<p>彭博社上周报道，<strong>苹果</strong>（AAPL -0.55%）正在为一轮新的产品创新做准备。公司传闻中的计划包括一款桌面机器人、一款带显示屏的智能音箱和家庭安全摄像头。这款机器人计划于 2027 年推出，旨在充当移动虚拟助手，能够转动身体以跟随对话，并提供更生动的 Siri 体验。</p>
<p>苹果已经有一段时间没有成功推出重大新产品了。其虚拟现实头戴设备 Vision Pro 价格过高，未能产生预期的市场反响。而苹果智能助手的人工智能（AI）版本仍在寻找立足之地。这一新的硬件推动旨在改变这一现状，智能家居市场显然是一个明确的目标。</p>
<p>最引人注目的新创新是桌面机器人，它将充当生动的虚拟伴侣，能够与多个人进行互动对话。然而，苹果的其他产品也具有相当大的潜力。如果这些产品能够获得市场认可，它们可能会使苹果成为智能家居市场的重要参与者。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84Mjk0NzgvYXBwbGVfbnNvLXJvc2VudGhhbGVyLXN0cmFzc2VfaGVyb18xMjAyMjEuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="393" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84Mjk0NzgvYXBwbGVfbnNvLXJvc2VudGhhbGVyLXN0cmFzc2VfaGVyb18xMjAyMjEuanBnJnc9NzAw"/></p>
<p>图片来源：苹果。</p>
<h2>大胆尝试</h2>
<p>考虑到苹果的规模，它有资源进行大胆投资。然而，在推出新产品时，它通常非常保守和谨慎。不过，这种情况可能即将改变。由于公司普遍被认为在人工智能领域落后，并且多年没有推出新的热门产品，现在正是它进行更大胆尝试、减少保守态度的时候。</p>
<p>话虽如此，苹果仍然有很多需要证明的地方。Vision Pro 的体验显示，如何将一款昂贵的新设备打造成主流产品是多么困难。为了使这一新的 AI 驱动硬件系列成功，苹果需要提供的不仅仅是令人印象深刻的演示。这些产品必须足够吸引人，以推动有意义的销售量。</p>
<p>苹果首席执行官蒂姆·库克称产品管道 “令人惊叹”，并表示一些产品即将推出。然而，在这些设备上市之前，我们真的无法知道它们是否会有所作为。</p>
<h2>风险依然存在</h2>
<p>另一方面，苹果仍面临一些风险。尽管上个季度 iPhone 销量有所回升，但这在很大程度上可能是由于需求的提前释放，因为许多新闻媒体讨论了高昂的关税可能使 iPhone 变得更加昂贵。这可能导致一些苹果忠实用户急于升级他们的设备。</p>
<p>然而，iPhone 的更换周期普遍在延长，近年来硬件销售增长相对温和。同时，关税对其硬件毛利率造成了压力，因为苹果尚未将这些成本转嫁给消费者。</p>
<p>中国市场也一直是一个麻烦点。上个季度情况有所改善，苹果在该地区的销售增长了 4%，并报告称其 iPhone 的安装基数达到了历史新高。不过，公司仍面临激烈的本地竞争，并在中国市场失去了一部分市场份额。</p>
<p>此外，还有监管阴影。针对 <strong>Alphabet</strong> 的反垄断案件可能威胁到苹果每年获得数十亿美元的独家谷歌搜索协议。该协议现在的年价值约为 280 亿美元，占苹果 2024 年运营收入的 20% 以上。即使失去其中一部分也会造成伤害，因为苹果依赖高毛利率来实现商业成功。</p>
<h2>总结</h2>
<p>必须给予苹果一些赞誉，因为它有明确的计划重新确立在 AI 驱动硬件领域的地位。如果公司能够创造出一款必备的家居产品，它将增强其已经强大的生态系统，并开辟新的收入来源。其服务业务已经很强大，苹果产品越多，生态系统就越强大。</p>
<p>尽管经历了起伏，其股票并不便宜。根据分析师对公司 2026 财年的预估（该财年于 2026 年 9 月结束），其股票的前瞻市盈率约为 29 倍。为了真正证明这一倍数的合理性，苹果需要其增长开始加速。</p>
<p>其新的 AI 产品可能在这方面有所帮助，但在当前水平下，我更倾向于采取观望态度。</p>

