<p>人工智能（AI）对许多公司的业务产生了积极影响，无论是大公司还是小公司，使它们能够以多种方式提高收入和盈利能力。虽然一些公司通过销售 AI 硬件和软件实现了稳健的增长加速，但其他公司则能够实现生产力提升和运营效率改善。</p>
<p>这解释了为什么像 <strong>Nvidia</strong>、<strong>Meta Platforms</strong>、<strong>Microsoft</strong>、<strong>Oracle</strong> 和 <strong>Palantir</strong> 等科技巨头在近年来见证了其股价的显著上涨。然而，<strong>Apple</strong>（AAPL +0.00%）是一个未能在自 2022 年 11 月 ChatGPT 推出以来充分利用 AI 浪潮的科技巨头。</p>
<p>让我们看看为什么会出现这种情况，并检查为什么 Apple 的命运可能因 AI 而迎来强劲的转机。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/editorial/images/831168/aapl_large.png/query-X3c9MTIwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="580" height="348" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/editorial/images/831168/aapl_large.png/query-X3c9MTIwMA"/></p>
<p>图片来源：Getty Images。</p>
<h2>Apple 可能在 AI 领域起步较晚，但仍有可能从这项技术中获得丰厚回报</h2>
<p>多年来，Apple 通过销售消费电子设备，如智能手机、平板电脑、个人电脑（PC）和可穿戴设备来建立其业务。尽管该公司一直专注于提升服务业务的收入，但仍依赖硬件销售占其总收入的 71%。与此同时，Apple 在将 AI 整合到其设备方面未能跟上竞争对手的步伐。</p>
<p><strong>Samsung</strong> 通过在去年 1 月推出 Galaxy S24 系列，在生成 AI 智能手机领域超越了 Apple。Apple 则在 2024 年 10 月推出了自己的 AI 功能 iPhone。该科技巨头在推出 AI PC 方面也迟到了，因为其 Apple Intelligence 的 AI 功能套件也是在去年 10 月才推出。此外，Apple Intelligence 的推出进度缓慢，影响了公司的销售增长。</p>
<p>然而，情况现在正在好转。Apple 在最近一个季度（截至 6 月 28 日）报告了 iPhone 销售的两位数增长。其收入以自 2021 年 12 月以来最快的速度增长。考虑到客户通常在 6 月季度跳过购买 iPhone，以期待通常在 9 月进行的新 iPhone 发布，这一表现令人印象深刻。</p>
<p>Apple 在其设备上积极推出 AI 功能的重点似乎正在取得成效。在该季度，其 iPhone 收入同比增长了 13%，而 Mac 收入则增长了 14%。随着公司为 Apple Intelligence 添加更多功能，如实时翻译和视觉搜索，这一趋势可能会持续。它还为 Apple Watch 添加了 AI 功能。</p>
<p>总的来说，Apple 已为其设备添加了超过 20 个 AI 功能。更重要的是，该公司现在愿意大力投资以增强其 AI 产品组合。CFO Kevan Parekh 在 Apple 最近的财报电话会议上宣布，公司正在 “显著增加我们在 AI 方面的投资。” 这正是 Apple 现在所需要的，因为其他科技巨头一直在大手笔投资这项技术。</p>
<p>更多 AI 功能的增加可能会鼓励 Apple 更大一部分用户升级他们的设备，使公司能够维持其在这一市场上最近找到的势头。毕竟，生成 AI 智能手机和 PC 的市场预计到 2029 年将以近 35% 的年增长率增长，为 Apple 在这些市场上享受长期健康增长铺平道路。</p>
<p>与此同时，有报道称 Apple 可能考虑通过收取月度订阅费来实现其 AI 功能的货币化。考虑到该公司在今年 1 月拥有超过 23 亿台活跃设备，货币化 Apple Intelligence 可能为公司打开一条巨大的收入来源。</p>
<h2>更强劲的增长可能带来更多上行空间</h2>
<p>分析师在看到 Apple 最新业绩后对其前景变得乐观。如您所见，8 月初的预期提升，他们现在预计公司未来将实现更强劲的盈利增长。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/2cf1c13e70d9dd28aeecca67aa093af9.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="380" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/2cf1c13e70d9dd28aeecca67aa093af9.png"/></p>
<p>数据来源：YCharts。</p>
<p>由于其专注于 AI 的举措和投资，其实际增长可能会好于分析师的预期。同时，这只科技股的交易市盈率为 28 倍，低于以科技为主的 <strong>Nasdaq-100</strong> 指数的 30 倍预期市盈率。</p>
<p>市场可能会因潜在的增长加速而给予该股票更高的估值，这可能会在长期内推动 Apple 股票飙升。</p>

