<p>如果你足够老，你会记得 <strong>亚马逊</strong>（AMZN 1.44%）曾经是一个初创的在线书店。但那已经是很久以前的事了，现在该公司的在线存在已经如此普遍，以至于对于许多消费者来说，它是购物时首先想到的地方。</p>
<p>然而，值得注意的是，亚马逊现在已经发展到其零售业务并不是公司最重要的特征。</p>
<p>以下是你需要知道的。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIzMjIvMjJfMDRfMjEtdHdvLXBlb3BsZS1pbi1hLWJlZC1sb29raW5nLWF0LWEtY29tcHV0ZXItX2dldHR5aW1hZ2VzLTEzMjU4NTM2OTkuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="467" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIzMjIvMjJfMDRfMjEtdHdvLXBlb3BsZS1pbi1hLWJlZC1sb29raW5nLWF0LWEtY29tcHV0ZXItX2dldHR5aW1hZ2VzLTEzMjU4NTM2OTkuanBnJnc9NzAw"/></p>
<p>图片来源：Getty Images。</p>
<h2>亚马逊做什么？</h2>
<p>亚马逊是一家在线零售商，这对任何人来说都不应该是个惊喜。在第二季度，它销售了近 616 亿美元的商品。该公司几乎销售你能想到的任何东西。这就是为什么消费者通常在寻找其他地方之前，首先会去亚马逊.com 的原因。</p>
<p>只不过公司的商店还有其他的事情在发生。作为一个零售目的地，它的价值使其变成了一个在线购物中心。亚马逊不仅仅是代表自己销售商品，它还为其他人销售产品。</p>
<p>在公司的第二季度财报新闻发布中，它提到已经在亚马逊.com 上推出了一个 <strong>耐克</strong> 的专卖店，美国客户将能够购买一系列鞋类、服装和配饰。此外，公司还强调它扩大了与 Away、Aveda、Marc Jacobs Fragrances、Milk Makeup 和 Origins 等品牌的选择。</p>
<p>这些品牌都有自己的身份，通常还有自己的零售地点和网站，但在亚马逊上销售是如此重要，以至于它们愿意与这家在线零售商合作。</p>
<p>而且这些只是大品牌；还有一些小公司也通过亚马逊.com 销售商品。通过这种方式，亚马逊的零售业务也是一种服务。这项服务为亚马逊创造了收入，但仍然只是触及了关于这家鲜为人知的公司的一个小事实。</p>
<h2>亚马逊的 AWS 部门是大钱所在</h2>
<p>亚马逊允许其他人利用其零售存在来销售产品，这突显了隐藏在亚马逊.com 网站背后的服务业务。但更大的故事完全与技术相关，体现在亚马逊网络服务（AWS）部门。这是公司的云计算部门，所销售的仅仅是技术服务。</p>
<p>有两种有趣的方式来看待这种情况。如果你查看公司的收入报表，你会看到第二季度的产品销售额约为 616 亿美元。基于服务的收入为 864 亿美元。从这个角度来看，亚马逊更像是一家服务提供商，而不是零售商。</p>
<p>但还有另一个关键数字需要考虑。销售成本，即亚马逊销售商品的价格，总计为 739 亿美元。这超过了产品销售产生的收入。</p>
<p>这看起来很像是销售商品对亚马逊来说是一个亏损引导者。尽管如此，这里有很多变数。例如，亚马逊 Prime 订阅收入并不计入产品销售行，尽管它是一个重要的收入来源。最终，GAAP 会计模糊了这里的视野。理解亚马逊如何划分自己的业务将会有所帮助。</p>
<p>该公司报告了三个部门：北美、国际和 AWS。北美的营业收入在第二季度约为 75 亿美元。国际部门贡献了约 15 亿美元。而 AWS 则以近 102 亿美元的营业收入领先。</p>
<h2>亚马逊是什么？</h2>
<p>如果你购买亚马逊股票，认为你在购买世界上最重要的在线零售商，你并没有错，但你错过了整个画面。公司的业务越来越多地涉及服务，其 AWS 部门显然是它最重要的运营。换句话说，亚马逊更像是一只科技股，而不是零售股，这一事实可能会因为公司强大的在线零售存在而被忽视。</p>

