<p>一个新的社交网络在 Z 世代及更年轻的群体中悄然崛起，而它并非来自 Meta。</p>
<p>总部位于旧金山的 Airbuds 提供了一款移动社交应用，让人们通过音乐表达自己。用户可以通过一个与多种流媒体服务兼容的智能手机小部件与朋友分享他们正在播放的内容。</p>
<p>周三，Airbuds 宣布获得来自早期风险投资公司 Seven Seven Six 的 500 万美元融资，该公司由 Reddit 联合创始人 Alexis Ohanian 创立。</p>
<p></p>
<p><strong>图片来源：</strong> Airbuds</p>
<p>到目前为止，这家初创公司已经获得超过 1500 万次应用下载，并拥有 500 万月活跃用户，其中 150 万用户每天启动该应用。根据应用智能公司 Appfigures 的数据，Airbuds 在过去 30 天内的评价情感积极度达 96%，共计超过 9400 条评价。</p>
<p>对于用户来说，该应用提供了一种社交和与朋友连接的方式，参与自我表达，并发现新音乐，所有这些都在一个地方。</p>
<p>这是一个顶级音乐提供商如 Apple 和 Spotify 尚未解决的组合。Apple 曾多次尝试在其音乐应用中整合社交体验，但均以失败告终。这一努力始于其灾难性的音乐社交网络 Ping，该网络在 2010 年代初关闭，随后又推出了一个名为 Connect 的改版尝试，旨在连接艺术家和粉丝。（Connect 也没有持续下去。）</p>
<p>与此同时，Spotify 一直在努力使其音乐流媒体应用更加社交化，增加了类似 TikTok 的动态、评论、投票和播客的问答、艺术家故事、协作播放列表、消息功能等。</p>
<p>然而，两家公司在提供真正的社交网络方面都没有找到最佳切入点，因为构建受欢迎的消费者社交体验可能是困难且不可预测的。</p>
<p>对 Airbuds 的联合创始人 Gilles Poupardin 和 Gawen Arab 来说，幸运的是，他们有时间对自己的想法进行迭代。</p>
<p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/screenshots-5.jpg/query-dz02ODA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/screenshots-5.jpg/query-dz02ODA"/></p>
<p><strong>图片来源：</strong> Airbuds</p>
<p>Poupardin 自大学时代以来一直在为消费者构建产品，包括一个类似 Pinterest 的音乐书签工具、一个语音控制的智能音箱（在亚马逊 Echo 推出之前不久到达市场），以及一个名为 Cappuccino 的社交音频应用，让朋友们可以一起制作迷你播客。与此同时，Arab 曾与 Poupardin 一起工作于智能音箱项目，后来在 2017 年以 3.5 亿美元出售给 Snap 的社交应用制造商 Zenly 工作过。</p>
<p>在 Cappuccino 团队将该应用及其相关知识产权出售给一家名为 Sociaaal 的冥想工作室后，这家初创公司转向了一个以小部件为导向的应用，最终形成了 Airbuds。</p>
<p>“因为我过去构建了所有这些音乐产品，我知道当你要求用户创建播放列表或做其他事情时，这需要很多努力，” Poupardin 在接受 TechCrunch 采访时解释道。他看到当时 iOS 小部件在青少年中相对新颖且受欢迎。这使他想到构建一个可以显示你朋友正在播放哪些歌曲的小部件。</p>
<p>“基本上，这毫不费力。你只需连接你的 Spotify，然后每次你在 Spotify 上听东西时，它都会实时分享在 Airbuds 上，” 他说。</p>
<p>今天，Airbuds 支持 Spotify、Apple Music、Soundcloud、Musi、Deezer、Amazon Music 和 Audiomack。</p>
<p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/iphone-photo.jpg/query-dz02ODA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/iphone-photo.jpg/query-dz02ODA"/></p>
<p><strong>图片来源：</strong> Airbuds</p>
<p>虽然 Airbuds 的核心功能仍然是小部件，但该应用在此基础上构建了其他一系列社交功能。</p>
<p>用户可以用表情符号、贴纸或从照片中剪切的自拍来对朋友播放的歌曲进行反应。当用户浏览应用的动态时，他们可以播放朋友播放的歌曲片段，甚至可以通过内置的简单消息功能与朋友聊天。当你想要播放音乐但不想分享时，可以选择 “隐身模式”，以保持你的听歌隐私，直到你禁用它。</p>
<p></p>
<p><strong>图片来源：</strong> Airbuds</p>
<p>Airbuds 还会显示具有相似音乐品味的朋友，并提供个性化的每周回顾，展示你播放的内容，类似于 Spotify 流行的年终回顾 Spotify Wrapped 的迷你版本。它还在实验一个新功能，让用户可以在应用上加入他们的学校，以查看同学们的音乐热门艺术家。</p>
<p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/ProfileSpace.png/query-dz0zMTQ?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/ProfileSpace.png/query-dz0zMTQ"/></p>
<p>用户还可以通过添加喜欢的艺术家、歌曲、专辑、歌词、图片、文本等来自定义他们的个人资料（或 “空间”），或者让应用自动为他们设计。</p>
<p>Poupardin 认为，这一自我表达功能是该应用获得关注的关键，因为大约 30% 的用户现在参与应用的功能，超越了仅仅查看朋友正在播放的内容。</p>
<p>他说，流媒体用户 “给了我们 1 亿首歌曲的访问权限，但没有人真正破解身份认同、自我表达的部分……而这正是他们的使用方式，” 他指的是 Airbuds 的年轻用户，他们大多是美国的高中生和大学生。（该应用在英国、澳大利亚、巴西和墨西哥也有一些关注。）</p>
