<p><em>打破传统餐盒模型，提供单点订购、更快的餐食和前所未有的多样性</em></p>
<p>, /PRNewswire/ -- <strong>Blue Apron</strong>，餐盒类别的先驱，今天重新推出，带来了强大的新形象、扩展的产品系列和无订阅购物体验。为了适应当今繁忙家庭的需求，新版 Blue Apron 提供了比以往更多的便利性、灵活性和烹饪多样性，同时保持了其成为家喻户晓品牌的优质食材和厨师设计的品质。</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>Dish by Blue Apron 是使用高质量食材制作的预制餐，含有至少 20 克蛋白质，并且在零准备和清理的情况下，最快可在五分钟内准备好。</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>Assemble &amp; Bake 餐食是一种适合家庭的一锅菜，采用预切和准备好的食材，只需五分钟或更少的动手时间。</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>Blue Apron，餐盒类别的先驱，为当今繁忙家庭提供了比以往更多的便利性、灵活性和烹饪多样性，同时保持了其成为家喻户晓品牌的优质食材和厨师设计的品质。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2747131/Blue_Apron_Dish_Pre_Made_Meals.jpg/query-dz00MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2747131/Blue_Apron_Dish_Pre_Made_Meals.jpg/query-dz00MDA"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2747132/Blue_Apron_Assemble_Bake.jpg/query-dz00MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2747132/Blue_Apron_Assemble_Bake.jpg/query-dz00MDA"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2747133/Blue_Apron_meal_kit_category.jpg/query-dz00MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2747133/Blue_Apron_meal_kit_category.jpg/query-dz00MDA"/></p>
<p>此次重新推出不仅标志着 Blue Apron 的重大演变，也对整个行业产生了影响。历史上，餐盒市场围绕严格的订阅和固定的餐单构建，长期以来将客户视为有固定、可预测需求的两人或四人家庭。Blue Apron 正在打破这一模式——引入现代的单点订购方式，让客户可以随心所欲地购物，无需任何承诺。</p>
<p>“新版本的 Blue Apron 旨在满足客户的需求——提供更多的灵活性、便利性和更少的障碍，” Blue Apron 的高级副总裁兼总经理 Whitney Pegden 说道。“我们知道家庭在晚餐高峰期（下午 5 点到 8 点）面临很多挑战。他们需要快速、营养且仍然感觉特别的选择。这正是我们所构建的——最快五分钟内准备好的餐食，无需订阅。”</p>
<p>Blue Apron 现在每周提供超过 100 种餐食——是之前种类的两倍以上——其中 75% 的菜单提供定制选项。客户可以在三个产品类别中进行混搭：</p>
<ul>
<li><strong>Dish by Blue Apron（新）：</strong> 使用高质量食材制作的预制餐，旨在满足明确的营养标准——包括至少 20 克蛋白质、良好的纤维来源，并且不含人工香料或色素。Dish 餐食有 40 种轮换选项，最快五分钟内准备好，无需准备或清理。</li>
<li><strong>Assemble &amp; Bake（新）：</strong> 一锅家庭友好的餐食，采用预切和准备好的食材，只需五分钟或更少的动手时间。专为繁忙的夜晚设计，这些美味的菜肴以最小的努力提供多样性和舒适感——包括每周 15 种轮换选项和 10 种常备最爱。</li>
<li><strong>餐盒：</strong> Blue Apron 的标志性产品，现在比以往更快、更灵活。食谱从快速的工作日晚餐到提升的烹饪体验，采用优质食材，适合所有技能水平。</li>
</ul>
<p>“通过此次重新推出，我们引入了两个以便利性为重点的新产品线，” Blue Apron 的产品创新高级副总裁 John Adler 说道。“通过 Dish by Blue Apron，我们为预制餐制定了新的标准——五分钟内准备好，充满风味，使用让人放心的食材。而通过 Assemble &amp; Bake，我们为繁忙的家庭提供了他们从未拥有过的东西：五分钟准备、无需动手的晚餐，同时仍然能带来家常菜的感觉。这些不是简单的调整，而是全新的方式，帮助人们在任何情况下都能轻松准备美味的餐食。”</p>
<p>首次，Blue Apron 还推出了其最受欢迎、评价最高的餐食的永久菜单，让客户能够每周依赖这些最爱。</p>
<p>通过此次重新推出，Blue Apron 现在在全国大多数邮政编码地区的交付时间缩短至三天，使得计划临时餐食或根据一周的日程进行调整变得更加容易。虽然不需要订阅，但希望定期交付的客户仍然可以选择 <strong>Autoship &amp; Save</strong>，这是一个完全可定制的程序，提供额外的折扣和灵活性。</p>
<p>为了进一步提升体验，Blue Apron 还推出了 <strong>Blue Apron+</strong>，这是一项每月 9.99 美元的新高级会员服务。会员可享受：</p>
<ul>
<li>所有订单免运费</li>
<li>通过 Tastemade+ 无限流媒体观看美食、家居和旅行节目</li>
<li>独家优惠、特权和精心策划的烹饪体验</li>
</ul>
<p>作为 Wonder 公司的成员，Blue Apron 加入了包括 Tastemade 和 Grubhub 在内的定义类品牌组合——扩展其影响力并开启无缝用餐体验的新机会。Blue Apron 餐食现在可以通过 Wonder 应用程序购买，创造了一个更无缝的体验，结合了内容、商业和烹饪灵感。</p>
<p>自 2012 年以来，Blue Apron 已向美国各地的家庭交付超过 6 亿餐食。通过此次重新推出，它开始了其最雄心勃勃的篇章——扩展其影响力、演变其模式，并重新定义现代用餐的可能性。</p>
