<p>在 2018 年 TechCrunch Disrupt 大会上首次推出 Mirror 七年后，Brynn Putnam 将重返这一切开始的舞台。这位将健身概念转变为 Lululemon 以 5 亿美元收购的连续创业者，将在 2025 年 10 月于旧金山 Moscone West 的 <strong>TechCrunch Disrupt 2025</strong> 上首次展示她的最新项目。</p>
<p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/08/TC25_-Brynn-Putnam-Speaker-16x9-Dark.png/query-dz02ODA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/08/TC25_-Brynn-Putnam-Speaker-16x9-Dark.png/query-dz02ODA"/></p>
<p>Putnam 从那个突破性的 Disrupt 时刻到今天的历程，是一个非常聪明的时机把握故事。Mirror，这款将精品健身课程带入家庭的联网健身设备，正值疫情带来了对家庭健身解决方案的前所未有的需求时推出。这个时机的把握如此精准，以至于 Lululemon 在其 Disrupt 首秀仅两年后以 5 亿美元收购了该公司。</p>
<p>现在，Putnam 正在押注于另一个文化转变——人们日益渴望与家人和朋友面对面交流，而不是沉迷于屏幕。她的新公司仍在秘密运营，正在开发旨在让人们面对面交流而不是孤立在各自设备后面的消费游戏硬件。</p>
<p>“我们即将进入硬件的黄金时代，” Putnam 最近在 TechCrunch 的投资者专场 StrictlyVC 活动中表示，指出成熟的显示技术、可负担的组件和人工智能能力的融合，使得新型互动设备成为可能。</p>
<p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/08/Screenshot-2025-08-26-at-1.09.07PM.png/query-dz02ODA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/08/Screenshot-2025-08-26-at-1.09.07PM.png/query-dz02ODA"/></p>
<p><strong>图片来源：</strong> TechCrunch</p>
<p>这一新项目代表了 Putnam 优先事项的转变。Mirror 关注的是个人表现和自我提升，而她的最新项目则专注于共享体验和增强人际关系。她将其描述为使用技术不是作为主要体验，而是作为促进更好人际连接的工具。</p>
<p>Putnam 从任天堂 “用枯萎的技术进行横向思考” 的理念中汲取灵感——成熟、可负担的组件与创新体验相结合——她正在遵循使 Mirror 成功的操作手册。不过，她并不专注于推动技术边界，而是专注于利用成熟硬件创造引人入胜的用户体验。</p>
<p>游戏领域代表了 Putnam 的自然下一步，她在理解技术如何激励行为改变方面建立了自己的声誉。她的精品健身工作室教会了她如何创造引人入胜的团体体验，这些经验她应用于 Mirror 的虚拟课程，现在又应用于鼓励面对面互动的游戏场景。</p>
<p>Techcrunch 活动</p>
<p>旧金山 |2025 年 10 月 27-29 日</p>
<p>Lerer Hippeau，这家主导 Mirror 300 万美元种子轮融资的风险投资公司，已经参与了 Putnam 新公司的高度竞争融资轮，显示出投资者对她识别和利用消费趋势的能力的强烈信心。</p>
<p>这一时机也与消费硬件投资的更广泛复苏相一致。在多年专注于企业软件和人工智能基础设施之后，投资者对能够利用人工智能和成熟组件生态系统创造新类别设备的面向消费者的硬件表现出 renewed interest。</p>
<p>Putnam 在 Disrupt 2025 的亮相恰逢 TechCrunch 庆祝其 20 周年，参会者可以放心，我们将汇聚科技界最大的名字，分享对未来创新的见解。</p>
<p>与此同时，对于关注消费科技趋势的企业家和投资者来说，Putnam 重返 <strong>Disrupt 舞台</strong> 将提供一个机会，看看这位类别中最近最成功的创始人之一如何为下一波创新做好准备。不要错过。<strong>立即注册 Disrupt 2025</strong>，看看 Brynn Putnam 接下来会揭示什么，并在 9 月 26 日晚上 11:59（太平洋时间）之前节省高达 <strong>668 美元</strong>。</p>
<p>本年度科技中心活动将于 10 月 27 日至 29 日在旧金山的 Moscone 中心举行。</p>
<p>要获取包括参加 Disrupt 的 StrictlyVC 活动在内的投资者通行证——以及独家优惠——<strong>点击这里了解更多并确保您的通行证</strong>。</p>
<p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/01/Disrupt-2024-main-stage.jpg/query-dz02ODA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/01/Disrupt-2024-main-stage.jpg/query-dz02ODA"/></p>
<p><strong>图片来源：</strong> Kimberly White / Getty Images</p>

<p>布琳·普特南（Brynn Putnam），Mirror 的创始人，将在 2025 年旧金山的 TechCrunch Disrupt 大会上揭晓她的新游戏硬件创业公司。在以 5 亿美元被 Lululemon 收购后，Mirror 取得成功，普特南旨在创造促进面对面连接而非孤立的技术。她的新项目专注于共享体验，利用成熟的显示技术和人工智能来增强人际互动。在强大投资者的支持下，这一发布与消费硬件投资的复苏相一致。TechCrunch Disrupt 2025 将于 10 月 27 日至 29 日举行，庆祝创新并邀请行业重要人物参与</p>

<p>Seven years after unveiling Mirror at TechCrunch Disrupt 2018, Brynn Putnam is returning to the stage where it all began. The serial entrepreneur who turned a fitness concept into a $500 million acquisition by Lululemon will debut her latest venture at <strong>TechCrunch Disrupt 2025</strong> at San Francisco’s Moscone West in October.</p>
