<p>随着美国经济展现出韧性，牛市再次回归市场。失业率保持在低位的 4.1%，通胀正在缓和，利率也在下降。尽管关税谈判仍在进行中，但许多公司正在增长，与其他国家达成了许多贸易协议。信心在市场中蔓延。</p>
<p>数字银行 <strong>SoFi Technologies</strong>(SOFI -1.33%) 对经济趋势高度敏感，投资者再次对此感到兴奋。自 5 月初以来，其股价上涨了 68%，随着经济的改善，可能会迎来更多的好时光。SoFi 将在 7 月 29 日公布第二季度财报。在此之前，你应该购买 SoFi 的股票吗？</p>
<h2>你在线银行吗？</h2>
<p>过去几年涌现了许多在线银行，但 SoFi 在其目标客户群——学生和年轻专业人士中占据了一席之地。用户欣赏其简单的金融理念和易于使用的界面，以及其品牌和营销风格。</p>
<p>它报告了持续强劲的增长，利润也在上升。在 2025 年第一季度，调整后的净收入同比增长 33%，调整后的每股收益（EPS）从去年的 0.02 美元增加到今年的 0.06 美元。它新增了 80 万名会员，创下季度记录，比去年增长了 34%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjYyNTIvcGhvbmUtY2FsbC1jb252ZXJzYXRpb24tdGFsa2luZy1zbWlsaW5nLWJ1c2luZXNzLXN1aXQtMTIwMHg4MDAtNWIyZGY3OS5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjYyNTIvcGhvbmUtY2FsbC1jb252ZXJzYXRpb24tdGFsa2luZy1zbWlsaW5nLWJ1c2luZXNzLXN1aXQtMTIwMHg4MDAtNWIyZGY3OS5qcGcmdz03MDA"/></p>
<p>图片来源：Getty Images。</p>
<p>作为一家刚刚起步并推出新产品和功能的年轻公司，它的策略是通过一些低费用和高利率的产品吸引新会员，以及精准的营销和品牌推广。其目标是留住这些会员，并在其不断扩展的平台上交叉销售更多产品。</p>
<p>SoFi 在 2022 年获得了银行特许经营权，当时它收购了 Golden Pacific Bancorp，现在拥有一系列金融服务和产品，希望将其打造成个人财务旅程的一站式商店。由于其核心客户是年轻专业人士，通常是在第一份工作中，因此其客户群往往在财务阶梯上不断上升，带回稳定且不断增长的薪水。SoFi Money 的 90% 存款来自直接存款会员，这为银行提供了丰富而可靠的资金来源。</p>
<p>扩展平台为 SoFi 带来了许多好处。它最初作为一家贷款公司起步，这仍然是其核心业务，但我不再称其为 SoFi 的主要收入来源。其金融服务部门的非贷款个人服务增长更快，在第一季度翻了一番，占整体收入的比例也在增加。在第一季度，金融服务收入为 3.03 亿美元，而贷款收入为 4.13 亿美元。</p>
<p>其第三个部门，技术平台，在增长方面有些令人失望，但它也有助于多元化业务，并且是盈利且在增长。这些非贷款部门在利率较高时提供了稳定性和增长，保护了业务免受可能造成的严重后果。</p>
<h2>加密货币、信用和保守指引</h2>
<p>市场对 SoFi 的未来前景充满热情。尽管它仍然相对年轻，但它已经证明自己管理良好、创新，并能够占据市场份额。</p>
<p>尽管其大多数产品相对标准，但它确实提供了一些超出常规的服务和解决方案，吸引了数字化程度较高的客户。最近，它在其应用程序上恢复了加密货币交易，这一举措受到了高度赞扬，股价也随之上涨。它还表示将开始在区块链网络上提供国际电汇替代方案，这些方案可以通过其应用程序轻松访问，并解释了它在增加加密货币和基于区块链的产品方面的广泛雄心，以增加其金融生态系统的价值。</p>
<p>自从 SoFi 上个月宣布这些新服务以来，其股价上涨，至少一些投资者的乐观情绪已经反映在股价中。当它在周二发布业绩时，可能需要一个完美的季度才能获得更多的上涨。随着报告临近，股价已经开始略微下滑。</p>
<p>在第一季度，信用指标同比改善，观察这些趋势将非常重要。市场的反应通常与公司是否超出华尔街的预期有关。它再次寻求 0.06 美元的每股收益，这是管理层指引的高端，以及 8.045 亿美元的收入，也是管理层的高端。SoFi 往往给出保守的指引并超出预期。</p>
<p>如果季度业绩或前景有任何负面消息，SoFi 的股价确实有可能下跌。SoFi 的股票价格昂贵，交易价格为账面价值的 3.5 倍和盈利的 51 倍，这意味着如果市场对任何事情不满意，股价可能会下跌。然而，考虑到经济趋势的改善，这里仍然有很大的乐观空间。</p>
<p>由于你无法准确把握市场时机，也无法知道报告将包含什么，因此在报告之前或之后购买并无太大区别。如果你有长期的投资视角，可以今天购买股票，并准备在价格波动时持有。</p>

SOFI

<p>SoFi Technologies (SOFI) 正在吸引投资者的关注，因为美国经济显示出韧性，失业率保持稳定，通胀逐渐缓和。自 5 月以来，该股上涨了 68%，公司将在 7 月 29 日公布第二季度财报。SoFi 专注于年轻专业人士及其多样化的金融服务推动了增长，调整后的净收入同比增长 33%。然而，该股的估值较高，使其在财报结果公布后容易受到市场反应的影响。投资者在财报发布前保持谨慎，寻求强劲的业绩以维持势头</p>

<p>The bulls are back in the market again as the U.S. economy demonstrates resilience. The unemployment rate remains steady at a low 4.1%, inflation is moderating, and interest rates are on their way down. Although tariff talks are still in the air, many companies are growing, and many trade deals are being reached with other countries. Confidence is in the air.</p>
<div class="lb-trans"><p>随着美国经济展现出韧性，牛市再次回归市场。失业率保持在低位的 4.1%，通胀正在缓和，利率也在下降。尽管关税谈判仍在进行中，但许多公司正在增长，与其他国家达成了许多贸易协议。信心在市场中蔓延。</p>
</div><p>Digital bank <strong>SoFi Technologies</strong>(SOFI -1.33%) has high exposure to economic trends, and investors are getting excited about it again. It's up 68% since the beginning of May, and as the economy improves, there could be more good times coming. SoFi reports second-quarter earnings on July 29. Should you buy SoFi stock before then?</p>
<div class="lb-trans"><p>数字银行 <strong>SoFi Technologies</strong>(SOFI -1.33%) 对经济趋势高度敏感，投资者再次对此感到兴奋。自 5 月初以来，其股价上涨了 68%，随着经济的改善，可能会迎来更多的好时光。SoFi 将在 7 月 29 日公布第二季度财报。在此之前，你应该购买 SoFi 的股票吗？</p>
