<p>全球最大的两家公司是 <strong>苹果</strong>(AAPL 1.82%) 和 <strong>谷歌</strong>(GOOG 0.27%)(GOOGL 0.22%)。这两家公司目前在全球市值排名中位列第三和第四，因此都不太可能提供超出市场的回报。因此，投资者需要判断它们是否能够在长期内超越市场；否则，它们就不值得拥有。</p>
<p>我相信目前这两者之间有一个明显更好的投资选择，而这只股票在未来五年内很可能会超越市场，而另一只可能会面临困难。它是哪一只呢？答案可能会让你感到惊讶。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIyOTcvdHdvLXBlb3BsZS1pbi1zdWl0cy1sb29raW5nLWF0LWRhdGEuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIyOTcvdHdvLXBlb3BsZS1pbi1zdWl0cy1sb29raW5nLWF0LWRhdGEuanBnJnc9NzAw"/></p>
<p>图片来源：Getty Images。</p>
<h2>两家公司都希望维持现状</h2>
<p>苹果和谷歌都拥有一些全球最知名的品牌。苹果的生态系统围绕 iPhone 展开，配件和笔记本电脑共同构建了一个领先的消费科技品牌。谷歌是许多业务的母公司，但其最显著的品牌是谷歌。谷歌是绝大多数人访问互联网内容的主要方式，尽管这一概念正面临压力。</p>
<p>许多投资者认为生成式人工智能可能会取代谷歌，尽管这一点仍有待观察。谷歌仍然是许多人使用的顶级搜索引擎，并且通过最近整合的人工智能搜索概述，它也在不断适应这种以人工智能为中心的视角。</p>
<p>此外，谷歌最近赢得了一场法院案件，使其能够维持现状，并继续向苹果支付成为其 iPhone 默认搜索引擎的费用。这有助于确保谷歌的现状得以维持，并且对投资者来说是一个极其积极的信号。</p>
<p>苹果在维持现状方面表现良好，因为近年来并没有真正推出新功能或新技术。这可能会在下次发布活动中改变，但投资者需要看看苹果发布的任何产品的市场需求，因为这可能会失败。</p>
<p>从本质上讲，谷歌和苹果都是希望在可能的情况下维持现状并扩展的两家公司。这并没有真正区分它们，因此我们需要检查它们的财务状况以确定真正的最佳投资选择。</p>
<p><em>赢家：平局</em></p>
<h2>谷歌的增长数据更好</h2>
<p>自 2023 年以来，苹果的增长几乎不存在。这在 2025 财年第三季度（截至 6 月 28 日）发生了变化，当时其收入增长了 10%，稀释每股收益（EPS）增长了 12%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/66607a063634fd69ce0991b75080011e.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="507" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/66607a063634fd69ce0991b75080011e.png"/></p>
<p>AAPL 收入（季度同比增长）数据来源于 YCharts</p>
<p>然而，这与谷歌的增长相比显得微不足道，谷歌的增长在更长时间内一直更强劲。在第二季度，谷歌的收入增长了 14%，稀释每股收益增长了 22%。从这一点来看，谷歌长期以来一直超越苹果，我不会感到惊讶看到这一模式继续下去。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/980c9927ae0856849a2d32f481127c1a.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="507" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/980c9927ae0856849a2d32f481127c1a.png"/></p>
<p>GOOGL 收入（季度同比增长）数据来源于 YCharts</p>
<p>谷歌更快的增长源于其其他一些部门，如谷歌云和 Waymo。这两个部门都有巨大的上升空间，并提供了苹果无法匹敌的增长动力。</p>
<p>因此，我认为谷歌的增长远远优于苹果是相当明显的。</p>
<p><em>赢家：谷歌</em></p>
<h2>谷歌的股票便宜得多</h2>
<p>估值是另一个重要的考虑因素，因为如果增长较慢的公司价格足够便宜，可能会成为更好的投资。然而，在这里并非如此。尽管谷歌的增长较慢，但苹果的股票价格 <em>显著更</em> 贵。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/958c43fab8589e43a6086aef6fadc6ce.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="720" height="456" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/958c43fab8589e43a6086aef6fadc6ce.png"/></p>
<p>AAPL 市盈率数据来源于 YCharts</p>
<p>尽管它们曾经以相似的市盈率交易，但自 2024 年中以来，二者之间出现了显著差距。然而，经过对上述增长图表的审查，显然在此期间谷歌的增长速度远快于苹果。</p>
<p>因此，苹果的股票变得比正常情况下更昂贵，而谷歌则刚刚回到其通常的估值范围。这使得考虑到其增长，谷歌成为一个更好的投资选择。</p>
<p><em>赢家：谷歌</em></p>