<div class="lb-trans"><p>在 2018 年 TechCrunch Disrupt 大会上首次推出 Mirror 七年后，Brynn Putnam 将重返这一切开始的舞台。这位将健身概念转变为 Lululemon 以 5 亿美元收购的连续创业者，将在 2025 年 10 月于旧金山 Moscone West 的 <strong>TechCrunch Disrupt 2025</strong> 上首次展示她的最新项目。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/08/TC25_-Brynn-Putnam-Speaker-16x9-Dark.png/query-dz02ODA" alt="" original-src="https://techcrunch.com/wp-content/uploads/2025/08/TC25_-Brynn-Putnam-Speaker-16x9-Dark.png?w=680"/></p>
<p>Putnam’s path from that breakthrough Disrupt moment to today is a story of very smart timing. Mirror, the connected fitness device that brought boutique workout classes into homes, launched just as the pandemic created unprecedented demand for home fitness solutions. The timing proved so prescient that Lululemon acquired the company for $500 million just two years after its Disrupt debut.</p>
<div class="lb-trans"><p>Putnam 从那个突破性的 Disrupt 时刻到今天的历程，是一个非常聪明的时机把握故事。Mirror，这款将精品健身课程带入家庭的联网健身设备，正值疫情带来了对家庭健身解决方案的前所未有的需求时推出。这个时机的把握如此精准，以至于 Lululemon 在其 Disrupt 首秀仅两年后以 5 亿美元收购了该公司。</p>
</div><p>Now Putnam is betting on another cultural shift — the growing desire to disconnect from screens and reconnect with family and friends in person. Her new company, still operating in stealth mode, is developing consumer gaming hardware designed to bring people face-to-face rather than isolate them behind individual devices.</p>
<div class="lb-trans"><p>现在，Putnam 正在押注于另一个文化转变——人们日益渴望与家人和朋友面对面交流，而不是沉迷于屏幕。她的新公司仍在秘密运营，正在开发旨在让人们面对面交流而不是孤立在各自设备后面的消费游戏硬件。</p>
</div><p>“We’re about to enter a golden age of hardware,” Putnam recently told TechCrunch at one of its investor-focused StrictlyVC evenings, pointing to the convergence of mature display technologies, affordable components, and AI capabilities that make new types of interactive devices possible.</p>
<div class="lb-trans"><p>“我们即将进入硬件的黄金时代，” Putnam 最近在 TechCrunch 的投资者专场 StrictlyVC 活动中表示，指出成熟的显示技术、可负担的组件和人工智能能力的融合，使得新型互动设备成为可能。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/08/Screenshot-2025-08-26-at-1.09.07PM.png/query-dz02ODA" alt="" original-src="https://techcrunch.com/wp-content/uploads/2025/08/Screenshot-2025-08-26-at-1.09.07PM.png?w=680"/></p>
<p><strong>Image Credits:</strong> TechCrunch</p>
<div class="lb-trans"><p><strong>图片来源：</strong> TechCrunch</p>
</div><p>The new venture represents a shift in priorities for Putnam. Where Mirror was about individual performance and self-improvement, her latest project focuses on shared experiences and strengthening relationships. She describes it as using technology not as the primary experience but as an enabler for better human connections.</p>
<div class="lb-trans"><p>这一新项目代表了 Putnam 优先事项的转变。Mirror 关注的是个人表现和自我提升，而她的最新项目则专注于共享体验和增强人际关系。她将其描述为使用技术不是作为主要体验，而是作为促进更好人际连接的工具。</p>
</div><p>Drawing inspiration from Nintendo’s philosophy of using “withered technology with lateral thinking” — mature, affordable components combined with innovative experiences — Putnam is following the playbook that made Mirror successful. Rather than pushing technological boundaries, though, she’s focusing on creating compelling user experiences with proven hardware.</p>
<div class="lb-trans"><p>Putnam 从任天堂 “用枯萎的技术进行横向思考” 的理念中汲取灵感——成熟、可负担的组件与创新体验相结合——她正在遵循使 Mirror 成功的操作手册。不过，她并不专注于推动技术边界，而是专注于利用成熟硬件创造引人入胜的用户体验。</p>
</div><p>The gaming space represents a natural next step for Putnam, who built her reputation on understanding how tech can motivate behavior change. Her boutique fitness studios taught her how to create engaging group experiences, lessons she applied to Mirror’s virtual classes and now to gaming scenarios that encourage face-to-face interaction.</p>
