<p>从前，星巴克曾是一个极受欢迎的股票选择。然而，它最近的历史却远非优秀。这家咖啡巨头的首席执行官布莱恩·尼科尔表示，公司正处于转型之中，但专家们认为数据却讲述了不同的故事。尽管标准普尔 500 指数在过去五年中上涨了 95%，星巴克的股价仅上涨了微不足道的 21%。对于曾被视为华尔街宠儿的品牌来说，这显然是巨大的表现不佳。最近的财报更是令人担忧，门店销售下降，每股收益暴跌了惊人的 47%。</p>
<p>在 2025 年，消费者行为和劳动力动态正在迅速演变，尤其是在快餐和咖啡行业。尼科尔领导下的星巴克战略包括精简运营、执行着装规范和削减菜单项目。他在南加州和西雅图之间乘坐私人飞机实施这些变革。这些行为引发了批评，并突显了公司领导层与投资者期望之间的脱节。尽管公司内部提到了一些变化，华尔街并没有看到显著的改善。</p>
<p>这份幻灯片解析了星巴克所谓转型背后的现实。它探讨了最近的财报、争议管理变动以及投资者的怀疑心态。了解为什么对星巴克的信心正在下降，以及这对咖啡品牌的未来可能意味着什么。</p>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/01/Follow-Our-500000-AI-Portfolio-3.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/01/Follow-Our-500000-AI-Portfolio-3.jpg"/></p>
<h2>星巴克转型：事实还是虚构？</h2>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/03/imageForEntry20-Wlc.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/03/imageForEntry20-Wlc.jpg"/></p>
<ul>
<li>首席执行官布莱恩·尼科尔声称星巴克正在转型之路上。</li>
<li>投资者仍持怀疑态度，因为公司表现不及标准普尔 500 指数。</li>
<li>在五年内，股价仅上涨 21%，而标准普尔 500 指数上涨了 95%。</li>
<li>最近的财报和门店表现引发严重担忧。</li>
</ul>
<h2>第二季度财报令人失望</h2>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-2190857701-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-2190857701-scaled.jpg"/></p>
<ul>
<li>季度收入仅增长 4%，达到 95 亿美元。</li>
<li>可比门店销售下降 2%，北美下降 3%。</li>
<li>每股收益暴跌 47%，仅为 0.49 美元。</li>
<li>销售疲软和利润下降挑战了转型叙事。</li>
</ul>
<h2>首席执行官尼科尔的业绩记录</h2>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-55770554-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-55770554-scaled.jpg"/></p>
<ul>
<li>尼科尔吹嘘自己作为转型领导者的过去成功。</li>
<li>批评者认为他在星巴克的进展几乎没有证据。</li>
<li>尽管数据疲软，他坚持公司 “进展超前”。</li>
<li>投资者质疑他的战略是否适用于星巴克独特的挑战。</li>
</ul>
<h2>争议管理决策</h2>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-1972990582-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-1972990582-scaled.jpg"/></p>
<ul>
<li>尼科尔精简了菜单以提高速度和服务。</li>
<li>咖啡师被要求穿着标准化的制服。</li>
<li>一些经理被要求回到办公室，否则面临解雇风险。</li>
<li>尼科尔使用私人飞机的做法增加了高管的审查。</li>
</ul>
<h2>星巴克的未来是什么？</h2>
<p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-2134378-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-2134378-scaled.jpg"/></p>
<ul>
<li>股票表现不佳和收益下降引发警报。</li>
<li>运营调整并未转化为财务成功。</li>
<li>批评者认为星巴克的最佳时光已经过去。</li>
<li>如果没有强劲的业绩，投资者信心可能会继续下降。</li>
</ul>
<p>这篇文章的标题是《星巴克的表现落后于标准普尔 500 指数 74%，收益下降 47%，销售滑坡持续》，首次发表于 24/7 Wall St..</p>

星巴克

<p>星巴克的表现显著低于标准普尔 500 指数，落后 74%，其收益下降了 47%，销售额持续下滑。首席执行官布赖恩·尼科尔声称公司正在进行转型，但专家们对令人失望的财务结果表示怀疑。在过去五年中，星巴克的股价仅上涨了 21%，而标准普尔 500 指数上涨了 95%。最近一个季度的收入仅增长了 4%，可比门店销售额下降了 2%。批评者质疑尼科尔的管理决策及其策略的有效性，对公司的未来表示担忧</p>

<p>Once upon a time, Starbucks was an extremely popular stock choice. However, its recent history is anything but excellent. The coffee giant’s CEO Brian Niccol says the company is simply in the midst of a turnaround, yet experts say the numbers tell a different story. Despite the fact that the S&amp;P 500 has gained 95% over the past five-year period, Starbucks shares have only climbed a measly 21%. This is quite a massive underperformance for a brand that was once considered a Wall Street darling. Recent earnings are most concerning of all, with store sales declining and per-share earnings dropping a whopping 47%.</p>
