<p>在过去的四年里，我很高兴地把阳光州称为我的家。在佛罗里达州的这段时间里，我见到了许多来自杂货连锁 <strong>克罗格</strong>(KR -1.62%) 的送货卡车——它们无处不在。但奇怪的是，我从未见过克罗格的商店。</p>
<p>事实上，克罗格在佛罗里达州没有商店。但它通过电子商务和支持当日送货的物流网络在这里建立了相当可观的业务。这是一项令人印象深刻的成就。而电子商务巨头 <strong>亚马逊</strong>(AMZN -1.70%) 刚刚决定，如果克罗格可以做到这一点，那么它也可以做到。</p>
<p>在 9 月 18 日，亚马逊与由东南杂货公司拥有的杂货连锁 Winn-Dixie 宣布在佛罗里达的部分市场达成合作。购物者可以在亚马逊上订购 Winn-Dixie 的杂货，并在当天送达，就像他们从克罗格那里一样。</p>
<p>这就是为什么这可能比许多投资者意识到的更重要的消息。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNTEvYS13b21hbi1waWNrcy11cC1mcmVzaGx5LWRlbGl2ZXJlZC1ncm9jZXJpZXMuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNTEvYS13b21hbi1waWNrcy11cC1mcmVzaGx5LWRlbGl2ZXJlZC1ncm9jZXJpZXMuanBnJnc9NzAw"/></p>
<p>图片来源：Getty Images。</p>
<h2>亚马逊在佛罗里达的惊人举动</h2>
<p>亚马逊进入杂货领域的尝试早在很久以前就开始了。2017 年，该公司以近 140 亿美元收购了 Whole Foods。从那时起，它还尝试了其他杂货概念，如亚马逊 Go 和亚马逊 Fresh。虽然它并没有单独列出杂货的收入，但在 2025 年第二季度，亚马逊报告其实体店的收入为 56 亿美元。</p>
<p>我相信可以安全地说，杂货销售并没有成为亚马逊业务的主要驱动力。许多投资者甚至忘记了它有杂货业务。（亚马逊拥有许多投资者可能会忘记的业务。）</p>
<p>在经营杂货业务方面，几乎没有人能比克罗格做得更好。它在实体杂货销售方面是一家顶尖公司。但它在电子商务方面也越来越成功；在 2024 年，它的电子商务收入超过了 140 亿美元。在 2025 年第二季度，其电子商务收入同比增长了 16%，而整体业务的增长不足 1%。</p>
<p>当像克罗格这样的实体业务在电子商务中取得成功时，这无疑会引起亚马逊的注意。这几乎肯定促使亚马逊决定与 Winn-Dixie 合作。亚马逊可以迅速启动杂货电子商务，将 Winn-Dixie 的产品与其自身的物流基础设施结合起来。</p>
<h2>这对投资者意味着什么</h2>
<p>克罗格是全球最大的杂货连锁之一，其杂货送货模式的消费者需求很高。像 <strong>沃尔玛</strong> 和 <strong>塔吉特</strong> 这样的巨大连锁店已经开始涉足杂货电子商务市场。而现在，最大的电子商务公司亚马逊也加入了进来。</p>
<p>随着所有最大的参与者都在这样做，我相信这就是行业的发展方向。较小的杂货连锁，或者那些反应迟缓的连锁，面临失去市场份额给这些大型参与者的风险。而一些杂货公司根本没有足够的送货基础设施来实现这一目标。</p>
<p>值得注意的是，<strong>Instacart</strong>(CART 1.78%) 的股票在亚马逊与 Winn-Dixie 合作的消息公布后大幅下跌。毕竟，Instacart 的商业模式是第三方杂货送货。如果大型参与者自己进行送货并从较小公司那里夺取市场份额，这可能会使 Instacart 面临更少的机会。</p>
<p>关于 Instacart 股票（正式名称为 Maplebear 股票）值得关注。如果购物者对他们最喜欢的杂货店保持忠诚，而该商店有自己的送货服务，那么这对 Instacart 来说将不是好事。但我认为这种担忧为时尚早。</p>
<p>我认为真正的启示是，全球最大的电子商务公司正在借鉴克罗格的经验来处理杂货业务。这可能是一个转折点，亚马逊在更多市场推动这一模式，消费者习惯随着熟悉而改变，所有其他连锁店都被迫适应。</p>
<p>考虑到亚马逊的市值为 2.5 万亿美元，并且在过去 12 个月的收入达 6700 亿美元，它与 Winn-Dixie 的合作可能不会对其自身业务产生重大影响。但这可能是开始深刻改变杂货市场的事情，这就是为什么投资者应该关注这一消息。</p>

