<p><strong>苹果</strong>(AAPL 3.25%) 和 <strong>亚马逊</strong>(AMZN 0.23%) 对于投资者来说都是非常出色的公司。在过去十年中，消费电子巨头的股价上涨了 723%（截至 9 月 17 日），而电商巨头的股价更是上涨了 777%。</p>
<p>这两家公司是地球上最有价值的企业之一。但在这两只主导科技股中，今天哪一只更值得购买呢？</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM5ODIvdGhpbmtpbmctaW4tZnJvbnQtb2YtdHJhZGluZy1zY3JlZW5zLmpwZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM5ODIvdGhpbmtpbmctaW4tZnJvbnQtb2YtdHJhZGluZy1zY3JlZW5zLmpwZyZ3PTcwMA"/></p>
<p>图片来源：Getty Images。</p>
<h2>苹果强大的品牌支持巨额利润</h2>
<p>苹果是一家出色的公司。我认为没有多少人会对这个说法提出异议。投资者应该这样看待的原因有三个。</p>
<p>苹果之所以是一家伟大的企业，首先是因为其强大的品牌，这在全球范围内与消费者产生了良好的共鸣。苹果的产品和服务极受欢迎且用户友好，得益于公司成功的创新历史，包括不断添加新功能和设备。这也有助于持续的定价能力。</p>
<p>苹果能够无缝地将硬件和软件结合在一起，创造了其强大的生态系统。这是另一个值得欣赏的原因。生态系统本质上锁定了用户，阻止他们转向竞争产品和服务。这帮助苹果从其服务套件中产生持续的收入。</p>
<p>在盈利能力方面，苹果并不挣扎。仅在上个季度（2025 年第三季度截至 6 月 28 日），它就产生了 234 亿美元的净收入。在过去十年中，该公司的净利润率平均达到 23%。这使得公司具备了大量资本回馈股东的财务实力，主要通过股票回购，上个财年季度的回购总额达到 210 亿美元。苹果的财务实力是投资者喜欢这家公司的第三个原因。</p>
<h2>AWS 是亚马逊最有前景的业务</h2>
<p>亚马逊也是一家高质量的企业。我相信有三个理由支持这一观点。</p>
<p>首先，亚马逊在多个增长市场中运营。它不仅受益于在线购物的普及，这是它的主导领域，还涉及流媒体娱乐和数字广告。许多投资者可能没有意识到，亚马逊在第二季度的广告收入达到了 157 亿美元，同比增长 22%。这引入了一个高利润的收入来源。</p>
<p>另一个增长引擎，正是另一个值得欣赏的原因，是亚马逊网络服务（AWS）。云计算在过去十年中一直是一个主要的增长行业，并且在未来仍将继续增长。尤其是随着公司不仅将 IT 支出转移到云端，还开始投入大量资源开发人工智能。AWS 在上个季度产生了亚马逊一半以上的运营收入，这一比例未来可能会进一步上升。</p>
<p>亚马逊是一家出色企业的第三个原因是，它证明了自己能够以盈利的方式扩大规模。这要归功于专注于运营效率的经营方式，这正是首席执行官安迪·贾西近年来所做的。亚马逊第二季度的净收入比五年前同期增长了 250%。</p>
<h2>最佳机会</h2>
<p>苹果和亚马逊是地球上最优秀的两家公司。显然，企业不可能在市值上达到数万亿美元而不做对的事情。但现在哪一只股票更值得购买呢？</p>
<p>我认为这个称号属于亚马逊。它的增长前景更好，因为它在多个具有重要扩展潜力的行业中运营。零售业务的增长放缓，可以通过 AWS 和数字广告的收益来抵消。亚马逊未来也可能进入新的市场。</p>
<p>此外，其估值合理，前瞻市盈率为 30.1。亚马逊在未来五年内更有可能产生更高的回报。</p>

