<p>你可能会惊讶地发现，<strong>亚马逊</strong>（AMZN 0.80%）的股票今年落后于 <strong>标准普尔 500 指数</strong>。尽管市场因关税的好消息而反弹，但市场仍然担心亚马逊的高风险敞口。</p>
<p>在公司最近的财报更新中，管理层对其业务进行了合理的辩护，并解释了为什么它并没有像一些投资者想象的那样暴露。亚马逊的股票在该报告发布后上涨，但仍未回到之前的高点。</p>
<p>亚马逊将在 7 月 31 日公布第二季度财报。让我们看看可能会发生什么，以及在报告之前购买股票是否合理。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjY4MjYvYW1hem9uLWVsZWN0cmljLWRlbGl2ZXJ5LWJpa2UucG5nJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjY4MjYvYW1hem9uLWVsZWN0cmljLWRlbGl2ZXJ5LWJpa2UucG5nJnc9NzAw"/></p>
<p>图片来源：亚马逊。</p>
<h2>高期望</h2>
<p>亚马逊是美国第二大销售公司，也是全球市值第四大公司。它在美国电子商务市场占有约 40% 的份额，在全球云服务市场占有 30% 的份额。它是一家强大的公司，内部有许多期望来保持这种地位。</p>
<p>这是一个庞大而复杂的业务，拥有许多动态部分，并且在各个细分市场中每个季度都有稳定的进展。在电子商务方面，它最近开始重组其入境渠道，以更快、更便宜地将产品送到其庞大的国内配送中心，并确保这些中心库存充足，满足消费者最常购买的产品。它还在使用更多的机器人，这比依赖工人更快且成本更低，并且正在扩大在农村社区的配送站数量。</p>
<p>首席执行官安迪·贾西（Andy Jassy）平息了股东对中国商品关税的担忧，表示公司拥有数百万种产品和众多供应商，这在一定程度上保护了公司，并且作为一个受信任的品牌，消费者在不确定时仍会继续购买。</p>
<p>不过，大家最感兴趣的还是人工智能（AI）。亚马逊通过其云业务 Amazon Web Services（AWS）拥有竞争力的 AI 业务。AI 业务是一个数十亿美元的市场，但管理层认为这仍处于早期阶段。今年仅在 AI 方面的投资就超过 1 亿美元，以提供最大和最强大的 AI 平台。贾西表示：“我们不是在这里玩票。我们非常有意地为构建者提供尽可能广泛的能力，以便在每个层级上以具有成本效益的方式广泛使用 AI。”</p>
<p>管理层对第二季度给出了广泛的结果预期，考虑到动态环境。预计销售增长 7% 至 11%，或在 1590 亿至 1640 亿美元之间。华尔街预计为 1620 亿美元。它还预计运营收入在 130 亿美元至 175 亿美元之间，较去年 14.7 亿美元有所波动。</p>
<h2>7 月 31 日可能发生的事情</h2>
<p>最近，亚马逊的股票在财报发布后大多上涨。它往往会超出指导预期，并且通常会给股东和关注者带来一些令人兴奋的消息。然而，这并没有保证，在 2024 年第四季度报告发布后，当时首次讨论关税时，股票曾大幅下跌。</p>
<p>由于关税问题似乎暂时得到解决，市场目前对此并没有给予太多重视，因此亚马逊股票这次上涨的可能性较大。然而，事先无法确定。</p>
<p>尽管在预期财报积极的情况下，提前购买似乎是个好主意，但如果你是长期投资者，这种时机选择在长期内往往并不重要。亚马逊的股票可能在周四上涨，你会对提前购买的决定感到非常满意，但如果下周突然宣布新的关税，股票可能会跌至比报告前更低的价格。</p>
<p>你无法准确把握市场时机，通常尝试这样做也没有意义。如果你看好亚马逊的长期机会，并对其管理层充满信心，同时欣赏今天的吸引人估值，你应该尽快购买。</p>

