<p>对于 <strong>特斯拉</strong>(TSLA -3.45%) 的投资者来说，这一年有些奇怪。该公司正在应对一些外部因素，这些因素对业务造成了伤害，包括对进口车辆和零部件的关税、全球销售的下降、中国市场在激烈的价格战中竞争加剧、不断增加的诉讼、人才流失，以及消费者对首席执行官埃隆·马斯克政治冒险的反感。尽管面临这些负面发展，特斯拉的股票在过去 12 个月中上涨了 54%。而最近的一项举措可能有助于推动更多车辆的销售，这正是公司在短期内所需要的。</p>
<h2>令人担忧的定价？</h2>
<p>政治反弹给特斯拉的二手车定价施加了压力。实际上，这种压力如此之大，以至于尽管特斯拉通常被视为高端品牌，其二手车的售价现在几乎与平均二手车相当——而后者的价格正在上涨，而特斯拉的价格则持续下跌。问题始于去年，当时美国更广泛的二手车市场开始看到价值下降，但更广泛的市场在春季开始复苏，而特斯拉的价值仍在下降。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzExNzgvbmV3bW9kZWx5XzY1LmpwZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="393" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzExNzgvbmV3bW9kZWx5XzY1LmpwZyZ3PTcwMA"/></p>
<p>图片来源：特斯拉。</p>
<h2>特斯拉该怎么办？</h2>
<p>尽管消费者的反弹最终可能会消退，但特斯拉在短期内的主要问题是扭转销售下降的趋势。特斯拉最近开始提供认证的二手车租赁，这在汽车行业中相对少见。它还提供零首付，试图在联邦 7500 美元的新电动车 (EV) 税收抵免和 4000 美元的二手 EV 税收抵免在 9 月底到期之前，尽可能多地完成交付。</p>
<p>行业普遍预计需求将在第三季度被拉动，特斯拉的目标是通过新的租赁策略尽可能多地捕获销售。特斯拉首次尝试这种方式，这些认证的二手车，主要是 Model 3 和 Model Y，租金低至每月 215 美元，零首付，租期 24 个月，每年行驶 10,000 英里。特斯拉还提供 12 个月的租赁，年行驶里程可达 15,000 英里，零首付，但需支付近 700 美元的购置费。</p>
<p>无论你是否喜欢马斯克，或者特斯拉或电动车，这都是一个引人注目的交易，也是目前进入特斯拉的最便宜方式。问题在于，二手特斯拉的库存正在增加，因为该品牌今年受到了一定打击，这看起来有些绝望。</p>
<p>特斯拉还在其 Cybertruck 上尝试了一种新策略，但这让投资者和分析师对其交付情况感到失望。特斯拉将 Cybertruck 高端版本的价格从 99,990 美元提高到 114,990 美元，依据其网站上的列表。Cybertruck 现在配备了特斯拉所称的 “奢华包”，包括全自动驾驶 (FSD)、四年轮胎和轮毂保护，以及免费超级充电访问。不幸的是，单一车型的价格变化，即使是高端和更有利可图的车型包，也不太可能对交付或财务产生实质性影响。</p>
<h2>这意味着什么</h2>
<p>尽管面临所有负面发展，特斯拉的股票在过去一年中上涨了 54%，这表明投资者确实希望这家电动车制造商能够通过自动驾驶汽车实现盈利增长。投资者面临艰难的处境，因为他们重新审视对这家可能正处于从汽车制造商向以自动驾驶车辆、机器人和人工智能为定义的公司转型的公司的投资论点——这可能并不是每个人在最初投资特斯拉电动车时所期待的。总的来说，这意味着拥有特斯拉的风险现在更高，并且公司将在市场失去电动车税收抵免的情况下面临几个波动的季度——所以请系好安全带，准备好迎接挑战。</p>