</div><h2>Do you bank online?</h2>
<div class="lb-trans"><h2>你在线银行吗？</h2>
</div><p>There are many online banks that have cropped up over the past few years, but SoFi has carved out a niche with the students and young professionals it targets. Users appreciate its simple approach to finance and easy-to-use interface, as well as its brand and marketing style.</p>
<div class="lb-trans"><p>过去几年涌现了许多在线银行，但 SoFi 在其目标客户群——学生和年轻专业人士中占据了一席之地。用户欣赏其简单的金融理念和易于使用的界面，以及其品牌和营销风格。</p>
</div><p>It reports consistent strong growth, and profits are also on the rise. In the 2025 first quarter, adjusted net revenue increased 33% year over year, and adjusted earnings per share (EPS) increased from $0.02 last year to $0.06 this year. It added 800,000 new members, a quarterly record, and a 34% increase from last year.</p>
<div class="lb-trans"><p>它报告了持续强劲的增长，利润也在上升。在 2025 年第一季度，调整后的净收入同比增长 33%，调整后的每股收益（EPS）从去年的 0.02 美元增加到今年的 0.06 美元。它新增了 80 万名会员，创下季度记录，比去年增长了 34%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjYyNTIvcGhvbmUtY2FsbC1jb252ZXJzYXRpb24tdGFsa2luZy1zbWlsaW5nLWJ1c2luZXNzLXN1aXQtMTIwMHg4MDAtNWIyZGY3OS5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F826252%2Fphone-call-conversation-talking-smiling-business-suit-1200x800-5b2df79.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><p>As a young company just getting started and rolling out new products and features, it has a strategy of attracting new members through some of its low-fee and high-rate products, as well as its on-target marketing and branding. Its goal is to keep these members and cross-sell them more products across its expanding platform.</p>
<div class="lb-trans"><p>作为一家刚刚起步并推出新产品和功能的年轻公司，它的策略是通过一些低费用和高利率的产品吸引新会员，以及精准的营销和品牌推广。其目标是留住这些会员，并在其不断扩展的平台上交叉销售更多产品。</p>
</div><p>SoFi got a banking charter in 2022 when it acquired Golden Pacific Bancorp, and it now has a slew of financial services and products that it hopes to turn into a one-stop shop for an individual's financial journey. Since its core customer is a young professional, often in their first job, its clientele is often moving up on the financial ladder and bringing home a steady -- and growing -- paycheck. 90% of SoFi Money deposits come from direct deposit members, and that's a rich and reliable source of funding for the bank.</p>
<div class="lb-trans"><p>SoFi 在 2022 年获得了银行特许经营权，当时它收购了 Golden Pacific Bancorp，现在拥有一系列金融服务和产品，希望将其打造成个人财务旅程的一站式商店。由于其核心客户是年轻专业人士，通常是在第一份工作中，因此其客户群往往在财务阶梯上不断上升，带回稳定且不断增长的薪水。SoFi Money 的 90% 存款来自直接存款会员，这为银行提供了丰富而可靠的资金来源。</p>
</div><p>Building out the platform has come with many benefits for SoFi. It started its own journey as a lending company, and that's still its core segment, but I would no longer call it SoFi's bread and butter. Its non-lending individual services in the Financial Services segment are growing faster, more than doubling in Q1, and they account for an increasing percentage of the whole. In Q1, financial services revenue was $303 million, while lending revenue was $413 million.</p>
<div class="lb-trans"><p>扩展平台为 SoFi 带来了许多好处。它最初作为一家贷款公司起步，这仍然是其核心业务，但我不再称其为 SoFi 的主要收入来源。其金融服务部门的非贷款个人服务增长更快，在第一季度翻了一番，占整体收入的比例也在增加。在第一季度，金融服务收入为 3.03 亿美元，而贷款收入为 4.13 亿美元。</p>
</div><p>Its third segment, Tech Platform, has been somewhat of a disappointment in its growth, but it also serves to diversify the business, and it's profitable and growing. These non-lending segments offered stability and growth when interest rates were higher, protecting the business from what could have been devastating results.</p>
