<div id="readability-page-1">close The makers of CELSIUS energy drinks are taking advantage of the publicity the beverages have gotten since a &#34;labeling error&#34; led to the recall of cans that actually have vodka seltzer inside.  Last week, two production lots of High Noon Vodka Seltzer 12-packs were recalled because they could potentially &#34;contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition with a silver top,&#34; High Noon said in a media release.  A spokesperson for Celsius said the internet is &#34;having an absolute field day with this mix-up,&#34; creating a &#34;viral sensation,&#34; and shared some of the top comments from Instagram users.  In a post from Friday, @celsiusofficial posted a photo of a CELSIUS® ASTRO VIBE™ can asking its followers, &#34;What are ya'll sippin on this weekend? #CELSIUS.&#34;  ‘LABELING ERROR’ HAS VODKA SELTZER IN ENERGY DRINK CANS, PROMPTING RECALL  &#34;High noon apparently,&#34; one Instagrammer wrote in response.  &#34;Love your product but have you considered an NA version? Thanks,&#34; another chimed in.  COMPANY ISSUES NATIONWIDE FISH RECALL DUE TO BOTULISM POISONING RISK  p         View this post on Instagram                       A post shared by CELSIUS Energy Drink (@celsiusofficial)  Subsequent social media posts followed, with one person even suggesting the brand launch &#34;Celtzers.&#34;  &#34;When we saw the online dialogue around the recall, we recognized an opportunity to engage with the viral moment,&#34; Kyle Watson, Chief Marketing Officer at CELSIUS said in a statement to FOX Business.  &#34;Our response was swift and strategic, leveraging our brand's authentic voice to connect with our community, which resulted in an overwhelmingly positive reaction. Amidst the virality, we’ve also prioritized providing accurate information and guiding consumers to the official recall details,&#34; he said.  CLICK HERE TO READ MORE ON FOX BUSINESS  CELSIUS posted its own recall notice on July 29.</div>

Celsius控股

<p>CELSIUS 能量饮料品牌正在利用一次病毒式传播的时刻，此次事件源于一个标签错误，导致误将 High Noon 伏特加气泡水罐标记为 CELSIUS 能量饮料而被召回。该公司与社交媒体用户互动，分享幽默评论并推广其品牌，同时提供准确的召回信息。CELSIUS 的首席营销官指出，社区的积极反应以及与这一病毒事件的战略性互动</p>

伏特加苏打水的 ‘标签错误’ 反而成为了能量饮料制造商的转机