<p>在 blueapron.com 开始下单，或下载 Blue Apron 应用程序。关注社交媒体上的 @BlueApron，获取最新动态、食谱和灵感。</p>
<p><strong>关于 Blue Apron：</strong> Blue Apron 是一个餐饮品牌，自 2012 年以来一直为全国各地的厨房提供厨师设计的餐点。现在，Blue Apron 针对现代家庭厨师进行了重新构想，提供无与伦比的灵活性和便利性，质量在行业中处于领先地位。无需订阅，客户可以从每周轮换的 100 多种餐点中进行选择，包括预制选项、一锅菜和为忙碌生活方式设计的简单餐盒。从五分钟内即可准备的美味餐点到可定制的食谱和始终受欢迎的选择，Blue Apron 以您的方式提供质量、多样性和便利性。</p>
<p>Blue Apron 是一家奇迹公司，加入了一个致力于重新定义餐饮的品牌组合。Blue Apron 因其烹饪创新和优质食材而受到认可，并帮助在全国范围内提供了超过 6 亿餐。欲了解更多信息，请访问 blueapron.com。</p>
<p>来源：Blue Apron</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwODExJk5ld3NJdGVtSWQ9Q0c0Nzg3NCZUcmFuc21pc3Npb25fSWQ9MjAyNTA4MTExNDAwUFJfTkVXU19VU1BSX19fX19DRzQ3ODc0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwODExJk5ld3NJdGVtSWQ9Q0c0Nzg3NCZUcmFuc21pc3Npb25fSWQ9MjAyNTA4MTExNDAwUFJfTkVXU19VU1BSX19fX19DRzQ3ODc0"/></p>

Blue Apron控股

<p>Blue Apron 正在以全新的形象重新推出，扩展了产品线，并提供无订阅的购物体验。该公司推出了单点菜单模式，允许客户无需承诺即可订购餐食。新产品包括 “Blue Apron 预制餐”，可在五分钟内准备好，以及 “一锅烘焙” 家庭餐。菜单现在每周提供超过 100 道餐品，其中 75% 可定制。Blue Apron 还提供高级会员服务 Blue Apron+，以获得更多福利。这次重新推出旨在为忙碌的家庭提供便利和灵活性</p>

<p><em>Breaking from the traditional meal kit model with à la carte ordering, faster meals, and more variety than ever before</em></p>
<div class="lb-trans"><p><em>打破传统餐盒模型，提供单点订购、更快的餐食和前所未有的多样性</em></p>
</div><p>, /PRNewswire/ -- <strong>Blue Apron</strong>, a pioneer in the meal kit category, is relaunching today with a powerful new identity, an expanded product lineup, and a subscription-free shopping experience. Reimagined for today's busy households, the new Blue Apron offers more convenience, flexibility, and culinary variety than ever before – while maintaining the premium ingredients and chef-designed quality that made it a household name.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- <strong>Blue Apron</strong>，餐盒类别的先驱，今天重新推出，带来了强大的新形象、扩展的产品系列和无订阅购物体验。为了适应当今繁忙家庭的需求，新版 Blue Apron 提供了比以往更多的便利性、灵活性和烹饪多样性，同时保持了其成为家喻户晓品牌的优质食材和厨师设计的品质。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Dish by Blue Apron are pre-made meals made with high-quality ingredients, include at least 20g of protein and are ready in as little as five minutes with zero prep or cleanup.</p>
<div class="lb-trans"><p>Dish by Blue Apron 是使用高质量食材制作的预制餐，含有至少 20 克蛋白质，并且在零准备和清理的情况下，最快可在五分钟内准备好。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Assemble &amp; Bake meals are one-pan, family-friendly dishes featuring pre-chopped and prepared ingredients that require just five minutes or less of hands-on time.</p>
<div class="lb-trans"><p>Assemble &amp; Bake 餐食是一种适合家庭的一锅菜，采用预切和准备好的食材，只需五分钟或更少的动手时间。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Blue Apron, a pioneer in the meal kit category, offers more convenience, flexibility, and culinary variety than ever before for today's busy households – while maintaining the premium ingredients and chef-designed quality that made it a household name.</p>