<p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/screenshots-7.jpg/query-dz02ODA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/screenshots-7.jpg/query-dz02ODA"/></p>
<p><strong>图片来源：</strong> Airbuds</p>
<p>然而，Airbuds 的一些关注度可以归因于其功能限制，这要求用户邀请朋友才能获得某些应用功能的访问权限。例如，你必须邀请朋友才能查看回顾中超过你前三个艺术家的内容。但 Poupardin 强调，这不仅仅是为了增长——该应用只有在你添加朋友时才真正有效。</p>
<p>在获得新一轮融资后，Airbuds 正在计划其他扩展其应用程序的方式，可能包括支持其他类型的流媒体服务、提供艺术家与粉丝之间的连接，或设计吸引老年用户的功能。团队还在测试订阅功能。</p>
<p>截至目前，该初创公司已从包括 a16z、SV Angel、Dream Machine、Nikita Bier、Antoine Martin、Uncommon 和 Night Capital 在内的投资者那里筹集了总计 1000 万美元的资金。</p>
<p>Airbuds 可在 iOS 和 Android 上使用。</p>

<p>Airbuds 是一款新的社交音乐应用，受到 Z 世代的欢迎，下载量超过 1500 万，月活跃用户达到 500 万。该应用允许用户通过与 Spotify 和 Apple Music 等多种服务兼容的小部件分享他们的音乐流媒体活动。最近，Airbuds 从 Seven Seven Six 融资 500 万美元。与苹果和 Spotify 在创造社交体验方面的挣扎不同，Airbuds 专注于自我表达和社交互动，提供表情符号反应、内置消息功能和可定制个人资料等功能</p>

<p>A new social network has been quietly blowing up with Gen Z and younger, and it’s not from Meta.</p>
<div class="lb-trans"><p>一个新的社交网络在 Z 世代及更年轻的群体中悄然崛起，而它并非来自 Meta。</p>
</div><p>San Francisco-based Airbuds offers a mobile, social app that lets people express themselves through their music. Users can share what they’re streaming with friends through a smartphone widget that works with a range of streaming services.</p>
<div class="lb-trans"><p>总部位于旧金山的 Airbuds 提供了一款移动社交应用，让人们通过音乐表达自己。用户可以通过一个与多种流媒体服务兼容的智能手机小部件与朋友分享他们正在播放的内容。</p>
</div><p>On Wednesday, Airbuds is announcing its raise of $5 million in funding from early-stage venture capital firm Seven Seven Six, founded by Reddit co-founder Alexis Ohanian.</p>
<div class="lb-trans"><p>周三，Airbuds 宣布获得来自早期风险投资公司 Seven Seven Six 的 500 万美元融资，该公司由 Reddit 联合创始人 Alexis Ohanian 创立。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/screenshots-3.jpg/query-dz02ODA" alt="" original-src="https://techcrunch.com/wp-content/uploads/2025/09/screenshots-3.jpg?w=680"/></p>
<p><strong>Image Credits:</strong> Airbuds</p>
<div class="lb-trans"><p><strong>图片来源：</strong> Airbuds</p>
</div><p>The startup has seen over 15 million app downloads up to this point, and has 5 million monthly active users, 1.5 million of whom launch the app daily. According to app intelligence firm Appfigures, Airbuds also has a 96% positive ratings sentiment over the last 30 days across 9,400-plus ratings.</p>
<div class="lb-trans"><p>到目前为止，这家初创公司已经获得超过 1500 万次应用下载，并拥有 500 万月活跃用户，其中 150 万用户每天启动该应用。根据应用智能公司 Appfigures 的数据，Airbuds 在过去 30 天内的评价情感积极度达 96%，共计超过 9400 条评价。</p>
</div><p>For users, the app offers a way to socialize and connect with their friends, engage in self-expression, and discover new tunes, all in one place.</p>
<div class="lb-trans"><p>对于用户来说，该应用提供了一种社交和与朋友连接的方式，参与自我表达，并发现新音乐，所有这些都在一个地方。</p>
</div><p>That’s a combination that top music providers like Apple and Spotify have yet to figure out. Apple has tried and failed multiple times to integrate a social experience inside its music apps. That effort began with its disastrous music social network Ping, which closed down in the early 2010s, and was followed by a revamped attempt known as Connect, aimed at connecting artists and fans. (Connect also didn’t last.)</p>