<div class="lb-trans"><p>其第三个部门，技术平台，在增长方面有些令人失望，但它也有助于多元化业务，并且是盈利且在增长。这些非贷款部门在利率较高时提供了稳定性和增长，保护了业务免受可能造成的严重后果。</p>
</div><h2>Crypto, credit, and conservative guidance</h2>
<div class="lb-trans"><h2>加密货币、信用和保守指引</h2>
</div><p>The market is enthusiastic about SoFi's future prospects. Although it's still fairly young, it has demonstrated that it's well-run, innovative, and can capture market share.</p>
<div class="lb-trans"><p>市场对 SoFi 的未来前景充满热情。尽管它仍然相对年轻，但它已经证明自己管理良好、创新，并能够占据市场份额。</p>
</div><p>Although most of its products are pretty standard, it does offer some out-of-the-box services and solutions that appeal to a digital-savvy clientele. Recently, it brought back cryptocurrency trading on its app, which was highly celebrated with a stock jump. It also said it would begin to offer international wire transfer alternatives on a blockchain network that would be easily accessible through its app, and it explained that it has broad ambitions in adding crypto and blockchain-based products to add value throughout its financial ecosystem.</p>
<div class="lb-trans"><p>尽管其大多数产品相对标准，但它确实提供了一些超出常规的服务和解决方案，吸引了数字化程度较高的客户。最近，它在其应用程序上恢复了加密货币交易，这一举措受到了高度赞扬，股价也随之上涨。它还表示将开始在区块链网络上提供国际电汇替代方案，这些方案可以通过其应用程序轻松访问，并解释了它在增加加密货币和基于区块链的产品方面的广泛雄心，以增加其金融生态系统的价值。</p>
</div><p>Since SoFi's stock rose after it announced these new services last month, at least some investor optimism is already priced into the stock. When it releases results on Tuesday, it may have to be a flawless quarter to gain more. The price is already starting to sag a bit as it gets closer to the report.</p>
<div class="lb-trans"><p>自从 SoFi 上个月宣布这些新服务以来，其股价上涨，至少一些投资者的乐观情绪已经反映在股价中。当它在周二发布业绩时，可能需要一个完美的季度才能获得更多的上涨。随着报告临近，股价已经开始略微下滑。</p>
</div><p>In Q1, credit metrics improved year over year, and it will be important to watch these trends. The market's reaction is also typically related to whether or not the company beats Wall Street's expectations. It's looking for $0.06 in EPS again, which is the high end of management's guidance, and $804.5 million in revenue, also on management's high end. SoFi tends to give conservative guidance and beat it.</p>
<div class="lb-trans"><p>在第一季度，信用指标同比改善，观察这些趋势将非常重要。市场的反应通常与公司是否超出华尔街的预期有关。它再次寻求 0.06 美元的每股收益，这是管理层指引的高端，以及 8.045 亿美元的收入，也是管理层的高端。SoFi 往往给出保守的指引并超出预期。</p>
</div><p>There's a real chance that SoFi stock will drop if there's anything negative about the quarter or the outlook. SoFi stock is expensive, trading at 3.5 times book value and 51 times earnings, which means it's susceptible to falling if there's anything the market doesn't like. However, given improving economic trends, there's a lot of room for optimism here.</p>
<div class="lb-trans"><p>如果季度业绩或前景有任何负面消息，SoFi 的股价确实有可能下跌。SoFi 的股票价格昂贵，交易价格为账面价值的 3.5 倍和盈利的 51 倍，这意味着如果市场对任何事情不满意，股价可能会下跌。然而，考虑到经济趋势的改善，这里仍然有很大的乐观空间。</p>
</div><p>Since you can't time the market, and there's no way to know what the report will hold, it doesn't matter if you buy before or after. If you have a long-term outlook, you could buy the stock today, and be prepared to hold on through dips and jumps.</p>
<div class="lb-trans"><p>由于你无法准确把握市场时机，也无法知道报告将包含什么，因此在报告之前或之后购买并无太大区别。如果你有长期的投资视角，可以今天购买股票，并准备在价格波动时持有。</p>
</div>

你是否应该在 7 月 29 日之前购买 SoFi 的股票？