<div id="readability-page-1"><figure> <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/08/ms-now-logo.webp/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="681" height="383" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/08/ms-now-logo.webp/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/> <figcaption> </figcaption> </figure> MSNBC is about to look a lot — and sound — a lot different. The cable news network will soon go by My Source News Opinion World (MS NOW) and drop its peacock logo, according to a report from Deadline. The change comes as Comcast, which owns NBCUniversal, plans to spin off its cable business, including networks like MSNBC, CNBC, USA, Oxygen, and E!, into a new company called Versant. In a memo seen by Deadline, MSNBC president Rebecca Kutler told staffers that as part of the transition, NBCUniversal decided that MSNBC needed “a new, separate identity.” MSNBC originally launched in 1996 as a joint venture between Microsoft and NBC News, though the tech giant sold its majority stake in the network in 2005 and ended its web partnership in 2012. The network has used the peacock logo associated with NBC for nearly three decades. Additionally, Deadline reports that CNBC will keep its name but drop the peacock logo as well. Kutler added that the rebrand won’t affect MSNBC’s coverage. “The future of our success is not tied to remaining within the NBC family and using the peacock as part of our identity,” Kutler wrote, according to Deadline. “While our name will be changing, who we are and what we do will not.” Disclosure: Comcast is an investor in Vox Media, The Verge’s parent company.</div>

康卡斯特

MSNBC 将重新品牌为 My Source News Opinion World（MS NOW），并将放弃其孔雀标志，这是康卡斯特计划将其有线电视业务剥离为一家名为 Versant 的新公司的部分内容。MSNBC 总裁 Rebecca Kutler 表示，该网络需要一个新的身份，但重新品牌不会影响其报道。该网络于 1996 年首次推出，已经使用孔雀标志近三十年。CNBC 也将保留其名称，但将放弃该标志

MSNBC 正在转变为 ‘我的新闻意见世界’