<p>两周前，我写道 <strong>Reddit</strong>(RDDT 1.75%) 是我推荐的一个在下跌时买入并持有十年的股票。我对公司即将发布的财报和其不断增长的利润充满信心。</p>
<p>快进到今天，Reddit 热度高涨，在过去一周上涨了 43%，得益于其出色的第二季度财报。下跌已经结束，但你还有机会在 Reddit 股票上建仓吗？还是应该等待更好的买入机会？</p>
<h2>Reddit 显示出巨大的数字</h2>
<p>第二季度财报中最大的数字是快速的收入增长。Reddit 报告收入为 5 亿美元，比去年增长 78%，这是自 2022 年以来最快的季度增长。这是公司最盈利的一个季度。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/5e7a70063f5eb8e1fdcce535eca0a21b.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/5e7a70063f5eb8e1fdcce535eca0a21b.png"/></p>
<p>RDDT 收入（季度）数据来自 YCharts。</p>
<p>日活跃用户也增长了 21%，这一数字在本季度达到了 1.1 亿。公司实现利润 8900 万美元，每股收益 0.48 美元，而 2024 年第二季度则亏损 1000 万美元，每股亏损 0.06 美元。</p>
<p>Reddit 与 <strong>Meta Platforms</strong> 的 Facebook 和 Instagram 等社交媒体平台不同，因为其用户是匿名的。该平台被组织成结构化的 &#34;subreddit&#34; 社区，用户可以讨论任何话题——包括他们最喜欢的游戏、汽车和电影，以及时事。由于 subreddit 可以专注于非常具体的主题，讨论通常很切题，用户版主可以停止任何垃圾信息或偏离主题的讨论。</p>
<p>&#34;对于人们来说，交流和联系变得越来越有价值和稀缺，&#34; 首席执行官 Steve Huffman 在给投资者的信中写道。&#34;在一个日益被算法和自动化主导的世界中，人类声音的需求从未如此迫切。我们每天都能看到，近 5000 万的用户来到 Reddit 寻找他们最喜欢的社区，6000 万的用户则在 Reddit 上寻找更好的答案。&#34;</p>
<p>公司对第三季度的收入指导为 5.35 亿到 5.45 亿美元，比去年增长 55%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjgwOTIvZ2V0dHlpbWFnZXMtMTQ3MTY0NTQ5Mi5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjgwOTIvZ2V0dHlpbWFnZXMtMTQ3MTY0NTQ5Mi5qcGcmdz03MDA"/></p>
<p>图片来源：Getty Images。</p>
<h2>Reddit 的未来是什么？</h2>
<p>虽然 Reddit 超过 80% 的收入来自美国，但它正在采取措施扩大其国际影响力。公司正在采用机器翻译，以便让 Reddit 在亚洲、欧洲和拉丁美洲扩展，目前目标是大约二十种语言。通过国际扩展，Reddit 有机会增加市场营销，增加本地内容和贡献者，并创建专门的 subreddit 来服务国际市场。虽然国际收入在第二季度增长了 71%，达到了 9100 万美元，但这仍然是一个巨大的增长机会。</p>
<p>Reddit 还在利用人工智能（AI）使其平台更具相关性。Reddit Answers 工具是一个专门针对 Reddit 内容的 AI 搜索引擎，可以帮助人们在平台上找到答案。公司表示，其核心搜索产品每周有 7000 万用户，而 Reddit Answers 的用户从第一季度的 100 万增长到第二季度的 600 万。通过全球推广 Reddit Answers，它可以像 <strong>Alphabet</strong> 的 Google 一样在其搜索引擎中销售广告。</p>
<h2>你应该投资 Reddit 股票吗？</h2>
<p>从任何角度来看，Reddit 的股票都很昂贵，尤其是与运营 Facebook、Messenger、Instagram、Threads 和 WhatsApp 等成功平台的 Meta 相比。它的价格也高于运营 Snapchat 平台的 <strong>Snap</strong>：</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/090faba6ae813da926bf781d97c330c1.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/090faba6ae813da926bf781d97c330c1.png"/></p>
<p>RDDT 市盈率（前瞻）数据来自 YCharts。</p>
<p>虽然我仍然认为持有 Reddit 股票是个好主意，但我确实认为现在的价格相当高。过去一年上涨了 260%，Reddit 看起来被高估了；如果我在这个价格购买社交媒体股票，我会倾向于现在选择 Meta。</p>
<p>我完全相信 Reddit 会达到其第三季度的收入目标，我也期待它能否增加其国际受众并为长期收入增长打开大门。Reddit 是一只稳健的股票，但我认为投资者应该等待更好的买入机会再进行建仓。</p>

RDDT

<p>Reddit 的股票在发布强劲的第二季度财报后上涨了 43%，收入增长了 78%，达到了 5 亿美元，利润为 8900 万美元。该公司正在国际上扩展，并利用人工智能来增强其平台。尽管增长显著，Reddit 的股票相较于 Meta 和 Snap 等竞争对手被认为是昂贵的。虽然前景乐观，但建议投资者在投资 Reddit 股票之前等待更好的买入机会</p>

<p>Two weeks ago, I wrote that <strong>Reddit</strong>(RDDT 1.75%) was one of my picks as a stock to buy on the dip and hold for the next decade. I was confident in the company's upcoming earnings report and its growing profits.</p>
<div class="lb-trans"><p>两周前，我写道 <strong>Reddit</strong>(RDDT 1.75%) 是我推荐的一个在下跌时买入并持有十年的股票。我对公司即将发布的财报和其不断增长的利润充满信心。</p>
</div><p>Fast-forward to today, and Reddit is smoking hot, up 43% in the last week on the strength of its glowing second-quarter filing. The dip is over, but do you still have an opportunity to take a position in Reddit stock? Or should you wait for a better buying opportunity?</p>