亚马逊

亚马逊每日 2 倍做多 ETF - Direxion

<p>亚马逊股票目前落后于标准普尔 500 指数，尽管市场出现反弹。该公司定于 7 月 31 日公布第二季度财报，预计销售额在 1590 亿美元到 1640 亿美元之间。首席执行官安迪·贾西向投资者保证了关税问题，并强调了亚马逊在电子商务和人工智能领域的强大地位。尽管历史上股票在财报发布后通常会上涨，但市场时机仍不确定。长期投资者应考虑现在买入，因为亚马逊在人工智能和电子商务领域具有吸引人的估值和增长潜力</p>

<p>You might be surprised to learn that <strong>Amazon</strong>(AMZN 0.80%) stock is trailing the <strong>S&amp;P 500</strong> this year. Despite the market rebounding on good news about tariffs, the market is still worried about Amazon's high exposure.</p>
<div class="lb-trans"><p>你可能会惊讶地发现，<strong>亚马逊</strong>（AMZN 0.80%）的股票今年落后于 <strong>标准普尔 500 指数</strong>。尽管市场因关税的好消息而反弹，但市场仍然担心亚马逊的高风险敞口。</p>
</div><p>In the company's last earnings update, management gave a fair defense of its business and why it wasn't as exposed as some investors might think. Amazon stock climbed after that report, but it's still not back to its previous highs.</p>
<div class="lb-trans"><p>在公司最近的财报更新中，管理层对其业务进行了合理的辩护，并解释了为什么它并没有像一些投资者想象的那样暴露。亚马逊的股票在该报告发布后上涨，但仍未回到之前的高点。</p>
</div><p>Amazon reports second-quarter earnings on July 31. Let's see what could happen and whether or not it makes sense to buy the stock before the report.</p>
<div class="lb-trans"><p>亚马逊将在 7 月 31 日公布第二季度财报。让我们看看可能会发生什么，以及在报告之前购买股票是否合理。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjY4MjYvYW1hem9uLWVsZWN0cmljLWRlbGl2ZXJ5LWJpa2UucG5nJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F826826%2Famazon-electric-delivery-bike.png&amp;op=resize&amp;w=700"/></p>
<p>Image source: Amazon.</p>
<div class="lb-trans"><p>图片来源：亚马逊。</p>
</div><h2>High expectations</h2>
<div class="lb-trans"><h2>高期望</h2>
</div><p>Amazon is the second-largest company in the U.S. by sales, and it's the fourth-largest company in the world by market cap. It has about 40% of the U.S. market for e-commerce and 30% of the global market for cloud services. It's a formidable company, and there are many built-in expectations to keep it that way.</p>
<div class="lb-trans"><p>亚马逊是美国第二大销售公司，也是全球市值第四大公司。它在美国电子商务市场占有约 40% 的份额，在全球云服务市场占有 30% 的份额。它是一家强大的公司，内部有许多期望来保持这种地位。</p>
</div><p>It's a large and complex business with many moving parts, and it makes steady progress in its various segments with updates every quarter. In e-commerce, it recently started restructuring its inbound channels to get products to its vast domestic distribution centers faster and cheaper, and to make sure they're well stocked with the products shoppers purchase most frequently. It's also using more robotics, which can be quicker and less expensive than relying on workers, and it's expanding its delivery station count in rural communities.</p>
<div class="lb-trans"><p>这是一个庞大而复杂的业务，拥有许多动态部分，并且在各个细分市场中每个季度都有稳定的进展。在电子商务方面，它最近开始重组其入境渠道，以更快、更便宜地将产品送到其庞大的国内配送中心，并确保这些中心库存充足，满足消费者最常购买的产品。它还在使用更多的机器人，这比依赖工人更快且成本更低，并且正在扩大在农村社区的配送站数量。</p>
</div><p>CEO Andy Jassy calmed shareholders' concerns about tariffs on Chinese goods, saying the company has millions of products with many suppliers, which protects it to some degree, and that as a trusted name, shoppers will keep purchasing from it when there's uncertainty.</p>
<div class="lb-trans"><p>首席执行官安迪·贾西（Andy Jassy）平息了股东对中国商品关税的担忧，表示公司拥有数百万种产品和众多供应商，这在一定程度上保护了公司，并且作为一个受信任的品牌，消费者在不确定时仍会继续购买。</p>
