<p>中国电子商务巨头 <strong>京东（JD.Com Inc.）</strong> 正在加大其国际雄心，采取的策略与 <strong>亚马逊（Amazon.com Inc.）</strong> 的海外扩张方法非常相似。</p>
<p><em>京东面临下行压力。获取市场研究信息。</em></p>
<p>热门投资机会</p>
<h2>亚马逊的策略</h2>
<p>在周四的第二季度财报电话会议上，公司的首席执行官 <strong>徐雷</strong> 表示：“作为中国最大的零售商，国际扩张一直是京东的关键战略。” 同时强调，与其他电子商务品牌不同，京东的策略将更侧重于建立本地运营。</p>
<p>徐雷表示，京东的国际业务将集中在供应链能力上，并 “抓住中国高端品牌走向全球的机会”，同时承诺 “发展本地零售和电子商务业务，建立本地团队和劳动力，进行本地采购和本地履约。”</p>
<p>公司指出，它在欧洲已经运营了三年，建立了零售模式、仓库和物流基础设施。“自 2022 年以来，我们在欧洲试点创新零售模式，计划在今年晚些时候正式推出我们的零售电子商务平台 Joybuy，” 徐雷说。</p>
<h2><strong>CECONOMY 收购</strong></h2>
<p>拟议中的 <strong>Ceconomy AG</strong> MTTRY 收购，需经监管机构批准，可能为京东在欧洲的电子产品和家电市场提供重要立足点。</p>
<p>徐雷提到 “CECONOMY 的品牌实力、供应链能力和在欧洲市场的市场地位” 对京东具有 “重要价值”，并补充说 “双方可以实现协同效应。”</p>
<p>该公司在海外扩张的这一策略直接反映了亚马逊的做法，后者以根据当地市场量身定制其运营而闻名。</p>
<p>这包括在印度推出 “货到付款”，因为信用卡渗透率仍然较低，同时在当地物流基础设施和战略合作伙伴关系上进行了大量投资，这使得公司在保持规模的同时，在每个新地区保持相关性。</p>
<h2>京东寻求海外市场以逃避严峻的中国市场</h2>
<p>随着竞争在中国市场加剧，京东与 <strong>阿里巴巴集团（Alibaba Group Holding Ltd.）</strong> 和 <strong>拼多多（PDD Holdings Inc.）</strong> 竞争，京东越来越多地关注欧洲市场。</p>
<p>该公司首次进入东南亚市场的尝试以撤退告终，因为它与阿里巴巴等本土竞争对手发生了冲突，但它预计这次会有所不同，采用以供应链为中心的模式，而不是竞争对手的纯平台模式。</p>
<p>京东在周四发布了第二季度业绩，报告收入为 498 亿美元，同比增长 22.4%，超出市场预期的 469 亿美元。每股盈利为 0.69 美元，超过分析师预期的 0.44 美元。</p>
<p>京东的股价在周四下跌 2.86%，收于 31.58 美元，盘后再下跌 1.93%。该股票在 <strong>Benzinga 的股票排名</strong> 中在增长和价值方面表现良好，但在短期、中期和长期内价格趋势不佳。点击这里获取有关该股票、其同行和竞争对手的更深入见解。</p>
<ul>
<li><strong>桥水基金撤出中国，将数十亿美元转向美国大型科技股</strong></li>
</ul>
<p><em>图片来源：Shutterstock</em></p>

京东-SW

京东

<p>京东正在国际扩张，模仿亚马逊的策略，专注于本地运营和供应链能力。首席执行官徐雷宣布即将在欧洲推出 Joybuy，并强调收购 Ceconomy AG 的潜在计划，以增强京东在电子市场的地位。尽管第二季度收入增长了 22.4%，但由于中国市场竞争激烈，京东的股价下跌了 2.86%。该公司旨在通过以供应链为中心的模式来实现差异化，与竞争对手以平台为中心的方法形成对比</p>