谷歌-A

谷歌-C

1 倍做空谷歌 ETF - Direxion

2 倍做多谷歌 ETF - Direxion

<p>这篇文章比较了两家主要公司，苹果和谷歌，旨在确定哪只股票更值得购买。虽然这两家公司在市场上都是重要参与者，但谷歌的增长数据更为强劲，第二季度收入增长 14%，每股收益增长 22%，而苹果在 2025 财年第三季度的收入增长为 10%。此外，谷歌的股票目前比苹果便宜，使其成为更具吸引力的投资。总体而言，分析得出的结论是，目前谷歌比苹果更值得购买</p>

<p>Two of the world's largest companies are <strong>Apple</strong>(AAPL 1.82%) and <strong>Alphabet</strong>(GOOG 0.27%)(GOOGL 0.22%). These two companies are currently the third and fourth largest in the world by market cap, so neither is likely to provide market-crushing returns. As a result, investors need to determine if either of them can outperform the market over the long term; otherwise, they aren't worth owning.</p>
<div class="lb-trans"><p>全球最大的两家公司是 <strong>苹果</strong>(AAPL 1.82%) 和 <strong>谷歌</strong>(GOOG 0.27%)(GOOGL 0.22%)。这两家公司目前在全球市值排名中位列第三和第四，因此都不太可能提供超出市场的回报。因此，投资者需要判断它们是否能够在长期内超越市场；否则，它们就不值得拥有。</p>
</div><p>I believe there is a clear better buy between the two right now, and this stock could easily outperform the market over the next five years, while the other may struggle to do so. Which one is it? The answer may surprise you.</p>
<div class="lb-trans"><p>我相信目前这两者之间有一个明显更好的投资选择，而这只股票在未来五年内很可能会超越市场，而另一只可能会面临困难。它是哪一只呢？答案可能会让你感到惊讶。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzIyOTcvdHdvLXBlb3BsZS1pbi1zdWl0cy1sb29raW5nLWF0LWRhdGEuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F832297%2Ftwo-people-in-suits-looking-at-data.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Both businesses want to maintain the status quo</h2>
<div class="lb-trans"><h2>两家公司都希望维持现状</h2>
</div><p>Both Apple and Alphabet have some of the most recognizable brands on the planet. Apple's ecosystem is centered around the iPhone, with accessories and laptops to create a leading consumer technology brand. Alphabet is the parent company of many businesses, but its most notable brand is Google. Google is how the vast majority of people access the right content on the internet, although that notion is under distress.</p>
<div class="lb-trans"><p>苹果和谷歌都拥有一些全球最知名的品牌。苹果的生态系统围绕 iPhone 展开，配件和笔记本电脑共同构建了一个领先的消费科技品牌。谷歌是许多业务的母公司，但其最显著的品牌是谷歌。谷歌是绝大多数人访问互联网内容的主要方式，尽管这一概念正面临压力。</p>
</div><p>Many investors believe that generative AI could replace Google, although that remains to be seen. Google remains the top search engine used by many, and with its recent integration of AI search overviews, it has also evolved to adapt to this AI-centric view.</p>
<div class="lb-trans"><p>许多投资者认为生成式人工智能可能会取代谷歌，尽管这一点仍有待观察。谷歌仍然是许多人使用的顶级搜索引擎，并且通过最近整合的人工智能搜索概述，它也在不断适应这种以人工智能为中心的视角。</p>
</div><p>Additionally, Alphabet recently won a court case that allowed it to stay in its current state and continue paying Apple for the right to be the default search engine on its iPhones. This helps ensure Alphabet's status quo is maintained, and is an extremely positive sign for investors.</p>
<div class="lb-trans"><p>此外，谷歌最近赢得了一场法院案件，使其能够维持现状，并继续向苹果支付成为其 iPhone 默认搜索引擎的费用。这有助于确保谷歌的现状得以维持，并且对投资者来说是一个极其积极的信号。</p>
</div><p>Apple is thriving on the status quo, as it hasn't really released a new feature or technology in recent years. That may change at its next release event, but investors will need to see what the market demand is for anything that Apple releases, as it could be a flop.</p>
<div class="lb-trans"><p>苹果在维持现状方面表现良好，因为近年来并没有真正推出新功能或新技术。这可能会在下次发布活动中改变，但投资者需要看看苹果发布的任何产品的市场需求，因为这可能会失败。</p>
</div><p>At their core, Alphabet and Apple are two businesses that want to maintain the status quo while expanding when possible. This doesn't really distinguish either of them from the other, so we'll need to examine their finances to determine the true best buy.</p>
<div class="lb-trans"><p>从本质上讲，谷歌和苹果都是希望在可能的情况下维持现状并扩展的两家公司。这并没有真正区分它们，因此我们需要检查它们的财务状况以确定真正的最佳投资选择。</p>
</div><p><em>Winner: Tie</em></p>
<div class="lb-trans"><p><em>赢家：平局</em></p>