<div class="lb-trans"><p>这是一个顶级音乐提供商如 Apple 和 Spotify 尚未解决的组合。Apple 曾多次尝试在其音乐应用中整合社交体验，但均以失败告终。这一努力始于其灾难性的音乐社交网络 Ping，该网络在 2010 年代初关闭，随后又推出了一个名为 Connect 的改版尝试，旨在连接艺术家和粉丝。（Connect 也没有持续下去。）</p>
</div><p>Spotify, meanwhile, has been working to make its music streamer a more social app with additions like its TikTok-inspired feeds, comments, polls, and Q&amp;As for podcasts, artist stories, collaborative playlists, a messaging feature, and more.</p>
<div class="lb-trans"><p>与此同时，Spotify 一直在努力使其音乐流媒体应用更加社交化，增加了类似 TikTok 的动态、评论、投票和播客的问答、艺术家故事、协作播放列表、消息功能等。</p>
</div><p>Yet neither company has found the sweet spot when it comes to offering a true social network, because building popular consumer social experiences can be difficult and unpredictable.</p>
<div class="lb-trans"><p>然而，两家公司在提供真正的社交网络方面都没有找到最佳切入点，因为构建受欢迎的消费者社交体验可能是困难且不可预测的。</p>
</div><p>Fortunately for Airbuds co-founders Gilles Poupardin and Gawen Arab, they’ve had time to iterate on their ideas.</p>
<div class="lb-trans"><p>对 Airbuds 的联合创始人 Gilles Poupardin 和 Gawen Arab 来说，幸运的是，他们有时间对自己的想法进行迭代。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/screenshots-5.jpg/query-dz02ODA" alt="" original-src="https://techcrunch.com/wp-content/uploads/2025/09/screenshots-5.jpg?w=680"/></p>
<p><strong>Image Credits:</strong> Airbuds</p>
<div class="lb-trans"><p><strong>图片来源：</strong> Airbuds</p>
</div><p>Poupardin has been building products for consumers since his college days, including a Pinterest-like music bookmarking tool, a voice-controlled smart speaker (arriving just ahead of Amazon’s Echo debut), and a social audio app called Cappuccino that let friends make mini-podcasts together. Arab, meanwhile, had worked on the smart speaker with Poupardin and then later did a stint at Zenly, the social app maker that sold to Snap for $350 million in 2017.</p>
<div class="lb-trans"><p>Poupardin 自大学时代以来一直在为消费者构建产品，包括一个类似 Pinterest 的音乐书签工具、一个语音控制的智能音箱（在亚马逊 Echo 推出之前不久到达市场），以及一个名为 Cappuccino 的社交音频应用，让朋友们可以一起制作迷你播客。与此同时，Arab 曾与 Poupardin 一起工作于智能音箱项目，后来在 2017 年以 3.5 亿美元出售给 Snap 的社交应用制造商 Zenly 工作过。</p>
</div><p>After the Cappuccio team sold the app and its related IP to a meditation studio called Sociaaal, the startup moved on to a widget-oriented app, resulting in Airbuds.</p>
<div class="lb-trans"><p>在 Cappuccino 团队将该应用及其相关知识产权出售给一家名为 Sociaaal 的冥想工作室后，这家初创公司转向了一个以小部件为导向的应用，最终形成了 Airbuds。</p>
</div><p>“Because I built all of these music products in the past, I knew that when you ask the users to create a playlist or to do something, it’s a lot of effort,” explained Poupardin, in an interview with TechCrunch. He saw that iOS widgets, which were still relatively new to the iPhone at the time, were popular with teens. That led him to think about building a widget that would show you what songs your friends were streaming.</p>