<div class="lb-trans"><p>从前，星巴克曾是一个极受欢迎的股票选择。然而，它最近的历史却远非优秀。这家咖啡巨头的首席执行官布莱恩·尼科尔表示，公司正处于转型之中，但专家们认为数据却讲述了不同的故事。尽管标准普尔 500 指数在过去五年中上涨了 95%，星巴克的股价仅上涨了微不足道的 21%。对于曾被视为华尔街宠儿的品牌来说，这显然是巨大的表现不佳。最近的财报更是令人担忧，门店销售下降，每股收益暴跌了惊人的 47%。</p>
</div><p>In 2025, consumer behavior and labor dynamics are rapidly evolving, especially in the fast-casual and coffee industries. Starbucks’ strategy under Niccol includes streamlining operations, enforcing dress codes, and cutting menu items. He implements these changes while traveling via private jet between Southern California and Seattle. These behaviors have drawn criticism and highlight a disconnect between corporate leadership and investor expectations. Despite any publicly mentioned changes within the company, Wall Street isn’t seeing significant improvements.</p>
<div class="lb-trans"><p>在 2025 年，消费者行为和劳动力动态正在迅速演变，尤其是在快餐和咖啡行业。尼科尔领导下的星巴克战略包括精简运营、执行着装规范和削减菜单项目。他在南加州和西雅图之间乘坐私人飞机实施这些变革。这些行为引发了批评，并突显了公司领导层与投资者期望之间的脱节。尽管公司内部提到了一些变化，华尔街并没有看到显著的改善。</p>
</div><p>This slideshow breaks down the realities behind Starbucks’ supposed turnaround. It explores the recent earnings report, controversial management changes, and the skeptical mindset of investors. Learn why confidence in Starbucks is falling and what it could mean for the coffee brand’s future.</p>
<div class="lb-trans"><p>这份幻灯片解析了星巴克所谓转型背后的现实。它探讨了最近的财报、争议管理变动以及投资者的怀疑心态。了解为什么对星巴克的信心正在下降，以及这对咖啡品牌的未来可能意味着什么。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/01/Follow-Our-500000-AI-Portfolio-3.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2025/01/Follow-Our-500000-AI-Portfolio-3.jpg"/></p>
<h2>Starbucks Turnaround: Fact or Fiction?</h2>
<div class="lb-trans"><h2>星巴克转型：事实还是虚构？</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/03/imageForEntry20-Wlc.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2025/03/imageForEntry20-Wlc.jpg"/></p>
<ul>
<li>CEO Brian Niccol claims Starbucks is on a turnaround path.</li>
<li>Investors remain skeptical as the company underperforms the S&amp;P 500.</li>
<li>The stock is up only 21% over five years, while the S&amp;P 500 is up 95%.</li>
<li>Recent earnings and store performance raise serious concerns.</li>
</ul>
<div class="lb-trans"><ul>
<li>首席执行官布莱恩·尼科尔声称星巴克正在转型之路上。</li>
<li>投资者仍持怀疑态度，因为公司表现不及标准普尔 500 指数。</li>
<li>在五年内，股价仅上涨 21%，而标准普尔 500 指数上涨了 95%。</li>
<li>最近的财报和门店表现引发严重担忧。</li>
</ul>
</div><h2>Q2 Earnings Disappoint</h2>
<div class="lb-trans"><h2>第二季度财报令人失望</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-2190857701-scaled.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2025/02/GettyImages-2190857701-scaled.jpg"/></p>
<ul>
<li>Quarterly revenue increased just 4% to $9.5 billion.</li>