<div class="lb-trans"><p>Blue Apron，餐盒类别的先驱，为当今繁忙家庭提供了比以往更多的便利性、灵活性和烹饪多样性，同时保持了其成为家喻户晓品牌的优质食材和厨师设计的品质。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2747131/Blue_Apron_Dish_Pre_Made_Meals.jpg/query-dz00MDA" alt="" original-src="https://mma.prnewswire.com/media/2747131/Blue_Apron_Dish_Pre_Made_Meals.jpg?w=400"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2747132/Blue_Apron_Assemble_Bake.jpg/query-dz00MDA" alt="" original-src="https://mma.prnewswire.com/media/2747132/Blue_Apron_Assemble_Bake.jpg?w=400"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2747133/Blue_Apron_meal_kit_category.jpg/query-dz00MDA" alt="" original-src="https://mma.prnewswire.com/media/2747133/Blue_Apron_meal_kit_category.jpg?w=400"/></p>
<p>This relaunch signals a major evolution not just for Blue Apron, but for the industry at large. Historically built around rigid subscriptions and fixed meal plans, the meal kit space has long treated customers as two or four-person households with set, predictable needs. Blue Apron is breaking the mold – introducing a modern, à la carte approach that lets customers shop what they want, when they want, with no commitment required.</p>
<div class="lb-trans"><p>此次重新推出不仅标志着 Blue Apron 的重大演变，也对整个行业产生了影响。历史上，餐盒市场围绕严格的订阅和固定的餐单构建，长期以来将客户视为有固定、可预测需求的两人或四人家庭。Blue Apron 正在打破这一模式——引入现代的单点订购方式，让客户可以随心所欲地购物，无需任何承诺。</p>
</div><p>&#34;The new Blue Apron is all about meeting customers where they are – with more flexibility, more convenience, and fewer barriers,&#34; said Whitney Pegden, Senior Vice President &amp; General Manager of Blue Apron at Wonder. &#34;We know families are juggling a lot, especially during the dinnertime rush between 5 and 8 p.m. They need options that are fast, nutritious, and still feel special. That's exactly what we've built – meals ready in as little as five minutes, no subscription required.&#34;</p>
<div class="lb-trans"><p>“新版本的 Blue Apron 旨在满足客户的需求——提供更多的灵活性、便利性和更少的障碍，” Blue Apron 的高级副总裁兼总经理 Whitney Pegden 说道。“我们知道家庭在晚餐高峰期（下午 5 点到 8 点）面临很多挑战。他们需要快速、营养且仍然感觉特别的选择。这正是我们所构建的——最快五分钟内准备好的餐食，无需订阅。”</p>
</div><p>Blue Apron now offers more than 100 meals each week – more than double its previous assortment – with 75% of the menu featuring options for customization. Customers can mix and match across three product categories:</p>
<div class="lb-trans"><p>Blue Apron 现在每周提供超过 100 种餐食——是之前种类的两倍以上——其中 75% 的菜单提供定制选项。客户可以在三个产品类别中进行混搭：</p>
</div><ul>
<li><strong>Dish by Blue Apron (NEW):</strong> Pre-made meals made with high-quality ingredients and designed to meet clear nutrition standards – including at least 20g of protein, a good source of fiber, and no artificial flavors or colors. With 40 rotating options, Dish meals are ready in as little as five minutes with zero prep or cleanup.</li>
<li><strong>Assemble &amp; Bake (NEW):</strong> One-pan, family-friendly meals featuring pre-chopped and prepared ingredients that require just five minutes or less of hands-on time. Designed for busy nights, these flavorful dishes deliver variety and comfort with minimal effort – including 15 rotating weekly options and 10 always-available favorites.</li>