亚马逊

苹果

2 倍做多 AAPL ETF - GraniteShares

苹果每日 1 倍做空 ETF - Direxion

苹果每日 2 倍做多 ETF - Direxion

AAPX

AAPY

APLY

亚马逊每日 2 倍做多 ETF - Direxion

<p>苹果和亚马逊在过去十年中都表现出令人印象深刻的股票增长，苹果上涨了 723%，亚马逊上涨了 777%。苹果因其强大的品牌、盈利能力和稳健的生态系统而受到赞誉，产生了可观的净收入并向股东回报资本。相反，亚马逊因其多样化的增长市场而受到认可，特别是 AWS 和数字广告，这些都为其盈利能力做出了贡献。分析得出结论，亚马逊是现在更值得购买的股票，因为其增长前景和合理的估值，使其在未来五年内有更高的回报潜力</p>

<p><strong>Apple</strong>(AAPL 3.25%) and <strong>Amazon</strong>(AMZN 0.23%) have both been wonderful companies for investors to have owned. In the past decade, the consumer electronics giant's shares are up 723% (as of Sept. 17), while the e-commerce juggernaut's shares have climbed an even better 777%.</p>
<div class="lb-trans"><p><strong>苹果</strong>(AAPL 3.25%) 和 <strong>亚马逊</strong>(AMZN 0.23%) 对于投资者来说都是非常出色的公司。在过去十年中，消费电子巨头的股价上涨了 723%（截至 9 月 17 日），而电商巨头的股价更是上涨了 777%。</p>
</div><p>These are two of the most valuable enterprises on Earth. But which of these dominant tech stocks is the best one to buy today?</p>
<div class="lb-trans"><p>这两家公司是地球上最有价值的企业之一。但在这两只主导科技股中，今天哪一只更值得购买呢？</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM5ODIvdGhpbmtpbmctaW4tZnJvbnQtb2YtdHJhZGluZy1zY3JlZW5zLmpwZyZ3PTcwMA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F833982%2Fthinking-in-front-of-trading-screens.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Apple's strong brand supports huge profits</h2>
<div class="lb-trans"><h2>苹果强大的品牌支持巨额利润</h2>
</div><p>Apple is a phenomenal company. I don't think there are many people who would argue with that statement. There are three key reasons why investors should think this way.</p>
<div class="lb-trans"><p>苹果是一家出色的公司。我认为没有多少人会对这个说法提出异议。投资者应该这样看待的原因有三个。</p>
</div><p>The first reason Apple is a great business is because of its powerful brand, which resonates so well with consumers across the globe. Apple's products and services are extremely popular and user-friendly, supported by the company's successful history of innovation that includes adding new features and devices to the mix. This also aids ongoing pricing power.</p>
<div class="lb-trans"><p>苹果之所以是一家伟大的企业，首先是因为其强大的品牌，这在全球范围内与消费者产生了良好的共鸣。苹果的产品和服务极受欢迎且用户友好，得益于公司成功的创新历史，包括不断添加新功能和设备。这也有助于持续的定价能力。</p>
</div><p>Apple's ability to seamlessly blend hardware and software is what creates its robust ecosystem. This is another reason to appreciate the business. The ecosystem is what essentially locks users in, discouraging them from switching to competing products and services. This helps Apple generate recurring revenue from its suite of services.</p>
<div class="lb-trans"><p>苹果能够无缝地将硬件和软件结合在一起，创造了其强大的生态系统。这是另一个值得欣赏的原因。生态系统本质上锁定了用户，阻止他们转向竞争产品和服务。这帮助苹果从其服务套件中产生持续的收入。</p>
</div><p>Apple doesn't struggle when it comes to profitability. It generated net income of $23.4 billion just in the last quarter (Q3 2025 ended June 28). And in the past decade, the company's net profit margin has averaged a superb 23%. This gives the company the financial horsepower to return lots of capital to shareholders, mainly through stock buybacks that totaled $21 billion just in the last fiscal quarter. Apple's financial strength is a third reason investors will like this business.</p>
<div class="lb-trans"><p>在盈利能力方面，苹果并不挣扎。仅在上个季度（2025 年第三季度截至 6 月 28 日），它就产生了 234 亿美元的净收入。在过去十年中，该公司的净利润率平均达到 23%。这使得公司具备了大量资本回馈股东的财务实力，主要通过股票回购，上个财年季度的回购总额达到 210 亿美元。苹果的财务实力是投资者喜欢这家公司的第三个原因。</p>