<div class="lb-trans"><p>“因为我过去构建了所有这些音乐产品，我知道当你要求用户创建播放列表或做其他事情时，这需要很多努力，” Poupardin 在接受 TechCrunch 采访时解释道。他看到当时 iOS 小部件在青少年中相对新颖且受欢迎。这使他想到构建一个可以显示你朋友正在播放哪些歌曲的小部件。</p>
</div><p>“Basically, it’s effortless. You just connect your Spotify, and then every time you’re going to listen to something on Spotify, it’s going to be shared on Airbuds in real time,” he says.</p>
<div class="lb-trans"><p>“基本上，这毫不费力。你只需连接你的 Spotify，然后每次你在 Spotify 上听东西时，它都会实时分享在 Airbuds 上，” 他说。</p>
</div><p>Today, Airbuds supports Spotify, Apple Music, Soundcloud, Musi, Deezer, Amazon Music, and Audiomack.</p>
<div class="lb-trans"><p>今天，Airbuds 支持 Spotify、Apple Music、Soundcloud、Musi、Deezer、Amazon Music 和 Audiomack。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/iphone-photo.jpg/query-dz02ODA" alt="" original-src="https://techcrunch.com/wp-content/uploads/2025/09/iphone-photo.jpg?w=680"/></p>
<p><strong>Image Credits:</strong> Airbuds</p>
<div class="lb-trans"><p><strong>图片来源：</strong> Airbuds</p>
</div><p>While Airbuds’ core functionality remains the widget, the app has built on top of that experience to offer a range of other social features.</p>
<div class="lb-trans"><p>虽然 Airbuds 的核心功能仍然是小部件，但该应用在此基础上构建了其他一系列社交功能。</p>
</div><p>Users can react to their friends’ streamed songs with emojis, stickers, or selfies clipped out from photos with the background removed. As users scroll the app’s feed, they can play clips of their friends’ streamed songs and even chat with a friend through a simple, built-in messenger. When you want to stream your music but not share it, there’s a “ghost mode” option to keep your listening private until it’s disabled.</p>
<div class="lb-trans"><p>用户可以用表情符号、贴纸或从照片中剪切的自拍来对朋友播放的歌曲进行反应。当用户浏览应用的动态时，他们可以播放朋友播放的歌曲片段，甚至可以通过内置的简单消息功能与朋友聊天。当你想要播放音乐但不想分享时，可以选择 “隐身模式”，以保持你的听歌隐私，直到你禁用它。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/screenshots-4.jpg/query-dz02ODA" alt="" original-src="https://techcrunch.com/wp-content/uploads/2025/09/screenshots-4.jpg?w=680"/></p>
<p><strong>Image Credits:</strong> Airbuds</p>
<div class="lb-trans"><p><strong>图片来源：</strong> Airbuds</p>
</div><p>Airbuds will also display friends with similar music tastes and deliver a personalized Weekly Recap of what you streamed, like a miniature version of Spotify’s popular year-end review, Spotify Wrapped. And it’s experimenting with a new feature that would let users join their school on the app to see the music top artists from their schoolmates.</p>
<div class="lb-trans"><p>Airbuds 还会显示具有相似音乐品味的朋友，并提供个性化的每周回顾，展示你播放的内容，类似于 Spotify 流行的年终回顾 Spotify Wrapped 的迷你版本。它还在实验一个新功能，让用户可以在应用上加入他们的学校，以查看同学们的音乐热门艺术家。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/ProfileSpace.png/query-dz0zMTQ" alt="" original-src="https://techcrunch.com/wp-content/uploads/2025/09/ProfileSpace.png?w=314"/></p>