<li><strong>Meal Kits:</strong> Blue Apron's signature offering, now faster and more flexible than ever. Recipes range from quick weeknight dinners to elevated culinary experiences, crafted with premium ingredients and designed for all skill levels.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>Dish by Blue Apron（新）：</strong> 使用高质量食材制作的预制餐，旨在满足明确的营养标准——包括至少 20 克蛋白质、良好的纤维来源，并且不含人工香料或色素。Dish 餐食有 40 种轮换选项，最快五分钟内准备好，无需准备或清理。</li>
<li><strong>Assemble &amp; Bake（新）：</strong> 一锅家庭友好的餐食，采用预切和准备好的食材，只需五分钟或更少的动手时间。专为繁忙的夜晚设计，这些美味的菜肴以最小的努力提供多样性和舒适感——包括每周 15 种轮换选项和 10 种常备最爱。</li>
<li><strong>餐盒：</strong> Blue Apron 的标志性产品，现在比以往更快、更灵活。食谱从快速的工作日晚餐到提升的烹饪体验，采用优质食材，适合所有技能水平。</li>
</ul>
</div><p>&#34;With this relaunch, we're introducing two new product lines focused on convenience,&#34; said John Adler, Senior Vice President of Product Innovation at Blue Apron. &#34;With Dish by Blue Apron, we developed a new standard for pre-made meals – ready in five minutes, full of flavor, and made with ingredients you can feel good about. And with Assemble &amp; Bake, we're giving busy households something they've never had before: a five-minute prep, hands-off dinner that still delivers a home-cooked feel. These aren't tweaks, they're entirely new ways to help people get a great meal on the table, no matter what their day looks like.&#34;</p>
<div class="lb-trans"><p>“通过此次重新推出，我们引入了两个以便利性为重点的新产品线，” Blue Apron 的产品创新高级副总裁 John Adler 说道。“通过 Dish by Blue Apron，我们为预制餐制定了新的标准——五分钟内准备好，充满风味，使用让人放心的食材。而通过 Assemble &amp; Bake，我们为繁忙的家庭提供了他们从未拥有过的东西：五分钟准备、无需动手的晚餐，同时仍然能带来家常菜的感觉。这些不是简单的调整，而是全新的方式，帮助人们在任何情况下都能轻松准备美味的餐食。”</p>
</div><p>For the first time, Blue Apron is also introducing a permanent menu of its most-loved, top-rated meals, giving customers the ability to rely on favorites week after week.</p>
<div class="lb-trans"><p>首次，Blue Apron 还推出了其最受欢迎、评价最高的餐食的永久菜单，让客户能够每周依赖这些最爱。</p>
</div><p>With this relaunch, Blue Apron now delivers in as little as three days for most ZIP codes nationwide, making it easier to plan last-minute meals or adjust based on the week's schedule. While no subscription is required, customers who prefer recurring deliveries can still opt into <strong>Autoship &amp; Save</strong>, a fully customizable program with added discounts and flexibility.</p>
<div class="lb-trans"><p>通过此次重新推出，Blue Apron 现在在全国大多数邮政编码地区的交付时间缩短至三天，使得计划临时餐食或根据一周的日程进行调整变得更加容易。虽然不需要订阅，但希望定期交付的客户仍然可以选择 <strong>Autoship &amp; Save</strong>，这是一个完全可定制的程序，提供额外的折扣和灵活性。</p>
</div><p>To further enhance the experience, Blue Apron is also introducing <strong>Blue Apron+</strong>, a new premium membership available for $9.99/month. Members receive:</p>
<div class="lb-trans"><p>为了进一步提升体验，Blue Apron 还推出了 <strong>Blue Apron+</strong>，这是一项每月 9.99 美元的新高级会员服务。会员可享受：</p>
</div><ul>
<li>Free shipping on all orders</li>
<li>Unlimited streaming of food, home, and travel shows through Tastemade+</li>
<li>Exclusive deals, perks, and curated culinary experiences</li>
</ul>
<div class="lb-trans"><ul>
<li>所有订单免运费</li>
<li>通过 Tastemade+ 无限流媒体观看美食、家居和旅行节目</li>
<li>独家优惠、特权和精心策划的烹饪体验</li>
</ul>