亚马逊

克罗格

亚马逊每日 2 倍做多 ETF - Direxion

<p>亚马逊已与 Winn-Dixie 合作，在佛罗里达州的部分市场提供当日杂货配送，挑战克罗格在电子商务领域的成功。这一举措是亚马逊之前杂货业务的延续，包括收购 Whole Foods。随着克罗格产生可观的电子商务收入，亚马逊的进入可能会重塑杂货配送市场，可能对小型连锁店和像 Instacart 这样的配送服务产生影响。投资者应密切关注这一发展，因为这可能预示着消费者习惯和杂货行业竞争的转变</p>

<p>For the last four years, I've gladly called the Sunshine State my home. And during my time here in Florida, I've seen my fair share of delivery trucks from grocery chain <strong>Kroger</strong>(KR -1.62%) -- they're everywhere. But the odd thing is that I've never seen a Kroger store.</p>
<div class="lb-trans"><p>在过去的四年里，我很高兴地把阳光州称为我的家。在佛罗里达州的这段时间里，我见到了许多来自杂货连锁 <strong>克罗格</strong>(KR -1.62%) 的送货卡车——它们无处不在。但奇怪的是，我从未见过克罗格的商店。</p>
</div><p>In fact, Kroger doesn't have stores in Florida. But it's built a sizable business here nevertheless, through e-commerce and a logistics network to support same-day deliveries. It's an impressive feat. And e-commerce titan <strong>Amazon</strong>(AMZN -1.70%) just decided that if Kroger can do that, then it can do it too.</p>
<div class="lb-trans"><p>事实上，克罗格在佛罗里达州没有商店。但它通过电子商务和支持当日送货的物流网络在这里建立了相当可观的业务。这是一项令人印象深刻的成就。而电子商务巨头 <strong>亚马逊</strong>(AMZN -1.70%) 刚刚决定，如果克罗格可以做到这一点，那么它也可以做到。</p>
</div><p>On Sept. 18, Amazon and Winn-Dixie -- a grocery chain owned by Southeastern Grocers -- announced a partnership for select Florida markets. Shoppers can go on Amazon and order groceries from Winn-Dixie and have them delivered that same day, just as they can from Kroger.</p>
<div class="lb-trans"><p>在 9 月 18 日，亚马逊与由东南杂货公司拥有的杂货连锁 Winn-Dixie 宣布在佛罗里达的部分市场达成合作。购物者可以在亚马逊上订购 Winn-Dixie 的杂货，并在当天送达，就像他们从克罗格那里一样。</p>
</div><p>Here's why this could be bigger news than many investors realize.</p>
<div class="lb-trans"><p>这就是为什么这可能比许多投资者意识到的更重要的消息。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNTEvYS13b21hbi1waWNrcy11cC1mcmVzaGx5LWRlbGl2ZXJlZC1ncm9jZXJpZXMuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F834351%2Fa-woman-picks-up-freshly-delivered-groceries.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Amazon's startling move in Florida</h2>
<div class="lb-trans"><h2>亚马逊在佛罗里达的惊人举动</h2>
</div><p>Amazon's foray into groceries started a long time ago. In 2017, the company acquired Whole Foods for almost $14 billion. And since then, it's experimented with other grocery concepts such as Amazon Go and Amazon Fresh. It doesn't break out grocery numbers per se, but in the second quarter of 2025, Amazon reported revenue of $5.6 billion for its physical stores.</p>
<div class="lb-trans"><p>亚马逊进入杂货领域的尝试早在很久以前就开始了。2017 年，该公司以近 140 亿美元收购了 Whole Foods。从那时起，它还尝试了其他杂货概念，如亚马逊 Go 和亚马逊 Fresh。虽然它并没有单独列出杂货的收入，但在 2025 年第二季度，亚马逊报告其实体店的收入为 56 亿美元。</p>
</div><p>I believe it's safe to say that grocery sales haven't exactly been a material driver for Amazon's business. Many investors forget it even <em>has</em> a grocery business. (Amazon owns a lot of businesses that investors might forget about.)</p>
<div class="lb-trans"><p>我相信可以安全地说，杂货销售并没有成为亚马逊业务的主要驱动力。许多投资者甚至忘记了它有杂货业务。（亚马逊拥有许多投资者可能会忘记的业务。）</p>
</div><p>When it comes to running a grocery business, few, if any, do it better than Kroger. It's a top company when it comes to brick-and-mortar grocery sales. But it's increasingly thriving in e-commerce as well; it generated more than $14 billion in e-commerce revenue in 2024. And its e-commerce revenue was up by 16% in the second quarter of 2025, compared with less than 1% growth for the business as a whole.</p>
<div class="lb-trans"><p>在经营杂货业务方面，几乎没有人能比克罗格做得更好。它在实体杂货销售方面是一家顶尖公司。但它在电子商务方面也越来越成功；在 2024 年，它的电子商务收入超过了 140 亿美元。在 2025 年第二季度，其电子商务收入同比增长了 16%，而整体业务的增长不足 1%。</p>