亚马逊

亚马逊每日 2 倍做多 ETF - Direxion

<p>亚马逊从一个在线书店发展成为一个主要的在线零售商，在第二季度产生了 616 亿美元的产品销售。然而，其 AWS 部门提供的云计算服务是主要的收入来源，服务收入达 864 亿美元。这一转变表明，亚马逊更像是一家科技公司，而不是传统零售商，因为其零售业务充当了其他品牌的平台，并支持其更有利可图的服务产品</p>

<p>If you are old enough you will remember a time when <strong>Amazon.com</strong>(AMZN 1.44%) was a fledgling online book store. But that was a long time ago at this point, with the company's online presence now so ubiquitous that, for many consumers, it is the first place they look when shopping for anything.</p>
<div class="lb-trans"><p>如果你足够老，你会记得 <strong>亚马逊</strong>（AMZN 1.44%）曾经是一个初创的在线书店。但那已经是很久以前的事了，现在该公司的在线存在已经如此普遍，以至于对于许多消费者来说，它是购物时首先想到的地方。</p>
</div><p>The interesting thing here, however, is that Amazon has now grown to the point where its retail operations aren't the most important feature of the business.</p>
<div class="lb-trans"><p>然而，值得注意的是，亚马逊现在已经发展到其零售业务并不是公司最重要的特征。</p>
</div><p>Here's what you need to know.</p>
<div class="lb-trans"><p>以下是你需要知道的。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIzMjIvMjJfMDRfMjEtdHdvLXBlb3BsZS1pbi1hLWJlZC1sb29raW5nLWF0LWEtY29tcHV0ZXItX2dldHR5aW1hZ2VzLTEzMjU4NTM2OTkuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F832322%2F22_04_21-two-people-in-a-bed-looking-at-a-computer-_gettyimages-1325853699.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>What does Amazon do?</h2>
<div class="lb-trans"><h2>亚马逊做什么？</h2>
</div><p>Amazon is an online retailer, which shouldn't come as a surprise to anyone. In the second quarter it sold nearly $61.6 billion worth of goods. The company sells just about anything you can think of. There's a reason why consumers often go to Amazon.com before looking anywhere else.</p>
<div class="lb-trans"><p>亚马逊是一家在线零售商，这对任何人来说都不应该是个惊喜。在第二季度，它销售了近 616 亿美元的商品。该公司几乎销售你能想到的任何东西。这就是为什么消费者通常在寻找其他地方之前，首先会去亚马逊.com 的原因。</p>
</div><p>Only there's something more going on with the company's store. Its value as a retail destination has turned it into something of an online mall. Amazon doesn't just sell goods on its own behalf, it sells products for others.</p>
<div class="lb-trans"><p>只不过公司的商店还有其他的事情在发生。作为一个零售目的地，它的价值使其变成了一个在线购物中心。亚马逊不仅仅是代表自己销售商品，它还为其他人销售产品。</p>
</div><p>In the company's second-quarter earnings news release it noted that it had &#34;announced a <strong>Nike</strong> storefront on Amazon.com where U.S. customers will be able to shop a range of footwear, apparel, and accessories.&#34; In addition, the company highlighted that it had expanded its selection with brands like Away, Aveda, Marc Jacobs Fragrances, Milk Makeup, and Origins.</p>
<div class="lb-trans"><p>在公司的第二季度财报新闻发布中，它提到已经在亚马逊.com 上推出了一个 <strong>耐克</strong> 的专卖店，美国客户将能够购买一系列鞋类、服装和配饰。此外，公司还强调它扩大了与 Away、Aveda、Marc Jacobs Fragrances、Milk Makeup 和 Origins 等品牌的选择。</p>
</div><p>Those brands all have their own identities, and often their own retail locations and websites, but being on Amazon is so important that they have willingly partnered with the online retailer.</p>
<div class="lb-trans"><p>这些品牌都有自己的身份，通常还有自己的零售地点和网站，但在亚马逊上销售是如此重要，以至于它们愿意与这家在线零售商合作。</p>
</div><p>And those are just big names; there are smaller companies that sell through Amazon.com, too. In this way, Amazon's retail operation is also a service. This service generates revenue for Amazon, but still only touches the surface of this one little-known fact about the company.</p>
