<div id="readability-page-1"><figure> <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/STK093_GOOGLE_D.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2040" height="1360" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/STK093_GOOGLE_D.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/> <figcaption> </figcaption> </figure> Google says its AI search features aren’t tanking website traffic despite recent reports suggesting otherwise. In a blog post published on Wednesday, Google Search head Liz Reid says click volume from the search engine has remained “relatively stable” when compared to the same time last year — though some types of websites are getting more clicks and others are getting less. Reid’s argument that AI is actually helping the web comes just weeks after Pew Research published a report that said people are “less likely” to click on links when Google presents them with an AI Overview, or the AI-generated summary that appears at the top of Search. In her post, Reid says Google’s findings contradict third-party reports that are “often based on flawed methodologies.” Recent changes to Google Search have sent ripples throughout the digital media industry. A recent report from The Wall Street Journal detailed how Business Insider, The Washington Post, and HuffPost have faced a decline in traffic in the wake of ChatGPT, Gemini, and Copilot that has led some outlets to lay off staff. On top of that, shifts in Google’s algorithms have resulted in independent websites struggling to stay in search results Changing search patterns have brought about “decreased traffic to some sites and increased traffic to others,” with websites with forums, videos, podcasts, and “authentic voices” benefitting the most, according to Reid. Users are also more likely to visit sites containing in-depth reviews, original posts, or thoughtful analyses. “We continue to send billions of clicks to websites every day and believe that Search’s value exchange with the web remains strong,” Reid says. Reid adds that while some users might not click citations within AI Overviews, people who do click through may spend longer on the website to learn more about a topic. “An AI response might provide the lay of the land, but people click to dive deeper and learn more, and when they do, these clicks are more valuable,” Reid says. Google rolled out its chatbot-like search feature, AI Mode, to everyone in the US, raising more concerns among digital publishers. Despite these far-reaching effects, Google has even bigger plans to reinvent search down the line, as it has started testing a new search results page curated by AI.</div>

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谷歌声称其人工智能搜索功能并未对网站流量产生负面影响，尽管有相反的说法。在最近的一篇博客文章中，谷歌搜索负责人 Liz Reid 表示，与去年相比，整体点击量保持稳定，尽管一些网站的点击量有所增加，而另一些则有所下降。Reid 认为，人工智能对网络是有益的，反驳了基于有缺陷的方法论的第三方报告。搜索模式的变化影响了流量分配，偏向于拥有真实内容的网站。谷歌每天仍然发送数十亿次点击，并正在测试新的人工智能策划的搜索结果

Google swears it isn’t destroying the web with AI search

- Google 表示其 AI 搜索功能未影响网站流量，点击量保持稳定。  
- Liz Reid 指出，某些网站流量增加，而其他网站流量减少。  
- Google 计划进一步改进搜索，测试 AI 策划的新搜索结果页面。

谷歌坚称其 AI 搜索并未破坏网络