<div id="readability-page-1"><figure> <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/STK071_APPLE_H.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2040" height="1360" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/STK071_APPLE_H.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/> <figcaption> </figcaption> </figure> Apple is suing the owner of the Apple Cinemas theater chain, Sand Media, over alleged trademark infringement, as reported by Reuters. In the lawsuit, Apple alleges that Apple Cinemas and Sand Media have made efforts to “capitalize on the highly-regarded Apple brand in connection with the aggressive nationwide expansion” and that they have “refused to engage with Apple’s repeated efforts to resolve the matter amicably.” “Consumers should not go to an ‘Apple Cinemas’ theater thinking it is connected to the famous Apple brand, with all its goodwill and brand equity, when Apple Cinemas has no relation whatsoever to Apple,” Apple says. Apple Cinemas didn’t immediately reply to a request for comment. Apple Cinemas has operated “outside a few suburbs and city outskirts in New England,” Apple says. However, Apple Cinemas recently opened a theater in the San Francisco Bay Area within 50 miles of Apple’s Cupertino headquarters and plans to open another soon. “Already, Defendants’ actions have confused customers and diluted Apple’s brand,” Apple says. The lawsuit includes screenshots of social media posts asking if Apple Cinemas is related to Apple. Apple also notes that “media coverage of the theater openings on both coasts found it necessary to explain that Apple Cinemas was not affiliated with Apple Inc.” and includes examples. Apple Cinemas is planning an “aggressive national expansion to 100 theaters,” according to the lawsuit. </div>

苹果

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苹果每日 2 倍做多 ETF - Direxion

AAPX

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苹果公司正在起诉苹果电影院的拥有者 Sand Media，指控其侵犯商标。诉讼称，苹果电影院在扩张过程中试图利用苹果品牌，导致消费者混淆并稀释了苹果的品牌价值。苹果公司声称，尽管曾尝试友好解决此问题，Sand Media 却拒绝参与。诉讼强调了最近在苹果总部附近开设的一家电影院以及进一步扩张的计划，苹果公司认为这已经导致客户对两者之间的关系产生混淆

Apple is suing Apple Cinemas

- 苹果公司起诉 Apple Cinemas 及其母公司 Sand Media，指控商标侵权。  
- 苹果称 Apple Cinemas 试图借助其品牌进行全国扩张，导致消费者混淆。  
- Apple Cinemas 计划在全国开设 100 家影院，已在旧金山湾区开设新影院。  

苹果公司正在起诉 Apple Cinemas