苹果

2 倍做多 AAPL ETF - GraniteShares

苹果每日 1 倍做空 ETF - Direxion

苹果每日 2 倍做多 ETF - Direxion

AAPX

AAPY

APLY

<p>苹果在将人工智能整合到其产品方面落后于竞争对手，这影响了其股票表现。然而，最近的财报显示，iPhone 收入增长了 13%，Mac 收入增长了 14%，这归因于新的人工智能功能。苹果计划大幅增加其人工智能投资，这可能会提升设备升级，并通过潜在的订阅服务开辟新的收入来源。分析师对苹果的增长前景持乐观态度，股票交易价格相较于纳斯达克 100 指数处于折扣状态，暗示随着人工智能整合的加速，估值有上升的潜力</p>

<p>Artificial intelligence (AI) has positively impacted the business of many companies, both big and small, allowing them to improve revenue and earnings in multiple ways. While some companies have seen solid acceleration in growth by selling AI hardware and software, others have been able to achieve productivity gains and improve operational efficiency.</p>
<div class="lb-trans"><p>人工智能（AI）对许多公司的业务产生了积极影响，无论是大公司还是小公司，使它们能够以多种方式提高收入和盈利能力。虽然一些公司通过销售 AI 硬件和软件实现了稳健的增长加速，但其他公司则能够实现生产力提升和运营效率改善。</p>
</div><p>This explains why tech giants such as <strong>Nvidia</strong>, <strong>Meta Platforms</strong>, <strong>Microsoft</strong>, <strong>Oracle</strong>, and <strong>Palantir</strong> have witnessed a remarkable surge in their share prices in recent years. <strong>Apple</strong>(AAPL +0.00%), however, is one tech giant that has failed to capitalize quite as well on the AI bandwagon since the arrival of ChatGPT in Nov. 2022.</p>
<div class="lb-trans"><p>这解释了为什么像 <strong>Nvidia</strong>、<strong>Meta Platforms</strong>、<strong>Microsoft</strong>、<strong>Oracle</strong> 和 <strong>Palantir</strong> 等科技巨头在近年来见证了其股价的显著上涨。然而，<strong>Apple</strong>（AAPL +0.00%）是一个未能在自 2022 年 11 月 ChatGPT 推出以来充分利用 AI 浪潮的科技巨头。</p>
</div><p>Let's see why that has been the case so far and check why Apple's fortunes could witness a solid turnaround thanks to AI.</p>
<div class="lb-trans"><p>让我们看看为什么会出现这种情况，并检查为什么 Apple 的命运可能因 AI 而迎来强劲的转机。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/editorial/images/831168/aapl_large.png/query-X3c9MTIwMA" alt="" original-src="https://g.foolcdn.com/editorial/images/831168/aapl_large.png?_w=1200"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Apple may have been late to the AI party, but it could still win big from this tech</h2>
<div class="lb-trans"><h2>Apple 可能在 AI 领域起步较晚，但仍有可能从这项技术中获得丰厚回报</h2>
</div><p>Apple has built its business over the years by selling consumer electronics devices such as smartphones, tablets, personal computers (PCs), and wearable devices. Though the company has been focusing on boosting its revenue from the services business, it still relies on hardware sales for 71% of its top line. Meanwhile, Apple has failed to keep pace with its rivals in terms of integrating AI into its devices.</p>
<div class="lb-trans"><p>多年来，Apple 通过销售消费电子设备，如智能手机、平板电脑、个人电脑（PC）和可穿戴设备来建立其业务。尽管该公司一直专注于提升服务业务的收入，但仍依赖硬件销售占其总收入的 71%。与此同时，Apple 在将 AI 整合到其设备方面未能跟上竞争对手的步伐。</p>
</div><p><strong>Samsung</strong> beat Apple in the generative AI smartphone space by launching its Galaxy S24 series in January last year. Apple followed suit with its own AI-capable iPhone in Oct. 2024. The tech giant was late in launching an AI PC as well, since its Apple Intelligence suite of AI features was also made available last October. Additionally, Apple Intelligence witnessed a staggered rollout, hampering the company's sales growth.</p>
<div class="lb-trans"><p><strong>Samsung</strong> 通过在去年 1 月推出 Galaxy S24 系列，在生成 AI 智能手机领域超越了 Apple。Apple 则在 2024 年 10 月推出了自己的 AI 功能 iPhone。该科技巨头在推出 AI PC 方面也迟到了，因为其 Apple Intelligence 的 AI 功能套件也是在去年 10 月才推出。此外，Apple Intelligence 的推出进度缓慢，影响了公司的销售增长。</p>
</div><p>However, things are now changing for the better. Apple reported double-digit growth in iPhone sales in its most recent quarter (ended June 28). Its revenue increased at the fastest pace since Dec. 2021. That was impressive considering that customers tend to skip buying iPhones during the June quarter in anticipation of the new iPhone launch that usually takes place in September.</p>