特斯拉

2 倍做空特斯拉 ETF - GraniteShares

2 倍做多特斯拉 ETF - Direxion

2 倍做空特斯拉 ETF - Tradr

XI二南特斯-U

南方两倍做多特斯拉

南方两倍做空特斯拉

2 倍做多 TSLA ETF - GraniteShares

<p>特斯拉正面临关税、全球销售下滑和竞争等挑战，但其股票在过去一年中上涨了 54%。为了应对二手车价格下跌并促进销售，特斯拉正在提供零首付的认证二手车租赁服务。然而，随着二手特斯拉的积累，关于公司是否绝望的担忧也随之而来。此外，特斯拉已提高了 Cybertruck 高端版本的价格，但这可能不会对交付产生显著影响。投资者对未来由自动驾驶汽车驱动的增长抱有希望，但在公司转型和面临潜在税收抵免损失的情况下，风险依然存在</p>

<p>It's been a bit of a weird year for <strong>Tesla</strong>(TSLA -3.45%) investors. The company is dealing with external factors hurting business, including tariffs on imported vehicles and parts, a decline in global sales, increasing competition in China amid a brutal price war, mounting lawsuits, a talent exodus, and consumer backlash against CEO Elon Musk's political adventures. Despite all those negative developments, Tesla's stock has surged 54% higher over the past 12 months. And one recent move could help move more vehicles, which is exactly what the company needs in the near term.</p>
<div class="lb-trans"><p>对于 <strong>特斯拉</strong>(TSLA -3.45%) 的投资者来说，这一年有些奇怪。该公司正在应对一些外部因素，这些因素对业务造成了伤害，包括对进口车辆和零部件的关税、全球销售的下降、中国市场在激烈的价格战中竞争加剧、不断增加的诉讼、人才流失，以及消费者对首席执行官埃隆·马斯克政治冒险的反感。尽管面临这些负面发展，特斯拉的股票在过去 12 个月中上涨了 54%。而最近的一项举措可能有助于推动更多车辆的销售，这正是公司在短期内所需要的。</p>
</div><h2>Worrisome pricing?</h2>
<div class="lb-trans"><h2>令人担忧的定价？</h2>
</div><p>Political backlash has put pressure on Tesla's used-car pricing. So much pressure, in fact, that even though Tesla is often considered a premium brand, its used vehicles are now selling almost as cheaply as the average used car -- and the latter's price is moving higher, while Tesla's prices continue to move lower. The problem started last year when the broader used car market in the U.S. started seeing values drop, but the broader market began recovering in the spring, and Tesla values continued to drop.</p>
<div class="lb-trans"><p>政治反弹给特斯拉的二手车定价施加了压力。实际上，这种压力如此之大，以至于尽管特斯拉通常被视为高端品牌，其二手车的售价现在几乎与平均二手车相当——而后者的价格正在上涨，而特斯拉的价格则持续下跌。问题始于去年，当时美国更广泛的二手车市场开始看到价值下降，但更广泛的市场在春季开始复苏，而特斯拉的价值仍在下降。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzExNzgvbmV3bW9kZWx5XzY1LmpwZyZ3PTcwMA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F831178%2Fnewmodely_65.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Tesla.</p>
<div class="lb-trans"><p>图片来源：特斯拉。</p>
</div><h2>What's Tesla to do?</h2>
<div class="lb-trans"><h2>特斯拉该怎么办？</h2>
</div><p>While consumer backlash is likely to eventually fade, Tesla's primary problem in the near term is to reverse its sales decline. Tesla recently started offering leases of certified preowned cars, which is fairly rare in the automotive industry. It's also offering $0 down as it tries to load as many deliveries into the third quarter as possible before the federal $7,500 tax credit on new electric vehicles (EVs) and the $4,000 credit for used EVs expire at the end of September.</p>
<div class="lb-trans"><p>尽管消费者的反弹最终可能会消退，但特斯拉在短期内的主要问题是扭转销售下降的趋势。特斯拉最近开始提供认证的二手车租赁，这在汽车行业中相对少见。它还提供零首付，试图在联邦 7500 美元的新电动车 (EV) 税收抵免和 4000 美元的二手 EV 税收抵免在 9 月底到期之前，尽可能多地完成交付。</p>
