dynamic must improve for Netflix to sustain its pricing power.</p>
<div class="lb-trans"><p>然而，每个上市公司都有反对乐观叙事的论点。对于 Netflix 来说，存在用户参与度低迷的担忧。具体而言，尽管 Needham 的 Laura Martin 对 NFLX 股票重申了买入评级，目标价为 1500 美元，但她警告称，每用户的总观看时间似乎持平或下降。为了维持 Netflix 的定价能力，这一动态必须改善。</p>
</div><p>Furthermore, investors should consider the possibility that most of the good news has been baked into NFLX stock. For example, Netflix earlier cracked down on the practice of password sharing, which has led to increased revenue. However, now that the company has largely monetized a significant portion of free users, the well may have effectively run dry.</p>
<div class="lb-trans"><p>此外，投资者应考虑大部分好消息可能已经反映在 NFLX 股票中。例如，Netflix 早前对密码共享行为进行了打击，这导致收入增加。然而，现在公司已经在很大程度上实现了对大量免费用户的货币化，可能已经没有更多的增长空间。</p>
</div><p>To be sure, the performance of NFLX stock stands out. Since the beginning of the year, it gained almost 36%. However, in the trailing five sessions, NFLX slipped 4%. And in the past month, the security is down nearly 2%, which may raise concerns about fading momentum.</p>
<div class="lb-trans"><p>可以肯定的是，NFLX 股票的表现非常突出。自年初以来，其股价上涨了近 36%。然而，在过去五个交易日中，NFLX 下跌了 4%。在过去一个月中，该证券下跌了近 2%，这可能引发对动能减弱的担忧。</p>
</div><p><strong>The Direxion ETFs:</strong> With opposing sides of the sentiment debate presenting strong arguments, traders may have ample opportunity to speculate, thereby shining a spotlight on Direxion's exchange-traded funds. For optimistic speculators, the <strong>Direxion Daily NFLX Bull 2X Shares</strong> NFXL seeks the daily investment results of 200% of the performance of NFLX stock. For the skeptical, the <strong>Direxion Daily NFLX Bear 1X Shares</strong> NFXS seeks 100% of the inverse performance of the namesake security.</p>
<div class="lb-trans"><p><strong>Direxion ETFs：</strong> 随着情绪辩论的对立双方提出强有力的论点，交易者可能有充足的机会进行投机，从而将焦点放在 Direxion 的交易所交易基金上。对于乐观的投机者，<strong>Direxion Daily NFLX Bull 2X Shares</strong> NFXL 旨在实现 NFLX 股票表现的 200% 的日投资结果。对于持怀疑态度的投资者，<strong>Direxion Daily NFLX Bear 1X Shares</strong> NFXS 旨在实现该证券表现的 100% 的反向收益。</p>
</div><p>A key motivating factor for consideration of Direxion ETFs is convenience. Typically, market participants interested in leveraged or short positions must engage the options market. However, derivative financial products carry complexities that may not be appropriate for all investors. In contrast, Direxion ETFs can be bought and sold much like any other publicly traded security, thus greatly reducing the learning curve.</p>
<div class="lb-trans"><p>考虑 Direxion ETFs 的一个关键动机因素是便利性。通常，对杠杆或空头头寸感兴趣的市场参与者必须参与期权市场。然而，衍生金融产品具有复杂性，可能并不适合所有投资者。相比之下，Direxion ETFs 可以像其他任何上市证券一样买卖，从而大大降低学习曲线。</p>
</div><p>Still, prospective participants must be cognizant of these funds' unique risk profile. First, leveraged and inverse ETFs tend to be more volatile than funds tracking benchmark indices, such as the Nasdaq Composite. Second, Direxion ETFs are designed for exposure lasting no longer than one day. Holding these ETFs longer than recommended may expose investors to value decay due to the daily compounding phenomenon.</p>
<div class="lb-trans"><p>尽管如此，潜在参与者必须意识到这些基金独特的风险特征。首先，杠杆和反向 ETF 往往比跟踪基准指数（如纳斯达克综合指数）的基金更具波动性。其次，Direxion ETFs 旨在提供不超过一天的敞口。持有这些 ETF 超过推荐的时间可能会使投资者面临由于每日复利现象导致的价值衰减。</p>
</div><p><strong>The NFXL ETF:</strong> Unsurprisingly, the NFXL ETF has gained nearly 60% since the start of the year, buoyed by Netflix's consistent financial results.</p>
<div class="lb-trans"><p><strong>NFXL ETF：</strong> 不出所料，自年初以来，NFXL ETF 上涨了近 60%，得益于 Netflix 持续的财务业绩。</p>
</div><p>The performance of the NFLX bull fund has been highly accelerative since April, initially driving the price action above key technical benchmarks.</p>
<div class="lb-trans"><p>自 4 月以来，NFLX 牛基基金的表现高度加速，最初推动价格突破关键技术基准。</p>
</div><p>However, the previously mentioned volatility has caused the NFXL ETF to drop below its 20-day exponential moving average and the 50 DMA.</p>
<div class="lb-trans"><p>然而，前面提到的波动性导致 NFXL ETF 跌破其 20 日指数移动平均线和 50 日移动平均线。</p>
</div><p><strong>The NFXS ETF:</strong> On the other end of the scale, the NFXS ETF has struggled this year, losing roughly 30% as Netflix continued to beat analysts' expectations.</p>
<div class="lb-trans"><p><strong>NFXS ETF：</strong> 在另一端，NFXS ETF 今年表现不佳，损失约 30%，因为 Netflix 持续超出分析师的预期。</p>
</div><p>Between April and early July, the price action of the NFLX bear fund has consistently traded below its 20-day EMA and 50 DMA.</p>
<div class="lb-trans"><p>在 4 月到 7 月初之间，NFLX 熊基基金的价格走势始终低于其 20 日 EMA 和 50 日 DMA。</p>
</div><p>However, the latest surge in the NFXS ETF has seen the price action pop above these key technical benchmarks on high volume, warranting further investigation.</p>
<div class="lb-trans"><p>然而，NFXS ETF 的最新上涨使价格走势突破了这些关键技术基准，并伴随高成交量，值得进一步调查。</p>
</div><p><em>Featured i</em> <em>mage by</em> <em>Souvik Banerjee</em> <em>from</em> <em>Pixabay</em> <em>.</em></p>
<div class="lb-trans"><p><em>图片由</em> Souvik Banerjee <em>提供，来自</em> Pixabay <em>。</em></p>
</div><p><em>This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice.</em></p>
<div class="lb-trans"><p><em>此帖子包含赞助内容。此内容仅供信息参考，不构成投资建议。</em></p>
</div>

Netflix's Profits Clash With Peaking Business Concerns, Driving Interest In Direxion's NFLX Bull And Bear Funds

- Netflix 第二季度净利润达 31 亿美元，创下新纪录。  
- 广告支持的订阅用户增长显著，2025 年约占新用户的一半。  
- 尽管表现突出，NFLX 股票近期波动引发投资者担忧。  

奈飞的利润与业务达到高峰的担忧发生冲突，激发了对 Direxion 的 NFLX 牛熊基金的关注