</div><p>Now a Wonder company, Blue Apron joins a portfolio of category-defining brands including Tastemade and Grubhub — expanding its reach and unlocking new opportunities for seamless mealtime experiences. Blue Apron meals are now available for purchase through the Wonder app, creating an even more seamless experience that combines content, commerce, and culinary inspiration.</p>
<div class="lb-trans"><p>作为 Wonder 公司的成员，Blue Apron 加入了包括 Tastemade 和 Grubhub 在内的定义类品牌组合——扩展其影响力并开启无缝用餐体验的新机会。Blue Apron 餐食现在可以通过 Wonder 应用程序购买，创造了一个更无缝的体验，结合了内容、商业和烹饪灵感。</p>
</div><p>Since 2012, Blue Apron has delivered more than 600 million meals to households across the U.S. With this relaunch, it begins its most ambitious chapter yet — expanding its reach, evolving its model, and redefining what modern mealtime can be.</p>
<div class="lb-trans"><p>自 2012 年以来，Blue Apron 已向美国各地的家庭交付超过 6 亿餐食。通过此次重新推出，它开始了其最雄心勃勃的篇章——扩展其影响力、演变其模式，并重新定义现代用餐的可能性。</p>
</div><p>Start your order at blueapron.com or by downloading the Blue Apron app. Follow along @BlueApron on social media for the latest updates, recipes, and inspiration.</p>
<div class="lb-trans"><p>在 blueapron.com 开始下单，或下载 Blue Apron 应用程序。关注社交媒体上的 @BlueApron，获取最新动态、食谱和灵感。</p>
</div><p><strong>ABOUT BLUE APRON:</strong> Blue Apron is a mealtime brand that's been bringing chef-designed meals to kitchens across the country since 2012. Now reimagined for today's home cook, Blue Apron offers unmatched flexibility and convenience, with industry-leading quality. With no subscription required, customers can shop from a weekly rotating menu of 100+ meals, including pre-made options, one-pan dishes, and easy meal kits designed for busy lifestyles. From flavorful meals ready in as little as five minutes to customizable recipes and always-on favorites, Blue Apron delivers quality, variety, and convenience — on your terms.</p>
<div class="lb-trans"><p><strong>关于 Blue Apron：</strong> Blue Apron 是一个餐饮品牌，自 2012 年以来一直为全国各地的厨房提供厨师设计的餐点。现在，Blue Apron 针对现代家庭厨师进行了重新构想，提供无与伦比的灵活性和便利性，质量在行业中处于领先地位。无需订阅，客户可以从每周轮换的 100 多种餐点中进行选择，包括预制选项、一锅菜和为忙碌生活方式设计的简单餐盒。从五分钟内即可准备的美味餐点到可定制的食谱和始终受欢迎的选择，Blue Apron 以您的方式提供质量、多样性和便利性。</p>
</div><p>Blue Apron is a Wonder company, joining a portfolio of category-defining brands committed to reinventing mealtime. Blue Apron has been recognized for its culinary innovation and premium ingredients, and has helped deliver more than 600 million meals nationwide. For more information, visit blueapron.com.</p>
<div class="lb-trans"><p>Blue Apron 是一家奇迹公司，加入了一个致力于重新定义餐饮的品牌组合。Blue Apron 因其烹饪创新和优质食材而受到认可，并帮助在全国范围内提供了超过 6 亿餐。欲了解更多信息，请访问 blueapron.com。</p>
</div><p>SOURCE Blue Apron</p>
<div class="lb-trans"><p>来源：Blue Apron</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwODExJk5ld3NJdGVtSWQ9Q0c0Nzg3NCZUcmFuc21pc3Npb25fSWQ9MjAyNTA4MTExNDAwUFJfTkVXU19VU1BSX19fX19DRzQ3ODc0" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=CG47874&amp;Transmission_Id=202508111400PR_NEWS_USPR_____CG47874&amp;DateId=20250811"/></p>

Blue Apron 推出大胆的新品牌、菜单扩展以及灵活的购物体验，旨在重新定义用餐时间