<p>对于 <strong>Snap</strong>(SNAP -3.08%) 的股东来说，这绝对不是一个好的一周，因为这家社交媒体公司的股票在发布第二季度财报后遭遇重创。除此之外，公司还宣布将进行融资，以筹集更多资金。</p>
<p>根据标准普尔全球市场情报的数据，截至周五市场开盘前，该股价格本周迄今下跌近 17%。</p>
<h2>并不是最鼓舞人心的季度</h2>
<p>这一季度，Snap 的收入略低于 13.5 亿美元，同比增长 9%。这一百分比的增长与日活跃用户（DAUs；社交媒体行业的关键指标）持平，总数为 4.69 亿。然而，另一个行业标准——每用户平均收入（ARPU）仅微增 0.01 美元，达到 2.87 美元。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84Mjg2MTIvcGVyc29uLWxvb2tpbmctYXQtbGFwdG9wLXNjcmVlbi13aXRoLWhlYWQtaW4taGFuZHMuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84Mjg2MTIvcGVyc29uLWxvb2tpbmctYXQtbGFwdG9wLXNjcmVlbi13aXRoLWhlYWQtaW4taGFuZHMuanBnJnc9NzAw"/></p>
<p>图片来源：Getty Images。</p>
<p>与此同时，公司净亏损加深，几乎达到了 2.63 亿美元（每股 0.16 美元），而去年同期的亏损接近 2.49 亿美元。</p>
<p>这一表现大致符合分析师的预期。共识分析师对收入的预估与实际的 13.5 亿美元相符，而对净亏损的预估为每股 0.15 美元。</p>
<p>在一次电话会议上，Snap 管理层提供了对当前（第三）季度的指导，表示预计日活跃用户将增至约 4.76 亿，收入将在略低于 14.8 亿美元到略高于 15 亿美元之间。</p>
<h2>新债务即将到来</h2>
<p>Snap 在发布财报后不久，宣布计划筹集 5.5 亿美元的新借款（比最初的 5 亿美元目标增加）。该公司正在发行一系列总本金金额为该数额的高级票据，年利率接近 6.88%。这些票据将于 2034 年 3 月 15 日到期。</p>

SNAP

<p>Snap Inc. (SNAP) 的股价在本周下跌近 17%，原因是其第二季度财报显示收入为 13.5 亿美元，同比增长 9%，但净亏损加深至 2.63 亿美元。该公司还宣布计划通过发行利率为 6.88%、到期于 2034 年的高级票据筹集 5.5 亿美元。尽管面临挑战，Snap 预计第三季度日活跃用户将增加至 4.76 亿，收入将在 14.8 亿至 15 亿美元之间</p>

<p>This was hardly a good week to be a <strong>Snap</strong>(SNAP -3.08%) shareholder, as the social media company's shares were getting rocked after it published its second-quarter earnings report. Outside of that, the company announced it was going to the well in an effort to raise more capital.</p>
<div class="lb-trans"><p>对于 <strong>Snap</strong>(SNAP -3.08%) 的股东来说，这绝对不是一个好的一周，因为这家社交媒体公司的股票在发布第二季度财报后遭遇重创。除此之外，公司还宣布将进行融资，以筹集更多资金。</p>
</div><p>The stock stumbled toward the weekend with a nearly 17% week-to-date fall in its price as of Friday before market open, according to data compiled by S&amp;P Global Market Intelligence.</p>
<div class="lb-trans"><p>根据标准普尔全球市场情报的数据，截至周五市场开盘前，该股价格本周迄今下跌近 17%。</p>
</div><h2>Not the most inspiring quarter</h2>
<div class="lb-trans"><h2>并不是最鼓舞人心的季度</h2>
</div><p>The quarter saw Snap book revenue of just under $1.35 billion, representing a rise of 9% year over year. That percentage rate increase matched that for daily active users (DAUs; a critical metric for the social media industry), which totaled 469 million. Another industry yardstick, average revenue per user (ARPU), however, only inched up by $0.01 to $2.87.</p>
<div class="lb-trans"><p>这一季度，Snap 的收入略低于 13.5 亿美元，同比增长 9%。这一百分比的增长与日活跃用户（DAUs；社交媒体行业的关键指标）持平，总数为 4.69 亿。然而，另一个行业标准——每用户平均收入（ARPU）仅微增 0.01 美元，达到 2.87 美元。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84Mjg2MTIvcGVyc29uLWxvb2tpbmctYXQtbGFwdG9wLXNjcmVlbi13aXRoLWhlYWQtaW4taGFuZHMuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F828612%2Fperson-looking-at-laptop-screen-with-head-in-hands.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><p>Meanwhile, the company's net loss deepened, to almost $263 million ($0.16 per share) from the year-ago deficit of nearly $249 million.</p>
<div class="lb-trans"><p>与此同时，公司净亏损加深，几乎达到了 2.63 亿美元（每股 0.16 美元），而去年同期的亏损接近 2.49 亿美元。</p>
</div><p>This performance was broadly in line with analyst expectations. The consensus pundit estimate for revenue matched the actual $1.35 billion, while that for net loss was $0.15 per share.</p>
<div class="lb-trans"><p>这一表现大致符合分析师的预期。共识分析师对收入的预估与实际的 13.5 亿美元相符，而对净亏损的预估为每股 0.15 美元。</p>
</div><p>In a conference call, Snap management proffered guidance for its current (third) quarter, saying it expected a rise in DAUs to around 476 million, with revenue landing at slightly under $1.48 billion to a bit over $1.5 billion.</p>
<div class="lb-trans"><p>在一次电话会议上，Snap 管理层提供了对当前（第三）季度的指导，表示预计日活跃用户将增至约 4.76 亿，收入将在略低于 14.8 亿美元到略高于 15 亿美元之间。</p>
</div><h2>New debt to come</h2>
<div class="lb-trans"><h2>新债务即将到来</h2>
</div><p>Snap soon followed its earnings release announcement with an announcement that it was aiming to raise $550 million in fresh borrowings (upsized from its original target of $500 million). The company is floating a series of senior notes at that aggregate principal amount, with annual interest of nearly 6.88%. They mature on March 15, 2034.</p>
<div class="lb-trans"><p>Snap 在发布财报后不久，宣布计划筹集 5.5 亿美元的新借款（比最初的 5 亿美元目标增加）。该公司正在发行一系列总本金金额为该数额的高级票据，年利率接近 6.88%。这些票据将于 2034 年 3 月 15 日到期。</p>
</div>

为什么 Snap 的股票在本周出现下滑