<div class="lb-trans"><p>快进到今天，Reddit 热度高涨，在过去一周上涨了 43%，得益于其出色的第二季度财报。下跌已经结束，但你还有机会在 Reddit 股票上建仓吗？还是应该等待更好的买入机会？</p>
</div><h2>Reddit shows huge numbers</h2>
<div class="lb-trans"><h2>Reddit 显示出巨大的数字</h2>
</div><p>The biggest figure in the second-quarter earnings report is rapid revenue growth. Reddit reported $500 million in revenue, up 78% from a year ago, marking its fastest quarterly growth since 2022. It was the company's most profitable quarter.</p>
<div class="lb-trans"><p>第二季度财报中最大的数字是快速的收入增长。Reddit 报告收入为 5 亿美元，比去年增长 78%，这是自 2022 年以来最快的季度增长。这是公司最盈利的一个季度。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/5e7a70063f5eb8e1fdcce535eca0a21b.png" alt="" original-src="https://media.ycharts.com/charts/5e7a70063f5eb8e1fdcce535eca0a21b.png"/></p>
<p>RDDT Revenue (Quarterly) data by YCharts.</p>
<div class="lb-trans"><p>RDDT 收入（季度）数据来自 YCharts。</p>
</div><p>There was also a 21% increase in daily active users, a number that reached 110 million in the quarter. The company posted a profit of $89 million and $0.48 per share, versus losses of $10 million and $0.06 per share in the second quarter of 2024.</p>
<div class="lb-trans"><p>日活跃用户也增长了 21%，这一数字在本季度达到了 1.1 亿。公司实现利润 8900 万美元，每股收益 0.48 美元，而 2024 年第二季度则亏损 1000 万美元，每股亏损 0.06 美元。</p>
</div><p>Reddit stands out from social media platforms like <strong>Meta Platforms</strong>' Facebook and Instagram because, by design, its users are anonymous. The platform is organized into structured &#34;subreddit&#34; communities where people can talk about anything -- including their favorite games, cars, and movies, as well as current events. Because subreddits can be devoted to very specific topics, conversations are usually on point and user moderators can halt any spam or threads going off-topic.</p>
<div class="lb-trans"><p>Reddit 与 <strong>Meta Platforms</strong> 的 Facebook 和 Instagram 等社交媒体平台不同，因为其用户是匿名的。该平台被组织成结构化的 &#34;subreddit&#34; 社区，用户可以讨论任何话题——包括他们最喜欢的游戏、汽车和电影，以及时事。由于 subreddit 可以专注于非常具体的主题，讨论通常很切题，用户版主可以停止任何垃圾信息或偏离主题的讨论。</p>
</div><p>&#34;For people, conversation and connection are becoming more valuable and rare,&#34; CEO Steve Huffman wrote in a letter to investors. &#34;In a world increasingly dominated by algorithms and automation, the need for human voices has never been greater. We see this every day as nearly 50 million scrollers come to Reddit for their favorite communities, and 60 million seekers land on Reddit in search of better answers to their questions.&#34;</p>
<div class="lb-trans"><p>&#34;对于人们来说，交流和联系变得越来越有价值和稀缺，&#34; 首席执行官 Steve Huffman 在给投资者的信中写道。&#34;在一个日益被算法和自动化主导的世界中，人类声音的需求从未如此迫切。我们每天都能看到，近 5000 万的用户来到 Reddit 寻找他们最喜欢的社区，6000 万的用户则在 Reddit 上寻找更好的答案。&#34;</p>
</div><p>The company posted Q3 guidance for revenue of between $535 million and $545 million, which would be a 55% gain from a year ago.</p>
<div class="lb-trans"><p>公司对第三季度的收入指导为 5.35 亿到 5.45 亿美元，比去年增长 55%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjgwOTIvZ2V0dHlpbWFnZXMtMTQ3MTY0NTQ5Mi5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F828092%2Fgettyimages-1471645492.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>What's next for Reddit?</h2>
<div class="lb-trans"><h2>Reddit 的未来是什么？</h2>