</div><p>The industry is banking on demand being pulled into the third quarter, and Tesla is aiming to capture as many sales as possible with the new leasing strategy. Telsa is doing this for the first time, and these certified preowned vehicles, mostly Model 3 and Model Y vehicles, are being offered for as little as $215 per month with $0 down for a 24-month lease and 10,000 miles per year. Tesla is also offering a 12-month lease and up to 15,000 miles annually, with $0 down but an acquisition fee of nearly $700.</p>
<div class="lb-trans"><p>行业普遍预计需求将在第三季度被拉动，特斯拉的目标是通过新的租赁策略尽可能多地捕获销售。特斯拉首次尝试这种方式，这些认证的二手车，主要是 Model 3 和 Model Y，租金低至每月 215 美元，零首付，租期 24 个月，每年行驶 10,000 英里。特斯拉还提供 12 个月的租赁，年行驶里程可达 15,000 英里，零首付，但需支付近 700 美元的购置费。</p>
</div><p>Whether you're a fan of Musk or not, or Tesla or EVs in general, this is a compelling deal and the cheapest way to get into a Tesla at the moment. The problem is that used Teslas have been piling up, as the brand took a hit this year, and this does appear a little desperate.</p>
<div class="lb-trans"><p>无论你是否喜欢马斯克，或者特斯拉或电动车，这都是一个引人注目的交易，也是目前进入特斯拉的最便宜方式。问题在于，二手特斯拉的库存正在增加，因为该品牌今年受到了一定打击，这看起来有些绝望。</p>
</div><p>Tesla is also trying a new strategy with its Cybertruck that has left investors and analysts unimpressed with its deliveries. Tesla raised the price of the high-end version of the Cybertruck to $114,990, up from $99,990, in the U.S., per listings on its website. The Cybertruck now comes with what Tesla calls a &#34;Luxe Package&#34; including Full-Self Driving (FSD), four-year wheel and tire protection, and free supercharging access. Unfortunately, pricing changes on a single trim, even a high-end and more profitable trim package, aren't likely to move the needle for either deliveries or financials.</p>
<div class="lb-trans"><p>特斯拉还在其 Cybertruck 上尝试了一种新策略，但这让投资者和分析师对其交付情况感到失望。特斯拉将 Cybertruck 高端版本的价格从 99,990 美元提高到 114,990 美元，依据其网站上的列表。Cybertruck 现在配备了特斯拉所称的 “奢华包”，包括全自动驾驶 (FSD)、四年轮胎和轮毂保护，以及免费超级充电访问。不幸的是，单一车型的价格变化，即使是高端和更有利可图的车型包，也不太可能对交付或财务产生实质性影响。</p>
</div><h2>What it all means</h2>
<div class="lb-trans"><h2>这意味着什么</h2>
</div><p>With Tesla's stock up 54% over the past year despite all the negative developments, it's clear that investors are truly hoping the EV maker will capture lightning in a bottle with earnings growth driven by autonomous vehicles. Investors are in a tough position as they revisit their investing thesis for a company that might be in the middle of transitioning from an automaker to a company defined by self-driving vehicles, robotics, and artificial intelligence -- maybe not what everybody signed up for when originally investing in Tesla for its electric vehicles. What it all means is that the risk of owning Tesla is higher now and that the company will face a few bumpy quarters as the markets deal with losing the EV tax credits -- so buckle up and prepare for the ride.</p>
<div class="lb-trans"><p>尽管面临所有负面发展，特斯拉的股票在过去一年中上涨了 54%，这表明投资者确实希望这家电动车制造商能够通过自动驾驶汽车实现盈利增长。投资者面临艰难的处境，因为他们重新审视对这家可能正处于从汽车制造商向以自动驾驶车辆、机器人和人工智能为定义的公司转型的公司的投资论点——这可能并不是每个人在最初投资特斯拉电动车时所期待的。总的来说，这意味着拥有特斯拉的风险现在更高，并且公司将在市场失去电动车税收抵免的情况下面临几个波动的季度——所以请系好安全带，准备好迎接挑战。</p>
</div>

Is This a Good Move or Desperation From Tesla?

- 特斯拉面临外部因素影响，包括关税、销量下降和竞争加剧。  
- 尽管如此，特斯拉股票在过去一年上涨了 54%。  
- 公司通过推出认证二手车租赁来应对销售下滑，试图在税收优惠到期前增加交付量。

这是特斯拉的明智之举还是绝望之举？