<p><strong>Meta Platforms</strong>（META 0.34%）是全球最具主导性的企业之一。它的市值高达 1.9 万亿美元。在公司的各个社交媒体平台上，它拥有高达 34.8 亿的日活跃用户。</p>
<p>这只被称为 “壮丽七侠” 的股票在过去三年中飙升了 367%（截至 9 月 4 日）。强劲的财务表现无疑是这一增长的关键因素。然而，我认为有一个重要原因使华尔街如此痴迷于 Meta Platforms。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzAwMTQvc29jaWFsLW1lZGlhLXNjcm9sbGluZy1vbi1waG9uZS1uZXR3b3JraW5nLmpwZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzAwMTQvc29jaWFsLW1lZGlhLXNjcm9sbGluZy1vbi1waG9uZS1uZXR3b3JraW5nLmpwZyZ3PTcwMA"/></p>
<p>图片来源：Getty Images。</p>
<h2>提高盈利能力</h2>
<p>在 2022 年，Meta 的营业利润率为 25%，低于前一年的 40%。广告市场在快速上升的利率面前经历了放缓。创始人兼首席执行官马克·扎克伯格也专注于进行大量投资以支持他的元宇宙雄心。</p>
<p>不过，情况已经好转。在最新的季度（2025 年第二季度，截止至 6 月 30 日），Meta 报告了出色的 43% 的营业利润率。收入继续以强劲的两位数速度增长。公司在近年来优先考虑运营效率，并进行了多次裁员。</p>
<h2>展望未来</h2>
<p>我认为公司营业利润率的显著改善是投资界如此钟情于 Meta Platforms 的主要原因之一。看到底线如此扩张无疑会引发乐观情绪，无论行业如何。华尔街欣赏更丰厚的底线。</p>
<p>展望未来，我们很容易保持乐观。如今，Meta 正在积极投资人工智能。但共识分析师预计，2024 年至 2027 年间，营业收入将以 13% 的复合年增长率增长。这个前景可能被证明是保守的，因为该公司过去曾给投资者带来积极的惊喜。</p>

META

<p>Meta Platforms（META）的市值为 1.9 万亿美元，日活跃用户达到 34.8 亿。该股票在三年内上涨了 367%，主要得益于强劲的财务表现。公司的营业利润率从 2022 年的 25% 提升至 2025 年第二季度的 43%，反映了运营效率和收入增长。华尔街的乐观情绪受到这一利润率扩张和未来增长潜力的推动，分析师预计 2024 年至 2027 年间，营业收入将年均增长 13%，这得益于对人工智能的投资</p>

<p><strong>Meta Platforms</strong>(META 0.34%) is one of the most dominant businesses on the planet. It has a huge market capitalization of $1.9 trillion. And between the company's various social media platforms, it has a whopping 3.48 billion daily active users.</p>
<div class="lb-trans"><p><strong>Meta Platforms</strong>（META 0.34%）是全球最具主导性的企业之一。它的市值高达 1.9 万亿美元。在公司的各个社交媒体平台上，它拥有高达 34.8 亿的日活跃用户。</p>
</div><p>This &#34;Magnificent Seven&#34; stock has soared 367% in the past three years (as of Sept. 4). Strong financial performance is, unsurprisingly, the key contributor to this gain. However, I believe there's one important reason why Wall Street is so obsessed with Meta Platforms.</p>
<div class="lb-trans"><p>这只被称为 “壮丽七侠” 的股票在过去三年中飙升了 367%（截至 9 月 4 日）。强劲的财务表现无疑是这一增长的关键因素。然而，我认为有一个重要原因使华尔街如此痴迷于 Meta Platforms。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzAwMTQvc29jaWFsLW1lZGlhLXNjcm9sbGluZy1vbi1waG9uZS1uZXR3b3JraW5nLmpwZyZ3PTcwMA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F830014%2Fsocial-media-scrolling-on-phone-networking.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Improving profitability</h2>
<div class="lb-trans"><h2>提高盈利能力</h2>
</div><p>In 2022, Meta registered an operating margin of 25%, down from 40% the year before. The ad market experienced a slowdown in the face of rapidly rising interest rates. Founder and CEO Mark Zuckerberg was also focused on making heavy investments to support his metaverse ambitions.</p>
<div class="lb-trans"><p>在 2022 年，Meta 的营业利润率为 25%，低于前一年的 40%。广告市场在快速上升的利率面前经历了放缓。创始人兼首席执行官马克·扎克伯格也专注于进行大量投资以支持他的元宇宙雄心。</p>
</div><p>Things have changed for the better, though. In the latest quarter (Q2 2025, ended June 30), Meta reported a stellar operating margin of 43%. Revenue has continued to increase at a robust double-digit pace. And the business has prioritized operational efficiencies with a number of layoffs in recent years.</p>
<div class="lb-trans"><p>不过，情况已经好转。在最新的季度（2025 年第二季度，截止至 6 月 30 日），Meta 报告了出色的 43% 的营业利润率。收入继续以强劲的两位数速度增长。公司在近年来优先考虑运营效率，并进行了多次裁员。</p>
</div><h2>Looking ahead</h2>
<div class="lb-trans"><h2>展望未来</h2>
</div><p>I believe this drastic improvement in the company's operating margin is a top reason why the investment community has fallen in love with Meta Platforms. Seeing the bottom line expand like this can certainly drive bullish fever, regardless of industry. Wall Street appreciates a fatter bottom line.</p>
<div class="lb-trans"><p>我认为公司营业利润率的显著改善是投资界如此钟情于 Meta Platforms 的主要原因之一。看到底线如此扩张无疑会引发乐观情绪，无论行业如何。华尔街欣赏更丰厚的底线。</p>
</div><p>It's easy to remain optimistic as we look toward the future. These days, Meta is investing aggressively in artificial intelligence. But consensus analyst estimates call for operating income to grow at a compound annual rate of 13% between 2024 and 2027. This outlook could prove to be conservative, as the business has positively surprised investors in the past.</p>
<div class="lb-trans"><p>展望未来，我们很容易保持乐观。如今，Meta 正在积极投资人工智能。但共识分析师预计，2024 年至 2027 年间，营业收入将以 13% 的复合年增长率增长。这个前景可能被证明是保守的，因为该公司过去曾给投资者带来积极的惊喜。</p>
</div>

1 Reason Wall Street Is Obsessed With Meta Platforms Stock

- Meta Platforms 市值达 1.9 万亿美元，日活跃用户达 34.8 亿。  
- 2025 年第二季度，Meta 的营业利润率提升至 43%。  
- 分析师预计 2024 至 2027 年间，营业收入年均增长率为 13%。  

华尔街为何对 Meta Platforms 股票如此痴迷的一个原因