<div class="lb-trans"><p>然而，情况现在正在好转。Apple 在最近一个季度（截至 6 月 28 日）报告了 iPhone 销售的两位数增长。其收入以自 2021 年 12 月以来最快的速度增长。考虑到客户通常在 6 月季度跳过购买 iPhone，以期待通常在 9 月进行的新 iPhone 发布，这一表现令人印象深刻。</p>
</div><p>Apple's focus on aggressively rolling out AI features across its devices seems to be bearing fruit. Its iPhone revenue increased 13% year over year during the quarter, while Mac revenue jumped 14%. The trend is likely to continue as the company is adding more features to Apple Intelligence, such as live translation and visual search. It has also added AI features to the Apple Watch.</p>
<div class="lb-trans"><p>Apple 在其设备上积极推出 AI 功能的重点似乎正在取得成效。在该季度，其 iPhone 收入同比增长了 13%，而 Mac 收入则增长了 14%。随着公司为 Apple Intelligence 添加更多功能，如实时翻译和视觉搜索，这一趋势可能会持续。它还为 Apple Watch 添加了 AI 功能。</p>
</div><p>In all, Apple has added over 20 AI features to its devices. More importantly, the company is now willing to spend aggressively to enhance its AI portfolio. CFO Kevan Parekh announced on Apple's recent earnings call that the company is &#34;increasing our investment significantly in AI.&#34; This is precisely what Apple needs right now as other tech giants have been spending big money on the technology.</p>
<div class="lb-trans"><p>总的来说，Apple 已为其设备添加了超过 20 个 AI 功能。更重要的是，该公司现在愿意大力投资以增强其 AI 产品组合。CFO Kevan Parekh 在 Apple 最近的财报电话会议上宣布，公司正在 “显著增加我们在 AI 方面的投资。” 这正是 Apple 现在所需要的，因为其他科技巨头一直在大手笔投资这项技术。</p>
</div><p>The addition of more AI features could encourage a bigger chunk of Apple's user base to upgrade their devices, allowing the company to sustain its recently found momentum in this market. After all, the market for generative AI-capable smartphones and PCs is expected to grow at an annual rate of almost 35% through 2029, paving the way for Apple to enjoy healthy growth in these markets in the long run.</p>
<div class="lb-trans"><p>更多 AI 功能的增加可能会鼓励 Apple 更大一部分用户升级他们的设备，使公司能够维持其在这一市场上最近找到的势头。毕竟，生成 AI 智能手机和 PC 的市场预计到 2029 年将以近 35% 的年增长率增长，为 Apple 在这些市场上享受长期健康增长铺平道路。</p>
</div><p>At the same time, there are reports suggesting that Apple could consider monetizing its AI features by charging a monthly subscription fee. Given that the company had more than 2.3 billion active devices in January this year, monetizing Apple Intelligence could open up a massive revenue stream for the company.</p>
<div class="lb-trans"><p>与此同时，有报道称 Apple 可能考虑通过收取月度订阅费来实现其 AI 功能的货币化。考虑到该公司在今年 1 月拥有超过 23 亿台活跃设备，货币化 Apple Intelligence 可能为公司打开一条巨大的收入来源。</p>
</div><h2>Stronger growth could result in more upside</h2>
<div class="lb-trans"><h2>更强劲的增长可能带来更多上行空间</h2>
</div><p>Analysts have become bullish about Apple's prospects following its latest results. As you can see with the boost in estimates in early August, they now expect the company to deliver stronger earnings growth in the future</p>
<div class="lb-trans"><p>分析师在看到 Apple 最新业绩后对其前景变得乐观。如您所见，8 月初的预期提升，他们现在预计公司未来将实现更强劲的盈利增长。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/2cf1c13e70d9dd28aeecca67aa093af9.png" alt="" original-src="https://media.ycharts.com/charts/2cf1c13e70d9dd28aeecca67aa093af9.png"/></p>
<p>Data by YCharts.</p>
<div class="lb-trans"><p>数据来源：YCharts。</p>
</div><p>There is a good chance that its actual growth could be better than what analysts are expecting thanks to its AI-focused moves and investments. Meanwhile, this tech stock is trading at 28 times forward earnings, a discount to the tech-focused <strong>Nasdaq-100</strong> index's forward earnings multiple of 30.</p>
<div class="lb-trans"><p>由于其专注于 AI 的举措和投资，其实际增长可能会好于分析师的预期。同时，这只科技股的交易市盈率为 28 倍，低于以科技为主的 <strong>Nasdaq-100</strong> 指数的 30 倍预期市盈率。</p>
</div><p>The market could reward the stock with a richer valuation on account of the potential acceleration in growth, and that could send Apple stock soaring in the long run.</p>
<div class="lb-trans"><p>市场可能会因潜在的增长加速而给予该股票更高的估值，这可能会在长期内推动 Apple 股票飙升。</p>
</div>

Is Apple Stock a Buy Now?

- 人工智能对许多公司的业务产生了积极影响，提升了收入和盈利。  
- 苹果在 AI 整合方面落后于竞争对手，但最近 iPhone 和 Mac 销售增长显著。  
- 苹果计划加大 AI 投资，可能会推动未来的强劲增长和股价上涨。  

苹果的股票现在是否值得购买？