</div><p>While Reddit gets more than 80% of its revenue from the U.S., it's taking steps to grow its international presence. The company is embracing machine translation in order to allow Reddit to expand in Asia, Europe, and Latin America, and is currently targeting around two dozen languages. By expanding internationally, Reddit has the opportunity to increase marketing, add local content and contributors, and create specialized subreddits to serve international markets. While international revenue increased by 71% to $91 million in the second quarter, this is a massive opportunity to grow the company.</p>
<div class="lb-trans"><p>虽然 Reddit 超过 80% 的收入来自美国，但它正在采取措施扩大其国际影响力。公司正在采用机器翻译，以便让 Reddit 在亚洲、欧洲和拉丁美洲扩展，目前目标是大约二十种语言。通过国际扩展，Reddit 有机会增加市场营销，增加本地内容和贡献者，并创建专门的 subreddit 来服务国际市场。虽然国际收入在第二季度增长了 71%，达到了 9100 万美元，但这仍然是一个巨大的增长机会。</p>
</div><p>Reddit is also embracing artificial intelligence (AI) to make its platform more relevant. The Reddit Answers tool is an AI search engine specifically geared toward Reddit content and can help people find answers on the platform. The company says its core search product has 70 million weekly users, and that Reddit Answers grew from 1 million users in Q1 to 6 million in Q2. By rolling Reddit Answers out globally, it can sell advertising in its search engine much as <strong>Alphabet</strong>'s Google does.</p>
<div class="lb-trans"><p>Reddit 还在利用人工智能（AI）使其平台更具相关性。Reddit Answers 工具是一个专门针对 Reddit 内容的 AI 搜索引擎，可以帮助人们在平台上找到答案。公司表示，其核心搜索产品每周有 7000 万用户，而 Reddit Answers 的用户从第一季度的 100 万增长到第二季度的 600 万。通过全球推广 Reddit Answers，它可以像 <strong>Alphabet</strong> 的 Google 一样在其搜索引擎中销售广告。</p>
</div><h2>Should you invest in Reddit stock?</h2>
<div class="lb-trans"><h2>你应该投资 Reddit 股票吗？</h2>
</div><p>By any measure, Reddit is an expensive stock, particularly compared to Meta, which operates the highly successful platforms Facebook, Messenger, Instagram, Threads, and WhatsApp. It's also more expensive than <strong>Snap</strong>, which operates the Snapchat platform:</p>
<div class="lb-trans"><p>从任何角度来看，Reddit 的股票都很昂贵，尤其是与运营 Facebook、Messenger、Instagram、Threads 和 WhatsApp 等成功平台的 Meta 相比。它的价格也高于运营 Snapchat 平台的 <strong>Snap</strong>：</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/090faba6ae813da926bf781d97c330c1.png" alt="" original-src="https://media.ycharts.com/charts/090faba6ae813da926bf781d97c330c1.png"/></p>
<p>RDDT PE Ratio (Forward) data by YCharts.</p>
<div class="lb-trans"><p>RDDT 市盈率（前瞻）数据来自 YCharts。</p>
</div><p>While I still think that holding Reddit stock is a good idea, I do think it's pretty pricey right now. Up 260% in the last year, Reddit appears to be overvalued; if I were buying a social media stock at these prices, I would lean toward Meta right now.</p>
<div class="lb-trans"><p>虽然我仍然认为持有 Reddit 股票是个好主意，但我确实认为现在的价格相当高。过去一年上涨了 260%，Reddit 看起来被高估了；如果我在这个价格购买社交媒体股票，我会倾向于现在选择 Meta。</p>
</div><p>I have full confidence that Reddit will hit its third-quarter revenue numbers, and I'm eager to see if it can increase its international audience and open the door for long-term revenue growth. Reddit is a solid stock, but I think investors should wait for a better buying opportunity before taking a position.</p>
<div class="lb-trans"><p>我完全相信 Reddit 会达到其第三季度的收入目标，我也期待它能否增加其国际受众并为长期收入增长打开大门。Reddit 是一只稳健的股票，但我认为投资者应该等待更好的买入机会再进行建仓。</p>
</div>

Reddit 的股票在一个表现优异的季度后大幅上涨，但现在是否是购买的好时机？