<p>Chinese e-commerce giant, <strong>JD.Com Inc.</strong> JD, is stepping up its international ambitions with a playbook that closely resembles that of <strong>Amazon.com Inc.’s</strong> AMZN approach to overseas expansions.</p>
<div class="lb-trans"><p>中国电子商务巨头 <strong>京东（JD.Com Inc.）</strong> 正在加大其国际雄心，采取的策略与 <strong>亚马逊（Amazon.com Inc.）</strong> 的海外扩张方法非常相似。</p>
</div><p><em>JD is showing downward pressure. Get the market research here.</em></p>
<div class="lb-trans"><p><em>京东面临下行压力。获取市场研究信息。</em></p>
</div><p>Trending Investment Opportunities</p>
<div class="lb-trans"><p>热门投资机会</p>
</div><h2>The Amazon Playbook</h2>
<div class="lb-trans"><h2>亚马逊的策略</h2>
</div><p>During its second-quarter earnings call on Thursday, the company’s CEO, <strong>Sandy Xu</strong>, said, “as the largest retailer in China, international expansion has always been a key strategy for JD,” while stressing that, unlike other e-commerce brands, JD’s approach would focus more on building local operations.</p>
<div class="lb-trans"><p>在周四的第二季度财报电话会议上，公司的首席执行官 <strong>徐雷</strong> 表示：“作为中国最大的零售商，国际扩张一直是京东的关键战略。” 同时强调，与其他电子商务品牌不同，京东的策略将更侧重于建立本地运营。</p>
</div><p>Xu says JD's international business will concentrate on supply chain capability and “seize the opportunity of a Chinese premium brand going global,” while also committing to “developing local retail and e-commerce business, establishing local teams and workforce, conduct local procurement and local fulfillment.”</p>
<div class="lb-trans"><p>徐雷表示，京东的国际业务将集中在供应链能力上，并 “抓住中国高端品牌走向全球的机会”，同时承诺 “发展本地零售和电子商务业务，建立本地团队和劳动力，进行本地采购和本地履约。”</p>
</div><p>The company notes that it’s now been operating in Europe for three years, building retail formats, warehouses and logistics infrastructure. “Since 2022, we have been piloting innovative retail model in Europe, and we plan to officially launch our retail e-commerce platform called Joybuy later this year,” Xu said.</p>
<div class="lb-trans"><p>公司指出，它在欧洲已经运营了三年，建立了零售模式、仓库和物流基础设施。“自 2022 年以来，我们在欧洲试点创新零售模式，计划在今年晚些时候正式推出我们的零售电子商务平台 Joybuy，” 徐雷说。</p>
</div><h2><strong>CECONOMY Acquisition</strong></h2>
<div class="lb-trans"><h2><strong>CECONOMY 收购</strong></h2>
</div><p>The proposed <strong>Ceconomy AG</strong> MTTRY acquisition, which is subject to regulatory approval, could give JD a significant foothold in Europe's electronics and home appliance market.</p>
<div class="lb-trans"><p>拟议中的 <strong>Ceconomy AG</strong> MTTRY 收购，需经监管机构批准，可能为京东在欧洲的电子产品和家电市场提供重要立足点。</p>
</div><p>Xu cited “CECONOMY's brand strength, supply chain capabilities and market position in European market” as holding “significant value for JD,” adding that “both party can achieve synergetic results.”</p>
<div class="lb-trans"><p>徐雷提到 “CECONOMY 的品牌实力、供应链能力和在欧洲市场的市场地位” 对京东具有 “重要价值”，并补充说 “双方可以实现协同效应。”</p>
</div><p>This approach by the company for overseas expansions directly mirrors that of Amazon, which is known for tailoring its operations to local markets.</p>