</div><p>When a brick-and-mortar business such as Kroger succeeds in e-commerce, that undoubtedly turns heads at Amazon. And this almost certainly motivated Amazon's decision to partner with Winn-Dixie. Amazon can get up and running with grocery e-commerce in short order, coupling Winn-Dixie's products with its own logistics infrastructure.</p>
<div class="lb-trans"><p>当像克罗格这样的实体业务在电子商务中取得成功时，这无疑会引起亚马逊的注意。这几乎肯定促使亚马逊决定与 Winn-Dixie 合作。亚马逊可以迅速启动杂货电子商务，将 Winn-Dixie 的产品与其自身的物流基础设施结合起来。</p>
</div><h2>What this means for investors</h2>
<div class="lb-trans"><h2>这对投资者意味着什么</h2>
</div><p>Kroger is one of the largest grocery chains in the world, and there's high consumer demand for its grocery delivery model. Enormous chains such as <strong>Walmart</strong> and <strong>Target</strong> have already dipped their toes into the grocery e-commerce market. And now the largest e-commerce company, Amazon, is climbing aboard.</p>
<div class="lb-trans"><p>克罗格是全球最大的杂货连锁之一，其杂货送货模式的消费者需求很高。像 <strong>沃尔玛</strong> 和 <strong>塔吉特</strong> 这样的巨大连锁店已经开始涉足杂货电子商务市场。而现在，最大的电子商务公司亚马逊也加入了进来。</p>
</div><p>With all the biggest players doing it, I believe this is where the industry is headed. Smaller grocery chains, or chains that are too slow to notice the trend, risk losing market share to these larger players. And some grocery companies simply won't have the delivery infrastructure to make it work.</p>
<div class="lb-trans"><p>随着所有最大的参与者都在这样做，我相信这就是行业的发展方向。较小的杂货连锁，或者那些反应迟缓的连锁，面临失去市场份额给这些大型参与者的风险。而一些杂货公司根本没有足够的送货基础设施来实现这一目标。</p>
</div><p>It's also worth noting that shares of <strong>Instacart</strong>(CART 1.78%) sold off hard on the news of Amazon and Winn-Dixie's partnership. After all, Instacart's business model is third-party grocery delivery. If the large players do delivery on their own and they take market share from smaller companies, that's likely to leave Instacart with less opportunity.</p>
<div class="lb-trans"><p>值得注意的是，<strong>Instacart</strong>(CART 1.78%) 的股票在亚马逊与 Winn-Dixie 合作的消息公布后大幅下跌。毕竟，Instacart 的商业模式是第三方杂货送货。如果大型参与者自己进行送货并从较小公司那里夺取市场份额，这可能会使 Instacart 面临更少的机会。</p>
</div><p>It's fair to wonder about Instacart stock (officially, Maplebear stock). If shoppers stay loyal to their favorite grocery store and that store has its own delivery services, then that won't be good for Instacart. But I think fears are premature.</p>
<div class="lb-trans"><p>关于 Instacart 股票（正式名称为 Maplebear 股票）值得关注。如果购物者对他们最喜欢的杂货店保持忠诚，而该商店有自己的送货服务，那么这对 Instacart 来说将不是好事。但我认为这种担忧为时尚早。</p>
</div><p>I think the real takeaway is that the world's largest e-commerce company is taking a play from Kroger's book when it comes to groceries. This could be a watershed moment in which Amazon pushes this model in more markets, consumer habits change with familiarity, and all other chains in the space are forced to adapt.</p>
<div class="lb-trans"><p>我认为真正的启示是，全球最大的电子商务公司正在借鉴克罗格的经验来处理杂货业务。这可能是一个转折点，亚马逊在更多市场推动这一模式，消费者习惯随着熟悉而改变，所有其他连锁店都被迫适应。</p>
</div><p>Considering that Amazon is valued at $2.5 trillion and has generated $670 billion in trailing-12-month revenue, its partnership with Winn-Dixie likely won't move the needle on its own business. But it could be something that begins to profoundly change the grocery landscape, which is why this is news that investors should monitor.</p>
<div class="lb-trans"><p>考虑到亚马逊的市值为 2.5 万亿美元，并且在过去 12 个月的收入达 6700 亿美元，它与 Winn-Dixie 的合作可能不会对其自身业务产生重大影响。但这可能是开始深刻改变杂货市场的事情，这就是为什么投资者应该关注这一消息。</p>
</div>

Amazon Just Made a Startling Competitive Move Against Kroger

- 亚马逊与 Winn-Dixie 合作，进入佛罗里达州的杂货电商市场。  
- Kroger 在电商领域表现出色，推动了亚马逊的决策。  
- 此举可能改变杂货行业格局，投资者应关注。  

亚马逊刚刚对克罗格采取了一个令人震惊的竞争行动