<p>Users can also customize their profile (or “Space”) by adding favorite artists, songs, albums, lyrics, pictures, text, and more, or let the app automatically design it for them.</p>
<div class="lb-trans"><p>用户还可以通过添加喜欢的艺术家、歌曲、专辑、歌词、图片、文本等来自定义他们的个人资料（或 “空间”），或者让应用自动为他们设计。</p>
</div><p>This self-expression feature is key to the app’s traction, Poupardin believes, as around 30% of users now engage with the app’s features beyond just seeing what friends are streaming.</p>
<div class="lb-trans"><p>Poupardin 认为，这一自我表达功能是该应用获得关注的关键，因为大约 30% 的用户现在参与应用的功能，超越了仅仅查看朋友正在播放的内容。</p>
</div><p>The streamers, he said, “gave us access to 100 million songs, but nobody really cracked the identity piece, the self-expression piece…and this is exactly how they use it,” referring to Airbuds’ young users, who are mostly high schoolers and college students in the U.S. (The app also has some traction in the U.K., Australia, Brazil, and Mexico.)</p>
<div class="lb-trans"><p>他说，流媒体用户 “给了我们 1 亿首歌曲的访问权限，但没有人真正破解身份认同、自我表达的部分……而这正是他们的使用方式，” 他指的是 Airbuds 的年轻用户，他们大多是美国的高中生和大学生。（该应用在英国、澳大利亚、巴西和墨西哥也有一些关注。）</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/09/screenshots-7.jpg/query-dz02ODA" alt="" original-src="https://techcrunch.com/wp-content/uploads/2025/09/screenshots-7.jpg?w=680"/></p>
<p><strong>Image Credits:</strong> Airbuds</p>
<div class="lb-trans"><p><strong>图片来源：</strong> Airbuds</p>
</div><p>However, some of Airbuds’ traction can be chalked up to its feature-gating, which requires users to invite friends to gain access to some of the app’s functionality. For example, you have to invite friends to see more than your top 3 artists in the recap. But Poupardin stresses it’s not just for growth — the app only really works if you add your friends.</p>
<div class="lb-trans"><p>然而，Airbuds 的一些关注度可以归因于其功能限制，这要求用户邀请朋友才能获得某些应用功能的访问权限。例如，你必须邀请朋友才能查看回顾中超过你前三个艺术家的内容。但 Poupardin 强调，这不仅仅是为了增长——该应用只有在你添加朋友时才真正有效。</p>
</div><p>With the new funding in hand, Airbuds is planning other ways to expand its app, potentially by supporting other types of streaming services, providing artist-to-fan connections, or designing features to attract older users. The team is also testing a subscription feature.</p>
<div class="lb-trans"><p>在获得新一轮融资后，Airbuds 正在计划其他扩展其应用程序的方式，可能包括支持其他类型的流媒体服务、提供艺术家与粉丝之间的连接，或设计吸引老年用户的功能。团队还在测试订阅功能。</p>
</div><p>To date, the startup has raised a total of $10 million from investors including a16z, SV Angel, Dream Machine, Nikita Bier, Antoine Martin, Uncommon, and Night Capital.</p>
<div class="lb-trans"><p>截至目前，该初创公司已从包括 a16z、SV Angel、Dream Machine、Nikita Bier、Antoine Martin、Uncommon 和 Night Capital 在内的投资者那里筹集了总计 1000 万美元的资金。</p>
</div><p>Airbuds is available on iOS and Android.</p>
<div class="lb-trans"><p>Airbuds 可在 iOS 和 Android 上使用。</p>
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Airbuds 是苹果和 Spotify 希望自己构建的音乐社交网络