苹果

2 倍做多 AAPL ETF - GraniteShares

苹果每日 1 倍做空 ETF - Direxion

苹果每日 2 倍做多 ETF - Direxion

AAPX

AAPY

APLY

<p>苹果 reportedly 正在计划推出新的人工智能驱动产品，包括桌面机器人和智能家居设备，旨在振兴其产品阵容并占领智能家居市场。尽管过去在产品发布方面面临挑战，首席执行官蒂姆·库克形容即将推出的产品线为 “惊人”。然而，风险依然存在，包括中国市场的竞争、监管问题，以及需要有吸引力的产品来推动销售。苹果的股票交易于高市盈率，暗示增长必须加速以证明其估值合理。在新产品发布之前，建议采取谨慎的态度，直到评估其市场影响</p>

<p>Bloomberg reported last week that <strong>Apple</strong>(AAPL -0.55%) is preparing for a fresh round of new product innovations. Among the company's rumored plans are a tabletop robot, a smart speaker with a display, and home-security cameras. The robot, targeted for a 2027 launch, would act as a moving virtual assistant, swiveling to follow a conversation and offering a more lifelike version of Siri.</p>
<div class="lb-trans"><p>彭博社上周报道，<strong>苹果</strong>（AAPL -0.55%）正在为一轮新的产品创新做准备。公司传闻中的计划包括一款桌面机器人、一款带显示屏的智能音箱和家庭安全摄像头。这款机器人计划于 2027 年推出，旨在充当移动虚拟助手，能够转动身体以跟随对话，并提供更生动的 Siri 体验。</p>
</div><p>Apple hasn't had a major new product launch success story in quite some time. Its virtual reality headset, Vision Pro, was too expensive and didn't generate the momentum it hoped for. And Apple Intelligence, its version of an artificial intelligence (AI) assistant, is still trying to find its footing. This new hardware push is meant to change all that, with the smart-home market a clear target.</p>
<div class="lb-trans"><p>苹果已经有一段时间没有成功推出重大新产品了。其虚拟现实头戴设备 Vision Pro 价格过高，未能产生预期的市场反响。而苹果智能助手的人工智能（AI）版本仍在寻找立足之地。这一新的硬件推动旨在改变这一现状，智能家居市场显然是一个明确的目标。</p>
</div><p>The most attention-grabbing new innovation is the tabletop robot, which would act as a lifelike virtual companion and be able to engage in back-and-forth conversations with multiple people. However, Apple's other offerings also have some solid potential. If these products can gain traction, they could turn Apple into an important player in the smart-home market.</p>
<div class="lb-trans"><p>最引人注目的新创新是桌面机器人，它将充当生动的虚拟伴侣，能够与多个人进行互动对话。然而，苹果的其他产品也具有相当大的潜力。如果这些产品能够获得市场认可，它们可能会使苹果成为智能家居市场的重要参与者。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84Mjk0NzgvYXBwbGVfbnNvLXJvc2VudGhhbGVyLXN0cmFzc2VfaGVyb18xMjAyMjEuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F829478%2Fapple_nso-rosenthaler-strasse_hero_120221.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Apple.</p>
<div class="lb-trans"><p>图片来源：苹果。</p>
</div><h2>Taking some big swings</h2>
<div class="lb-trans"><h2>大胆尝试</h2>
</div><p>Given its size, Apple has the resources to make big bets. However, it has generally been very conservative and calculated when it comes to introducing new products. That could be about to change, though. And with the company widely considered to be behind in AI and not having a new hit product in years, now is the time for it to take some bigger swings and be less conservative.</p>
<div class="lb-trans"><p>考虑到苹果的规模，它有资源进行大胆投资。然而，在推出新产品时，它通常非常保守和谨慎。不过，这种情况可能即将改变。由于公司普遍被认为在人工智能领域落后，并且多年没有推出新的热门产品，现在正是它进行更大胆尝试、减少保守态度的时候。</p>
</div><p>That said, Apple still has a lot to prove. The Vision Pro experience showed how tough it is to make an expensive new device a mainstream hit. For this new AI-powered hardware lineup to work, Apple will need to deliver more than impressive demos. The products must be compelling enough to drive sales in meaningful volumes.</p>
<div class="lb-trans"><p>话虽如此，苹果仍然有很多需要证明的地方。Vision Pro 的体验显示，如何将一款昂贵的新设备打造成主流产品是多么困难。为了使这一新的 AI 驱动硬件系列成功，苹果需要提供的不仅仅是令人印象深刻的演示。这些产品必须足够吸引人，以推动有意义的销售量。</p>