</div><h2>Alphabet is putting up better growth figures</h2>
<div class="lb-trans"><h2>谷歌的增长数据更好</h2>
</div><p>Since 2023, Apple's growth has been practically nonexistent. That changed in Q3 FY2025 (ending June 28), when it delivered 10% revenue growth and 12% diluted earnings per share (EPS) growth.</p>
<div class="lb-trans"><p>自 2023 年以来，苹果的增长几乎不存在。这在 2025 财年第三季度（截至 6 月 28 日）发生了变化，当时其收入增长了 10%，稀释每股收益（EPS）增长了 12%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/66607a063634fd69ce0991b75080011e.png" alt="" original-src="https://media.ycharts.com/charts/66607a063634fd69ce0991b75080011e.png"/></p>
<p>AAPL Revenue (Quarterly YoY Growth) data by YCharts</p>
<div class="lb-trans"><p>AAPL 收入（季度同比增长）数据来源于 YCharts</p>
</div><p>Still, that pales in comparison to Alphabet's growth, which has been far stronger for much longer. In Q2, Alphabet's revenue rose by 14% and diluted EPS increased by 22%. That continues a long-standing streak of Alphabet outperforming Apple from this standpoint, and I wouldn't be surprised to see that pattern continue.</p>
<div class="lb-trans"><p>然而，这与谷歌的增长相比显得微不足道，谷歌的增长在更长时间内一直更强劲。在第二季度，谷歌的收入增长了 14%，稀释每股收益增长了 22%。从这一点来看，谷歌长期以来一直超越苹果，我不会感到惊讶看到这一模式继续下去。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/980c9927ae0856849a2d32f481127c1a.png" alt="" original-src="https://media.ycharts.com/charts/980c9927ae0856849a2d32f481127c1a.png"/></p>
<p>GOOGL Revenue (Quarterly YoY Growth) data by YCharts</p>
<div class="lb-trans"><p>GOOGL 收入（季度同比增长）数据来源于 YCharts</p>
</div><p>Alphabet's faster growth stems from some of its other divisions, such as Google Cloud and Waymo. Both of these have massive upside and provide growth wings that Apple can't match.</p>
<div class="lb-trans"><p>谷歌更快的增长源于其其他一些部门，如谷歌云和 Waymo。这两个部门都有巨大的上升空间，并提供了苹果无法匹敌的增长动力。</p>
</div><p>As a result, I think it's fairly clear that Alphabet has far better growth than Apple.</p>
<div class="lb-trans"><p>因此，我认为谷歌的增长远远优于苹果是相当明显的。</p>
</div><p><em>Winner: Alphabet</em></p>
<div class="lb-trans"><p><em>赢家：谷歌</em></p>
</div><h2>Alphabet's stock is far cheaper</h2>
<div class="lb-trans"><h2>谷歌的股票便宜得多</h2>
</div><p>Valuation is another important consideration, as it's possible that the slower-growing company can be the better investment if it's priced cheap enough. However, that's not the case here. Apple's stock is <em>significantly more</em> expensive than Alphabet's, despite the latter's much slower growth.</p>
<div class="lb-trans"><p>估值是另一个重要的考虑因素，因为如果增长较慢的公司价格足够便宜，可能会成为更好的投资。然而，在这里并非如此。尽管谷歌的增长较慢，但苹果的股票价格 <em>显著更</em> 贵。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/958c43fab8589e43a6086aef6fadc6ce.png" alt="" original-src="https://media.ycharts.com/charts/958c43fab8589e43a6086aef6fadc6ce.png"/></p>
<p>AAPL PE Ratio data by YCharts</p>
<div class="lb-trans"><p>AAPL 市盈率数据来源于 YCharts</p>
</div><p>Although they used to trade at a similar price-to-earnings (P/E) price tag, a significant gap has opened up since mid-2024. However, after reviewing the growth charts from above, it's clear that Alphabet has grown much faster than Apple during this time frame.</p>
<div class="lb-trans"><p>尽管它们曾经以相似的市盈率交易，但自 2024 年中以来，二者之间出现了显著差距。然而，经过对上述增长图表的审查，显然在此期间谷歌的增长速度远快于苹果。</p>
</div><p>As a result, Apple's stock has become far more expensive than it normally is, while Alphabet is just returning to its usual valuation range. This makes Alphabet a far better buy considering its growth.</p>
<div class="lb-trans"><p>因此，苹果的股票变得比正常情况下更昂贵，而谷歌则刚刚回到其通常的估值范围。这使得考虑到其增长，谷歌成为一个更好的投资选择。</p>
</div><p><em>Winner: Alphabet</em></p>
<div class="lb-trans"><p><em>赢家：谷歌</em></p>
</div>

Best Stock to Buy Now: Alphabet or Apple?

- 苹果和字母表是全球市值第三和第四大公司，投资者需评估其长期表现。  
- 字母表在 2023 年第二季度实现 14% 收入增长，远超苹果的 10%。  
- 字母表的估值更具吸引力，成为更佳投资选择。  

目前最值得购买的股票：Alphabet 还是 Apple？