</div><p>What everyone is most interested in, though, is artificial intelligence (AI). Amazon has a competitive AI business through Amazon Web Services (AWS), its cloud segment. The AI business is a multibillion-dollar business, but management sees it as being in its early innings. It's investing more than $100 million in AI this year alone to provide the largest and most capable AI platform. &#34;We're not dabbling here,&#34; Jassy said. &#34;We're very intentionally giving builders the broadest possible capabilities at every level of the AI stack cost-effectively to use AI expansively across their businesses.&#34;</p>
<div class="lb-trans"><p>不过，大家最感兴趣的还是人工智能（AI）。亚马逊通过其云业务 Amazon Web Services（AWS）拥有竞争力的 AI 业务。AI 业务是一个数十亿美元的市场，但管理层认为这仍处于早期阶段。今年仅在 AI 方面的投资就超过 1 亿美元，以提供最大和最强大的 AI 平台。贾西表示：“我们不是在这里玩票。我们非常有意地为构建者提供尽可能广泛的能力，以便在每个层级上以具有成本效益的方式广泛使用 AI。”</p>
</div><p>Management gave a broad range of outcomes for the second quarter, considering the dynamic environment. Sales are expected to increase 7% to 11%, or come in between $159 billion and $164 billion. Wall Street is expecting $162 billion. It's also guiding for operating income of $13 billion and $17.5 billion, up or down from $14.7 billion last year.</p>
<div class="lb-trans"><p>管理层对第二季度给出了广泛的结果预期，考虑到动态环境。预计销售增长 7% 至 11%，或在 1590 亿至 1640 亿美元之间。华尔街预计为 1620 亿美元。它还预计运营收入在 130 亿美元至 175 亿美元之间，较去年 14.7 亿美元有所波动。</p>
</div><h2>What could happen on July 31</h2>
<div class="lb-trans"><h2>7 月 31 日可能发生的事情</h2>
</div><p>Amazon stock has mostly jumped after earnings in recent times. It tends to beat guidance, and it usually has some exciting news for shareholders and followers. However, there's no guarantee, and it plunged after the 2024 fourth quarter report, when tariffs were first being discussed.</p>
<div class="lb-trans"><p>最近，亚马逊的股票在财报发布后大多上涨。它往往会超出指导预期，并且通常会给股东和关注者带来一些令人兴奋的消息。然而，这并没有保证，在 2024 年第四季度报告发布后，当时首次讨论关税时，股票曾大幅下跌。</p>
</div><p>Since the tariff situation seems to be temporarily resolved, and the market isn't giving it that much weight right now, the likelihood is that Amazon stock will jump this time around. However, there's no way to know with certainty beforehand.</p>
<div class="lb-trans"><p>由于关税问题似乎暂时得到解决，市场目前对此并没有给予太多重视，因此亚马逊股票这次上涨的可能性较大。然而，事先无法确定。</p>
</div><p>Although it might appear to be a good idea to buy before earnings if they're expected to be positive, if you're a long-term investor, these kinds of timing decisions tend not to matter in the long run. Amazon stock could jump on Thursday and you'll feel really good about your decision to buy beforehand, but if there's a sudden announcement next week about new tariffs, the stock could drop to an even lower price than it was before the report.</p>
<div class="lb-trans"><p>尽管在预期财报积极的情况下，提前购买似乎是个好主意，但如果你是长期投资者，这种时机选择在长期内往往并不重要。亚马逊的股票可能在周四上涨，你会对提前购买的决定感到非常满意，但如果下周突然宣布新的关税，股票可能会跌至比报告前更低的价格。</p>
</div><p>You can't time the market, and it's not usually worthwhile to try. If you see Amazon's long-term opportunity and have confidence in its management, and you appreciate today's compelling valuation, you should buy it as soon as possible.</p>
<div class="lb-trans"><p>你无法准确把握市场时机，通常尝试这样做也没有意义。如果你看好亚马逊的长期机会，并对其管理层充满信心，同时欣赏今天的吸引人估值，你应该尽快购买。</p>
</div>

Should You Buy Amazon Stock Before July 31?

- 亚马逊股票今年表现落后于标普 500 指数，市场对其高风险有所担忧。  
- 公司预计第二季度销售增长 7% 至 11%，营收在 1590 亿至 1640 亿美元之间。  
- 投资者应关注长期机会，尽管短期内股价波动难以预测。

你是否应该在 7 月 31 日之前购买亚马逊的股票？