<div class="lb-trans"><p>该公司在海外扩张的这一策略直接反映了亚马逊的做法，后者以根据当地市场量身定制其运营而闻名。</p>
</div><p>This includes the introduction of “cash on delivery” in India, where credit card penetration remains low, alongside heavy investment in local logistics infrastructure and strategic partnerships, which allowed the company to retain its scale while maintaining its relevance in each new region.</p>
<div class="lb-trans"><p>这包括在印度推出 “货到付款”，因为信用卡渗透率仍然较低，同时在当地物流基础设施和战略合作伙伴关系上进行了大量投资，这使得公司在保持规模的同时，在每个新地区保持相关性。</p>
</div><h2>JD Looks Overseas To Escape Brutal Chinese Markets</h2>
<div class="lb-trans"><h2>京东寻求海外市场以逃避严峻的中国市场</h2>
</div><p>As competition intensifies in the Chinese market, where it competes with <strong>Alibaba Group Holding Ltd.</strong> BABA and <strong>PDD Holdings Inc.</strong> PDD, JD is increasingly looking toward the European markets.</p>
<div class="lb-trans"><p>随着竞争在中国市场加剧，京东与 <strong>阿里巴巴集团（Alibaba Group Holding Ltd.）</strong> 和 <strong>拼多多（PDD Holdings Inc.）</strong> 竞争，京东越来越多地关注欧洲市场。</p>
</div><p>The company’s first such foray into Southeast Asian markets led to a withdrawal, after it ended up clashing with the same homegrown players such as Alibaba, but it expects this time to be different, with a supply-chain-centric model, unlike the pure platform play of its competitors.</p>
<div class="lb-trans"><p>该公司首次进入东南亚市场的尝试以撤退告终，因为它与阿里巴巴等本土竞争对手发生了冲突，但它预计这次会有所不同，采用以供应链为中心的模式，而不是竞争对手的纯平台模式。</p>
</div><p>JD released its second-quarter results on Thursday, reporting $49.8 billion in revenue, up 22.4% year-over-year, and beating consensus estimates of $46.9 billion. It posted a profit of $0.69 per share, which came in ahead of analyst estimates at $0.44 per share.</p>
<div class="lb-trans"><p>京东在周四发布了第二季度业绩，报告收入为 498 亿美元，同比增长 22.4%，超出市场预期的 469 亿美元。每股盈利为 0.69 美元，超过分析师预期的 0.44 美元。</p>
</div><p>Shares of JD were down 2.86% on Thursday, closing at $31.58, and are down another 1.93% after hours. The stock scores well on Growth and Value in <strong>Benzinga’s Edge Stock Rankings</strong>, but has an unfavorable price trend in the short, medium and long terms. Click here for deeper insights into the stock, its peers and competitors.</p>
<div class="lb-trans"><p>京东的股价在周四下跌 2.86%，收于 31.58 美元，盘后再下跌 1.93%。该股票在 <strong>Benzinga 的股票排名</strong> 中在增长和价值方面表现良好，但在短期、中期和长期内价格趋势不佳。点击这里获取有关该股票、其同行和竞争对手的更深入见解。</p>
</div><ul>
<li><strong>Bridgewater Retreats From China, Shifts Billions Into US Mega-Cap Tech</strong></li>
</ul>
<div class="lb-trans"><ul>
<li><strong>桥水基金撤出中国，将数十亿美元转向美国大型科技股</strong></li>
</ul>
</div><p><em>Photo courtesy: Shutterstock</em></p>
<div class="lb-trans"><p><em>图片来源：Shutterstock</em></p>
</div>

JD.com Is Trying To Mirror Amazon's Global Playbook With Joybuy Launch, CECONOMY Deal In Europe

- 京东正加大国际扩张力度，模仿亚马逊的海外策略。  
- CEO 徐雷表示，京东将专注于供应链能力和本地运营。  
- 第二季度营收达 498 亿美元，同比增长 22.4%。

京东试图通过推出 Joybuy 以及在欧洲与 CECONOMY 达成协议，来效仿亚马逊的全球战略