</div><p>Apple CEO Tim Cook has called the product pipeline &#34;amazing&#34; and says some launches are coming soon. However, until these devices hit the market, we really won't know if they will help move the needle.</p>
<div class="lb-trans"><p>苹果首席执行官蒂姆·库克称产品管道 “令人惊叹”，并表示一些产品即将推出。然而，在这些设备上市之前，我们真的无法知道它们是否会有所作为。</p>
</div><h2>Risks remain</h2>
<div class="lb-trans"><h2>风险依然存在</h2>
</div><p>On the other hand, Apple continues to face some risks. While iPhone sales picked up last quarter, that could largely be due to a pull forward of demand, as many news outlets discussed how expensive tariffs could make iPhones. This likely led some Apple diehards to run out and upgrade their devices.</p>
<div class="lb-trans"><p>另一方面，苹果仍面临一些风险。尽管上个季度 iPhone 销量有所回升，但这在很大程度上可能是由于需求的提前释放，因为许多新闻媒体讨论了高昂的关税可能使 iPhone 变得更加昂贵。这可能导致一些苹果忠实用户急于升级他们的设备。</p>
</div><p>However, the iPhone replacement cycle has generally been lengthening, and hardware sales growth has been pretty modest in recent years. At the same time, tariffs are weighing on its hardware gross margins, as Apple has not yet passed along those costs to consumers.</p>
<div class="lb-trans"><p>然而，iPhone 的更换周期普遍在延长，近年来硬件销售增长相对温和。同时，关税对其硬件毛利率造成了压力，因为苹果尚未将这些成本转嫁给消费者。</p>
</div><p>China has also been a trouble spot. That changed last quarter, when Apple's sales rose 4% in the region and it reported that its iPhone installed base hit an all-time high. Still, the company has been facing tough local competition and ceding market share in China.</p>
<div class="lb-trans"><p>中国市场也一直是一个麻烦点。上个季度情况有所改善，苹果在该地区的销售增长了 4%，并报告称其 iPhone 的安装基数达到了历史新高。不过，公司仍面临激烈的本地竞争，并在中国市场失去了一部分市场份额。</p>
</div><p>There's also a regulatory shadow. An antitrust case against <strong>Alphabet</strong> could threaten the exclusive Google search deal that sends Apple billions of dollars each year. That arrangement may now be worth around $28 billion annually, which was more than 20% of Apple's 2024 operating income. Losing even part of that would hurt, as Apple relies on high margins for its business success.</p>
<div class="lb-trans"><p>此外，还有监管阴影。针对 <strong>Alphabet</strong> 的反垄断案件可能威胁到苹果每年获得数十亿美元的独家谷歌搜索协议。该协议现在的年价值约为 280 亿美元，占苹果 2024 年运营收入的 20% 以上。即使失去其中一部分也会造成伤害，因为苹果依赖高毛利率来实现商业成功。</p>
</div><h2>The bottom line</h2>
<div class="lb-trans"><h2>总结</h2>
</div><p>You have to give Apple some credit for having a clear plan to reassert itself in AI-driven hardware. If the company can create a must-have home product, it could strengthen its already powerful ecosystem and open new revenue streams. Its services business is already strong, and the more Apple products are available out there, the stronger it becomes.</p>
<div class="lb-trans"><p>必须给予苹果一些赞誉，因为它有明确的计划重新确立在 AI 驱动硬件领域的地位。如果公司能够创造出一款必备的家居产品，它将增强其已经强大的生态系统，并开辟新的收入来源。其服务业务已经很强大，苹果产品越多，生态系统就越强大。</p>
</div><p>Despite its ups and downs, its stock is not cheap. Shares trade at a forward price-to-earnings (P/E) ratio of around 29 based on analyst estimates for the company's fiscal 2026 (which ends in September 2026). To really justify that multiple, Apple will need its growth to start to pick up.</p>
<div class="lb-trans"><p>尽管经历了起伏，其股票并不便宜。根据分析师对公司 2026 财年的预估（该财年于 2026 年 9 月结束），其股票的前瞻市盈率约为 29 倍。为了真正证明这一倍数的合理性，苹果需要其增长开始加速。</p>
</div><p>Its new AI products could help in that regard, but at these levels I'd prefer to take a wait-and-see approach.</p>
<div class="lb-trans"><p>其新的 AI 产品可能在这方面有所帮助，但在当前水平下，我更倾向于采取观望态度。</p>
</div>

Can New AI-Powered Devices Propel Apple Stock Higher?

- 苹果公司正在准备推出新产品，包括桌面机器人和智能音箱。  
- 该公司希望通过新硬件进入智能家居市场，提升销售。  
- 然而，苹果面临市场竞争和监管风险，需证明新产品的吸引力。  

新的人工智能驱动设备是否能够推动苹果股价进一步上涨？