<div class="lb-trans"><p>而且这些只是大品牌；还有一些小公司也通过亚马逊.com 销售商品。通过这种方式，亚马逊的零售业务也是一种服务。这项服务为亚马逊创造了收入，但仍然只是触及了关于这家鲜为人知的公司的一个小事实。</p>
</div><h2>Amazon's AWS division is where the big money lives</h2>
<div class="lb-trans"><h2>亚马逊的 AWS 部门是大钱所在</h2>
</div><p>The fact that Amazon allows others to use its retail presence to sell their products highlights the service business that's hidden behind the Amazon.com website. But the bigger story is completely technology-related in the form of the Amazon Web Services (AWS) division. This is the company's cloud computing division, in which all it is selling is technology services.</p>
<div class="lb-trans"><p>亚马逊允许其他人利用其零售存在来销售产品，这突显了隐藏在亚马逊.com 网站背后的服务业务。但更大的故事完全与技术相关，体现在亚马逊网络服务（AWS）部门。这是公司的云计算部门，所销售的仅仅是技术服务。</p>
</div><p>There are two interesting ways to view the situation. If you look at the company's income statement, you will see that product sales were, as noted, around $61.6 billion in the second quarter. Service-based revenue came in at $86.4 billion. From that standpoint alone, Amazon looks more like a service provider than a retailer.</p>
<div class="lb-trans"><p>有两种有趣的方式来看待这种情况。如果你查看公司的收入报表，你会看到第二季度的产品销售额约为 616 亿美元。基于服务的收入为 864 亿美元。从这个角度来看，亚马逊更像是一家服务提供商，而不是零售商。</p>
</div><p>But there's another key figure to consider. Cost of sales, which is basically the price of the items Amazon sold, totaled up to $73.9 billion. That's more than the revenue generated from product sales.</p>
<div class="lb-trans"><p>但还有另一个关键数字需要考虑。销售成本，即亚马逊销售商品的价格，总计为 739 亿美元。这超过了产品销售产生的收入。</p>
</div><p>It looks very much like selling things is a loss leader for Amazon. That said, there are a lot of moving parts here. For example, Amazon Prime subscription revenue doesn't go into the product sales line even though it is an important source of revenue. Ultimately, GAAP accounting clouds the view here. It will help to understand how Amazon breaks down its own business.</p>
<div class="lb-trans"><p>这看起来很像是销售商品对亚马逊来说是一个亏损引导者。尽管如此，这里有很多变数。例如，亚马逊 Prime 订阅收入并不计入产品销售行，尽管它是一个重要的收入来源。最终，GAAP 会计模糊了这里的视野。理解亚马逊如何划分自己的业务将会有所帮助。</p>
</div><p>The company reports three segments: North America, international, and AWS. North America's operating income was roughly $7.5 billion in the second quarter. International chipped in about $1.5 billion. And AWS topped them all with operating income of nearly $10.2 billion.</p>
<div class="lb-trans"><p>该公司报告了三个部门：北美、国际和 AWS。北美的营业收入在第二季度约为 75 亿美元。国际部门贡献了约 15 亿美元。而 AWS 则以近 102 亿美元的营业收入领先。</p>
</div><h2>What is Amazon?</h2>
<div class="lb-trans"><h2>亚马逊是什么？</h2>
</div><p>If you buy Amazon stock thinking you are buying the world's most important online retailer you aren't wrong, but you are missing the whole picture. The company's business is increasingly about services, with its AWS division clearly the most important operation it has. In other words, Amazon is more technology stock than retail stock, which is a fact that can get lost thanks to the company's powerful online retail presence.</p>
<div class="lb-trans"><p>如果你购买亚马逊股票，认为你在购买世界上最重要的在线零售商，你并没有错，但你错过了整个画面。公司的业务越来越多地涉及服务，其 AWS 部门显然是它最重要的运营。换句话说，亚马逊更像是一只科技股，而不是零售股，这一事实可能会因为公司强大的在线零售存在而被忽视。</p>
</div>

Think You Know Amazon.com? Here's 1 Little-Known Fact You Can't Overlook.

- 亚马逊的零售业务在其整体运营中并非最重要的部分。  
- 第二季度，亚马逊的产品销售约为 61.6 亿美元，服务收入达 86.4 亿美元。  
- AWS 部门的运营收入为 102 亿美元，显示出亚马逊更像是一家科技公司。  

你以为你了解亚马逊吗？这里有一个你不能忽视的鲜为人知的事实