</div><h2>AWS is Amazon's most promising segment</h2>
<div class="lb-trans"><h2>AWS 是亚马逊最有前景的业务</h2>
</div><p>Amazon is also a high-quality business. I believe there are also three reasons that support this perspective.</p>
<div class="lb-trans"><p>亚马逊也是一家高质量的企业。我相信有三个理由支持这一观点。</p>
</div><p>For starters, Amazon operates in multiple growth markets. It not only benefits from the popularity of online shopping, the area that it's a dominant player in, but it's also involved in streaming entertainment and digital advertising. Many investors might not realize that Amazon generated $15.7 billion just in ad revenue in Q2, up 22% year over year. This introduces a high-margin revenue stream.</p>
<div class="lb-trans"><p>首先，亚马逊在多个增长市场中运营。它不仅受益于在线购物的普及，这是它的主导领域，还涉及流媒体娱乐和数字广告。许多投资者可能没有意识到，亚马逊在第二季度的广告收入达到了 157 亿美元，同比增长 22%。这引入了一个高利润的收入来源。</p>
</div><p>Another growth engine, which is another reason to admire this business, is Amazon Web Services (AWS). Cloud computing has been a major growth industry in the past decade, and it should continue going forward. This is especially true as companies not only move IT spending off-premises but start to invest significant resources into developing artificial intelligence. AWS generated more than half of Amazon's entire operating income last quarter, a share that will probably rise in the future.</p>
<div class="lb-trans"><p>另一个增长引擎，正是另一个值得欣赏的原因，是亚马逊网络服务（AWS）。云计算在过去十年中一直是一个主要的增长行业，并且在未来仍将继续增长。尤其是随着公司不仅将 IT 支出转移到云端，还开始投入大量资源开发人工智能。AWS 在上个季度产生了亚马逊一半以上的运营收入，这一比例未来可能会进一步上升。</p>
</div><p>The third reason why Amazon is a wonderful business is because it's proving that it can scale up in a profitable manner. Credit goes to running the business with a focus on operational efficiencies, which is exactly what CEO Andy Jassy has done in recent years. Amazon's Q2 net income was 250% higher than in the same period five years ago.</p>
<div class="lb-trans"><p>亚马逊是一家出色企业的第三个原因是，它证明了自己能够以盈利的方式扩大规模。这要归功于专注于运营效率的经营方式，这正是首席执行官安迪·贾西近年来所做的。亚马逊第二季度的净收入比五年前同期增长了 250%。</p>
</div><h2>The best opportunity</h2>
<div class="lb-trans"><h2>最佳机会</h2>
</div><p>Apple and Amazon are two of the best businesses on the face of the planet. Companies obviously can't get their market caps measured in the trillions of dollars without doing some things right. But which is the better stock to buy right now?</p>
<div class="lb-trans"><p>苹果和亚马逊是地球上最优秀的两家公司。显然，企业不可能在市值上达到数万亿美元而不做对的事情。但现在哪一只股票更值得购买呢？</p>
</div><p>I believe that title goes to Amazon. It has better growth prospects, as it operates in numerous industries that have meaningful expansionary potential over the long term. Slower growth, particularly in the retail operations, can be offset by the gains with AWS and digital advertising. Amazon might also enter new markets in the future.</p>
<div class="lb-trans"><p>我认为这个称号属于亚马逊。它的增长前景更好，因为它在多个具有重要扩展潜力的行业中运营。零售业务的增长放缓，可以通过 AWS 和数字广告的收益来抵消。亚马逊未来也可能进入新的市场。</p>
</div><p>Plus, its valuation is reasonable at a forward price-to-earnings ratio of 30.1. Amazon is positioned better to produce a higher return over the next five years.</p>
<div class="lb-trans"><p>此外，其估值合理，前瞻市盈率为 30.1。亚马逊在未来五年内更有可能产生更高的回报。</p>
</div>

Best Stock to Buy Right Now: Apple vs. Amazon

- 苹果和亚马逊在过去十年中股价分别上涨 723% 和 777%。  
- 苹果凭借强大的品牌和生态系统实现高利润，净收入为 234 亿美元。  
- 亚马逊在多个增长市场中表现出色，AWS 贡献了超过一半的运营收入。  

当前最值得购买的股票：苹果还是亚马逊