<div class="lb-trans"><p>游戏领域代表了 Putnam 的自然下一步，她在理解技术如何激励行为改变方面建立了自己的声誉。她的精品健身工作室教会了她如何创造引人入胜的团体体验，这些经验她应用于 Mirror 的虚拟课程，现在又应用于鼓励面对面互动的游戏场景。</p>
</div><p>Techcrunch event</p>
<div class="lb-trans"><p>Techcrunch 活动</p>
</div><p>San Francisco|October 27-29, 2025</p>
<div class="lb-trans"><p>旧金山 |2025 年 10 月 27-29 日</p>
</div><p>Lerer Hippeau, the venture firm that led Mirror’s $3 million seed round, has already participated in a highly competitive funding round for Putnam’s new company, signaling strong investor confidence in her ability to identify and capitalize on consumer trends.</p>
<div class="lb-trans"><p>Lerer Hippeau，这家主导 Mirror 300 万美元种子轮融资的风险投资公司，已经参与了 Putnam 新公司的高度竞争融资轮，显示出投资者对她识别和利用消费趋势的能力的强烈信心。</p>
</div><p>The timing also aligns with a broader resurgence in consumer hardware investing. After years of focus on enterprise software and AI infrastructure, investors are showing renewed interest in consumer-facing hardware that can leverage AI and mature component ecosystems to create new categories of devices.</p>
<div class="lb-trans"><p>这一时机也与消费硬件投资的更广泛复苏相一致。在多年专注于企业软件和人工智能基础设施之后，投资者对能够利用人工智能和成熟组件生态系统创造新类别设备的面向消费者的硬件表现出 renewed interest。</p>
</div><p>Putnam’s appearance at Disrupt 2025 comes as TechCrunch celebrates its 20th anniversary, and attendees can be assured we’re bringing together the biggest names in tech to share insights on the future of innovation.</p>
<div class="lb-trans"><p>Putnam 在 Disrupt 2025 的亮相恰逢 TechCrunch 庆祝其 20 周年，参会者可以放心，我们将汇聚科技界最大的名字，分享对未来创新的见解。</p>
</div><p>Meanwhile, for entrepreneurs and investors watching consumer tech trends, Putnam’s return to the <strong>Disrupt Stage</strong> will provide a chance to see how one of the category’s most successful recent founders is positioning for the next wave of innovation. Don’t miss it. <strong>Register now for Disrupt 2025</strong> to see what Brynn Putnam unveils next, and save up to <strong>$668 by September 26, 11:59 p.m. PT</strong>.</p>
<div class="lb-trans"><p>与此同时，对于关注消费科技趋势的企业家和投资者来说，Putnam 重返 <strong>Disrupt 舞台</strong> 将提供一个机会，看看这位类别中最近最成功的创始人之一如何为下一波创新做好准备。不要错过。<strong>立即注册 Disrupt 2025</strong>，看看 Brynn Putnam 接下来会揭示什么，并在 9 月 26 日晚上 11:59（太平洋时间）之前节省高达 <strong>668 美元</strong>。</p>
</div><p>The tech epicenter of the year runs October 27-29 at San Francisco’s Moscone Center.</p>
<div class="lb-trans"><p>本年度科技中心活动将于 10 月 27 日至 29 日在旧金山的 Moscone 中心举行。</p>
</div><p>For an Investor Pass that includes access to the StrictlyVC event at Disrupt — plus exclusive perks — <strong>click here to learn more and secure yours</strong>.</p>
<div class="lb-trans"><p>要获取包括参加 Disrupt 的 StrictlyVC 活动在内的投资者通行证——以及独家优惠——<strong>点击这里了解更多并确保您的通行证</strong>。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/01/Disrupt-2024-main-stage.jpg/query-dz02ODA" alt="" original-src="https://techcrunch.com/wp-content/uploads/2025/01/Disrupt-2024-main-stage.jpg?w=680"/></p>
<p><strong>Image Credits:</strong> Kimberly White / Getty Images</p>
<div class="lb-trans"><p><strong>图片来源：</strong> Kimberly White / Getty Images</p>
</div>

Mirror 的创始人 Brynn Putnam 将在 TechCrunch Disrupt 2025 大会上推出她的游戏硬件初创公司