<li>Comparable store sales fell 2%, with North America dropping 3%.</li>
<li>Per-share earnings plummeted 47 % to just $0.49.</li>
<li>Weak sales and declining margins challenge the turnaround narrative.</li>
</ul>
<div class="lb-trans"><ul>
<li>季度收入仅增长 4%，达到 95 亿美元。</li>
<li>可比门店销售下降 2%，北美下降 3%。</li>
<li>每股收益暴跌 47%，仅为 0.49 美元。</li>
<li>销售疲软和利润下降挑战了转型叙事。</li>
</ul>
</div><h2>CEO Niccol’s Track Record</h2>
<div class="lb-trans"><h2>首席执行官尼科尔的业绩记录</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2025/02/GettyImages-55770554-scaled.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2025/02/GettyImages-55770554-scaled.jpg"/></p>
<ul>
<li>Niccol touts his past success as a turnaround leader.</li>
<li>Critics argue he has shown little evidence of progress at Starbucks.</li>
<li>He insists the company is “ahead of schedule” despite the weak numbers.</li>
<li>Investors question whether his strategy applies to Starbucks’ unique challenges.</li>
</ul>
<div class="lb-trans"><ul>
<li>尼科尔吹嘘自己作为转型领导者的过去成功。</li>
<li>批评者认为他在星巴克的进展几乎没有证据。</li>
<li>尽管数据疲软，他坚持公司 “进展超前”。</li>
<li>投资者质疑他的战略是否适用于星巴克独特的挑战。</li>
</ul>
</div><h2>Controversial Management Decisions</h2>
<div class="lb-trans"><h2>争议管理决策</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-1972990582-scaled.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2024/02/GettyImages-1972990582-scaled.jpg"/></p>
<ul>
<li>Niccol streamlined the menu to improve speed and service.</li>
<li>Baristas were required to wear standardized uniforms.</li>
<li>Some managers were ordered back to the office or risk termination.</li>
<li>Niccol’s use of a private jet adds to executive scrutiny.</li>
</ul>
<div class="lb-trans"><ul>
<li>尼科尔精简了菜单以提高速度和服务。</li>
<li>咖啡师被要求穿着标准化的制服。</li>
<li>一些经理被要求回到办公室，否则面临解雇风险。</li>
<li>尼科尔使用私人飞机的做法增加了高管的审查。</li>
</ul>
</div><h2>What’s Next for Starbucks?</h2>
<div class="lb-trans"><h2>星巴克的未来是什么？</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://247wallst.com/wp-content/uploads/2024/02/GettyImages-2134378-scaled.jpg" alt="" original-src="https://247wallst.com/wp-content/uploads/2024/02/GettyImages-2134378-scaled.jpg"/></p>
<ul>
<li>The stock ’s poor performance and falling earnings raise red flags.</li>
<li>Operational tweaks have not translated into financial success.</li>
<li>Critics believe Starbucks’ best days are behind it.</li>
<li>Without strong results , investor confidence may continue to erode.</li>
</ul>
<div class="lb-trans"><ul>
<li>股票表现不佳和收益下降引发警报。</li>
<li>运营调整并未转化为财务成功。</li>
<li>批评者认为星巴克的最佳时光已经过去。</li>
<li>如果没有强劲的业绩，投资者信心可能会继续下降。</li>
</ul>
</div><p>The post Starbucks Lags S&amp;P 500 by 74% as Earnings Drop 47% and Sales Slide Continues appeared first on 24/7 Wall St..</p>
<div class="lb-trans"><p>这篇文章的标题是《星巴克的表现落后于标准普尔 500 指数 74%，收益下降 47%，销售滑坡持续》，首次发表于 24/7 Wall St..</p>
</div>

星巴克的收益下降了 47%，销售额持续下滑，导致其表现落后于标准普尔 500 指数 74%